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Retail in Russia 2011 - Regional focusMarket analysis and development forecasts for 2011-2013 |
The report presents Russian market as a whole and individual federal districts such as: Central, Volga, Southern, Siberian, Urals, Northwestern and Far East. It focuses on: socioeconomic conditions, retail sales, national and local key retail chains operating in the country. It provides market insight into major retail segments of:
- grocery
- consumer electronics
- DIY
- clothing and footwear
- cosmetics and toiletries.
The overview includes segment sales value dating back to 2005 and forecasts up to 2013 as well as the most prevalent chains (listed and presented with profiles).
Special attention is paid to the largest retail players in Russia, both foreign and national. Additionally, many local chains operating on the district level are listed and described. Major M&A deals in the retail sector in the last two years were given together with food and non food retail sales figures in each district, including changes over the years.
Why a report on retail in Russia?
- Russia is a large and diverse market in terms of affluence, density, development, retail network and many others. This report aims to show Russian market as a whole with a special focus on regional differences.
- Many companies are still not present in Russia, yet, still considering a possible market entrance, willing to monitor what’s happening there.
- As the market is very large, it makes it difficult for companies to keep up with all the changes on their own.
- After several years of observing two-digit growth (above 20%), the last two years (2009-2010) brought weaker retail sales dynamics and financial problems for many companies. It could be discouraging, however, for many potential entrants it could be an opportunity. Thus it’s worth knowing, much more than before, what’s happening in retail in particular Russian federal districts.
Report answers following questions
- Which districts are the most and the least developed in terms of retail sales and network?
- Which are the largest retailers in Russia ?
- Which retailers from the world largest ones operate in Russia ?
- How numerous are the local chains?
- Which regions/cities are saturated and which are still attractive to invest in?
- What’s going on in retail in Russia and what are the development forecasts in each district?
Report strengths
- second edition of the report, includes historical data
- analysis of Russian market as a whole and broken down into country's federal districts
- numerous profiles of retail chains
- development forecasts up to 2013
- coverage of major retail market segments: grocery, cosmetics and toiletries, consumer electronics, DIY, clothing and footwear
- ability to compare data among districts
Extract from this report
- The largest retail companies in Russia include the domestic X5 Retail Group ($11.2bn generated in 2010) and Tander ($7.8bn), closely followed by two foreign groups (Auchan and Metro).
- Generally, the leading national retailers in Russia remain optimistic about the future development of the market. The attitude of local retail operators regarding the future varies considerably from sector to sector. Thus, in grocery retailing, the financial crisis has stimulated market consolidation and the forming of new marriages for local players’ development. On the contrary, in mobile telephony retailing, local players became even more optimistic as the competition changed and such giants as Dixis and Tsifrograd went bankrupt.
- The Central Federal District remains the largest retail market in the country, accounting for 34% of the country’s total sales in 2010, although it accounts for 4% of Russia’s territory and 37% of the country’s population.
Market commentary by expert
Though the retail industry in Russia demonstrated continuous growth, there was a sharp drop in industry’s growth rates, from 28.1% in 2008 to 4.9% in 2009. In 2010 the retail market expanded by 12.6% compared with the previous year, though in real terms this represented only 4.4% growth.Despite a degree of retail market recovery, some retailers ceased their operations in the country (Carrefour, Wal-Mart). In addition, several national retail operators went bankrupt in 2010 (e.g., Mir consumer electronics chain). The major victims of the financial crisis were the local retail operators. On the whole, the financial crisis forced the majority of retail operators to focus on the efficiency of their business operations.
The Central Federal District remains the largest retail market in the country, accounting for 34% of Russia’s retail sales in 2010. Its inhabitants enjoy the highest per capita monthly incomes and expenditures on goods and services. The region boasts the lowest unemployment rate in the country. However, the District owes its prosperity mainly to the affluence of Moscow and its vicinity.
Dominika Kubacka, Retail Analyst
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Report methodology p. 9
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Executive summary p. 13
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Economic and demographic situation p. 27
- Demographics p. 27
- Macro-economic indicators p. 29
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Retail market overview p. 31
- Market size p. 31
- Structure of retail sales p. 32
- Current trends, future outlook p. 34
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Leading retailers, largest retail chains p. 36
- Foreign retailers’ activity p. 39
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Profiles of the leading retailers p. 41
- X5 Retail Group p. 41
- Metro Group p. 43
- Auchan Group p. 44
- Tander p. 46
- Eldorado p. 47
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Overview of retail market segments p. 49
- Grocery retail market p. 50
- Clothing, footwear and accessories retail market p. 51
- Consumer electronics retail market p. 53
- DIY retail market p. 54
- Cosmetics and toiletries retail market p. 55
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Retail market in Federal Districts p. 59
- Comparative analysis p. 59
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Central Federal District p. 67
- Basic data p. 68
- Retail sales analysis p. 69
- Top cities close-up p. 74
- Major retailers in Russia originating from the Central Federal District p. 75
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Most prominent local retail chains in the District by sector p. 77
- Grocery p. 77
- Consumer electronics p. 82
- DIY p. 84
- Clothing and footwear p. 85
- Cosmetics and toiletries p. 85
- M&A in the District p. 85
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Volga Federal District p. 87
- Basic data p. 88
- Retail sales analysis p. 89
- Top cities close-up p. 95
- Major retailers in Russia originating from the Volga Federal District p. 95
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Most prominent local retail chains in the District by sector p. 96
- Grocery p. 96
- Consumer electronics p. 100
- DIY p. 101
- Clothing and footwear p. 103
- Cosmetics and toiletries p. 103
- M&A in the District p. 104
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Southern Federal District p. 105
- Basic data p. 106
- Retail sales analysis p. 107
- Top cities close-up p. 113
- Major retailers in Russia originating from the Southern Federal District p. 113
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Most prominent local retail chains in the District by sector p. 115
- Grocery p. 115
- Consumer electronics p. 117
- DIY p. 118
- Clothing and footwear p. 119
- Cosmetics and toiletries p. 120
- M&A in the District p. 120
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Siberian Federal District p. 121
- Basic data p. 122
- Retail sales analysis p. 123
- Top cities close-up p. 127
- Major retailers in Russia originating from the Siberian Federal District p. 128
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Most prominent local retail chains in the District by sector p. 131
- Grocery p. 131
- Consumer electronics p. 136
- DIY p. 138
- Clothing and footwear p. 139
- Cosmetics and toiletries p. 139
- Profiles of selected players p. 140
- M&A in the District p. 141
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Urals Federal District p. 143
- Basic data p. 144
- Retail sales analysis p. 145
- Top cities close-up p. 149
- Major retailers in Russia originating from the Urals Federal District p. 150
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Most prominent local retail chains in the District by sector p. 152
- Grocery p. 152
- Consumer electronics p. 155
- DIY p. 156
- Clothing and footwear p. 156
- Cosmetics and toiletries p. 157
- M&A in the District p. 157
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Northwestern Federal District p. 159
- Basic data p. 160
- Retail sales analysis p. 161
- Top cities close-up p. 166
- Major retailers in Russia originating from the Northwestern Federal District p. 166
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Most prominent local retail chains in the District by sector p. 168
- Grocery p. 168
- Consumer electronics p. 170
- DIY p. 170
- Clothing and footwear p. 172
- Cosmetics and toiletries p. 172
- M&As in the Federal District p. 173
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Far East Federal District p. 175
- Basic data p. 176
- Retail sales analysis p. 177
- Top cities close-up p. 182
- Major retailers in Russia originating from the Far East Federal District p. 183
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Most prominent local retail chains in the District by sector p. 183
- Grocery p. 183
- Consumer electronics p. 184
- DIY p. 186
- Clothing and footwear p. 187
- Cosmetics and toiletries p. 187
- M&As in the Federal District p. 190
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List of graphs p. 191
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List of tables p. 195
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About PMR p. 199
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Contact PMR p. 200
List of graphs
- Retail sales in Russia (RUB bn) and growth (y-o-y, %), 2005-2013
- Breakdown of retail market in Russia, by segment (RUB bn), 2010
- Retail market value (RUB m), population (millions) and average monthly income per capita (RUB) in Russia by Federal District, 2010
- Population in Russia (m) and growth (y-o-y, %), 2001-2010
- Life expectancy in Russia (years), 2001-2009
- GDP growth, CPI and unemployment rate in Russia (%), 2003-2013
- Growth rates of disposable incomes in Russia (%, y-o-y), 2001-2010
- Retail sales in Russia (RUB bn) and growth (y-o-y, %), 2005-2013
- Breakdown of retail sales in Russia (%), 1992, 1995 and 2000-2009
- Structure of food retail sales in Russia, by product category (%), 2009
- Structure of non-food retail sales in Russia, by product category (%), 2009
- Breakdown of retail market in Russia, by segment (RUB bn), 2010
- Value of grocery sales in Russia (RUB bn), 2005-2013
- Value of clothing, footwear and accessories sales in Russia (RUB bn), 2005-2013
- Value of consumer electronics and appliances sales in Russia (RUB bn), 2005-2013
- Value of DIY sales in Russia (RUB bn), 2005-2013
- Value of cosmetics and toiletries sales in Russia (RUB bn), 2005-2013
- Russian Federal Districts and their population (millions and % of total), January 2010
- Retail turnover in Russia by Federal District (%), 2010
- Population density per m2, urbanisation (%) and number of cities in total Russia and by Federal District, 2010
- Retail market value (RUB m), population (millions) and average monthly income per capita (RUB) in Russia by Federal District, 2010
- Average monthly wages and incomes (per capita) in Russia by Federal District (RUB), January-September 2010
- Average monthly expenditures on goods and services (RUB per capita and % of incomes) in Russia by Federal District, January-September 2010
- Unemployment rate in Russia by Federal District (%), January-September 2010
- Retail sales growth in Russia in total and by Federal District (%, y-o-y), 2010
- Retail sales volume growth in Russia in total and by Federal District (%, y-o-y), 2010
- Estimated retail sales per capita in Russia by Federal District (RUB ‘000), 2010
- Penetration of formats in the retail trade in Russia in total and by Federal District (%), 2009
- Stalls in the open-air markets in Russia and by Federal District, number and sales per stall (RUB m), 2010
- Structure of retail sales in Russia, in total and by Federal District (%), 2009
- Central Federal District and its regions, 2011
- Retail sales in the Central Federal District (RUB bn) and growth (y-o-y, %), 2005-2013
- The share of the Central Federal District in the total retail turnover in Russia (%), 2005-2010
- Total nominal retail sales (RUB bn) and retail sales per capita (RUB ‘000) in the Central Federal District by regions, 2009
- Total nominal retail sales (RUB bn) and retail sales per capita (RUB ‘000) in the Central Federal District, 2010
- Retail sales breakdown by channel in the Central Federal District (%), 2000 and 2003-2009
- Food and non-food sales in the Central Federal District (RUB m), 2000 and 2005-2009
- The share of food and non-food in the total retail sales in the Central Federal District (%), 2000-2009
- Volga Federal District and its regions, 2011
- Retail sales in the Volga Federal District (RUB bn) and growth (y-o-y, %), 2005-2013
- The share of the Volga District in the total retail turnover in Russia (%), 2005-2010
- Total nominal retail sales (RUB bn) and retail sales per capita (RUB ‘000) in the Volga Federal District by regions, 2009
- Total nominal retail sales (RUB bn) and retail sales per capita (RUB ‘000) in the Volga Federal District by regions, 2010
- Retail sales breakdown by channel in the Volga Federal District (%), 2000 and 2003-2009
- Food and non-food sales in the Volga Federal District (RUB m), 2000 and 2005-2009
- The share of food and non-food in the total retail sales in the Volga Federal District (%), 2000-2009
- Southern Federal District and its regions, 2011
- Retail sales in the Southern Federal District (RUB bn) and growth (y-o-y, %), 2005-2013
- The share of the Southern Federal District in the total retail turnover in Russia (%), 2005-2010
- Total nominal retail sales (RUB bn) and retail sales per capita (RUB ‘000) in the Southern Federal District by regions, 2009
- Total nominal retail sales (RUB bn) and retail sales per capita (RUB ‘000) in the Southern Federal District by regions, 2010
- Total nominal retail sales (RUB bn) and retail sales per capita (RUB ‘000) in the North-Caucasus Federal District by regions, 2010
- Retail sales breakdown by channel in the Southern Federal District (%), 2000 and 2003-2009
- Food and non-food sales in the Southern Federal District (RUB m), 2000 and 2005-2009
- The share of food and non-food in the total retail sales in the Southern Federal District (%), 2000-2009
- Siberian Federal District and its regions, 2011
- Retail sales in the Siberian Federal District (RUB bn) and growth (y-o-y, %), 2005-2013
- The share of the Siberian District in the total retail turnover in Russia (%), 2005-2010
- Total nominal retail sales (RUB bn) and retail sales per capita (RUB ‘000) in the Siberian Federal District by regions, 2009
- Total nominal retail sales (RUB bn) and retail sales per capita (RUB ‘000) in the Siberian Federal District by regions, 2010
- Retail sales breakdown by channel in the Siberian Federal District (%), 2000 and 2003-2009
- Food and non-food sales in the Siberian Federal District (RUB m), 2000 and 2005-2009
- The share of food and non-food in the total retail sales in the Siberian Federal District (%), 2000-2009
- Urals Federal District and its regions, 2011
- Retail sales in the Urals Federal District (RUB bn) and growth (y-o-y, %), 2005-2013
- The share of the Urals Federal District in the total retail turnover in Russia (%), 2005-2010
- Total nominal retail sales (RUB bn) and retail sales per capita (RUB ‘000) in the Urals Federal District by regions, 2009
- Total nominal retail sales (RUB bn) and retail sales per capita (RUB ‘000) in the Urals Federal District by regions, 2010
- Retail sales breakdown by channel in the Urals Federal District (%), 2000 and 2003-2009
- Food and non-food sales in the Urals Federal District (RUB m), 2000 and 2005-2009
- The share of food and non-food in the total retail sales in the Urals Federal District (%), 2000-2009
- Northwestern Federal District and its regions, 2011
- Retail sales in the Northwestern Federal District (RUB bn) and growth (y-o-y, %), 2005-2013
- The share of the Northwestern Federal District in the total retail turnover in Russia (%), 2005-2010
- Total nominal retail sales (RUB bn) and retail sales per capita (RUB ‘000) in the Northwestern Federal District by regions, 2009
- Total nominal retail sales (RUB bn) and retail sales per capita (RUB ‘000) in the Northwestern Federal District, 2010
- Retail sales breakdown by channel in the Northwestern Federal District (%), 2000 and 2003-2009
- Food and non-food sales in the Northwestern Federal District (RUB m), 2000 and 2005-2009
- The share of food and non-food in the total retail sales in the Northwestern Federal District (%), 2000-2009
- Far East Federal District and its regions, 2011
- Retail sales in the Far East District (RUB bn) and growth (y-o-y, %), 2005-2013
- The share of the Far East District in the total retail turnover in Russia (%), 2005-2010
- Total nominal retail sales (RUB bn) and retail sales per capita (RUB ‘000) in the Far East Federal District by regions, 2009
- Total nominal retail sales (RUB bn) and retail sales per capita (RUB ‘000) in the far East Federal District by regions, 2010
- Retail sales breakdown by channel in the Far East Federal District (%), 2000 and 2003-2009
- Food and non-food sales in the Far East Federal District (RUB m), 2000 and 2005-2009
- The share of food and non-food in the total retail sales in the Far East Federal District (%), 2000-2009
List of tables
- Average annual exchange rate $/RUB, 2005-2010
- Key macroeconomic indicators in Russia, 2009-2013
- Largest retail companies in Russia, by sales revenue (RUB bn) and storecount, 2009-2010
- The most highly populated cities of Russia (million), January 2010
- Largest retail companies in Russia, by sales revenue (RUB bn) and storecount, 2009-2010
- Details of the largest individual retail chains in Russia, by turnover 2009 (RUB bn): total storecount 2009-2010, year of foundation, city of origin and presence 2010
- Key information on the largest foreign retail chains in Russia by turnover 2009 (RUB bn), 2009-2010
- Key data on X5 Retail Group in Russia, 2010
- X5 Retail Group’s formats, storecount and characteristics, 2010
- Geography of X5 Retail Group’s chains, 2010
- Key data on Metro Group in Russia, 2010
- Metro Group’s formats, storecount and characteristics, 2010
- Key data on Auchan in Russia, 2010
- Auchan Group’s formats, storecount and characteristics, 2010
- Key data on Tander in Russia, 2010
- Key data on Eldorado in Russia, 2010
- Key data on the largest grocery chains in Russia: market entry, turnover, storecount and geographic coverage, 2009-2010
- Key data on the largest clothing and footwear chains in Russia: market entry, turnover, storecount and geographic coverage, 2010
- Key data on the largest consumer electronics chains in Russia: market entry, turnover, storecount and geographic coverage, 2010
- Key data on the largest DIY chains in Russia: market entry, turnover, storecount and geographic coverage, 2010
- Key data on the largest cosmetics and toiletries chains in Russia: market entry, turnover, storecount and geographic coverage, 2010
- Basic data on the Central Federal District and its regions, 2010
- Retail sales in the Central Federal District by regions (%) and growth (%, y-o-y), 2009-2010
- Most populous cities of the Central Federal District by retail sales, 2009
- The largest national retail chains originating from the Central Federal District, 2010
- Local grocery retail chains in the Central Federal District by storecount, 2010
- Geography of Pallada Torg company stores, 2010
- Geography of Ritm-2000 company stores, 2010
- Geography of Tverskoy produkt company stores, 2010
- Local consumer electronics retail chains in the Central Federal District, 2010
- Geography of Shans chain, 2010
- Local DIY retail chains in the Central Federal District, 2010
- Geography of Kenguru chain, 2010
- Local beauty retail chains in the Central Federal District, 2010
- M&A deals in the retail sector in the Central Federal District, 2009 and 2010
- Basic data on the Volga Federal District and its regions, 2010
- Retail sales in the Volga Federal District by regions (%) and growth (%, y-o-y), 2009-2010
- Most populous cities of the Volga Federal District by retail sales, 2009
- Local grocery retail chains in the Volga Federal District by storecount, 2010
- Geography of Polushka chain, 2010
- Geography of Posadsky chain, 2010
- Geography of Vivat chain, 2010
- Geography of Ostap stores, 2010
- Geography of Essen stores, 2010
- Local DIY retail chains in the Volga Federal District, 2010
- Geography of Eurointerier stores, 2010
- Geography of Krasochny magazin stores, 2010
- Local beauty retail chains in the Volga Federal District, 2010
- Geography of Noktyurn stores, 2010
- M&A deals in the retail sector in the Volga Federal District, 2009 and 2010
- Basic data on the Southern Federal District and its regions, 2010
- Retail sales in the Southern Federal District by regions (%) and growth (%, y-o-y), 2009-2010
- Most populous cities of the Southern Federal District by retail sales, 2009
- The largest national retail chains originating from the Southern Federal District, 2010
- Local grocery retail chains in the Southern Federal District by storecount, 2010
- Geography of Radezh chain, 2010
- Geography of MAN chain, 2010
- Local DIY retail chains in the Southern Federal District, 2010
- Geography of Stroydelo chain, 2010
- Top local clothing and footwear retail chains in the Southern Federal District, 2010
- Geography of Aleksandriya chain, 2010
- Top local beauty retail chains in the Southern Federal District, 2010
- M&A deals in the retail sector in the Southern Federal District, 2009 and 2010
- Basic data on the Siberian Federal District and its regions, 2010
- Retail sales in the Siberian Federal District by regions (%) and growth (%, y-o-y), 2009-2010
- Most populous cities of the Siberian Federal District by retail sales, 2009
- The largest national retail chains originating from the Siberian Federal District, 2010
- Local grocery retail chains in the Siberian Federal District by storecount in 2010
- Geography of Mariya-Ra stores, 2010
- Geography of Aniks stores, 2010
- Geography of Chibis stores, 2010
- Geography of Bystronom stores, 2010
- Geography of Krasny Yar stores, 2010
- Local consumer electronics and appliances retail chains in the Siberian Federal District, 2010
- Geography of Sibvez stores, 2010
- Local DIY retail chains in the Siberian Federal District, 2010
- Geography of Domocenter stores, 2010
- Local beauty retail chains in the Siberian Federal District, 2010
- Geography of Rostsib Parfyum’s stores, 2010
- M&A deals in the retail sector in the Siberian Federal District, 2009 and 2010
- Basic data on the Urals Federal District and its regions, 2010
- Retail sales in the Urals Federal District by regions (%) and growth (%, y-o-y), 2009-2010
- Most populous cities of the Urals Federal District by retail sales, 2009
- The largest national retail chains originating from the Urals Federal District, 2010
- Local grocery retail chains in the Urals Federal District, by storecount, 2010
- Geography of Kirovsky stores, 2010
- Geography of Kupets stores, 2010
- Number and characteristics of the Molniya store formats, 2008-2010
- Geography of Molniya stores, 2010
- Local consumer electronics and appliances retail chains in the Urals Federal District, 2010
- Local DIY retail chains in the Urals Federal District, 2010
- Local beauty retail chains in the Urals Federal District, 2010
- M&A deals in the retail sector in the Urals Federal District, 2009 and 2010
- Basic data on the Northwestern Federal District and its regions, 2010
- Retail sales in the Northwestern Federal District by regions (%) and growth (%, y-o-y), 2009-2010
- Most populous cities of the Nortwestern Federal District by retail sales, 2009
- The largest national retail chains originating from the Northwestern Federal District, 2010
- Local grocery retail chains in the Northwestern Federal District by storecount, 2010
- Local consumer electronics and appliances retail chains in the Northwestern Federal District, 2010
- Local DIY retail chains in the Northwestern Federal District, 2010
- Local beauty retail chains in the Northwestern Federal District, 2010
- M&A deals in the retail sector in the Northwestern Federal District, 2009 and 2010
- Basic data on the Far East Federal District and its regions, 2010
- Retail sales in the Far East Federal District by regions (%) and growth (%, y-o-y), 2009-2010
- Most populous cities of the Far East Federal District by retail sales, 2009
- Local grocery retail chains in the Far East Federal District, by storecount, 2010
- Local consumer electronics and appliances retail chains in the Far East Federal District, 2010
- Geography of V-Lazer consumer electronics and appliances stores, 2010
- Geography of Domotechnika stores, 2010
- Local DIY retail chains in the Far East Federal District, 2010
- Geography of DalTorgService stores, 2010
- Local beauty retail chains in the Far East Federal District, 2010
- Geography of Megumi stores, 2010
- Geography of Chudodey stores, 2010
Auchan
Castorama
CentrObuv
Chibis
Detsky Mir
Dixy Group
Eldorado
Euroset
Grozd’
Holiday Group
IKEA
Kirovsky
K-Rauta
Lenta
Leroy Merlin
Magnit
Magnolia
Mariya-Ra
Maxidom
Megumi
Metro Group
M.Video
OBI
O’Key
Pallada Torg
Perekryostok
Polushka
Pyaterochka
Radezh
Ritm-2000
Sedmoy Kontynent
Sibvez
Sportmaster
Starik Hottabych
STS Company
Svyaznoy
Technosila
Tender
Trest SKM
Tverskoy Produkt
Utkonos
V-Lazer
X5 Retail Group
and more...
Retail in Russia 2011 - Regional focus
Market analysis and development forecasts for 2011-2013
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Any other preservation, multiplication, copying and dissemination etc. which is beyond the scope of this licence is strictly forbidden.
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- - for multiplying and making the product available: multiplication of the product by production of its copies either by printing or by digitalisation (e.g. on a disc, CD-ROM, DVD, magnetic tape, magneto-optic carrier, print and electronic devices, including electronic paper) for an unlimited number of people who work for the organisation indicated by the client during purchasing process, who are in the same country as the organisation indicated during purchasing process.
Any other preservation, multiplication, copying and dissemination etc. which is beyond the scope of this licence is strictly forbidden.
- - for the product preservation: saving the product in the memory of an unlimited number of computers belonging to the organisation indicated by the client during purchasing process; these computers can be located in or outside of the country of the organisation indicated during purchasing process;
- - for multiplying and making the product available: multiplication of the product by production of its copies either by printing or by digitalisation (e.g. on a disc, CD-ROM, DVD, magnetic tape, magneto-optic carrier, print and electronic devices, including electronic paper) for an unlimited number of people who work for the organisation indicated by the client during purchasing process, who are in or outside of the country of the organisation indicated during purchasing process.
Any other preservation, multiplication, copying and dissemination etc. which is beyond the scope of this licence is strictly forbidden.