Telecommunications market in Romania 2010

The report presents an overview of the telecommunications market in Romania. It includes current statistics, analyses and forecasts for the entire telecoms market as well as its individual segments. The study also contains the most important events that have influenced the situation in the telecommunications market in Romania recently.


The publication consists of 4 chapters:

An overview of the Romanian telecommunications market as a whole

• Key trends and forecasts analysis.
• List of major events on the market in 2001-Q3 2010.
• List of 100 biggest telecom companies in Romania.

The mobile telephony market

Market value and growth rate.

• Current market situation and key trends.
• 3G telephony development.
• Shares of post-paid and pre-paid subscribers of total subscriber numbers.
• Share of non-voice of the total revenues of mobile operators. ARPU, AUPU (MoU), SAC, churn and traffic statistics (voice + SMS + MMS volume).
• Market shares of operators by number of subscribers and revenues.
• Market forecasts (market value, number of SIM cards, penetration, forecasts of the key indicators/investment level wherever possible) until 2014.
• Mobile internet market – number of subscribers (modems), key trends.

The fixed-line telephony market

• Market value and growth rate.
• Current market situation and key trends.
• Number of fixed-line telephony subscribers and penetration.
• Key trends on the business fixed-line market.
• VoIP popularity in Romania.
• List of largest fixed-line telephony providers.
• Market forecasts (market value and growth, number of fixed-lines, penetration, number of VoIP users) until 2014.

Data transmission and internet services provision

• Market value and growth rate.
• Current market situation and key trends.
• Internet market overview - penetration, number of users, broadband market, split by access technologies, wire vs. wireless access.
• WiMAX real chances.
• List of the 50 largest internet services providers.
• Forecasts regarding value of the market, number of internet and broadband internet access subscribers by technologies until 2014.

Find out...

What is the current state of the telecommunications market and its major segments in Romania?
Who are the major market players and infrastructure owners in the telecommunications market in Romania?
How the Romanian telecoms market is going to develop by 2014?
What technologies have the best prospects for growth in the internet access market in Romania?


The report is an indispensable tool in making business decisions as it offers:

• PMR‘s own forecasts of the market development to 2014 including both financial and operational indicators for the whole market as well as particular segments 
• all key segments of the telecommunications market described and analyzed in detail in a single publication
• data and analysis easy to compare with other PMR telecommunications reports (e.g. Poland, Russia) providing a broad and coherent market view of the whole region
• thorough profiles of market participants.

When is the report most useful?

• when starting operations or already doing business on the Romanian telecommunications market
• when breaking into new segments of the market
• when analysing the growth potential of the Romanian telecommunications market and its key segments
• when estimating the telecommunication services penetration rate in Romania
• when evaluating investment opportunities in the telecommunications industry in Romania
• when preparing own benchmark reports and comparative analysis of telecommunications operations in other countries

The report is an essential read for:

• senior executives, managers and marketing experts at telecoms companies that operate in Poland or plan to enter the Polish market
• suppliers of telecommunications and network hardware
• distributors of ICT products and services
• telecoms companies
• foreign companies that make investments in CEE markets
• consulting, research and analysis firms
• government institutions, embassieschambers of commerce, trade and industry organisations
• universities and research institutes
• financial institutions (banks, brokerage houses, investment funds).

Extract from this report

• The mobile telephony sector remains the largest segment in the Romanian telecommunications market, while the DLISP market is the fastest growing one, with a market share of approx. 15%.
   
• Mobile telephony market in Romania will start to grow after 2012 and together with the continuously increasing DLISP sector will fuel the telecommunications market upwards.
   
• Revenues of a few major players represent approx. 90% of the Romanian telecommunications market.

Market commentary by expert

When will the Romanian telecommunications market see a recovery? Well, in 2010 it will end up in the red and in 2011 will be hovering between +1% and -1% of overall growth. Representatives of the biggest Romanian telecommunications operators now expect that a real bounce back is possible in 2012. However, this is a mainly theoretical speculation for many companies active on the telecoms market in Romania, especially internet services providers, as the ISP market has continued to grow in 2009-2010 and is set to continue in the coming years.
 
Pawel Olszynka , IT&Telecom Head Analyst

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1. Methodology of the report p. 9

2. Executive summary p. 13

3. The telecommunications market in Romania p. 19

   • Current market situation p. 19
   • Factors affecting the situation in the market p. 21
   • Calendar of key market news and developments p. 23
   • Key market trends p. 25
   • State of the country's telecoms infrastructure p. 28
   • Regulatory issues and the institutional environment p. 29
   • Market transparency and business risk p. 32
   • Key players in the telecommunications market in Romania p. 33
   • Market development forecasts for 2011-2014 p. 36

4. The mobile telephony market p. 41

   • Current market situation p. 41
   • Key trends in the mobile market p. 43
     • Number of mobile SIM cards and penetration p. 43
     • Pre-paid vs. post-paid subscribers p. 45
     • Business vs. individual subscribers p. 47
     • Traffic statistics p. 48
     • Key market indicators (ARPU, MoU) p. 49
     • Change in the prices of mobile calls p. 50
   • Mergers, acquisitions and rebranding p. 52
   • 3G and value-added services development p. 53
   • Mobile handset market p. 55
   • Key players in the mobile market p. 56
     • Orange Romania p. 59
     • Vodafone Romania p. 60
     • Telemobil (Cosmote) p. 61
     • Cosmote p. 62
     • RCS & RDS p. 63
     • Romtelecom p. 63
   • Market development forecasts for 2011-2014 p. 64

5. The fixed-line telephony market p. 69

   • Current market situation p. 69
   • Key market trends p. 72
     • Prices of fixed-line calls p. 73
     • Number of fixed-line subscribers and penetration p. 74
     • The business fixed-line market p. 76
   • The situation in particular market segments p. 77
   • Key players in the fixed-line market p. 82
     • Romtelecom p. 82
     • UPC Romania (UPC/Astral) p. 84
     • RCS & RDS p. 86
     • Vodafone p. 87
     • Euroweb Romania p. 88
     • NextGen Communications p. 89
     • Atlas Telecom p. 89
   • Market development forecasts for 2011-2014 p. 90

6. The data transmission and ISP services market p. 93

   • Current market situation p. 93
   • Data transmission and line rental services p. 95
   • The ISP market p. 97
     • Number of subscribers and penetration p. 98
     • Price and capacity trends p. 102
     • Popularity of specific internet access technologies p. 104
       • WiMAX perspectives p. 106
   • Key players p. 107
     • RCS & RDS p. 110
     • Romtelecom p. 111
     • UPC Romania (UPC/Astral) p. 111
     • Digital Cable Systems p. 112
     • Radiocom p. 112
     • Prime Telecom p. 112
     • Euroweb p. 113
     • Combridge p. 113
     • Orange p. 114
     • Vodafone p. 114
     • Telemobil (Zapp) p. 115
   • Market development forecasts for 2011-2014 p. 115

7. List of graphs p. 121

8. List of tables p. 125

9. About PMR p. 127

10. Contact PMR p. 128

List of graphs

1. Value (RON bn) and growth rate (%) of the telecommunications services market in Romania, 2001-2009
2. Structure of the Romanian telecommunication market by segments (RON bn), 2009
3. Number (m) of SIM cards and fixed-lines in Romania, 2001-2009
4. Voice traffic (billion minutes) in the mobile and fixed-line telephony networks in Romania, 2002-2009
5. Value (RON m) and growth rate (%) of the telecommunications market in Romania, 2009-2014
6. Number (m) of the mobile subscribers, fixed-line telephony lines and internet users in Romania, 2009-2014
7. Mobile, fixed-line and broadband penetration in Romania, 2009-2014
8. Value (RON bn) of major segments of the telecommunciations market in Romania, 2009-2014
9. Growth rates (%) of the major segments of the telecommunications market in Romania, 2009-2014
10. Shares (%) of major segments in the total value of the telecommunications services market in Romania, 2001-2014
11. Value (RON bn) and growth rate (%) of the mobile telephony market in Romania, 2001-2009
12. Number (m) and growth rate (%) of the mobile SIM cards in Romania, 2001-2009
13. Mobile telephony penetration (%) in Romania, 2001-H1 2010
14. Number of mobile telephony users in Romania, 2007-H1 2010
15. Number (m) of SIM cards used in pre-paid and post-paid segment in Romania, 2003-2009
16. Number (m) of pre-paid and post-paid users in Romania, 2003-2009
17. Share of individual and business post-paid subscribers in the total number of post-paid SIM cards in Romania, 2009
18. Volume of voice traffic (billion minutes) and its growth rate in mobile networks in Romania, 2003-2009
19. Average revenue per user (€) in the mobile telephony market in Romania, 2003-H1 2010
20. Minutes of usage (MoU) on the mobile telephony market in Romania, 2004-2009
21. Average mobile call tariff per minute (RON) in Romania, 2004-H1 2010
22. Major mobile handset retailers in Romania by number of point of sales, H1 2010
23. Market shares (%) of the five major mobile telephony operators in Romania in terms of number of users, 2001-H1 2010
24. Market shares (%) of the major mobile telephony operators in Romania in terms of number of SIM cards (m), H1 2010
25. Shares (%) of the five major mobile telephony operators in Romania in terms of revenues, 2001-2009
26. Market shares (%) of the major mobile telephony operators in Romania in terms of revenues (RON bn), 2009
27. Value (RON bn) and growth rate (%) of the mobile telephony market in Romania, 2009-2014
28. Number (m) and growth rate (%) of the mobile SIM cards in Romania, 2009-2014
29. Mobile telephony penetration (%) in Romania, 2009-2014
30. Minutes of usage (MoU) on the mobile telephony market in Romania, 2009-2014
31. Average revenue per user (€) in the mobile telephony market in Romania, 2009- 2014
32. Value (RON bn) and growth rate (%) of the fixed-line telephony market in Romania, 2001-2009
33. Volume (million minutes) and structure (%) of fixed telephony traffic in Romania, H1 2010
34. Number ('000) of ported fixed lines and their share (%) in total fixed lines in service in Romania, 2008-H1 2010
35. Total number of installed fixed telephony lines (m) and number of active subscribers (m), 2002-H1 2010
36. Fixed-line telephony penetration (%) in Romania, 2001-2009
37. Number (m) and growth rate (%) of the business fixed-lines in Romania, 2001-2009
38. Share of Romtelecom and alternative providers in the business fixed-line market in Romania by number of lines, 2009
39. Volume of traffic (million minutes) in fixed-line networks in Romania by type of calls, 2002-H1 2010
40. Shares (%) of Romtelecom and alternative fixed telephony operators by number of fixed telephony lines in Romania, 2002-H1 2010
41. Shares (%) of Romtelecom and alternative fixed telephony operators by total volume of traffic in fixed telephony networks in Romania, 2004-H1 2010
42. Share of Romtelecom (%) in the traffic structure in the fixed telephony networks by type of traffic in Romania, 2004-H1 2010
43. Shares of major players in the traffic volume to alternative fixed-line networks (fixed-to-fixed) in Romania, 2009
44. Shares of Rometelecom and alternative operators in the F2M market in Romania by volume, 2009
45. Shares of Rometelecom and alternative operators in the ILD market in Romania by volume, 2009
46. Value (RON m) and structure (%) of specific services in the revenue of Romtelecom, H1 2010
47. Value (RON bn) and growth rate (%) of the fixed-line telephony market in Romania, 2009-2014
48. Number (m) and growth rate (%) of the fixed-lines in Romania, 2009-2014
49. Fixed-line telephony penetration (%) in Romania, 2009-2014
50. Volume (billion minutes) and growth rate (%) of the cumulative traffic in the fixed-line networks in Romania, 2009-2014
51. Value (RON bn) and growth rate (%) of the data transmission, line rental and ISP market in Romania, 2001-2009
52. Shares of ISP and data transmission and line rental services of the value of the DLISP market in Romania, 2001-2009
53. Number of suppliers in the data transmission and line rental market, 2003-2009
54. Value (RON bn) and growth rate (%) of the data transmission and line rental market in Romania, 2001-2009
55. Number and growth rate (%) of the business broadband subscribers in Romania, 2003-2009
56. Value (RON bn) and growth rate (%) of the ISP market in Romania, 2001-2009
57. Number (m) and growth rate (%) of internet users in Romania, 2001-2009
58. Internet user penetration (%) in Romania, 2001-H1 2010
59. Number (m) and growth rate (%) of internet subscribers in Romania, 2000-2009
60. Broadband and narrowband internet access penetration in Romania, 2000-2009
61. Number of active internet access subscribers in Romania by types of access, 2009
62. Number (‘000) of wired internet connections in Romania by type of access, 2004-2009
63. Number (‘000) of internet subscribers in Romania by type of access, 2006-2009
64. Number and growth rate (%) of the internet service providers in Romania, 2001-2009
65. Number of subscribers (‘000) and share of ISPs on the permanent internet access market in Romania, 2009
66. Number (m) and growth rate (%) of internet users in Romania, 2009-2014
67. Internet user penetration (%) in Romania, 2009-2014
68. Value (RON bn) and growth rate (%) of data transmission, line rental and ISP market in Romania, 2009-2014
69. Number (‘000) of broadband permanent internet connections in Romania by type of access, 2009-2014
70. Number (‘000) of broadband internet connections in Romania by type of access, 2009-2014
71. Broadband and narrowband internet access penetration in Romania, 2009-2014

ist of tables

1. Average annual exchange rates $/RON and €/RON, 2000-H1 2010
2. Telecommunications market in Romania – key data and forecasts, 2009-2014
3. Calendar of key market news and developments in the Romanian telecommunications market between 2001 and Q3 2010 23-
4. Territorial and population coverage of mobile telephony operators in Romania, 2009
5. Romanian associations and state institutions in the field of ICT, 2010
6. Key laws regulating the telecommunications market in Romania, 2010
7. List of 50 largest companies in the Romanian telecommunications market by revenues (RON bn), 2009
8. Key data on the mobile telephony market in Romania
9. Level of MTR/minute for the Romanian mobile telephony operators, 2003-H1 2010
10. Number of SMS, MMS sent (million) and video calls length (million minutes) in Romania, 2002-2009
11. Mobile operators in Romania by technology used to provide services, Q3 2010
12. Orange Romania: key data, 2004-H1 2010
13. Vodafone Romania: key data, 2004-H1 2010
14. Telemobil: key data, 2004-H1 2010
15. Cosmote: key data, 2004-H1 2010
16. RCS & RDS: key data, 2004-2009, H1 2010
17. Romtelecom: key data, 2004-2009, H1 2010
18. Key data on the fixed-line telephony market in Romania
19. Romtelecom: key data, 2005-Q3 2010
20. UPC Romania/Astral: key data, 2004-Q1–Q3 2010
21. RCS & RDS: key data, 2005-2009
22. Euroweb Romania: key data, 2004-2009
23. NextGen Communications: key data, 2008-2009
24. Atlas Telecom: key data, 2004-2009
25. Key data on the data transmission and ISP market in Romania
26. Number (m) of dedicated broadband internet subscribers in Romania by type of access, 2006-2009
27. 50 largest ISPs in Romania by revenues (RON m) and number of employees, 2009

Atlas Telecom Network Romania
Combridge
Cosmote
Deutsche Telecom
Dial Telecom
Digital Cable Systems
Euro-GSM
Euroweb Romania
GTS Telecom
Orange Romania
Prime Telecom
Radiocom
RCS & RDS
Romtelecom
Societatea Nationala De Radiocomunicatii
Swisscom
Telecomunicatii CFR
Telemobil
Teletrans
UPC Romania
UTI Communications Systems
Vodafone Romania

and more...