Browse products

Related products

more on retail/fmcg »
more on Romania »

Retail in Romania 2011

Market analysis and development forecasts for 2011-2013
Retail in Romania 2011 Market analysis and development forecasts for 2011-2013

October 2011
Pages: 165
Delivery: PDF


Our clients say... 
“PMR reports are a serious contribution to the market overview picture, focusing our attention on key events in the industry as well as highlighting both general and specific market indicators. Together, these components are the base for our future forecasts of construction market development and help us to plan our sales. ” Market Analyst, Alpha Cement
“PMR's retail publications give me detailed insight into retail developments in Poland, even concerning 'minor' developments. It is the most informative English-language resource that I have found.” General Manager, Royal Ahold, The Netherlands
“The regular updates from PMR give us a detailed insight into the retail market that we couldn't possibly gather ourselves without significant resources. This information helps guide our strategy and decision-making in marketing and in selling our products to the retail market in Eastern Europe and Russia.” Market Development Manager, Zebra Technologies Europe Limited
“It's a great pleasure to cooperate with PMR because of its analysts' wealth of experience in understanding the local market. We consider PMR a competent and professional company which helps us conduct our business. I would also like to state that PMR's team is always ready to respond to emerging customer needs. We can recommend it as a reliable partner.” Business Analyst, Hilti Distribution, Russia
“As a London-based company, with operations abroad, we looked for the best-in-class Market Intelligence supplier. PMR brought us quality reports that improved our CEE market knowledge and understanding.” Development Manager, GVA Grimley
“We use PMR's services due to their analysts' extensive experience in market analysis, their high quality and level of engagement in the market research carried out for us. We consider PMR a competent and professional company and recommend them as a reliable partner in the area of economic information and market analysis.” Senior Trade and Investment Adviser, British Embassy in Warsaw
“PMR provides a good service and is always open to discussion. All reports are well structured & are always on time.” Member of the Managment Board, SCA Hygiene Products
“PMR's analysts understand our needs well and the standard of their service has always fully met our expectations. We are looking forward to cooperating with PMR in the future as well. ” Senior Trade and Investment Adviser, British Embassy in Warsaw
“Our experience with PMR is a positive one. The retail reports they have are accurate and to the point, handling the important issues. With their newsletter you are kept updated on the short term as well. We very much appreciate their accurately informing us about available reports by regular contact, without being obtrusive.” European Marketing Research Manager, international retail company
This 4th edition publication describes the retail market in Romania as a whole and with a special focus on following market segments:
  • grocery retail
  • DIY products
  • consumer electronics
  • clothing and footwear
  • cosmetics and toiletries.
It shows the composition of the market, value of different modern and traditional formats, identifies main players and discusses market tendencies.
The report offers information on the whole country, allowing thorough assessment of market prospects and competitor analysis, including development forecasts for the period until 2013.

Report strengths:

Did you know... 
“After Leonardo's financial difficulties, Inditex became the biggest clothing and footwear player.”
“The title of the largest shopping centre, since 2008, has been held by Baneasa Shopping City.”
“Modern retail accounted for more than a half of the grocery market.”
“Discount chains are the fastest growing grocery segment.”
“Lidl & Schwarz Group becomes the top retailer in Romania.”
“Dedeman became top DIY retailer as Inditex top clothing and footwear retailer.”
“Such companies as Lidl, Camaieu, New Look, Calzedonia, H&M or Leroy Merlin entered the market in 2010 and 2011.”
  • 4th edition of the report, includes historical data
  • macroeconomic and demographic conditions in Romania
  • key trends and events on the market
  • lots of additional information: macroeconomic and demographic overview, details on companies involved into development process, market trends, consumer attitude 
  • all available data concerning Romanian market gathered in one document
  • detailed analysis of future prospects and developments until 2013
  • major players on the market along with legal environment
  • information on
    • grocery market size
    • leading retail companies
    • important industry information
    • non food retail market description.

Why a report on retail in Romania?

The economic crisis in Romania, affecting the population’s income and access to consumer loans, had a significant impact on consumer behavior reflected in decline of retail market. The report evaluates this impact and assesses potential future evolution of the market. Additionally, the report collects historical data, current trends and forecasts into one single tool ready to use. Most importantly, companies evaluating development possibilities on Romanian retail market can gain information about the market evolution prospects together with factors influencing the market in the future.

Questions addressed by this publication

  • What is the current and forecast value of the Romanian retail market and its individual segments?
  • When will market segments affected by the economic crisis recover?
  • How are consumer prices going to change in the coming years?
  • Which are the main international and domestic players on the market and their market share?
  • Which are the new players expected to enter Romanian retail market in the next years?

...and many more!

Key topics:

  • analysis of Romanian retail market as a whole and broken down by its segments
  • impact of the economic crisis
  • analysis of particular market segments and major distribution channels
  • macroeconomic forecast until 2013
  • forecasts about market evolution until 2013
  • demographic environment 
  • Romanian macroeconomic situation and its influence on the evolution of the retail market
  • key indicators of the market : market value, turnover of main retail chain operators, store count, number of cities covered by retail chains
  • detailed characteristic of main market players from various retail segments.

An essential read for:

  • top managers, strategic planners and executives of companies considering entry or active in the  Romanian market
  •  companies engaged in manufacturing for retail
  • companies engaged in distributing and importing for retail
  • anyone in the FMCG, DIY, consumer electronics, clothing and footwear and cosmetics markets.

Companies mentioned in the report:

Kaufland, Carrefour, Real, Auchan, Cora, Trident, Billa, Mega Image, Penny Market, Lidl, Profi, Selgros, Metro Cash & Carry, Dedeman, Praktiker, Bricostore, Inditex, Leonardo, Elmec, Deichmann, C&A, Altex, Domo, eMag, Sephora, dm drogerie markt, Douglas, Avon, Oriflame.

Extract from this report

  • Around 50% of internet sales in Romania were generated by the consumer electronics segment.
  • Hypermarkets will remain the biggest segment of the Romanian grocery market in the next few years as the supermarket segment experiences major difficulties, and discounters – whilst expanding at a very fast rate – remains a still relatively small segment.
  • Outdoor markets still enjoy a high share of some 29% of total value of clothing and footwear market, being a popular channel among Romanians with low incomes, particularly those living in small cities and in rural areas. 

Market commentary by expert

The economic crisis in Romania affecting the population’s income and access to consumer loans had a significant impact on consumer behavior reflected in decline of retail market. However, 2010 brought first increases in selected non-food segments, showing positive signs of economic development. The report evaluates this impact and assesses potential evolution of the market in next three years.

Jarosław Frontczak, Retail Analyst

Request sample pages/interactive screenshare

To receive more information on this report, please sign up.

*required

*Would you like a FREE
interactive screenshare?
*Email:
To make sure you receive the requested information, add info@pmrcorporate.com to your company trusted emails. Contact your IT department for details.
*Your company core business:

Privacy Policy

  1. Methodology p. 7

  2. Executive summary p. 11

  3. Economic and demographic overview p. 19

    • Macroeconomic overview p. 19
      • GDP p. 20
      • Price p. 22
      • Employment p. 23
      • Earnings p. 25
      • Incomes and spending p. 26
    • Demographic overview p. 28
      • Population p. 28
      • Population in terms of age and region p. 28

  4. Retail sector overview p. 33

    • Retail sales value p. 33
    • Food vs non-food sales p. 34
    • Retail network p. 35
    • Barriers to the development of modern retail p. 36
    • Largest retail companies in Romania p. 37
    • Activity of foreign retailers p. 38
    • Development of shopping centres p. 38
      • Shopping centres by location p. 41
      • Rents p. 44
    • Direct sales and internet sales p. 45
      • Direct sales p. 45
      • Internet sales p. 46

  5. Grocery retail market p. 47

    • Market size p. 47
    • Composition of the grocery market p. 48
      • Largest grocery retail companies/largest chains p. 52
      • Major distribution channels p. 55
        • Hypermarkets p. 55
        • Supermarkets p. 69
        • Discount stores p. 83
        • Cash & Carry p. 93
        • Traditional retail p. 97

  6. Non-food retail market p. 99

    • Total market size p. 99
    • Retail sales of Do-It-Yourself products p. 101
      • Market size p. 101
      • Market structure and leading players p. 102
      • Profiles of major DIY retailers p. 105
    • Retail sales of clothing and footwear p. 114
      • Market size p. 114
      • Market structure and leading players p. 115
      • Penetration of foreign companies p. 118
      • Profiles of major clothing and footwear retailers p. 121
    • Retail sales of consumer electronics p. 130
      • Market size p. 130
      • Market structure and leading players p. 131
      • Profiles of major consumer electronics retailers p. 134
    • Retail sales of cosmetics and toiletries p. 139
      • Market size p. 139
      • Market structure and leading players p. 139
      • Profiles of major cosmetics retailers p. 142

  7. List of graphs p. 155

  8. List of tables p. 159

  9. About PMR p. 163

  10. Contact PMR p. 164

List of graphs

  1. Retail sales in Romania (RON bn) and y-o-y growth (%), 2007-2013      14
  2. Composition of grocery retail sales in Romania, by distribution channel (%), 2010      15
  3. Top 10 companies involved in grocery retail trade in Romania by estimated revenue (RON m), 2010      16
  4. GDP real change in Romania (%, y-o-y), 2007-2013      22
  5. GDP per capita in PPS in the EU (EU 27 average=100), 2009-2010      23
  6. Average annual consumer price indices in Romania (%), 2007-2013      24
  7. Monthly consumer price index for food and non-food items (%, y-o-y), Jan 2009-Jul 2011      25
  8. Annual unemployment rate in Romania and the European Union (%), 2007-2013      26
  9. Number of employees in retail trade in Romania (’000), 2007-2010      26
  10. Net monthly wages (RON) in Romania and annual change (%), 2007-2013      27
  11. Average gross  monthly earning in the total economy and in trade in Romania (RON), Jan 2009-Jul 2010      28
  12. Income structure of the Romanian family by source of income, 2010      29
  13. Structure of the current consumption in Romania, 2010      29
  14. Population in Romania (million), 2007-2013      30
  15. Occupation rate for population in Romania (%), by age, 2005-2010      31
  16. Population in Romania (%), by age group, 2010      31
  17. Composition of Romanian population by historical province (million, %), 2010      32
  18. Urban and rural population in Romanian development regions (%), 2010      33
  19. Retail sales in Romania (RON bn) and y-o-y growth (%), 2007-2013      35
  20. Food and non-food retail sales in Romania (%), 2007-2013      36
  21. Number of stores in Romania (’000), 2007-2013      37
  22. Composition of retail network in Romania, by store size (%), 2007-2010      38
  23. Shopping centre GLA per 1,000 inhabitants in Central European countries (m2), 2010      41
  24. GLA of shopping centres in Bucharest and other Romanian cities (’000 m2), 2007-2013      41
  25. Number of shopping centres in operation in Bucharest and other Romanian cities, 2007-2013      42
  26. Value (RON m) and growth rates (%) of direct sales in Romania, 2007-2013      47
  27. Number of online stores and page views (m) in Romania, 2007-2013      48
  28. Value (RON bn) and growth (%, y-o-y) of grocery retail sales in Romania, 2007-2013      50
  29. Composition of grocery retail sales in Romania, by distribution channel (%), 2009      50
  30. Composition of grocery retail sales in Romania, by distribution channel (%), 2010      51
  31. Selection criteria for a given type of retail format in Romania (%), 2010      52
  32. Changes in market shares of main retail formats in grocery trade in Romania (p.p.), 2010/2009      52
  33. Growth of grocery sales in Romania via modern retail channels (%), 2010/2009      54
  34. Top 10 companies involved in grocery retail trade in Romania by estimated revenue (RON m), 2010      55
  35. Number of foreign banners present in grocery retail in Romania, 1996-2011      57
  36. Turnover (RON m) and growth rates (%) for hypermarkets in Romania, 2007-2013      58
  37. Share of the hypermarket segment and individual retailers in the Romanian grocery retail market (%), 2009      58
  38. Share of the hypermarket segment and individual retailers in the Romanian grocery retail market (%), 2010      59
  39. Number of outlets and banners of hypermarkets in Romania, 2001-2011      60
  40. Turnover (RON m) and growth rates (%) for supermarkets in Romania, 2011-2013      71
  41. Share of the supermarket segment and individual retailers in the Romanian grocery retail market (%), 2009      72
  42. Share of the supermarket segment and individual retailers in the Romanian grocery retail market (%), 2010      73
  43. Turnover (RON m) and growth rates (%) for discount stores in Romania, 2007-2013      86
  44. Share of the discounter segment and individual retailers in the Romanian grocery retail market (%), 2009      86
  45. Share of the discounter segment and individual retailers in the Romanian grocery retail market (%), 2010      87
  46. Number of outlets and banners of  discount stores in Romania, 2004-2011      87
  47. Total number of cash & carry outlets in Romania, by operator, 2004-2011      96
  48. Value (RON bn) and growth (%, y-o-y) of non-food sales in Romania, 2007-2013      101
  49. Retail sales of selected categories of non-food goods in Romania (RON bn), 2007-2013      102
  50. Value (RON bn) and growth (%, y-o-y) of DIY sales in Romania, 2007-2013      103
  51. Construction market selected indicators in Romania (%), 2003-2010      104
  52. Composition of DIY sales in Romania (estimated market shares), 2009      105
  53. Composition of DIY sales in Romania (estimated market shares), 2010      106
  54. Value (RON bn) and growth (%, y-o-y) of clothing and footwear sales in Romania, 2007-2013      116
  55. Composition of clothing and footwear sales in Romania (estimated market shares), 2009      117
  56. Composition of clothing and footwear sales in Romania (estimated market shares), 2010      118
  57. Value (RON bn) and growth (%, y-o-y) of consumer electronics sales in Romania, 2007-2013      132
  58. Composition of consumer electronics sales in Romania (estimated market shares), 2009      133
  59. Composition of consumer electronics sales in Romania (estimated market shares), 2010      134
  60. Value (RON bn) and growth (%, y-o-y) of cosmetics and toiletries sales in Romania, 2007-2013      141
  61. Composition of cosmetics and toiletries sales in Romania (estimated market shares), 2009      142
  62. Composition of cosmetics and toiletries sales in Romania (estimated market shares), 2010      142

List of tables

  1. Characteristics of selected non-food retail subdivisions in Romania in 2010      18
  2. Basic macroeconomic data for Romania, 2007-2011      21
  3. 10 largest cities in Romania, by population, 2010      33
  4. Top 15 leading groups involved in retail in Romania, by revenues and estimated share of retail market, 2010      39
  5. GLA in shopping centres per 1,000 inhabitants (m2) in the largest cities in Romania, 2010      44
  6. Largest shopping centres in Romania, 2010      45
  7. Largest shopping centres launched in 2009-2010      45
  8. Average high street retail rents in Central European countries (€/m2/year) and year-on-year change (%), 2010      46
  9. Prime shopping centres rents in Romania (€/m2/year), 2010      46
  10. Number of new stores opened in Romania by store format, 2009-2011      53
  11. Top 15 retail chains in Romania by sales revenue (RON m), 2009-2010      56
  12. Hypermarket chains active in Romania by sales (RON m) and storecount, 2009-2010      59
  13. Leading hypermarket banners in the Romanian cities with population over 200,000, H1 2011      60
  14. Key operating data for Kaufland Romania      62
  15. Kaufland stores in Romania, H1 2011      63
  16. Key operating data for Carrefour      63
  17. Carrefour hypermarkets in Romania, H1 2011      65
  18. Carrefour Market supermarkets in Romania, H1 2011      65
  19. Key operating data for Real Romania      66
  20. Real stores in Romania, H1 2011      67
  21. Key operating data for Auchan      67
  22. Auchan stores in Romania, H1 2011      68
  23. Key operating data for Cora Romania      69
  24. Cora stores in Romania, H1 2011      70
  25. Key operating data for Trident      70
  26. Major supermarket chains active in Romania by sales (RON m) and storecount, 2009-2010      74
  27. Leading supermarket banners in Romanian cities with population over 200,000, H1 2011      74
  28. Key operating data for Billa Romania      75
  29. Billa stores in Romania, H1 2011      76
  30. Key operating data for Mega Image, Red Market and Shop&Go Romania      76
  31. Mega Image stores in Romania, H1 2011      77
  32. Key operating data for Unicarm      78
  33. Unicarm stores in Romania, H1 2011       78
  34. Key operating data for Interex      79
  35. Interex stores in Romania, H1 2011      79
  36. Key operating data for Succes      80
  37. Succes supermarket stores in Romania, H1 2011      80
  38. Key operating data for Annabella      81
  39. Key operating data for Angst      81
  40. Angst stores in Romania, H1 2011      82
  41. Key operating data for G’Market      82
  42. G’Market stores in Romania, H1 2011      83
  43. Key operating data Primavara      83
  44. Primavara stores in Romania, H1 2011      84
  45. Key operating data for Spar Romania      84
  46. Largest discount store chains active in Romania by sales (RON m) and storecount, 2009-2010      88
  47. Leading discount banners in Romanian cities with population over 200,000, H1 2011      88
  48. Key operating data for Penny Market      89
  49. Penny Market stores in Romania, H1 2011      90
  50. Penny Market XXL stores in Romania, H1 2011      90
  51. Key operating data for Lidl      91
  52. Lidl stores in Romania, H1 2011      92
  53. Key operating data for Profi      92
  54. Profi stores in Romania, H1 2011      93
  55. Key operating data for miniMAX Discount/Mac.ro      94
  56. miniMAX stores in Romania, H1 2011      95
  57. Cash & carry chains active in Romania by sales (RON m) and storecount, 2009-2010      96
  58. Key operating data for Metro      97
  59. Metro stores in Romania, H1 2011      98
  60. Key operating data for Selgros      98
  61. Selgros stores in Romania, H1 2011      99
  62. Leading DIY banners in the Romanian cities with population over 200,000, H1 2011      105
  63. Largest DIY retail chains in Romania, by sales value (RON m) and storecount, 2009-2010      107
  64. Key operating data for Dedeman      107
  65. Dedeman storecount in Romania, H1 2011      108
  66. Key operating data for Praktiker Romania      108
  67. Praktiker storecount in Romania, H1 2011      109
  68. Key operating data for Bricostore Romania      109
  69. Bricostore storecount in Romania, H1 2011      110
  70. Key operating data for bauMax Romania      110
  71. bauMax storecount in Romania, H1 2011      111
  72. Key operating data for Ambient      111
  73. Ambient storecount in Romania, H1 2011      112
  74. Key operating data for Hornbach Romania      112
  75. Key operating data for Obi Romania      113
  76. Obi storecount in Romania, H1 2011      113
  77. Key operating data for Mr.Bricolage Romania      114
  78. Key operating data for Interhome Decor      114
  79. Key operating data for Tekzen Romania      115
  80. Major clothing and footwear retailers in Romania, by sales value (RON m) and storecount, 2009-2010      119
  81. Entry strategies used by selected foreign clothing and footwear retailers on the Romanian market, 2011      121
  82. Selected companies developing international fashion brands through franchise in Romania, 2010      121
  83. Expansion of selected foreign clothing and footwear retailers on the Romanian market, 2010      122
  84. Key operating data for Inditex Romania      123
  85. Inditex stores in Romania, 2007-H1 2011      124
  86. Key operating data for Leonardo      124
  87. Key operating data for Elmec Romania      125
  88. Key operating data for Staff Collection      126
  89. Key operating data for Corssa      126
  90. Key operating data for Deichmann Romania      127
  91. Key operating data for Kenvelo Romania      127
  92. Key operating data for C&A      128
  93. Key operating data for Jolidon      129
  94. Key operating data for Adidas      129
  95. Key operating data for Solmar      130
  96. Key operating data for Peek & Cloppenburg      131
  97. Key operating data for Decathlon      131
  98. Largest consumer electronics retailers in Romania, by sales value (RON m) and storecount, 2009-2010      135
  99. Key operating data for Altex Romania      136
  100. Altex storecount in Romania, H1 2011      137
  101. Media Galaxy storecount in Romania, H1 2011      137
  102. Key operating data for Domo      138
  103. Key operating data for eMag      139
  104. Key operating data for Flanco      139
  105. Key operating data for Zass Proteus      140
  106. Cosmetics and toiletries direct vendors in Romania, by sales value (RON m), 2009-2010      143
  107. Largest cosmetics and toiletries chains in Romania, by sales value (RON m) and storecount, 2009-2010      144
  108. Key operating data for Avon Romania      144
  109. Key operating data for Oriflame Romania      145
  110. Key operating data for Sephora Romania      146
  111. Sephora storecount in Romania, H1 2011      146
  112. Key operating data for Amway Romania      147
  113. Key operating data for Forever Living Products in Romania      147
  114. Key operating data for dm drogerie markt Romania      148
  115. dm drogerie markt storecount in Romania, H1 2011      148
  116. Key operating data for Yves Rocher Romania      149
  117. Yves Rocher storecount in Romania, H1 2011      149
  118. Key operating data for Marrionaud      150
  119. Marrionaud, Ina Center and Privilege storecount in Romania, H1 2011      150
  120. Key operating data for Douglas Romania      151
  121. Douglas storecount in Romania, H1 2011      151
  122. Key operating data for Green Net      152
  123. Key operating data for The Body Shop      152
Retail in Romania 2011
Market analysis and development forecasts for 2011-2013

Choose your version of this product:

Select
language: 		Select
licence: 		     Price: 1500 €
Language / Licence Single 5 Users Corporate Global
English1500€2250€3000€3750€

Compare licences
  • "Single user licence" entitles the client to use the product (in its entirety or in part, and in the case of an online product also to use the access data to this product) only and exclusively in the following fields of exploitation:
    • - for the product preservation: saving the product in the memory of one computer belonging to the client;
    • - for multiplying and making the product available: multiplication of the product by production of its copies either by printing or by digitalisation (e.g. on a disc, CD-ROM, DVD, magnetic tape, magneto-optic carrier, print and electronic devices, including electronic paper) for the individual use of one person only, who is indicated by the client during purchasing process.

      Any other preservation, multiplication, copying and dissemination etc. which is beyond the scope of this licence is strictly forbidden.
  • "5-user licence" entitles the client to use the product (in its entirety or in part, and in the case of an online product also to use the access data to this product) only and exclusively in the following fields of exploitation:
    • - for the product preservation: saving the product in the memory of 2 to 5 computers belonging to the organisation indicated by the client while purchasing process; these computers must be located in the same country as the organisation indicated during purchasing process;
    • - for multiplying and making the product available: multiplication of the product by production of its copies either by printing or by digitalisation (e.g. on a disc, CD-ROM, DVD, magnetic tape, magneto-optic carrier, print and electronic devices, including electronic paper) for 2 to 5 people who work for the organisation indicated by the client during purchasing process, and who are in the same country as the organisation indicated during purchasing process.

      Any other preservation, multiplication, copying and dissemination etc. which is beyond the scope of this licence is strictly forbidden.
  • "Corporate licence" entitles the client to use the product (in its entirety or in part, and in the case of an online product also to use the access data to this product) only and exclusively in the following fields of exploitation:
    • - for the product preservation: saving the product in the memory of an unlimited number of computers belonging to the organisation indicated by the client during purchasing process; these computers must be located in the same country as the organisation indicated during purchasing process;
    • - for multiplying and making the product available: multiplication of the product by production of its copies either by printing or by digitalisation (e.g. on a disc, CD-ROM, DVD, magnetic tape, magneto-optic carrier, print and electronic devices, including electronic paper) for an unlimited number of people who work for the organisation indicated by the client during purchasing process, who are in the same country as the organisation indicated during purchasing process.

      Any other preservation, multiplication, copying and dissemination etc. which is beyond the scope of this licence is strictly forbidden.
  • "Global licence" entitles the client to use the product (in its entirety or in part, and in the case of an online product also to use the access data to this product) only and exclusively in the following fields of exploitation:
    • - for the product preservation: saving the product in the memory of an unlimited number of computers belonging to the organisation indicated by the client during purchasing process; these computers can be located in or outside of the country of the organisation indicated during purchasing process;
    • - for multiplying and making the product available: multiplication of the product by production of its copies either by printing or by digitalisation (e.g. on a disc, CD-ROM, DVD, magnetic tape, magneto-optic carrier, print and electronic devices, including electronic paper) for an unlimited number of people who work for the organisation indicated by the client during purchasing process, who are in or outside of the country of the organisation indicated during purchasing process.

      Any other preservation, multiplication, copying and dissemination etc. which is beyond the scope of this licence is strictly forbidden.
    PMR is a member of SIIA's Corporate Content Anti-Piracy Program. Breaking the conditions of our licences will result in a report being sent to SIIA to initiate a piracy investigation and major fees may be imposed by the SIIA as a result. Additionally, for newsletters and online services, it will result in suspension of the subscription with no money refund.