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Telecommunications market in Poland 2010Development forecasts for 2010-2014 |
Each chapter offers most recent data on individual segments of the market and presents profiles of the largest players. The report also gives forecasts of the key market indicators and analyses growth opportunities in each segment in the years to come.
For the sake of this report, we conducted a survey among the management staff of top 100 telecoms companies in Poland. The responses from our interviewees helped us better understand the current situation in the telecoms industry and were very helpful sources of information about the market.
Key topics
- Analysis of the telecommunications market as a whole
- Findings of the survey carried out among top 100 telecoms companies operating in Poland
- Analysis of the mobile telephony market
- Analysis of fixed-line telephony market
- Analysis of ISP, line rental and data transmission market
Questions addressed by the report
How did the value of the telecommunications services market and its individual segments change over the last several years?
What are individual providers’ shares in the market?
How do the opinions of entities involved in the telecoms business in Poland change?
What are the main barriers and growth drivers in the years to come?
What are the growth prospects for the market?
Which segments of the telecommunications market are most promising for operators?
The report is an indispensable tool in making business decisions as it offers:
- detailed analysis of the market as a whole and of its key sectors, ensuring data compatibility and ease of further analysis
- accurate and very reliable forecasts and growth prospects for 2010-2014, which are an invaluable help in making business decisions
- forecasts for the value of the market segments and key operational data (number of users, SIM cards, etc.)
- findings of the dedicated survey carried out among Poland’s top 100 telecoms companies
- more than 20 profiles of the market players, with detailed figures, information and charts
When is the report most useful?
- when starting operations on the Polish telecommunications market
- when already doing business on the telecommunications market in Poland
- when breaking into new segments of the market
- when analysing growth potential of the Polish telecommunications market and its key segments
- when estimating the telecommunication services penetration rate in Poland
- when evaluating investment opportunities in the telecommunications industry in Poland
The report is an essential read for:
- senior executives, managers and marketing experts at telecoms companies that operate in Poland or plan to enter the Polish market
- suppliers of telecommunications and network hardware
- distributors of ICT products and services
- telecoms companies
- foreign companies that make investments in CEE markets
- consulting, research and analysis firms
- government institutions, embassies
- chambers of commerce, trade and industry organisations
- universities and research institutes
- financial institutions (banks, brokerage houses, investment funds)
Extract from this report
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There are about 25 significant nationwide telecommunications operators on the Polish market. The situation on the market will be affected mainly by the results of mobile network operators and TP SA, the largest entity on the market for the past years.
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The most important events on the Polish telecommunications market between Q4 2009 and the end of Q3 2010 included:
- strategic agreement between UKE and TP SA
- launching LTE network by Mobyland and CenterNet
- mega-law entering into force
- amendment to telecommunications law and change in the definition of subscriber
- sales of 4.15% TP SA shares by the Treasury on the Warsaw Stock Exchange (definitive closing of privatisation process).
Market commentary by expert
Our last year’s forecasts for the telecoms market in Poland proved correct. In 2009 the value of the market went down, mainly due to the Mobile Termination Rate cuts and erosion of mobile operators’ wholesale revenues. Yet, the industry seems to be more focused on another factor, namely better climate for investment in the infrastructure. The signing of an agreement between the market regulator and TP SA, the largest telecoms operator, was an unprecedented event. Under the agreement, TP SA is required, among other things, to ensure equal treatment of its retail division and alternative operators, and, more importantly, to build almost 500,000 new lines and modernize another 700,000.The Office of Electronic Communications (UKE), the Polish telecoms regulator, used withdrawal from plans to separate TP SA and stabilization of wholesale rates, as bargaining chips in the negotiations with the operator. As a result, in exchange for the promise to make significant investments, TP SA was ensured that the UKE was not going to change the LLU, WLR or BSA rates over the next three years.
Coming into force of the Act on Support to Development of Telecommunication Services and Networks simplified the procedures and opened up an opportunity to improve the infrastructure. At the same time, the mobile industry has seen the launch of first LTE devices , which may be a prelude to further investment in the development of broadband mobile internet access.
Paweł Olszynka , Head IT&Telecoms Analyst
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Methodology of the report p. 11
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Executive summary p. 17
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An overview of the telecommunications market in Poland p. 23
- Value and change of the telecommunications market in Poland p. 29
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Current situation, events and trends on the market p. 32
- Current situation p. 32
- Key events on the market p. 34
- The most important trends on the market p. 38
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Forecasts for the telecommunications market in Poland p. 44
- Development forecasts for the market between 2010-2014 p. 44
- The most important trends on the Polish telecommunications market over the coming years p. 50
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Legal regulations and institutional environment of the telecommunications market p. 52
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Telecommunications law p. 52
- Planned changes in the telecommunications law p. 52
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Other significant legal changes p. 53
- Act for supporting development of telecommunications services and networks p. 53
- UKE-TP SA agreement p. 54
- Changes of MTR rates p. 54
- Reforms in the telecom sector p. 55
- The Court of Justice verdict on the regulation of retail prices p. 55
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Regulatory offices and industry institutions p. 56
- UKE p. 56
- UOKiK p. 56
- The National Broadcasting Council of Poland (KRRiT) p. 57
- Industry institutions p. 57
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Telecommunications law p. 52
- Supplement: Key capital groups on the Polish telecommunications market p. 58
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Results of a survey of the largest telecommunications firms in Poland p. 63
- Introduction p. 63
- Assessment of the situation on the Polish telecommunications market and forecasts for near future p. 64
- Value of the Polish telecommunications market p. 66
- The impact of the global financial crisis on the Polish telecommunications market p. 67
- Growth drivers and barriers for the Polish telecommunications market p. 69
- Appraisal of UKE p. 73
- Household outlays on telecommunications services p. 76
- Business outlays on telecommunications services p. 77
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Act of 17th July 2010 and its impact on the Polish telecommunications market p. 78
- Growth prospects for individual segments of the Polish telecommunications market p. 80
- The most prospective segments of the Polish telecommunications market p. 80
- Growth prospects for LTE network p. 84
- Growth prospects for WiMAX network p. 86
- Growth prospects for MVNOs p. 87
- Mobile television p. 88
- Expectations concerning mergers and acquisitions p. 90
- Forecasts concerning the number of fixed-lines and SIM cards p. 91
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Mobile telephony p. 93
- Value of the market p. 93
- The number of users and penetration of mobile telephony p. 98
- Structure of the Polish market of mobile telephony p. 103
- Trends and events on the market p. 106
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Players on the Polish market of mobile telephony p. 113
- Polkomtel p. 113
- PTK Centertel p. 115
- PTC p. 116
- P4 p. 117
- Forecasts for the Polish market of mobile telephony p. 120
- Supplement: The MVNO market in Poland p. 123
- Supplement: Distribution and market of mobile telephones in Poland p. 128
- Supplement: Mobile internet access p. 132
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Fixed-line telephony p. 135
- Value and growth rate of the market p. 135
- Number of lines and penetration of fixed telephony p. 138
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Events and trends on the market p. 140
- WLR/LLU p. 140
- VoIP market p. 142
- Business market p. 145
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Structure of the fixed telephony market p. 147
- Market of local calls p. 149
- Market of domestic long distance calls p. 152
- Market of international long distance calls p. 155
- Market of fixed-to-mobile calls p. 159
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Key players on the Polish market of fixed telephony p. 163
- Telekomunikacja Polska (TP SA) p. 163
- Netia p. 167
- Telefonia Dialog p. 168
- Multimedia Polska p. 169
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Other operators p. 171
- GTS Energis p. 171
- MNI Telecom p. 172
- Sferia p. 172
- Mediatel p. 173
- Forecasts for the Polish market of fixed-line telephony p. 174
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Data transmission, line rental and internet services provision p. 179
- Value and growth rate of the market p. 179
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Structure of the Polish DLISP market p. 181
- Market of data transmission p. 181
- Market of line rental p. 183
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Market of internet access p. 186
- Current situation and market trends p. 187
- Market of dial-up services p. 192
- Market of broadband internet access p. 193
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Key players on the DLISP market p. 198
- TP SA p. 199
- Netia p. 200
- Exatel p. 202
- GTS Energis p. 203
- TK Telekom p. 204
- Telefonia Dialog p. 205
- Crowley Data Poland p. 206
- NASK p. 206
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CaTV operators p. 207
- UPC p. 209
- Multimedia Polska p. 209
- Vectra p. 210
- Aster p. 210
- Forecasts for the Polish DLISP market p. 211
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List of graphs p. 223
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List of tables p. 231
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About PMR p. 233
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Contact PMR p. 234
List of graphs
- Value (PLN bn) and growth rate (%) of the telecommunications market in Poland, 1999-2009
- Value of WIG20 and WIG-Telekom, 1st Oct 2007-30th Sept 2010
- Value (PLN bn) and growth rate (%) of the telecommunications services market in Poland, 1999-2009
- Polish telecommunications market – shares of individual segments (%) in the total value of the market, 2009
- Monthly cost of fixed-line (€) for individual users in Poland, selected European states and the EU, 2000-2009
- Monthly cost of fixed-line (€) for corporate users in Poland, selected European states and the EU, 2000-2009
- Aggregate monthly revenue (PLN) per fixed-line, mobile and broadband internet access user in Poland, 2001-2010
- Number (m) of permanent internet connections and broadband internet connections in Poland, 2004-H1 2010
- Penetration of desktop computers, laptops and internet in households in Poland, 1998-2009
- Value (PLN bn) and growth rate (%) of telecommunications market in Poland, 2009-2014
- Value (PLN bn) and growth rate (%) of the telecommunications services market in Poland, 2009-2014
- Value of individual segments of the telecommunications market in Poland (PLN bn), 2000-2014
- Telecommunications market in Poland – shares of selected segments (%) in market value, 2000-2014
- Telecommunications market in Poland – individual segments’ values growth rates (%), 2000-2014
- TP Group
- Polkomtel/Exatel Group
- Polska Telefonia Cyfrowa Group
- Netia Group
- Cyfrowy Polsat/Aero2 Group
- What was 2009 like for your firm?
- What will 2010 be like for your firm, compared with 2009?
- Telecom business index, PMR 2002-2010
- Change in the value of the Polish telecommunications market in 2009 on 2008
- Change in the value of the Polish telecommunications market in 2010 on 2009
- Change in the value of the Polish telecommunications market in 2011 on 2010
- Impact of the global financial crisis on the Polish telecommunications market in 2010
- Expected impact of the global finacial crisis on the Polish telecommunications market’s rate of change in 2009-2010, Aug 2009
- Which segment of the Polish telecommunications market suffered strongest negative impact of the global financial crisis?
- Investments of telecommunications operators in Poland in 2010
- Currently, what are the biggest growth barriers for the Polish telecommunications market?
- Selected growth barriers for the Polish telecommunications market, 2002-2010
- What will be the main growth drivers for the Polish telecommunications market in the next two years?
- How do you rate the activity of UKE so far?
- Which actions of UKE would be the most desirable?
- Which action should UKE take towards TP SA?
- Functional separation of TP SA would result in:
- Household outlays on telecommunications services in 2010, compared with 2009
- Business outlays on individual telecommunications services in 2010, compared with 2009
- What impact will the mega-law have on the development of broadband infrastructure in Poland?
- Mega-law gives local governments a chance to be telecommunications operators. Will they be capable of the role?
- How will the value of the individual segments of the Polish telecommunications market change in the next two years?
- Which value-added services of mobile telephony will develop the fastest in the next two years?
- How will the segments develop in the next two years?
- How will the segments develop in the next two years, compared with the entire market in Poland?
- How will the segments develop in the next two years in Poland?
- How will the segments develop in the next two years, compared with the entire market in Poland?
- What are the growth prospects for LTE technology on the Polish market of mobile telephony?
- Should any sigificant investment in development of WiMAX technology be expected in Poland?
- Will any new operators appear on the Polish market of mobile telephony in the coming years?
- How many virtual operators will there be in Poland at the end of… ?
- How will MVNO develop in Poland?
- When will commercial mobile TV be launched in Poland?
- What content of mobile TV has a greatest chance of becoming popular in Poland?
- Will there be any mergers and acquisitions among telecom operators, data transmission operators or internet access providers in Poland in the next year?
- In 2010-2011, how likely is a takover of a key... ?
- Number of fixed-lines for every 100 Poles in 2009 and 2010, and forecast for 2011
- Number of SIM cards for every 100 Poles in 2009, and forecast for 2010 and 2011
- Value (PLN bn) and growth rate (%) of the Polish market of mobile telephony, 2002-2009
- Polish market of mobile telephony – shares of operators (%) by revenues (PLN bn), 2009
- Polish market of mobile telephony – shares of operators by revenue size (PLN bn), H1 2010
- Quarterly values of the Polish market of mobile telephony (PLN bn), Q1 2004-Q4 2010
- Penetration of mobile telephony (%) in Poland, 1998-H1 2010
- Number of SIM cards in the mobile networks in Poland (m) and yearly change (%), 1998-H1 2010
- Polish market of mobile telephony – shares of operators by number of SIM cards (m), H1 2010
- Net number of new users of mobile telephony in Poland (thousands), 1998-2009
- Number of new users of mobile telephony (thousands) in Poland, H1 2010
- Total time of mobile telephone calls made in Poland (million of minutes) and change (%), 2006-2009
- Total number of text messages sent in Poland (m) and change (%), 2006-2009
- Total number of MMS sent in Poland (m), 2005-2010
- Revenues of mobile network operators in Poland (PLN bn) by categories, 2005-2009
- Share of pre- and postpaid subscribers (%) in the Polish market of mobile telephony, 2002-H1 2010
- Postpaid services on the Polish market of mobile telephony – shares of operators (%) by number of users (m), H1 2010
- Prepaid services on the Polish market of mobile telephony – shares of operators (%) by number of SIM cards (m), H1 2010
- Average aggregate revenues per user for mobile network operators in Poland (PLN), 2001-H1 2010
- Average revenues from one minute of connection for mobile networks in Poland (PLN), 2001-H1 2010
- Share of revenues from non-voice services in the total revenues of mobile network operators in Poland (%), 2001-H1 2010
- Scheduled change of MTR rate asymmetry for P4 and the three largest mobile network operators in Poland (% – maximum asymmetry level), 2009-2013
- Number of SIM cards in mobile networks in Poland (m) and yearly change (%). 2009-2014
- Share of prepaid and postpaid service users (%) in the total number of mobile network subscribers in Poland, 2009-2014
- Penetration of mobile telephony (%) in Poland, 2009-2014
- Value (PLN bn) and change (%) of the Polish market of mobile telephony, 2009-2014
- Structure of the Polish MVNO market by number of SIM cards (thousands) by operators, H1 2010
- Value (m) and change (%) of sales of new mobile telephones in Poland, 2003-2010
- Polish market of mobile telephones by sales of top porducers (m of units), 2009
- Value (m) and change (%) of smartphone sales in Poland, 2008-2010
- Top distributors on the Polish market of mobile telephony by number of shops, August 2010
- Number of subscribers (thousands) of mobile internet services in Poland, 2006-H1 2010
- Value (PLN bn) and growth rate (%) of the Polish market of fixed telephony, 2001-2009
- Polish market of fixed telephony – shares of key players (%) by revenue size (PLN m), 2009
- Number of lines in fixed networks (m) and penetration of fixed-line telephony (%) in Poland, 1996-H1 2010
- Polish market of fixed-line telephony – shares of key players (%) by number of lines, H1 2010
- Number of lines (thousands) supported by TP SA within wholesale line rental (WLR) to alternative operators, Q1 2007-Q4 2010
- VoIP’s share in the total time of voice connections in fixed-line networks in Poland (%), 2001-2009
- Do you use voice communicators? Internet users in Poland, 2009
- Subscribers of VoIP fixed telephony in largest cable TV networks in Poland, 2008-2009
- Number of business lines in Poland (m) and share in total number of fixed lines (%), 2003-H1 2010
- Business market of fixed telephony in Poland – shares of largest players (%) by number of lines (thousands), H1 2010
- Breakdown of the fixed telephony market in Poland by revenue source, 2004-2009
- Value (PLN bn) and growth rate (%) for the Polish market of voice connections, 2001-2009
- Value (PLN bn) of the Polish market of voice connections by market segments, 2001-2009
- Value (PLN bn) and growth rate (%) of the Polish LC market, 2001-2009
- Value (PLN bn) of the Polish LC market – traditional sector and VoIP, 2001-2009
- Volume (bn minutes) and growth rate(%) of LC market in Poland, 2001-2009
- Volume (bn minutes) of the Polish LC market – traditional sector and VoIP, 2001-2009
- Polish LC market – shares of key players by revenue size (PLN m), 2009
- Share of TP SA in the Polish LC market within own network (%) by traffic volume, Q1 2005-Q2 2010
- Value (PLN bn) and growth rate (%) of the Polish DLD market, 2001-2009
- Value (PLN bn) of the Polish DLD market – traditional sector and VoIP, 2001-2009
- Volume (bn minutes) and growth rate(%) of DLD market in Poland, 2001-2009
- Volume (bn minutes) of the Polish DLD market – traditional sector and VoIP, 2001-2009
- Polish DLD market – shares of key players by revenue size (PLN m), 2009
- Share of TP SA in the DLD market within own network (%) by traffic volume, Q1 2005-Q2 2010
- Value (PLN bn) and growth rate (%) of the Polish ILD market, 2001-2009
- Value (PLN m) of the Polish ILD market – traditional sector and VoIP, 2001-2009
- Volume (bn minutes) and growth rate(%) of ILD market in Poland, 2001-2009
- Volume (bn minutes) of the Polish ILD market – traditional sector and VoIP, 2001-2009
- Polish ILD market – shares of key players by revenue size (PLN m), 2009
- Share of TP SA in the Polish ILD market within own network (%) by traffic volume, Q1 2005-Q2 2010
- Value (PLN bn) and growth rate (%) of the Polish F2M market, 2001-2009
- Value (PLN bn) of the Polish F2M market – traditional sector and VoIP, 2001-2009
- Volume (bn minutes) and growth rate(%) of F2M market in Poland, 2001-2009
- Volume (PLN bn) of the Polish F2M market – traditional sector and VoIP, 2001-2009
- Polish F2M market – shares of key players by revenue size (PLN m), 2009
- Share of TP SA in the Polish F2M market within own network (%) by traffic volume, Q1 2005-Q2 2010
- Shares (%) of individual segments in the consolidated revenues of TP SA, H1 2005-H2 2010
- Shares (%) of subscription fees and calls in revenues of TP SA from fixed telephony, 2002-H1 2010
- Number of fixed-lines (m) and penetration of fixed-line telephony (%) in Poland, 2009-2014
- Number of fixed-lines (m) in Poland by consumer and business lines, 2009-2014
- Growth rate of fixed-lines in Poland by consumer and business lines (%), 2004-2013
- Share of WLR/LLU in the total number of fixed lines in Poland, 2009-2014
- Value (PLN bn) and growth rate (%) of the Polish market of fixed-line telephony, 2009-2014
- Value (PLN bn) and growth rate (%) of the Polish DLISP market, 2001-2009
- Polish DLISP market – shares of segments in the market value (PLN m), 2009
- Value (PLN m) and growth rate (%) of the Polish market of data transmission, 2001-2009
- Polish market of data transmission – shares of key players by revenues (PLN m), 2009
- Value (PLN m) and growth rate (%) of the Polish market of line rental, 2001-2009
- Polish market of line rental – shares (%) of key players by revenues from retail and wholesale markets, 2009
- Value (PLN m) and growth rate (%) of the Polish market of internet access, 2001-2009
- Number of internet users (m) and penetration (%) in Poland, 1997-H1 2010
- Percentage (%) of internet users in Poland browsing the internet daily or almost daily, Q2 2003-Q2 2010
- Percentage (%) of internet users in Poland accessing the internet from home, Q2 2003-Q2 2010
- Percentage (%) of internet users in Poland accessing internet from home – permanent access and dial-up, H1 2005-H1 2010
- Types of internet connections used in Polish households (% of households), H1 2007-H1 2010
- Internet penetration (%) in firms by employment in selected Central-European countries, 2009
- Types of internet access used by SMEs in Poland, 2010
- Nominal bandwidth of internet connections for SMEs in Poland, 2005 and 2010
- Value (PLN m) and growth rate (%) of the Polish dial-up market, 2001-2009
- Number of dial-up internet users for TP SA (thousands), Q2 2006-Q2 2010
- Dial-up traffic in Poland (bn minutes), 2001-2010
- Value (PLN m) and growth rate (%) for the Polish market of permanent internet access, 2001-2009
- Percentage of broadband internet connections in Poland by transfer capacity to end user, H1 2010
- Broadband subscribers (thousands) via xDSL and CaTV technologies in Poland, 2001-H1 2010
- Number of BSA internet subscribers in Poland (thousands) by ahares of key players, H1 2010
- Polish market of broadband internet access – shares of key players/access types by number of subscribers (thousands), H1 2010
- Penetration (%) of broadband internet in Poland, 2002-H1 2010
- Revenues of TP SA on the DLISP market (PLN m) by segments, 2002-2009
- Number of broadband subscribers for TP SA in retail and wholesale sectors (thousands), Q1 2007-Q2 2010
- Number of broadband subscribers for Netia, Q1 2007-Q2 2010
- Structure of revenues (PLN m) of TK Telekom, 2009
- Number of internet subscribers of Telefonia Dialog and rate of change (% y-o-y), 2004-H1 2010
- Top CaTV operators in Poland by revenues (PLN m) generated from internet access services, 2009
- Top CaTV operators in Poland in terms of the number of subscribers to internet access services (thousands), H1 2009-H1 2010
- Number of internet users (m) and penetration (%) in Poland, 2009-2014
- Number of broadband subscribers (thousands) in Poland – corporate and household, 2009-2014
- Number of broadband subscribers (m) by internet access technologies in Poland, 2009-2014
- Share of individual broadband technologies in the total number of broadband connections in Poland, 2009-2014
- Total number (thousands) of broadband subscribers in Poland – cable and mobile access, 2007-2014
- Sales volume (’000) and growth rate (%) of portable computer sales in Poland, 2007-2014
- Value (PLN bn) for individual segments of the Polish DLISP market, 2001-2014
- Number of broadband connections (thousands) in TP SA – retail and BSA/LLU, 2007-2014
- Value (PLN bn) and growth rate (%) of the Polish DLISP market, 2009-2014
List of tables
- Telecommunications market in Poland – the most important data and forecasts, 2009-2014
- Key developments on the market to September 2009 23-
- General information on the mobile telephony market in Poland
- Aggregate ARPU (PLN) of mobile network operators in Poland and yearly change (%), 2005-H1 2010
- Polkomtel: basic data, 2001-H1 2010
- PTK Centertel: basic data, 2001-H1 2010
- PTC: basic data, 2001-H1 2010
- P4: basic data, 2007-H1 2009
- Virtual operators active on, or set to enter, the Polish market of mobile telephony, H1 2010
- Planned and estimated number of users for selected mobile virtual network operators in Poland, H1 2010
- 3G network coverage (%) of mobile network operators in Poland, end of H1 2009 and H1 2010
- Number of base stations for selected frequencies of mobile network operators in Poland, 2010
- Basic data on the fixed-line telephony market in Poland
- TP SA: key data, 2000-H1 2010
- Netia: key data, 2000-H1 2009
- Telefonia Dialog: key data, 2000-H1 2009
- Multimedia Polska: key data, 2002-H1 2009
- Sferia: key data, 2005-H1 2010
- Basic data on the data transmission, line rental and internet services provision (DLISP) market in Poland
- Local ISPs acquired by Netia, 2006-H1 2010
- Growth dynamics of individual segments of the Polish DLISP market (%), 2009-2014
- Standard broadband offer for individual users in Poland by price (PLN) and bandwidth, 2008-2014
Aster
British Telecom
CenterNet
Crowley Data Poland
DPTG
Deutsche Telekom
Exatel
France Telecom
GTS Energis
Mediatel
MNI
Motorola
Multimedia Polska
NASK
Netia
Nokia
Orascom Telecom
P4
Polkomtel
PTC
PTK Centertel
Research in Motion
Samsung
Sferia
Skype
Sony Ericsson
Telefonia Dialog
TK Telekom
Telekomunikacja Polska (TP SA)
UPC
Vectra
Vodafone
and more...
Telecommunications market in Poland 2010
Development forecasts for 2010-2014
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