Grocery retail in Poland 2010

This publication is already the eight report in a row that describes the condition of the entire market, supplementing the description with development forecasts prepared for 2011-2013 by the PMR market analyst team.
The report contains a comprehensive overview of the grocery retail market in Poland against the backdrop of the country’s economic situation. It focuses on a number of topics, from retail sales and retail infrastructure in Poland, through the value of the grocery retail market and its individual segments, all the way up to the characteristics of the individual distribution channels and key players on the market.
The report comprises detailed profiles of over 50 leading firms and retail chains operating in the grocery retail market in Poland. It also discusses the key factors affecting trade in Poland; both general market factors as well as legislation, changes in shopping behaviour and tendencies of Polish consumers, and current trends affecting grocery retail trade and determining how it will develop in the future.

Why we decided to write the report?

• Current state and prospects for the future of grocery trade market in Poland are of interest to many market players who shape their business decisions based on that information – retail chains, as well as wholesalers, manufacturers, financial institutions as well as businesses providing services to retailers.
• 2009 was the first year in which after very strong growth the sector felt problems – it is worthwhile to understand the scale of the phenomenon, find out to what degree the individual segments and companies experienced the slowdown, and how they coped in the less friendly environment, and what are the prospects for development in 2010 and within the following three years.
• The retail trade sector accounts for a significant part of the entire economy.

Report’s strengths

• this is the eight edition of the report, it guarantees continuity of the provided information and forecasts, and serves as a library of historical data for formulating better forecasts
• the report provides a high level view of the market and then delves into greater detail, commencing with market value and trends, through the development characteristics of the key segments, to detailed profiles of the key market players
• it serves as a repository of information, both hard facts and indirect information about over 50 companies and retail chains
• this publication was written based on the most recent market data, historical data were updated by information released by chains for the first time.

Publication answers following questions:

• What is the true impact of the crisis on retail trade in Poland and on its individual segments?
• Which market players suffered and to what extent? Which ones suffered the least?
• What are the most recent changes on the market – VAT, acquisitions, new players/chains, and consumer shopping behaviour?
• What are the companies planning, what areas are they investing in?
• Which segments are developing the most rapidly?
• Has the number of grocery shops fallen?
• What are prospects for the development of the grocery market and of its individual segments after the economic slowdown – forecasts for 2011-2013

…and many more!

Extract from this report

• The purchase of food consumes the largest share of the budget – 35.7% – of farmers, i.e. households with the lowest income. Meanwhile, in terms of value, pensioners and retirees spend the most on food and perishables, i.e. over PLN 300 per person per month.
• Longer term the percentage share of food and non-alcoholic beverages in retail sales has been decreasing to the benefit of non-perishables. This trend is a testament to the rising affluence of Polish consumers. The year 2009 was an exception in this respect because it was a difficult time for Polish households that cut down how much they spent on industrial products, especially expensive articles, which pushed the percentage share of food and non-alcoholic beverages in total household spending up to 27.1%. In our opinion, in 2010 the share will shrink again to 26.7%.
• In 2009 the highest sales growth, of in excess of 20%, was posted by convenience shops, discounters and delicatessen supermarkets. In 2010 the discount segment should see equally high turnover growth.
• Biedronka was the largest retail chain in 2009 in terms of the value of retail sales, moving ahead of Tesco hypermarkets. Eight retail chains recorded revenues in excess of PLN 5bn in 2009. 

Market commentary by expert

2010 is yet another year seeing growth in grocery retail sales in Poland, though the pace of growth is not as strong as in earlier years. The year’s weaker results were to a large extent the result of the first half-year during which a number of events took place that were detrimental to the entire economy. In addition, many companies are waiting with concern for the announced increases of VAT rates as of 2011.
In terms of the pace of growth, discounters remain at the helm as they have fortified their edge amidst the economic slowdown; the key players in this segment are clearly becoming more and more active. Despite the continued decline in the importance of small grocers, which as a segment are gradually giving up market share to modern distribution channels, small chains are noting strong development, especially those active in the convenience segment and those operating on a franchise basis.

Dominika Kubacka, Retail market analyst 

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1. Metodologia p. 9

2. Methodology of the report p. 9

3. Executive Summary p. 13

4. General economic situation of Poland p. 21

   • Basic macroeconomic indexes for Poland p. 21
   • GDP p. 21
   • Employment p. 24
   • Wages p. 25
   • Inflation p. 27
   • Income and spending of households p. 29
     • Income p. 30
     • Expenditures p. 31
   • Demographics p. 35
   • Financial condition of households and consumer optimism p. 39



5. Retail trade in Poland p. 43

   • Value of retail sales p. 43
     • Seasonal fluctuations p. 46
     • Profitability p. 47
     • Business tendency survey in retail trade p. 48
   • Trade infrastructure p. 50
     • Geography p. 50
     • Stores - number, area, change p. 53
     • Marketplaces p. 58
   
   

6. Grocery market in Poland p. 65

   • Value of the market p. 65
     • Top retailers p. 67
   • Leading grocery chains p. 71
   • Profiles of top grocery retail trade groups and companies p. 75
     • Jeronimo Martins Dystrybucja p. 75
     • Schwarz Group p. 75
     • Emperia Trading Group p. 77
     • Tesco p. 79
     • Eurocash Capital Group p. 82
     • Carrefour p. 83
     • Auchan p. 85
     • Real p. 86
     • Bomi Capital Group p. 86
     • ITM (Intermarche) p. 88
     • Eko Holding Capital Group p. 88
   • Market trends p. 90
     • Consolidation of small retail trade p. 90
     • Multi-format trading with focus on smaller formats p. 93
     • Development of private labels p. 95
     • Development of loyalty schemes p. 97
     • Convenience trend p. 98
     • Overlapping of formats p. 99
     • Alternative grocery distribution channels and their significance p. 100
     • Strenghtening franchise systems in the grocery retail trade p. 100
     • Growing expenditures on TV advertising p. 102
   • Distribution channels p. 104
   • Large format stores p. 109
     • Hypermarkets p. 109
       • Segment overview p. 109
       • Profiles of hypermarket chains in Poland p. 116
     • Supermarkets p. 126
       • Segment overview p. 126
     • Discount stores p. 150
       • Segment overview p. 150
       • Profiles of discount chains p. 154
   • Small format stores p. 159
     • Convenience stores p. 159
       • Segment overview p. 159
       • Profiles of convenience store chains p. 163
     • Petrol station stores p. 167
       • Petrol stations at chain stores p. 172
     • Other small grocery stores p. 174
       • Powszechne Spoldzielnie Spolem p. 178
       • Profiles of small format grocery store chains p. 184
   • Specialist grocery stores p. 195
     • Meat and cold meat stores p. 199
     • Bakeries p. 201
     • Off-licence chains p. 203
     • Other specialist food stores p. 206
   • Online grocery trade p. 207
     • Leading online grocery stores p. 212
   
   

7. List of graphs p. 217

8. List of tables p. 223

9. About PMR p. 225

10. Contact PMR p. 226

List of graphs

1. Value (PLN bn) and change (%) of the Polish grocery market, 2004-2013
2. Shares of individual formats in the Polish grocery market, 2009
3. Real change of gross national product in Poland (%, y-o-y), 2000-2012
4. GDP per capita in EU by purchasing power parity, 100=UE-27 average, 2008-2009
5. Unemployment rate in Poland (end of period, %), 2006-2012
6. Employment in retail enterprises in Poland (thousands), January 2009-September 2010
7. Average monthly gross wages in Poland (PLN), 2000-2009
8. Average gross monthly earnings (PLN) in Poland – in total and in trade and repairs, 2008-2010
9. Average monthly gross wages in Poland (PLN), in industry and retail sector, September 2009-September 2010
10. Yearly indexes for prices of consumer goods and services in Poland (%), 2000-2012
11. Price indexes (y-o-y) for consumer goods and services in Poland, 2005-2010
12. Price change for consumer goods and services, including food and non-alcoholic beverages, and alcohol and tobacco in Poland (%, y-o-y), Q1 2007-Q3 2010
13. Average monthly income and outlays per person in Polish households (PLN), 2000-2009
14. Average monthly disposable income per person in Polish households (PLN) by source, and its real change (y-o-y, %), 2009
15. Average monthly outlays on consumer goods and services per person in Polish households (PLN) by main source of income, and real change (y-o-y, %), 2009
16. Nominal change of outlays on consumer goods and services per person in Polish households by main source of income (%), 2008-2009
17. Structure of per capita monthly household spending in Poland (%), 2009
18. Basic food categories: average monthly spending per person in Polish household (PLN), 2009
19. Population of Poland 2008-2009, and forecasts until 2035 (thousands)
20. Population of Poland by place of residence, 31st December 2009
21. City population of Poland by region (%), 31st December 2009
22. Current and forecasted structure of the Polish population by age groups, until 2035
23. Financial condition of Polish households, October 2008-October 2010
24. Consumer optimism index and its components, October 2008-September 2010
25. Consumer confidence index in Poland (%), 2009-2010
26. Subjective assessment of the financial situation of households in Poland, 2009
27. Value (PLN bn) and change (%, y-o-y) in retail sales in Poland, 2004-2013
28. Sales in retail outlets in Poland by category (PLN bn, %), 2009
29. Sales in retail outlets in Poland by category (PLN bn), 2004-2012
30. Sales in retail outlets in Poland by category (%), 2004-2012
31. Quaterly income from total trade and repairs activity in Poland (PLN bn), Q1 2005-Q2 2010
32. Quarterly indicators of gross rate of return for companies in total and for retail trade and repairs sector in Poland (%), Q1 2006-Q2 2010
33. Quarterly indicators of net rate of return for companies in total and for retail trade and repairs sector in Poland (%), Q1 2006-Q2 2010
34. Quarterly indicators of rate of return in trade and repairs in Poland (%), average result in 2005-2009
35. Indicator of general business tendency climate in the Polish retail trade, 2009-2010
36. Business tendency survey in the Polish retail trade – expected general economic situation of the unit, 2009-2010
37. Business tendency survey in the Polish retail trade – expected demand on goods sold by the unit, 2009-2010
38. Barriers for activity (%), food retailers in Poland, 2008-2010
39. Number and total area of retail outlets in Poland by province (% of total), 2009
40. Number of Polish shops with area of 2 500 m2 or over, by province (% of total), 2009
41. Number of shops per 1,000 inhabitants in Poland, by province, 2009
42. Number and change (%, y-o-y) of retail outlets in Poland, 2004-2011
43. Change in number of stores and selling area in Poland (%, y-o-y), 2005-2
44.  
45. Change in number of stores in Poland by province (%), 2009
46. Change in total selling area of stores in Poland by province (%), 2008
47. Structure (%) of retail outlets in Poland by area (m2), 2009
48. Share of Polish retail outlets owned by companies with foreign capital, by number of shops and by retail space, 2004-2009
49. Structure of Polish companies by number of retail outlets (%), 2009
50. Development of marketplaces in Poland (%, y-o-y), 2009
51. Number and area (thousands of m2) of permanent marketplaces with a predominance of small-scale retail sales in Poland, 2004-2009
52. Number and total area of permanent marketplaces with a predominance of small-scale retail sales in Poland, by province (Poland=100%), 2009
53. Change in number of permanent marketplaces with a predominance of small-scale retail sales in Poland, by province (%, y-o-y), 2009
54. Change in area of permanent marketplaces with a predominance of small-scale retail sales in Poland by province (%, y-o-y), 2009
55. Number of permanent marketplaces with a predominance of small-scale retail sales per one million inhabitants in Poland by province, 2009
56. Value (PLN bn) and change (%) of the Polish grocery market, 2004-2013
57. Monthly change of retail sales in Poland (%, y-o-y), 2009-2010
58. Share of 10 largest retailers in Polish grocery market, 2009
59. Share of 10 largest retailers in Polish grocery market, 2010f
60. Share of 20 (10) largest retailers in turnover of Polish grocery market, 2006-2010
61. Share of Polish and foreign companies in sales of top twenty retailers in Polish grocery market, 2006-2010
62. 10 largest grocery chains in Poland by sales value (PLN m), 2009-2010
63. Ten largest grocery chains in Poland, by number of stores, 2009-2010
64. Ten largest retail chains with franchised stores and agency shops, by number of stores, 2009-2010
65. Development of Schwarz Group chains in Poland (number of stores), 2005-2011
66. Development of Tesco in Poland (number of stores), by chains and formats, 2005-2010
67. Development of Carrefour stores in Poland by chains and formats, 2005-2011
68. Development of Auchan in Poland (number of stores) by chains and formats, 2005-2011
69. Change of private label sales in Poland by channels of distribution (%), 2008-2010
70. Share of private labels in food and chemical product categories in Poland, in quantity and value terms (%), 2008-2009
71. Percentage of consumers in loyalty schemes in Poland, 2003-2010
72. Twenty largest grocery chains with franchised stores and agency shops, by number of stores, 2009
73. Expenditures on TV advertising of grocery retailers in Poland (PLN thousands), 2008-2010
74. TV advertising for food retailers in Poland: outlays (thousand PLN) and number of chains, 2008-2010
75. Number and change (%) of grocery stores in Poland, 2005-2010
76. Store number growth for large-format stores in Poland, 2008-2010
77. Share of large formats in the Polish grocery market by sales size, 2005-2013
78. Sales change (%, y-o-y) for individual distribution channels in Poland, 2008-2010
79. Shares of individual retail formats in the Polish grocery market, 2009 and 2010f
80. Share of small groceries and alternative channels in the Polish grocery market by sales value, 2005-2013
81. Number of stores in Poland per million inhabitants by formats, 2009-2010
82. Inhabitants (thousands) per store in Poland by formats, 2009-2010
83. Hypermarket segment in Poland: turnover (PLN m), change (%) and share in grocery market (%), 2006-2013
84. Shares of individual chains in hypermarket segment in Poland, by sales value (%), 2009 and 2010
85. Number of hypermarkets in Poland per one million inhabitants, 2007-2011
86. Development in number of hypermarkets in Poland, 2001-2011
87. Development of individual hypermarket chains in Poland, 2007-2011
88. Retail space of hypermarkets in Poland (thousands of m2), 2002-2011
89. Share of chains in total retail space of hypermarkets in Poland (%), 2009
90. Average retail space of hypermarket in Poland (m2), 2001-2011
91. Average hypermarket area for chains operating in Poland (m2), 2010f
92. Average yearly sales per store for Polish hypermarket chains (PLN m), 2008-2010
93. Estimated average yearly sales per square metre for Polish hypermarket chains (PLN thousands), 2008-2010
94. Development of Tesco hypermarkets in Poland (number of stores), 2001-2011
95. Development of Auchan chain in Poland (number of stores), 2001-2011
96. Development of Real chain in Poland (number of stores), 2001-2011
97. Development of Kaufland chain in Poland (number of stores), 2001-2011
98. Development of Carrefour chain in Poland (number of stores), 2001-2011
99. Development in number of E.Leclerc stores in Poland by formats, 2001-2011
100. Supermarket segment in Poland: turnover (PLN m), change (%) and share in grocery market (%), 2006-2013
101. Number of supermarkets in Poland per one million inhabitants, 2007-2011
102. Shares of largest chains in Polish supermarket segment, by sales value (%), 2009
103. Shares of largest chains in Polish supermarket segment, by sales value (%), 2010f
104. Estimated average yearly sales per square metre for largest Polish supermarket chains (PLN thousands), 2008-2010
105. Supermarkets: average area and sales per m2 (PLN thousands) for top chains in Poland, 2009
106. Development of delimarkets in Poland (number of stores), 2005-2011
107. Turnover (PLN m) and change (%) of delimarkets in Poland, 2006-2010
108. Shares of individual chains in delimarket segment in Poland, by sales value (%), 2009 and 2010
109. Development of Tesco supermarket chains in Poland (number of stores), 2005-2011
110. Development of Intermarche chain in Poland (number of stores), 2005-2011
111. Development of Polomarket chain in Poland (number of stores), 2005-2011
112. Development of Carrefour Market chain in Poland (number of stores), 2005-2011
113. Development of Delikatesy Centrum chain in Poland (number of stores), 2005-2011
114. Development of Piotr i Pawel chain in Poland (number of stores), 2005-2011
115. Development of Eko chain in Poland (number of stores), 2005-2011
116. Development of Alma stores in Poland (number of stores), 2005-2011
117. Development of Dino chain in Poland (number of stores), 2005-2011
118. Discount store segment in Poland: turnover (PLN m), change (%) and share in grocery market (%), 2006-2013
119. Number of discount stores in Poland per one million inhabitants, 2007-2011
120. Discount stores in Poland by store number, 2005-2011
121. Shares of individual chains in Polish discount segment, by sales value (%), 2009 and 2010
122. Estimated average yearly sales per square metre for Polish discount store chains (PLN thousands), 2008-2010
123. Development of Biedronka chain in Poland (number of stores), 2005-2011
124. Development of Lidl chain in Poland (number of stores), 2005-2011
125. Development of Netto chain in Poland (number of stores), 2005-2011
126. Shares of individual chains in Polish convenience store segment, by sales value (%), 2009 and 2010
127. Convenience store segment in Poland: turnover (PLN m), change (%) and share in grocery market (%), 2006-2013
128. Number of convenience stores in Poland per one million inhabitants, 2007-2010
129. Development of abc chain in Poland (number of stores), 2005-2010
130. Development of Zabka chain in Poland (number of stores), 2005-2011
131. Development of Groszek chain in Poland (number of stores), 2005-2010
132. Number of petrol stations in Poland, 2005-2010
133. Grocery sales (PLN m) and change (%) in petrol station in Poland, 2005-2010
134. Petrol stations in Poland, by key operators, 2009
135. Share (%) of individual categories in petrol station sales in Poland, 2005
136. Share (%) of individual categories in petrol station sales in Poland, 2009
137. Structure of FMCG basket for chained petrol stations, 2009
138. Number of petrol stations at grocery stores in Poland, 2005-2010
139. Number of petrol stations operating under brand names of grocery retailers, and their share in the total petrol station number, 2005-2010
140. Participance in petrol station loyalty schemes in Poland, 2008-2010
141. Number of Polish stores with area below 100 m2, 2004-2009
142. Number of Polish stores with area of 100-300 m2, 2004-2009
143. Small grocery store segment in Poland: turnover (PLN m), change (%) and share in grocery market (%), 2006-2013
144. Number of small grocery stores in Poland per one million inhabitants, 2007-2010
145. Shares of largest chains in Polish small grocery store segment, by sales value (%), 2009
146. Shares of largest chains in Polish small grocery store segment, by sales value (%), 2010f
147. Spolem in Poland: sales (PLN bn) and change (%), 2005-2009
148. Share of top ten Spolem co-operatives in the Spolem chain in Poland, by sales, 2009-2010
149. Top ten Spolem co-operatives in Poland by sales (PLN m), 2008-2009
150. Shares (%) of top ten largest Spolem co-ops in Poland, by sales, 2009
151. Development of Nasz Sklep chain in Poland (number of stores), 2005-2010
152. Development of Euro Sklep in Poland (number of stores), 2005-2010
153. Change (%) for specialist grocery stores in Poland by number of stores, 2004-2009
154. Number of specialist grocery stores in Poland by profile, 2004, 2008-2009
155. Structure of specialist food stores in Poland, by profile and store number, 2004-2009
156. Percentage of individuals (%) in Europe who ordered goods or services over the internet, for private use, in the last year, 2008-2009
157. Percentage of individuals (%) in Europe who ordered food over the internet, for private use, in the last year, 2008-2009
158. Number of online grocery stores in Poland, 2007-2010

List of tables

1. Key macroeconomic indicators for Poland, 2008-2009 13,
2. Price indexes for basic food categories in Poland, 2009-2010
3. Average monthly consumption of selected food articles per person in a Polish household, and change (%, nominal), 2004-2009
4. Largest Polish agglomerations by population, 2009
5. Cities in Poland by number of inhabitants, 2009
6. Shares of individual quarters in revenues from trade and repairs in Poland, 2005-2009
7. Number of retail outlets in Poland by sales area, 2007-2009
8. Stores in Poland by region, 2009
9. Largest firms and trade groups operating on the Polish retail grocery market by estimated sales of retail chains in 2009: sales 2008-2010 (PLN m), market share in 2009, number of stores 2009-2010
10. Top 10 grocery chains in Poland, by revenues from sales in 2009 (PLN m), 2008-2010
11. Revenues, profit, sales and number of stores for retail chains of Emperia Trading Group in Poland (PLN m), 2008-2009
12. Retail chains of Emperia Trading Group in Poland, 2009
13. Tesco acquisitions in Poland, years 1995-2009
14. Tesco retail chains in Poland, 2009
15. Revenues, profit, sales and number of stores for retail chains of Eurocash Group in Poland (PLN m), 2008-2009
16. Retail chains of Emperia Trading Group in Poland, 2009
17. Carrefour’s acquisitions in Poland, 2005-2007
18. Revenues, sales and number of stores for retail chains of Bomi Capital Group in Poland (PLN m)
19. Retail chains of Bomi Capital Group in Poland, 2009
20. Revenues, profit, sales and number of stores for retail chains of Eko Holding group in Poland (PLN m)

abc
Aldi
Alma
Auchan
Biedronka
Bomi
Carrefour
Chata Polska
Dansk Supermarked
Delikatesy Centrum
Dino
E.Leclerc
Eden
Eko
Eko Holding
eLDe
Emperia Holding
Euro Sklep
Eurocash
FJ Marketing Concept
Fresh24.pl
GK Bomi
Groszek
Grupa Schwarz
Intermarche
ITM
Jeronimo Martins Dystrybucja
Kaufland
Koniczynka
Kropka
Lewiatan
Lidl
Nasz Sklep
Nasze Sklepy
Netto
Partnerski Serwis Detaliczny
Penta Investment
PHUP Gniezno
Piotr i Paweł
Plus Discount
Polomarket
Polska Grupa Supermarketów
Rabat Detal
Rabat Pomorze
Real
Rewe
Sezamek
Sieć 34
Simply Market
Sklep Polski
Specjał
Społem
Stokrotka
Tesco
Top Market
Żabka

and more...