Browse products
Retail market of cosmetics in Poland 2011Market analysis and development forecasts for 2011-2013
|
Polish version also available »
Our clients say...
“PMR's retail publications give me detailed insight into retail developments in Poland, even concerning 'minor' developments. It is the most informative English-language resource that I have found.”
General Manager, Royal Ahold, The Netherlands
“PMR provides a good service and is always open to discussion. All reports are well structured & are always on time.”
Member of the Managment Board, SCA Hygiene Products
“PMR's analysts understand our needs well and the standard of their service has always fully met our expectations. We are looking forward to cooperating with PMR in the future as well. ”
Senior Trade and Investment Adviser, British Embassy in Warsaw
“PMR reports are a serious contribution to the market overview picture, focusing our attention on key events in the industry as well as highlighting both general and specific market indicators. Together, these components are the base for our future forecasts of construction market development and help us to plan our sales.
”
Market Analyst, Alpha Cement
“The regular updates from PMR give us a detailed insight into the retail market that we couldn't possibly gather ourselves without significant resources. This information helps guide our strategy and decision-making in marketing and in selling our products to the retail market in Eastern Europe and Russia.”
Market Development Manager, Zebra Technologies Europe Limited
“It's a great pleasure to cooperate with PMR because of its analysts' wealth of experience in understanding the local market. We consider PMR a competent and professional company which helps us conduct our business. I would also like to state that PMR's team is always ready to respond to emerging customer needs. We can recommend it as a reliable partner.”
Business Analyst, Hilti Distribution, Russia
“As a London-based company, with operations abroad, we looked for the best-in-class Market Intelligence supplier. PMR brought us quality reports that improved our CEE market knowledge and understanding.”
Development Manager, GVA Grimley
“We use PMR's services due to their analysts' extensive experience in market analysis, their high quality and level of engagement in the market research carried out for us. We consider PMR a competent and professional company and recommend them as a reliable partner in the area of economic information and market analysis.”
Senior Trade and Investment Adviser, British Embassy in Warsaw
“Our experience with PMR is a positive one. The retail reports they have are accurate and to the point, handling the important issues. With their newsletter you are kept updated on the short term as well. We very much appreciate their accurately informing us about available reports by regular contact, without being obtrusive.”
European Marketing Research Manager, international retail company
The report contains a comprehensive analysis of the Polish market of cosmetics between 2006 and 2010 along with development forecasts for 2011-2013, set within the context of the current and forecast economic climate in Poland, market value and its division among the various distribution channels and the main product categories. In addition, the key market trends are discussed, as are the factors most material to the market developing. The report also includes the profiles of the largest market players. The report is supplemented with findings of research on Polish consumers’ behaviour and preferences as these relate to cosmetics shopping.
Key topics covered
Did you know...
“Most chains active on the Polish cosmetics market are domestic, though among market leaders most are international chains.”
“Around 2,500 traditional cosmetics shops disappeared off the Polish market landscape between 2006 and 2010.”
“Among the largest manufacturers of skin care cosmetics - both in value and volume of sales - are Nivea Polska, Ziaja and Grupa L'Oreal.”
“Drug store chains, which make up 30% of all drugstores in Poland, generate close to 80% of sales of the segment.”
“Women prefer to purchase cosmetics in drugstores; meanwhile men are more likely to shop for such products in hypermarkets.”
“Consumers are most apt to purchase cosmetics of a preferred brand (79% of respondents) and are loyal to products they have used for longer (74%).”
“Skin care products comprise the largest segment of the cosmetics market.”
- value of cosmetics market, by segment and distribution channel
- market size forecasts for up to 2013
- key distribution channels (drugstores, hypermarkets, supermarkets, direct sales, pharmacies, internet)
- market segments
- profiles of the largest drugstore chains, with info on sales, storecount, strategy, development plans
- consumer on the Polish cosmetics market – findings of a consumer survey
- Poland’s economic climate – current and forecast
Why a report on the retail cosmetics market in Poland?
Poles continue to spend less on cosmetics than the residents of developed countries; thus, this market continues to have very good development prospects.
There are no publications that analyse retail market of cosmetics in such a detailed way.
There are no publications that analyse retail market of cosmetics in such a detailed way.
Report answers the following questions
- How much is the cosmetics market and its individual segments worth in Poland?
- How rapidly will the cosmetics market develop in the coming years?
- Who are the key players on the market?
- How are the individual distribution channels developing?
- What trends are prevailing on the market?
- What are the preferences and behaviours of Polish consumers relating to cosmetics shopping?
The report is an invaluable source of the following information
- value of sales of cosmetics in Poland, including sales forecasts
- analysis of the key distribution channels
- analysis of key market segments
- description of market trends
- profiles of the key market players, including data on sales, storecount, development plans
- findings of consumer research
The report will be helpful for anyone who would like to…
- enter the Polish cosmetics market
- take a closer look at competition on that market
- understand the potential of the cosmetics market in Poland
- predict demand for offered products
- analyse market saturation
- develop a corporate development strategy
Extract from this report
- According to PMR’s estimates, the revenues of all of the largest drugstore chains active on the Polish market totalled PLN 5.5bn in 2010, which means they increased 14% relative to end of 2009.
- In 2010 drugstore chains accounted for 30% of the total market (up from 18% in 2006).
- The main powerhouse of growth of the market is its leader – Rossmann – a chain which in the past few years has accelerated new openings by 70 outlets a year, which has yielded average year-on-year revenue growth of 30%.
Market commentary by expert
One of the newest trends on the Polish cosmetics market is the integration of traditional cosmetics shops. Amidst unfavourable market conditions and growing competition on part of modern chains, and especially of Rossman, small cosmetics shops have recently come to joint into chains in order to have greater purchasing power. This way they hope to exact better purchasing terms and, thus, to be able to offer clients lower prices. Last year such chains appeared one after the other. Wholesalers of cosmetics and household chemicals, which seeming the shrinking of the market would like to ensure they have a stable market, initiated the establishment of most of such chains. Despite the many benefits of joining into such chains, owners of individual shops are not always happy to integrate, as they fear loss of independence. On the other hand, the changes are forced on by consumers themselves, who increasingly prefer to shop for cosmetics in branded shops operating under recognized banners with a defined character, unique product offering or customer service among other traditional shops.
Patrycja Nalepa, Senior retail market analystRequest sample pages/interactive screenshare
-
Methodology p. 9
-
Executive summary p. 13
-
Overview of Polish economy p. 21
-
Basic macroeconomic indexes of Poland p. 21
- Gross domestic product p. 21
- Unemployment p. 24
- Wages p. 25
- Inflation p. 25
-
Income and expenses of households p. 26
- Income p. 27
- Expenses p. 28
- Demographics p. 30
-
Basic macroeconomic indexes of Poland p. 21
-
Results of a consumer survey carried out among cosmetics buyers p. 35
- Summary p. 36
- Purchase structure – categories of cosmetics p. 37
- Purchase structure – shopping locations p. 38
- Selection criteria for shopping locations p. 44
- Shopping habits p. 46
- Most frequently purchased products by category p. 48
- Preferred forms of promotion p. 50
- Level of spending and price acceptance p. 51
-
Value of the cosmetics market p. 55
-
Top chains p. 57
-
Channels of distribution p. 61
- Beauty care and cosmetics stores p. 65
-
Profiles of selected cosmetics retail chains p. 74
- Rossmann p. 74
- Super-Pharm p. 76
- Sephora p. 77
- Douglas p. 78
- Drogerie Natura p. 79
- Yves Rocher p. 80
- Schlecker p. 81
- Drogerie Aster (Gdynia) p. 82
- Marionnaud p. 83
- Drogerie Jasmin p. 84
- Large area stores p. 84
- Small grocery and mixed stores p. 88
- Pharmacies p. 89
- Direct sales p. 92
-
E-commerce p. 95
- Value of online sales p. 95
- Online sales of cosmetics p. 96
- Reasons for popularity of online sales p. 97
- Advantages of online sales p. 98
- Top online stores p. 99
-
Overview of selected product segments p. 101
- Sales value p. 101
- General trends p. 103
-
Face and body care p. 104
- Face care p. 105
- Body care p. 109
- Body wash p. 110
- Hair care p. 111
- Colour cosmetics p. 113
- Feminine hygiene p. 116
-
Wholesale distribution of cosmetics p. 119
-
List of graphs p. 123
-
List of tables p. 127
-
About PMR p. 129
-
Contact PMR p. 130
List of graphs
- Value (PLN m) and change (%) of the Polish cosmetics market, 2006-2013
- Value of the Polish cosmetics market, by distribution channel (%), 2010
- Value for individual categories of cosmetics and hygiene products in Poland (PLN m), 2009-2010
- Gross real change for GDP in Poland (%, y-o-y), 2000-2012
- GDP per capita by purchasing power parity, 100=EU average, 2008-2009
- Unemployment rate in Poland (end of period, %), 2006-2012
- Monthly unemployment rate in Poland (%), 2009-2010
- Average monthly gross wage in the national economy in Poland (PLN), 2000-Q3 2010
- Yearly price indexes for consumer goods and services in Poland (%), 2000-2012
- Monthly price indexes for consumer goods and services in Poland (%), 2010
- Average monthly income and spending per person in Polish households (PLN), 2000-2009
- Average monthly disposable income per capita in Polish households (PLN), by source, and real change (y-o-y, %), 2009
- Average monthly expenses on consumer goods and services per capita in Polish households (PLN), by main income source, and real change (y-o-y, %), 2009
- Nominal change of expenses on consumer goods and services per capita in Polish households, by main source of income (%), 2008-2009
- Structure of monthly expenses per capita for Polish households (%), 2009
- Population of Poland 2008-2009 and forecasts until 2035
- Population of Poland, by place of residence, 31 December 2009
- Polish cities, by number of inhabitants, 2009
- Percentage of city population, by province in Poland (%), 31 December 2009
- Current and forecasted situation for the structure of population in Poland, by age groups, until 2035
- Categories of cosmetics purchased in Poland, by gender, February 2011
- Most frequently selected locations for cosmetics purchases in Poland, by gender, February 2011
- Most frequently selected locations for personal hygiene products purchases in Poland, by gender, February 2011
- Most frequently selected locations for make-up purchases in Poland, February 2011
- Most frequently selected locations for face care product purchases in Poland, by gender, February 2011
- Most frequently selected locations for body care product purchases in Poland, by gender, February 2011
- Most frequently selected locations for hair care product purchases in Poland, by gender, February 2011
- Selection criteria for the place of cosmetics purchases in Poland – averaged importance level, February 2011
- Selection criteria for the place of cosmetics purchases in Poland – importance level, February 2011
- Basic consumer behaviours in the area of cosmetics purchases in Poland, February 2011
- Basic consumer behaviours in the area of cosmetics purchases in Poland – averaged ratings, by gender, February 2011
- Face care cosmetics most frequently purchased by women in Poland, February 2011
- Face care cosmetics most frequently purchased by men in Poland, February 2011
- Body care cosmetics most frequently purchased by women in Poland, February 2011
- Colour cosmetics most frequently purchased by women in Poland, February 2011
- Forms of promotion preferred by Polish consumers, February 2011
- Value (PLN m) and change (%) of the Polish cosmetics market, 2006-2013
- Market shares of top beauty care and cosmetics chains in Poland (%), 2009
- Market shares of top beauty care and cosmetics chains in Poland (%), 2010
- Number of stores for beauty care and cosmetics chains in Poland, 2009-2011
- Top beauty care and cosmetics chains in Poland: total number of stores and sales (PLN m), 2006-2011
- Value of the Polish cosmetics market, by distribution channel (%), 2010
- Shares of selected channels of distribution in the Polish cosmetics market (%), 2006-2011
- Change of selected channels of cosmetics distribution in Poland (%, y-o-y), 2009-2011
- Sales of cosmetics in beauty care and cosmetics stores in Poland: chains and independent stores (PLN m), 2006-2011
- Number of beauty care and cosmetics stores in Poland: chains and independent stores, 2006-2012
- Change for cosmetics sales in Poland: chains and independent stores (%), 2007-2011
- Market shares of beauty care and cosmetics stores in Poland: chains and independent stores (%), 2006-2011
- Top beauty care and cosmetics chains in Poland: total number of stores and sales (PLN m), 2006-2011
- Share of top chains in the sales of beauty care and cosmetics stores in Poland (%), 2010
- Sales of perfumeries in Poland (PLN m), 2008-2010
- Store number of perfumeries in Poland, 2008-2011
- Value structure of product categories in beauty care stores in Poland (%), 2010
- Sales (PLN m) and number of Rossmann stores in Poland, 2000-2010
- Sales (PLN m) and change (%) for cosmetics in hypermarkets in Poland, 2006-2011
- Sales (PLN m) and change (%) for cosmetics in supermarkets in Poland, 2006-2011
- Number of hypermarkets, supermarkets and discount stores in Poland, 2006-2011
- Sales (PLN m) and change (%) for cosmetics in discount stores in Poland, 2006-2011
- Sales (PLN m) and change (%) of cosmetics for grocery and mixed stores in Poland, 2006-2011
- Sales (PLN m) and change (%) of cosmetics for pharmacies in Poland (%), 2006-2011
- Market shares of individual brands of dermocosmetics in Poland, by value, 2009
- Value (PLN m) and change (%) for direct sales of cosmetics in Poland, 2006-2011
- Sales of Avon and Oriflame in Poland (PLN m), 2005-2009
- Value of the e-commerce market in Poland (PLN m), 2001-2010
- Sales (PLN m) and change (%) of cosmetics for online stores in Poland (%), 2006-2011
- Value for individual categories of cosmetics and hygiene products in Poland (PLN m), 2009-2010
- Value for individual categories of cosmetics and hygiene products in Poland (PLN m), 2008-2009
- Top manufacturers of skin care products in Poland – quantity and value shares, November 2009-October 2010
- Top manufacturers of face care products in Poland – quantity and value shares, 2009
- Individual segments of the colour cosmetics market in Poland – quantity and value shares, 2009
- Top manufacturers of colour cosmetics in Poland – quantity and value shares, August 2008–September 2009
- Top manufacturers of feminine hygiene products in Poland – quantity and value shares, July 2009–June 2010
List of tables
- Basic macroeconomic indexes of Poland, 2009-2011
- The largest Polish urban agglomerations by number of inhabitants, 2009
- Average monthly spending on cosmetics in Poland, February 2011
- Maximum acceptable prices per one item/container of cosmetics for women in Poland, February 2011
- Maximum acceptable prices per one item/container of cosmetics for men in Poland, February 2011
- Top beauty care and cosmetics chains in Poland: sales 2008-2010 (PLN m), number of stores 2008-2010
- Shares of individual distribution channels in the cosmetics market in Poland (%), 2006-2011
- Dynamic of distribution channels for the cosmetics market in Poland (%, y-o-y), 2007-2011
- Top beauty care and cosmetics chains in Poland: number of stores 2009–2011, number of lines, average store area, organisation
- Selected distributors of premium and selective cosmetics in Poland, 2010
- Rossmann chain in Poland: sales and number of stores, 2007-2010
- Super–Pharm chain in Poland: sales and number of stores, 2007-2010
- Sephora chain in Poland: sales and number of stores, 2007-2010
- Douglas chain in Poland: sales and number of stores, 2007-2010
- Drogerie Natura chain in Poland: sales and number of stores, 2007-2010
- Yves Rocher chain in Poland: sales and number of stores, 2007-2010
- Schlecker chain in Poland: sales and number of stores, 2007-2010
- Drogerie Aster chain (Gdynia) in Poland: sales and number of stores, 2007-2010
- Marionnaud chain in Poland: sales and number of stores, 2007-2010
- The share of cosmetics and household cleaning products in FMCG revenues of hypermarkets, supermarkets and discount stores in Poland (%), 2008–2009
- Ranking of online stores offering cosmetics and perfumes in Poland, 2009
- Segmentation of the face care market in Poland, November 2009-October 2010
- Brands of face cream for women favoured by women who declare their use (%)
- Brands of face lotions favoured by women who declare their use (%)
- Brands of toners favoured by women who declare their use (%)
- Brands of body lotions and creams favoured by women who declare their use (%)
- Brands of shampoos favoured by consumers who declare their use (%)
- Brands of conditioners favoured by consumers who declare their use (%)
- Brands of hair gels and mousses favoured by consumers who declare their use (%)
- Brands of dyes, hair colourants/bleaches favoured by consumers who declare their use (%)
- Segmentation of the feminine hygiene market in Poland, November 2009 – October 2010
- Private labels of wholesale distributors of cosmetics and cleaning products in Poland, 2010
- Top wholesale distributors of cosmetics and cleaning products in Poland, 2010
APH Mini-Max Sp.j.
A'propos
Avon
Błysk Sp. z o.o.
Colgate-Palmolive Poland Sp. z o.o.
Coty Polska Sp. z o.o.
Dax Cosmetics Sp. z o.o.
Doktor Leks S.A.
Douglas
Dr Irena Eris S.A.
Drogerie Aster (Gdynia)
Drogerie Aster (Poznań)
Drogerie Jasmin
Drogerie Laboo
Drogerie Natura
Drogerie Polskie
Drogerie Sekret Urody
Drogerie Stars
GK Delko
Gler
Inglot
Interchem S.A.
Javena PP Grygieńć Sp. j.
Kama
Koliber
Komplex-Torus Sp. z o.o.
Kosmeteria - Eksperci Urody
L'Oreal Polska Sp. z o.o.
Marionnaud
Nepentes S.A.
Nivea Polska Sp. z o.o.
Noel
Oceanic S.A.
Organique
Oriflame Poland Sp. z o.o.
Polska Grupa Drogeryjna Sp. z o.o.
Procter&Gamble
Rejmer
Rossmann
Schlecker
Sephora
Soraya S.A.
Super-Pharm
The Body Shop
Vica
Wispol
Yves Rocher
Ziaja Ltd.
and more...
A'propos
Avon
Błysk Sp. z o.o.
Colgate-Palmolive Poland Sp. z o.o.
Coty Polska Sp. z o.o.
Dax Cosmetics Sp. z o.o.
Doktor Leks S.A.
Douglas
Dr Irena Eris S.A.
Drogerie Aster (Gdynia)
Drogerie Aster (Poznań)
Drogerie Jasmin
Drogerie Laboo
Drogerie Natura
Drogerie Polskie
Drogerie Sekret Urody
Drogerie Stars
GK Delko
Gler
Inglot
Interchem S.A.
Javena PP Grygieńć Sp. j.
Kama
Koliber
Komplex-Torus Sp. z o.o.
Kosmeteria - Eksperci Urody
L'Oreal Polska Sp. z o.o.
Marionnaud
Nepentes S.A.
Nivea Polska Sp. z o.o.
Noel
Oceanic S.A.
Organique
Oriflame Poland Sp. z o.o.
Polska Grupa Drogeryjna Sp. z o.o.
Procter&Gamble
Rejmer
Rossmann
Schlecker
Sephora
Soraya S.A.
Super-Pharm
The Body Shop
Vica
Wispol
Yves Rocher
Ziaja Ltd.
and more...
Retail market of cosmetics in Poland 2011
Market analysis and development forecasts for 2011-2013
Choose your version of this product:
| Language / Licence | Single | 5 Users | Corporate | Global |
| English or Polish | 1700€ | 2550€ | 3400€ | 4250€ |
| English and Polish | 2380€ | 3570€ | 4760€ | 5950€ |
Compare licences
- - for the product preservation: saving the product in the memory of one computer belonging to the client;
- - for multiplying and making the product available: multiplication of the product by production of its copies either by printing or by digitalisation (e.g. on a disc, CD-ROM, DVD, magnetic tape, magneto-optic carrier, print and electronic devices, including electronic paper) for the individual use of one person only, who is indicated by the client during purchasing process.
Any other preservation, multiplication, copying and dissemination etc. which is beyond the scope of this licence is strictly forbidden.
- - for the product preservation: saving the product in the memory of 2 to 5 computers belonging to the organisation indicated by the client while purchasing process; these computers must be located in the same country as the organisation indicated during purchasing process;
- - for multiplying and making the product available: multiplication of the product by production of its copies either by printing or by digitalisation (e.g. on a disc, CD-ROM, DVD, magnetic tape, magneto-optic carrier, print and electronic devices, including electronic paper) for 2 to 5 people who work for the organisation indicated by the client during purchasing process, and who are in the same country as the organisation indicated during purchasing process.
Any other preservation, multiplication, copying and dissemination etc. which is beyond the scope of this licence is strictly forbidden.
- - for the product preservation: saving the product in the memory of an unlimited number of computers belonging to the organisation indicated by the client during purchasing process; these computers must be located in the same country as the organisation indicated during purchasing process;
- - for multiplying and making the product available: multiplication of the product by production of its copies either by printing or by digitalisation (e.g. on a disc, CD-ROM, DVD, magnetic tape, magneto-optic carrier, print and electronic devices, including electronic paper) for an unlimited number of people who work for the organisation indicated by the client during purchasing process, who are in the same country as the organisation indicated during purchasing process.
Any other preservation, multiplication, copying and dissemination etc. which is beyond the scope of this licence is strictly forbidden.
- - for the product preservation: saving the product in the memory of an unlimited number of computers belonging to the organisation indicated by the client during purchasing process; these computers can be located in or outside of the country of the organisation indicated during purchasing process;
- - for multiplying and making the product available: multiplication of the product by production of its copies either by printing or by digitalisation (e.g. on a disc, CD-ROM, DVD, magnetic tape, magneto-optic carrier, print and electronic devices, including electronic paper) for an unlimited number of people who work for the organisation indicated by the client during purchasing process, who are in or outside of the country of the organisation indicated during purchasing process.
Any other preservation, multiplication, copying and dissemination etc. which is beyond the scope of this licence is strictly forbidden.