Telecommunications services for business and carrier segment in Poland 2011

The report contains an analysis of the business market and the market of operator services, divided into segments:

• landline telephony
• mobile telephony
• the DLISP market (leased lines, data transmission and Internet access).

The report comprises two main parts describing separately the business market and the wholesale market in the above-mentioned segments of the telecommunications market.

It also discusses consumer trends on the telecom market for enterprises.

Data presented in the report refers also to 2011.

Key issues

• The value and dynamic of the business market of landline telephony, including VoIP. Structure of the market in terms of local, international and F2M calls.
• Value and dynamic of the business market of mobile telephony, detailing voice and data transmission services, as well as MVNO hosting.
• Value and change for the wholesale market, including initiating and terminating calls, in both landline and mobile telephony, as well as peering and IP transit services
• Key players on the telecom market in Poland offering services for business and operating on the wholesale market (profiles).

Discover:

• What is the value and change of the market of telecommunications services for businesses?
• What revenues from telecom services do operators achieve on the wholesale market?
• What are the key trends impacting the market?
• What is the size of investment of individual operators in the recent years and what do operators put most emphasis on?
• What services do telecom operators offer in the business and wholesale segments?
• What legal regulations influence the activity of the wholesale telecommunications market?
• What are the development forecasts in Poland for the business and wholesale segments until 2015?

Raport's strengths

• The first edition of the report contains comprehensive overview of both the business and wholesale segment, with particular emphasis on the services offered on the market.
• Data collected from multiple sources.
•  The report takes into account key telecom businesses operating on both the business market and in the segment of operator services.
•  A huge asset is the coverage of the entire business and wholesale market divided into individual segments, allowing a free comparison and assessment of the market, including the impact its individual branches have on its activity.
• Thorough and reliable forecasts for the values of individual market segments.

Companies mentioned in this report:

Aster, ATM, Crowley Data Poland, Elterix, Emitel, Exatel, GTS Poland, Hawe Telekom, Hyperion, Inea, Linxtelecom, Mediatel, Mediatel 4B, MNI Telecom, Multimedia Polska, NASK, Netia, Open net, P4, Polkomtel, Polska Telefonia Cyfrowa, PTK Centertel, Telefonia Dialog, Tele-Polska Holding, TK Telekom, TP SA, T-Systems, TTcomm, UPC Polska, Vectra.

In what business situations will the report be most useful?

• When perating on the telecom market in the business service and/or operator service segment in Poland
• Starting activity on the business/wholesale market
• Expanding area of activity
• Analyzing competitive environment
• Tracking trends on the business/wholesale market
• Preparing strategies for activity on the telecom market in the business and wholesale segments.

This report is highly recommended to:

• Executive staff and marketing department of firms operating on the telecom market or interested in entering the market
• Providers of telecom and network equipment
• Distributors of ICT products and services
• Consulting, research and analysis agencies
• Chambers of commerce, industry organisations
• Universities, academic institutes
• Financial institutions (banks, brokerage houses, investment funds).

Extract from this report

• The value of telecommunication services for the business and carrier markets in Poland in 2011 reached approximately PLN 18bn. Most of it was generated by wholesale. The largest segment in the structure of wholesale telecom services is mobile telephony; in 2011 its share was at the level of 60%.
• The business market of telecom services is very varied in terms of the number of suppliers. The most polarised market is wholesale line rental, and the most fragmented – the ISP segment. According to UKE, in 2010 1,400 enterprises reported revenues from the business sector on the Polish market of internet access.
• Internet penetration for all businesses operating in Poland in 2011 reached around 55%. PMR Research has found that the basic access technology among small and medium enterprises is xDSL lines (81%). In 2010, one in seven small firms, and one in five medium firms declared using internet access services via a leased line.

Market commentary by expert

The market of telecommunications services for businesses is without a doubt the most profitable segment of the telecom market from the point of view of profit margins. Enterprises generate relatively highest ARPU for operators, it is therefore no surprise that the competition on the market is fierce. As recipients, firms are very different from households – in terms of offer, level of outlays, as well as the range and parameters of ordered services. Interestingly, even determining such a basic variable as the number of companies active in Poland in individual employment categories, i.e. the market potential, is a challenge to be reckoned with when analysing the market of telecom services for business. On the other hand, the business segment in itself is very diverse and heterogeneous. It is not only impossible to compare the telecommunications services used by large companies and microfirms, but even within one employment group enterprises may have entirely different ICT needs.

Paweł Olszynka, Head IT and Telecoms Analyst

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1. Methodology of the report p. 9

2. Executive summary p. 13

3. Overview of the market of telecom services for business p. 19

   • Operators active on the Polish market p. 19
   • Value and growth for the market of business and operator services p. 26
   • Popularity of telecom services in the business segment p. 28
   • Outlays of enterprises on telecom services p. 29
   • Forecasts for the market of business and operator services p. 30

4. Mobile telephony for the business segment p. 33

   • Value and growth of the market p. 33
   • Number of SIM cards and market structure p. 36
   • Mobile telephony for the business segment – consumer survey p. 41
   • Forecasts for mobile telephony in the business segment p. 42

5. Fixed-line telephony for the business segment p. 47

   • Value and growth of the market p. 47
   • Number and penetration of fixed lines p. 48
   • Key trends on the market of fixed-line telephony in the business segment p. 52
   • VoIP market p. 55
   • Structure of fixed-line telephony market p. 60
     • Market of domestic connections (LC and DLD) p. 62
     • Market of fixed-line connections to mobile networks (F2M) p. 65
     • Market of international long-distance connections (ILD) p. 67
   • Fixed-line telephony in the business segment – a consumer survey p. 69
   • Forecasts for fixed-line telephony in the business segment p. 71

6. DLISP services for the business segment p. 75

   • Internet access services p. 76
   • Data transmission market p. 84
     • IP VPN p. 87
     • Colocation and hosting p. 88
   • Retail line rental p. 91

7. Market of operator (wholesale) telecom services p. 97

   • Wholesale market in mobile telephony p. 99
     • Call origination p. 101
     • Call termination p. 104
     • SMS termination p. 108
   • Wholesale market in fixed-line telephony p. 109
     • Call origination p. 112
     • Call termination p. 114
     • Connection transit and wholesale services p. 116
   • Wholesale line rental, IP traffic transit and exchange p. 118
     • Wholesale line rental p. 118
       • Legal calendar p. 122
       • Telekomunikacja Polska SA p. 123
       • Fibre optic rental p. 125
       • Network construction p. 125
     • IP traffic transit and exchange (peering) p. 126
       • Transit of IP traffic p. 126
       • Exchange of IP traffic (peering) p. 128

8. Key players on the market of telecom services for the business and operator segments p. 135

   • Mobile telephony p. 140
   • Fixed-line telephony and DLISP p. 147

9. List of graphs p. 189

10. List of tables p. 197

11. About PMR p. 199

12. Contact PMR p. 200

List of graphs

1. Number of active firms and REGON registered firms in Poland (m), 1999-2011        20
2. New firms registered in the KRS in Poland, by legal form, 2010        23
3. Number of bankruptcies and closures registered by KRS in Poland, 2006-2011        24
4. Value (PLN bn) and growth (%) for the market of telecom services in the business and operator segment in Poland, 2007-2011        26
5. Value (PLN bn) and growth (%) for the market of telecom services in the business segment in Poland, 2007-2011        26
6. Value of telecom services in the business and operator segment in Poland by individual markets (PLN bn), 2006-2011        27
7. Shares of fixed-line, mobile and DLISP markets in the value of telecom services for business in Poland, 2006-2011        28
8. Percentage of firms using telecom services and value-added services for internal communication in Poland, 2009-2010        28
9. What do you think will be the outlays of enterprises on the following types of telecom services in the next 12 months?        29
10. Value (PLN bn) and growth (%) for the market of telecom services in the business and operator segments in Poland, 2011-2015        30
11. Value (PLN bn) and growth (%) for the market of telecom services in the business segment in Poland, 2011-2015        30
12. Value of telecom services in the business and operator segments in Poland by individual markets (PLN bn), 2011-2015        31
13. Shares of fixed-line, mobile and DLISP segments in the value of telecom services for business in Poland, 2011-2015        31
14. Value (PLN bn) and growth (%) for the market of mobile telephony for the business segment in Poland, 2007-2011        33
15. Value share of the business segment in the mobile telephony market in Poland, 2007-2011        34
16. Value structure of mobile telephony in the business segment in Poland by service types, 2007-2011        35
17. Number of active SIM cards in the business segment in Poland (m) and yearly growth rate (%), 2007-2011        36
18. Net number of activations for mobile telephony in the business segment in Poland (’000), 2007-2011        37
19. Share of the business segment in mobile telephony in Poland by number of active SIM cards, 2007-2011        37
20. Volume structure of mobile telephony in the business segment in Poland by service types, 2007-2011        38
21. Operators’ shares in mobile telephony for the business segment in Poland by number of SIM cards (m), 2011        39
22. Price per minute for post-paid calls to other networks in the business segment at MNO operators in Poland (PLN), 2000-July 2011        40
23. Percentage of firms in Poland declaring the use of mobile phones, 2009-2010        41
24. Percentage of firms in Poland declaring the use of mobile phones for communication among staff, 2009-2010        42
25. Number of active SIM cards in the business segment in Poland (m) and yearly growth rate (%), 2010-2015        42
26. Share of the business segment in the market of mobile telephony in Poland by number of active SIM cards, 2010-2015        43
27. Value (PLN bn) and growth (%) for the mobile telephony market for the business segment in Poland, 2010-2015        44
28. Value structure of the mobile telephony market in Poland in the business segment by service types, 2010-2015        45
29. Value (PLN bn) and growth (%) for the retail market of fixed-line telephony in the business segment in Poland, 2007-2011        47
30. Number (m) and growth (%) of fixed-line telephony in the business segment in Poland, 2004-2011        48
31. Net number of new users of fixed-line telephony in the business segment in Poland (’000), 2004-2011        49
32. Share of the business segment in the total number of landlines in Poland, 2004-2011        49
33. Number of fixed-line telephony users in Poland by traditional and VoIP markets (m), 2007-2011        50
34. Structure of the fixed-line telephony market in the business segment in Poland by number of lines of top players (’000), 2011        50
35. Number of WLR lines in Poland by business segment and individual client segment (’000), 2007-2011        51
36. Aggregate value of average monthly revenues per subscriber to fixed-line telephony in the business segment in Poland (PLN), 2007-2011         52
37. Average monthly aggregate call time per subscriber to fixed-line telephony in the business segment in Poland (min.), 2007-2011        53
38. Share of the business segment in total revenues from individual connection types in fixed-line telephony in Poland, 2007-2011        53
39. Share of the business segment in the traffic for individual connection types in fixed-line telephony in Poland, 2007-2011        54
40. Value (PLN m) and growth (%) for internet telephony in the business segment in Poland, 2007-2011        55
41. Value of the VoIP market in the business segment in Poland by revenues from subscriptions and connections (PLN m), 2007-2011          56
42. Value structure of the VoIP market in the business segment in Poland by key segments (PLN m), 2007-2011        56
43. Share of VoIP telephony in revenues from different call types in the business segment in Poland, 2007-2011        57
44. Share of VoIP telephony in the market of voice calls in Poland by traffic volume in the business segment and in total, 2007-2011        58
45. Number of VoIP lines in the business segment in Poland (’000) and growth rate (%), 2007-2011        58
46. Shares of provider groups in the VoIP market for the business segment by number of users in Poland (’000), 2011        59
47. Value structure of the retail market of fixed-line telephony for the business segment in Poland by source of operator revenues (PLN bn), 2007-2011        60
48. Value (PLN bn) and growth (%) of revenues from subscriptions in the business segment for fixed-line telephony networks in Poland, 2007-2011        60
49. Value (PLN bn) and growth (%) for the market of voice calls in fixed-line networks in the business segment in Poland, 2007-2011        61
50. Value of the market of voice connections in the business segment in Poland by key segments (PLN bn), 2007-2011        62
51. Value (PLN bn) and growth (%) for the market of local connections in the business segment in Poland, 2007-2011        62
52. Value of the market of local connections in the business segment in Poland, by  traditional market and VoIP (PLN bn), 2007-2011        63
53. Size (bn of minutes) and growth (%) for the market of local connections in the business segment in Poland, 2007-2011        64
54. Size of the market of local connections in the business segment in Poland, by traditional market and VoIP (bn of minutes), 2007-2011        64
55. Value of the market of fixed-line connections to mobile networks in the business segment in Poland (PLN bn), 2007-2011        65
56. Value of fixed-line connections to mobile networks in the business segment in Poland, by traditional market and VoIP (PLN bn), 2007-2011        66
57. Size (bn of minutes) and growth (%) for the market of fixed-line connections to mobile networks in the business segment in Poland, 2007-2011        66
58. Size of the market of fixed-line connections to mobile networks in the business segment in Poland, by traditional market and VoIP (bn of minutes), 2007-2011        67
59. Value (PLN bn) and growth (%) for the market of international connections in the business segment in Poland, 2007-2011        67
60. Value of the market of international connections in the business segment in Poland, by traditional market and VoIP (PLN bn), 2007-2011        68
61. Size (bn of minutes) and growth (%) for the market of international connections in the business segment in Poland, by traffic, 2007-2011        68
62. Size of the market of international connections in the business segment in Poland, by traditional market and VoIP (bn of minutes), 2007-2011        69
63. Share of business clients by number of owned landlines in Poland, 2008-2010         70
64. Shares of individual business clients by monthly payments for fixed-line services in Poland, 2008-2010        70
65. Number of landlines in Poland (m) and rate of change (%), 2010-2015        71
66. Share of lines in the business segment in the total number of landlines in Poland, 2010-2015        72
67. Number of VoIP lines in the business segment in Poland (’000) and yearly growth rate (%), 2010-2015        73
68. Number of landlines in Poland, by traditional market and VoIP (m), 2010-2015        73
69. Value (PLN bn) and growth (%) for the market of fixed-line telephony in the business segment in Poland, 2010-2015        74
70. Value (PLN bn) and growth (%) for the market of DLISP in the business segment in Poland, 2005-2015        75
71. Structure of the market of DLISP in the business segment in Poland, 2005-2015        76
72. Value (PLN m) and growth (%) for the market of internet access in the business segment in Poland, 2005-2011        77
73. ARPU from ISP services in the business segment in Poland, by connection types (PLN), 2010        77
74. Number (’000) and growth (%) of subscribers to internet access in the business segment in Poland, 2005-2011        78
75. Share of enterprises in the number of subscribers to broadband internet in the business segment in Poland, 2011        78
76. Percentage of enterprises with internet access in Poland, 2006-2010        79
77. Types of internet access used by SMEs in Poland, 2010        80
78. Nominal bandwidth of internet connection for SMEs in Poland, 2010        80
79. Nominal bandwidth of internet connection for medium enterprises in Poland, 2005 and 2010        81
80. Types of internet access used by large enterprises in Poland, 2011        82
81. Shares of business clients by monthly internet access charges in Poland, 2009-2010        83
82. Value (PLN m) and growth (%) of the internet access market in the business segment in Poland, 2011-2015        83
83. Number of subscribers to internet access in the business segment in Poland (m) and growth (%), 2011-2015        84
84. Value (PLN m) and growth (%) of the data transmission market in Poland, 2001-2011        84
85. Percentage of business clients using different data transmission methods in Poland, 2009-2010        85
86. Shares of key players in the data transmission market in Poland, by revenues (PLN m), 2009        85
87. Shares of key players in the data transmission market in Poland, by revenues (PLN m), 2010        86
88. Value (PLN m) and growth (%) of the data transmission market in Poland, 2011-2015        87
89. Value (PLN m) and growth (%) for the market of IP VPN/MPLS in Poland, 2007-2011         88
90. Net operation area for data centres (m2) and market shares (%) for selected cities of Central and Eastern Europe, 2011         89
91. Net operation area (m2) and market shares (%) for selected data centres in Poland, 2011         90
92. Value (PLN m) and growth (%) for the retail line rental market in Poland, 2005-2011        91
93. Shares of connection types in the revenues from the line rental market in Poland, 2010        92
94. Shares of connections in the total number of rented lines in Poland, 2010         92
95. Shares of enterprises in the total number of rented lines in Poland, 2010        93
96. Shares of enterprises in revenues from line rental in Poland, 2010          93
97. Shares of enterprises in the number of rented analogue lines in Poland, 2010          94
98. Shares of enterprises in the number of rented digital lines in Poland, 2010        94
99. Shares of enterprises in revenues from digital line rental in Poland, 2010         95
100. Value (PLN m) and growth (%) for the retail line rental market in Poland, 2011-2015        96
101. Value (PLN bn) and growth (%) for the market of wholesale telecom services in Poland, 2007-2015        98
102. Structure of the wholesale telecom services market in Poland by shares of key segments (%), 2007-2015        98
103. Value (PLN bn) and growth (%) for the wholesale market of mobile telephony in Poland, 2007-2011        99
104. Structure of the wholesale market of mobile telephony in Poland by operator revenue source (PLN bn), 2007-2011        100
105. Shares of top players in the wholesale market of mobile telephony in Poland by revenue (PLN bn), 2010        101
106. Value (PLN m) and growth (%) for the market of call origination in mobile telephony in Poland, 2007-2011        102
107. Average rate (PLN) per minute charged by MNOs in Poland for call origination in own network, 2008-2010        103
108. Value (m of minutes) and growth (%) for the market of call origination in mobile telephony in Poland, 2007-2011        103
109. Mobile termination rates for call termination in PTK Centertel, Polkomtel and PTC networks (gr/minute net), 2007-2012        104
110. Asymmetry of changes in mobile termination rates between P4 and the top three MNOs in Poland (% – maximum asymmetry), 2010-H1 2013         104
111. Mobile termination rates for call termination in Centernet and Mobyland networks (gr/minute net), 2010-2013        105
112. Value (PLN bn) and growth (%) for the market of call termination in mobile telephony in Poland, 2007-2011        105
113. Size (bn of minutes) and growth (%) for the market of call termination in mobile telephony in Poland, 2007-2011        107
114. Shares of top players in the market of call termination in mobile telephony in Poland by call time (bn of minutes), 2010        107
115. Value (PLN bn) and growth (%) for the market of SMS termination in mobile telephony in Poland, 2007-2011        108
116. Size (bn of minutes) and growth (%) for the market of SMS termination in mobile telephony in Poland, 2007-2011        109
117. Value (PLN m) and growth (%) for the wholesale market in fixed-line telephony in Poland, 2007-2011        110
118. Value structure of the wholesale market in fixed-line telephony in Poland by category (PLN m), 2007-2011        111
119. Shares of top players in the wholesale market of fixed-line telephony in Poland by revenues (PLN m), 2010        111
120. Value (PLN m) and growth (%) for the market of call origination in fixed-line telephony in Poland, 2007-2011        112
121. Size (bn of minutes) and growth (%) for the market of call origination in fixed-line telephony in Poland, 2007-2011        114
122. Value (PLN m) and growth (%) for the market of call termination in fixed-line telephony in Poland, 2007-2011        114
123. Size (bn of minutes) and growth (%) for the market of call termination in fixed-line telephony in Poland, 2007-2011        116
124. Value (PLN bn) and growth (%) for the market of transit and wholesale services in own network in fixed-line telephony in Poland, 2007-2011        116
125. Size (bn of minutes) and growth (%) for the market of transit in own network in fixed-line telephony in Poland, 2007-2011        117
126. Value (PLN bn) and growth (%) for the market of wholesale line rental in Poland, 2005-2011        118
127. Shares of revenues from individual line types in total line rental revenues in Poland, 2010          119
128. Share of individual line types in the total number of rented lines in Poland, 2010          119
129. Wholesale line rental in Poland – shares of top players in revenue terms* (%), 2009-2010        120
130. Share of enterprises in total number of rented lines in Poland, 2010        120
131. Shares of enterprises in total revenues from wholesale line rental in Poland, 2010        121
132. Value (PLN m) and growth (%) for the wholesale line rental market in Poland, 2011-2015        121
133. Revenues of TP SA from line rental in Poland (PLN m), Q3 2006-Q4 2011         123
134. Value (PLN bn) and growth (%) for TP SA revenues from line rental in Poland, 2002-2011        124
135. Value of revenues generated by TP Group and TP SA from line rental in Poland (PLN bn), 2002-2011        124
136. Number of TP SA lines supported by WLR in Poland (’000), Q1 2008-Q4 2011        150
137. Number of TP SA’s lines supported by LLU in Poland (’000), Q1 2008-Q4 2011        151
138. Number of TP SA’s lines supported by BSA in Poland (’000), Q1 2008-Q4 2011        152
139. Revenues of Netia from services for business – large enterprises and institutions and SOHO/SME* in Poland (PLN m), Q1 2008-Q3 2011        153
140. EBITDA margin of Netia in selected segments of the business market in Poland (%), Q1 2008-Q3 2011        154
141. Number of Netia’s RGUs on the business market by segments of activity in Poland (’000), Q1 2009-Q3 2011        155
142. Investment outlays of Netia on the business market by segments of activity in Poland (PLN m), Q1 2009-Q3 2011        156
143. Revenues of Netia from commercial services for other telecom operators by service type in Poland (PLN m), Q1 2009-Q3 2011        158
144. Value (PLN m) and growth (%) for sales revenues of GTS in Poland, 2007-2010        161
145. Revenues structure of Exatel in Poland by segments of activity (PLN m), 2006-2010        165
146. Revenue structure for TK Telekom in Poland (PLN m), 2008-2010        171
147. Number of lines of TK Telekom in Poland by business and individual segments,H1 2008-H1 2011        172

List of tables

1. Market of telecom services for the business and operator sectors in Poland – key data and forecasts, 2010-2015       17
2. Number of active business entities in Poland by employment group, 1999-2011       21
3. Percentage share of individual firm types in the total number of business entities in Poland, 1999-2011       22
4. Number of active enterprises, new registrations and crossings out in the KRS register in Poland, 2001-2011       22
5. Enterprises with 10 or more staff in Poland, by sector*, 2008-2010       24
6. Share of enterprises with 10 or more staff in the total number of enterprises with 10 or more staff in Poland*, by sector 2008-2010       25
7. Nominal bandwidth of internet connection for SMEs in Poland, by enterprise type, 2010       81
8. Nominal bandwidth of internet connection in large enterprises in Poland (Mbit/s), 2011       82
9. Basic information on the largest data centres in Poland, December 2011       90
10. Percentage change in call origination rates in TP SA network following the decisions of the UKE*, 2004-2010       113
11. Operators generating revenues from telephony for business in Poland, 2010       136
12. Operators generating revenues from internet access for business in Poland, 2010       137
13. Operators generating revenues from retail telecom line rental in Poland, 2010       138
14. Operators generating revenues from wholesale telecom line rental in Poland, 2010       138
15. Operators generating revenues from wholesale line rental (WLR) in Poland, 2010       139
16. Operators generating revenues from BSA internet access in Poland, 2010       139
17. PTK Centertel: basic data, 2006-2011       140
18. Polkomtel: basic data, 2006-2011       140
19. PTC: basic data, 2006-2011       144
20. P4: basic data, 2007-2011       145
21. TP SA: basic data, 2006-2011       147
22. Netia: basic data, 2007-2011       153
23. Telefonia Dialog: basic data, 2007-2011       159
24. Exatel: basic data, 2007-2010       164
25. Hawe Telekom: basic data, 2007-2010       167
26. NASK: basic data, 2007-2010       168
27. ATM: basic data, 2007-2011       174
28. Crowley Data Poland: basic data, 2007-2010       176
29. MNI Telecom: basic data, 2006-2010       178
30. Tele-Polska Holding: basic data, 2008-2010       179
31. UPC Polska: basic data, 2007-2010        184
32. Multimedia Polska: basic data, 2007-2011       185
33. Vectra: basic data, 2007-2010       186
34. INEA: basic data, 2006-2010       187