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Home furnishings, equipment and DIY retail in Poland 2010

Market analysis and development forecasts for 2010-2012
Home furnishings, equipment and DIY retail in Poland 2010 Market analysis and development forecasts for 2010-2012

December 2010
Pages: 139
Delivery: PDF


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The report provides an in-depth overview of the home furnishings market in Poland, with special focus on the following segments:
  • furniture
  • carpets and floorings
  • lighting
  • home textiles
  • kitchen utensils.
It discusses the value of the market, broken down by the segments listed above, and closely analyses the distribution channels. The report also offers estimates and forecasts produced by PMR analysts. Furthermore, it identifies the key market players and presents their business profiles. It also describes main trends and factors affecting the growth of the market.

Why was the report prepared?

Did you know... 
“...Furniture segment is the largest on the Polish market of home furnishings...”
“...Most furniture chains are developed by Polish producers of furniture, like Bodzio, Meble Vox, Black Red White or Kler...”
“...On average, over the past nine years 25 new DIY stores opened every year, and at the end of 2009 there were around 310 such objects on the Polish market...”
“...In 2009, only slightly fewer homes were completed than in the record-breaking year 2008 (160,000 vs. 165.000)...”
“...The home furnishings market in Poland is very fragmented. There are many entities on the market which do not share capital links or common development strategy...”
  • promising growth prospects for the market in the coming years
  • high demand for new apartments in Poland, which drives the continuous growth of the residential construction market
  • Poles’ growing purchasing power, which translates into higher expenditure on home furnishing products
  • growing desire to live in aesthetically pleasing and trendy homes
  • new market entrants and growing competition

Main strengths of the report

  • sales figures and growth forecasts for the home furnishings market in Poland
  • value of individual market segments
  • analysis of the distribution channels, together with information on their value and the largest players
  • description of trends and other factors affecting the market growth
  • profiles of the largest market players, together with their revenue figures, number of stores and development plans

Key issues addressed by the report:

  • value of the home furnishings market, by segment and distribution channel
  • forecasts for the value of the market until 2012
  • key factors affecting the market growth
  • main market trends
  • analysis of the distribution channels (specialist stores, DIY stores, hypermarkets, Internet), together with their value and the largest players
  • profiles of the largest players, together with their sales figures, storecount and development plans
  • description of Poland’s economical standing

Report answers following questions:

  • what is the value of the home furnishings market and its individual segments?
  • how fast is the market expected to grow in the coming years?
  • who are the largest market players?
  • what new chains have been opened in Poland recently?
  • what is the competition on the market?
  • how are the distribution channels developing?
  • what are the key growth drivers in the market?
  • what trends can be noticed in the market?

When is the report most useful?

  • when starting operations on the home furnishings market
  • when analysing the competition
  • when analysing the market potential
  • when estimating the demand for the offered products
  • when analyzing the saturation of the market
  • when developing company’s growth strategy 

Market commentary by expert

Poland’s ever-high housing deficit – currently estimated at 1.8 million housing units – constitutes a good outlook for the interior furnishings sector. With more readily available loans, the deficit should gradually shrink in the coming years. Moreover, Poles are likely to start renovating their existing flats and homes, replacing old furniture, furnishings and fixtures. Yet, how strong this trend is will largely depend on Poles’ disposable income levels and Polish households’ financial stability. In addition, this market should develop as the assortment offered by interior decor shops broadens, also in smaller cities and towns, and as Polish consumers’ expectations of and demand for good living space grow as well.

Patrycja Nalepa, Senior retail analyst 

Market information from this report

  • Among analysed categories, most chains (over 40) operate within the furniture segment. They comprise more than 1,180 stores in total.
  • There are currently about 25 franchise systems active on the Polish market of home furnishing sales; they concentrate approx. 700 stores in total.
  • DIY chains are rapidly gaining shares in the market of home furnishings. Apart from developing sales chains, it is a result of gradually expanding the range of home furnishing and decorating products by the top players. 

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  1. Methodology s. 9

  2. Executive summary s. 13

  3. General economic situation of Poland s. 21

    • Basic macroeconomic indexes for Poland s. 21
      • GDP s. 21
      • Unemployment s. 24
      • Wages s. 25
      • Inflation s. 26
    • Income and spending of households s. 27
      • Income s. 28
      • Spending s. 29
      • Spending on household items s. 31
    • Financial condition of households and consumer optimism s. 33
    • Demographics s. 36

  4. Market drivers s. 41

    • Availability of housing loans s. 41
    • Housing construction market s. 43
    • Renovation work s. 44

  5. Value and change of the market s. 49

    • Value and change of segments s. 52

  6. Channels of distribution s. 55

  7. Specialist chains s. 61

    • Value of sales s. 61
    • Top retailers s. 62
    • Number of stores s. 63
    • Top chains s. 67
    • Franchise on the market of home furnishings s. 68
    • Specialist chains development s. 69
    • Development of chains in towns s. 72
    • Impact of the crisis on the development of chains s. 74
    • New brands on the market s. 75
    • Development of specialist interior decoration centres s. 75
    • Profiles of selected players s. 78
      • Furniture and accessories s. 78
        • IKEA s. 78
        • JYSK s. 80
        • Meble VOX s. 82
        • Bodzio s. 83
        • Abra s. 84
        • Black Red White s. 85
      • Flooring products s. 87
        • Komfort s. 87
        • Ruck Zuck s. 88
        • Majster Plus s. 89
        • Dobre Dla Domu s. 90
      • Kitchenware and tableware s. 91
        • Villeroy&Boch s. 91
        • Megapunkt s. 92
        • Duka s. 92
      • Home textiles s. 93
        • Eurofirany s. 93
        • Home&You s. 94
      • Tiles and bathroom accessories s. 94
        • Glazura Krolewska s. 94
        • Mirad s. 95
      • Decorative items s. 96
        • Almi D?cor s. 96
        • Decorador s. 97

  8. DIY chains s. 99

    • Segmentation of retail chains s. 99
    • Development of chains s. 101
    • Chains by region s. 103
    • Value of sales s. 105
    • Top players s. 107
    • Home furnishings in DIY chains s. 108
    • Profiles of top players s. 111
      • Castorama s. 111
      • Leroy Merlin s. 113
      • OBI s. 114
      • Praktiker s. 115
      • Bricomarche s. 116
      • Nomi s. 117
      • PSB-Mrowka s. 118

  9. Hypermarket chains s. 119

    • Value of sales s. 119
    • Top players s. 120
    • Development of chains s. 121
    • Home furnishings in hypermarkets s. 122

  10. Internet s. 125

    • Value of sales s. 125
    • Home furnishings online s. 126
    • Largest online stores s. 128

  11. List of graphs s. 131

  12. List of tables s. 135

  13. About PMR s. 137

List of graphs

  1. Value (PLN m) and change (%) for the Polish market of home furnishings, 2006-2012
  2. Dynamics for individual segments of the Polish market of home furnishings (%), 2009-2012
  3. Share of individual channels of distribution in the Polish market of home furnishings (%), 2007-2011
  4. Real change of gross national product in Poland (%, y-o-y), 2000-2012
  5. GDP per capita by purchasng power parity, 100=EU-27 average, 2008-2009
  6. Unemployment rate in Poland (end of period, %), 2006-2012
  7. Employment in retail enterprises in Poland (thousands), January 2009-September 2010
  8. Average monthly gross wages in Poland (PLN), 2000-2009
  9. Yearly indexes for prices of consumer goods and services in Poland (%), 2000-2012
  10. Average monthly income and spending per person in Polish houesholds (PLN), 2000-2009
  11. Average monthly disposable income per person in Polish households (PLN) by source, and its real change (y-o-y, %), 2009
  12. Average monthly spending on consumer goods and services in Polish households (PLN) by main source of income, and real change (y-o-y, %), 2009
  13. Nominal change of spending on consumer goods and services per person in Polish households by main source of income (%), 2008-2009
  14. Structure of monthly spending per person in Polish households (%), 2009
  15. Yearly spending on household items and running a household per capita in Poland – value (PLN) and change (%), 2001-2009
  16. Yearly spending on household items by source of income – value (PLN) and share in total expenditures (%), 2009
  17. Average yearly budget on furniture in European households (€), 2007
  18. Financial condition of Polish households, October 2008-October 2010
  19. Consumer optimism index and its components, October 2008-September 2010
  20. Consumer confidence index (CCI) in Poland (%), 2009-2010
  21. Population of Poland 2008-2009, and forecasts until 2035
  22. Population of Poland by place of residence, 31st December 2009
  23. Polish towns and cities by population, 2009
  24. City population of Poland by region (%), 31st December 2009
  25. Current and forecasted structure of the Polish population by age groups, until 2035
  26. Number and value of new housing loans in Poland, 2004-2010
  27. The number of homes under construction and building permits issued in Poland (thousands), 2002-2011
  28. Home completions in Poland, 2004-2013
  29. House or flat renovation/modernisation plans of Polish households, 2006, 2008, 2010
  30. Percentage of Polish households renovating/planning to renovate(%), 2000-2010
  31. Average spending of Polish households on renovation and construction work (PLN thousands), 2004-2009
  32. Renovation work in Polish households completed in 2009 and planned for 2010
  33. Value (PLN m) and change (%) for the Polish market of home furnishings, 2006-2012
  34. Dynamics for individual segments of the Polish market of home furnishings (%), 2009-2012
  35. Value for individual segments of the Polish market of home furnishings (PLN bn), 2007-2012
  36. Value for the Polish market of home furnishings by segments (%), 2009
  37. Share of individual channels of distribution in the Polish market of home furnishings (PLN m, %), 2009
  38. Share of individual channels of distribution in the Polish market of home furnishings (%), 2007-2011
  39. Change of value of individual channels of distribution on the Polish market of home furnishings (%), 2007-2011
  40. Number and change of furniture and lighting stores in Poland, 2000-2010
  41. Sales (PLN m) and change (%) of specialist chains operating on the market of home furnishings in Poland, 2007-2011
  42. Number of home furnishings stores in Poland by segments, October 2010
  43. Selected retail chains offering furniture and accessories in Poland, October 2010
  44. Selected retail chains offering flooring in Poland, October 2010
  45. Selected retail chains offering tableware and kitchenware in Poland, October 2010
  46. Selected retail chains offering home textiles in Poland, October 2010
  47. Selected retail chains offering tiles and bathroom fittings in Poland, October 2010
  48. Selected retail chains offering decorative items in Poland, October 2010
  49. Top retail chains on the Polish market of home furnishings, October 2010
  50. Selected franchises on the Polish market of home furnishings – own and franchised store, October 2010
  51. Selected chains operating on the Polish market of home furnishings – change in the number of stores, December 2007-December 2011
  52. Number of stores for selected retail chains offering home furnishings in Poland, December 2007, October 2010 and December 2011
  53. IKEA in Poland – value (PLN m) and change of revenues, 2005-2010
  54. JYSK in Poland – value of revenues (PLN m) and number of stores, 2005-2009
  55. Meble VOX – value (PLN m) and change of revenues, 2005-2009
  56. Fabryka Mebli Bodzio – value (PLN m) and change of revenues, 2005-2009
  57. Abra – value of revenues (PLN m) and number of stores, 2005-2010
  58. Black Red White – value (PLN m) and change of revenues, 2007-2009
  59. Komfort – value (PLN m) and change of revenues, 2007-2009
  60. Glazura Krolewska – value (PLN m) and change of revenues, 2005-2009
  61. Ade Line S.A. – value (PLN m) and change of revenues, 2005-2008
  62. DIY stores by average sales area (thousands of m2) in Poland, 2009
  63. Number of DIY stores in Poland, detailing DIY hypermarkets, 2000-2011
  64. Expansion of DIY stores with sales area of up to 5,000 m2 in Poland by chain, 2000-2011
  65. Expansion of DIY hypermarkets in Poland by chains, 2000-2011
  66. DIY chains by number of objects in Polish regions, October 2010
  67. Number of DIY hypermarkets by region, October 2010
  68. Number of inhabitants per DIY store in Poland by region, October 2010
  69. Sales (PLN m) and change (%) of DIY chains in Poland, 2007-2011
  70. Sales (PLN m) and change (%) of DIY hypermarkets in Poland, 2007-2011
  71. Sales of top players on the Polish DIY market (PLN m), 2007-2010
  72. Shares of top players on the Polish DIY market (%), 2007-2010
  73. Estimated sales (PLN m) and change (%) of home furnishings in DIY chains in Poland, 2007-2011
  74. Outlays on TV advertising (PLN m) of DIY chains in Poland, 2008, 2009, January-September 2010
  75. Hypermarket segment in Poland, sales (PLN m) and change (%), 2006-2010
  76. Share of chains in the Polish hypermarket segment by sales value (%), 2009
  77. Number of hypermarkets in Poland, 2001-2010
  78. Estimated sales (PLN m) and change (%) of home furnishings in grocery hypermarket chains in Poland, 2007-2011
  79. Value of e-commerce in Poland (PLN m), 2001-2009
  80. Percentage of Europeans who buy home accessories online, 2008-2009

List of tables

  1. Basic macroeconomic indexes for Poland, 2008-2010 13,
  2. Largest Polish agglomerations by population, 2009
  3. Selected retailers present on the market of home furnishings in Poland: sales 2008-2009, stores 2009-2011
  4. Development strategy (store format and location size) of selected retail chains on the Polish market of home furnishings, 2010
  5. Selected specialist interior decoration centres in Poland, 2010
  6. Selected retail chains offering furniture and accessories in Poland, 2010
  7. IKEA stores in Poland, 2010
  8. Selected retail chains offering flooring in Poland, 2010
  9. Selected retail chains offering kitchenware and tableware in Poland, 2010
  10. DIY retail chains by number of stores in Poland, October 2010
  11. Leading operators of DIY chains in Poland: sales in 2009-2010, stores in 2009, 2010, 2011
  12. Castorama in Poland: sales and number of stores, 2007-2009
  13. Leroy Merlin in Poland: sales and number of stores, 2007-2009
  14. OBI in Poland: sales and number of stores, 2007-2009
  15. Praktiker in Poland: sales and number of stores, 2007-2009
  16. Bricomarche in Poland: sales and number of stores, 2007-2009
  17. Nomi in Poland: sales and number of stores, 2007-2009
  18. PSB-Mrowka in Poland: sales and number of stores, 2007-2009
  19. Hypermarket chains in Poland by sales value: sales 2009-2010 (PLN m), number of stores in 2010
  20. Selected internet stores offering home finishings and furnishings in Poland, 2009
Abra
AGATA MEBLE
Almi Decor
Bielbaw Home
Bizzarto
Black Red White
Bodzio
Cafe Decor
Carre Blanc
Consus
Decorador
Dobre Dla Domu
Drzwi i podłogi Vox
Duka
Ekoline
Emka Meble
Eurofirany
Glazura Królewska
Glazura za grosze
Home&You
IKEA
Impresja
Jeta
Jysk
Kler
KOMFORT
LivingRoom by MebelPlast
Ludwik Styl
Majster Plus
Mebel Rust
Meble Emilia
Meble Gawin
Meble Polonia
Meble Vox
Meblik
Meblobuk
Meblohurt
Megapunkt
Mirad
Mituu
Monetti
Podlasiak
Rad-Pol
Rosenthal
RuckZuck
Selene Materace
Sweet Home
Villa Italia
Villeroy&Boch
Vinotti Furniture
Witeks
Witt Kuchnie

and more...
Home furnishings, equipment and DIY retail in Poland 2010
Market analysis and development forecasts for 2010-2012

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