Grocery retail in Central Europe 2010

This report presents an accurate, detailed snapshot of the retail food market in Central European countries, along with consumer and retailer profiles and descriptive statistics concerning the structure and size of the market. It presents the results of continuous efforts of PMR experts to monitor market growth and its changes, as well as the performance and strategy of major food retailers at work in the marketplace.

Grocery retail in Central Europe 2010 contains separate country chapters, including:
Poland, Czech Republic, Slovakia, Hungary and Romania.
It begins with the macroeconomic overview of the region, focusing on following categories:

• gross domestic product
• purchasing power
• population
• incomes
• employment
• prices
• retail sales value.

The grocery retail market in each country is examined with particular attention paid to:

• market size
• composition of grocery market
• largest grocery retail companies/chains
• modern shopping centres area.

In depth analysis of major distribution channels, together with profiles of main market players are provided. Key informational categories include:

• hypermarkets
• supermarkets
• discount stores
• cash and carry stores
• convenience stores
• traditional retail segment overview.

The information provided in the report is vital for:

• food retail businesses currently operating in Central European region, as well as those considering expansion into this growing marketplace
• producers and suppliers looking for new markets for their products.
• companies that support grocery retail businesses with products and services such as supplies and information technology
• consultants and analysts that provide advice and intelligence to governmental and business organizations and those seeking investment opportunities.
• first edition of the report but includes historical data

Report strengths

• the only report that presents all five CE markets in detail and a market as a whole
• based on the very recent data – some news come from September
• ability to compare key facts, figures in five CE countries thanks to comparable content of the report but on the other hand it takes into account each country specific character
• contact details to key retail players 

Report answers following questions

• what was the scale of the global financial crisis and economic downturn on grocery retail in each Central European country, which market segments/companies were hit the hardest?
• what are the recent changes which have affected the Central European grocery retail; fiscal ones, takeovers, rebrandings, new players, insolvencies etc.?
• what are the companies’ plans and areas they intend to invest in?
• what are the perspectives for the grocery retail development in the Central European countries for 2010-2012? 

Why did we decide to prepare the report?

• in 2009, for the first time after several years of sturdy growth, the grocery retail in the CE countries faced declines in many distribution channels; all are interested in details; how strong the impact was, which segments and companies were hit the hardest and how quickly the grocery retail is recovering
• the condition and perspectives of the grocery retail are crucial data for many sectors in making business decisions; not only retailers, but wholesalers, manufactures and financial companies as well, and thus the report’s target group is significant
• grocery retail is an important sector of national economies, but in all Central European countries the market is ever more challenging, thus the companies require more data, knowledge and insight
• need of the comprehensive report on grocery retailing, covering several countries of one region
• Central Europe is the region still showing good growth potential, thus remaining attractive for investors

Extract from this report

• In 2010 all economies are predicted to recover and will see positive GDP growth, with the exception of Romania , where a minor decline of the GDP is forecasted. Slovakia and Poland are expected to enjoy the highest growth rates in the CE region, of 3-4% year-on-year.
• The two major supermarket chains in the Czech Republic are Billa and Albert, which together cover 59% of the segment. 

Market commentary by expert

The worsened economic conditions impacted negatively on grocery retail in the Central European region, with Poland being the only country reporting an increase in grocery sales. In addition, the depreciation of local currencies, mainly in Hungary, Poland and Romania, further affected the dynamics of sales nominated in euro.
Discounters were least hit by the crisis, as customers who more cautiously managed their budgets favoured this kind of stores. Discount stores’ key attributes, low prices combined with network density and thus their proximity to potential customers, allowed the segment to increase its share in 2009.

Dominika Kubacka, Retail analyst 

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1. Methodology of the report p. 11

2. Executive summary p. 17

3. Key macroeconomic and demographic indicators in Central Europe p. 31

   • Macroeconomic overview p. 31
     • GDP growth p. 31
     • Inflation rates p. 36
     • Unemployment rates p. 36
     • Wage levels p. 37
   • Demographic indicators p. 39
     • Population p. 39
     • Urbanisation p. 40

4. Grocery retail in the Czech Republic p. 41

   • Market size p. 41
   • Composition of the grocery market p. 43
   • Largest grocery retail companies and chains p. 44
     • Profiles of key market players p. 47
       • Schwarz Group p. 47
       • Rewe Group p. 48
       • Ahold p. 49
       • Tesco p. 50
       • Coop p. 52
   • Major distribution channels p. 55
     • Hypermarkets p. 55
       • Segment overview p. 55
       • Profiles of market players p. 59
     • Supermarkets p. 64
       • Segment overview p. 64
       • Profiles of key market players p. 67
     • Discount stores p. 70
       • Segment overview p. 70
       • Profiles of market players p. 73
     • Chained small groceries including convenience stores p. 76
       • Segment overview p. 76
       • Profiles of key market players p. 78

5. Grocery retail in Hungary p. 85

   • Market size p. 85
   • Composition of the grocery market p. 87
   • Largest grocery retail companies and chains p. 92
     • Profiles of major market players p. 94
       • Tesco p. 94
       • Coop p. 95
       • CBA p. 99
       • Spar p. 100
       • Real p. 102
   • Main distribution channels p. 103
     • Hypermarkets p. 103
       • Segment overview p. 103
       • Profiles of market players p. 105
     • Supermarkets p. 108
       • Segment overview p. 108
       • Profiles of key market players p. 110
     • Discount stores p. 112
       • Segment overview p. 112
       • Profiles of market players p. 114

6. Grocery retail in Poland p. 119

   • Market size p. 119
   • Composition of the grocery market p. 120
   • Largest grocery retail companies and chains p. 122
     • Profiles of key market players p. 126
       • Jeronimo Martins Dystrybucja p. 126
       • Schwarz Group p. 126
       • Emperia Trading Group p. 127
       • Tesco p. 129
       • Eurocash Capital Group p. 131
       • Carrefour p. 133
       • Auchan p. 135
       • Real p. 136
       • Bomi Capital Group p. 136
   • Major distribution channels p. 137
     • Hypermarkets p. 137
       • Segment overview p. 137
       • Profiles of market players p. 142
     • Supermarkets p. 149
       • Segment overview p. 149
       • Delicatessen supermarket formula p. 152
       • Profiles of key market players p. 153
     • Discount stores p. 165
       • Segment overview p. 165
       • Profiles of market players p. 168
     • Convenience stores p. 173
       • Segment overview p. 173
       • Profiles of key market players p. 176
     • Other small groceries p. 179
       • Profiles of key market players p. 180

7. Grocery retail in Romania p. 183

   • Market size p. 183
   • Composition of the grocery market p. 184
   • Largest grocery retail companies and chains p. 186
     • Profiles of key market players p. 189
       • Carrefour p. 189
       • Schwarz Group p. 190
       • Rewe Group p. 190
   • Major distribution channels p. 191
     • Hypermarkets p. 191
       • Segment overview p. 191
       • Profiles of market players p. 195
     • Supermarkets p. 201
       • Segment overview p. 201
       • Profiles of key market players p. 205
     • Discount stores p. 214
       • Segment overview p. 214
       • Profiles of market players p. 218
     • Traditional retail p. 222
       • Segment overview p. 222

8. Grocery retail in Slovakia p. 223

   • Market size p. 223
   • Composition of the grocery market p. 224
   • Largest grocery retail companies and chains p. 226
     • Profiles of key market players p. 228
       • Coop Jednota p. 228
       • Tesco p. 232
       • Schwarz Group p. 236
       • Rewe Group p. 237
       • CBA p. 237
       • Ahold p. 238
   • Main distribution channels p. 239
     • Hypermarkets p. 239
       • Segment overview p. 239
       • Profiles of market players p. 241
     • Supermarkets p. 246
       • Segment overview p. 246
       • Profiles of key market players p. 248
     • Discount stores p. 252
       • Segment overview p. 252
       • Profiles of market players p. 255
     • Small groceries including convenience stores p. 257
       • Segment overview p. 257
       • Profiles of selected market players p. 259

9. List of graphs p. 263

10. List of tables p. 269

11. About PMR p. 273

12. Contact PMR p. 274

List of graphs

1. Value (CZK bn) and growth rate (%) of grocery retail sales in the Czech Republic, 2005-2012
2. Share (%) of distribution channels in the grocery retail market, Czech Republic, 2009
3. Value (HUF bn) and growth rates (%) of grocery retail sales in Hungary, 2005-2012
4. Share (%) of distribution channels in the grocery retail market, Hungary, 2009
5. Value (PLN bn) and growth rate (%) of grocery retail sales in Poland, 2005-2012
6. Share (%) of distribution channels in the grocery retail market, Poland, 2009
7. Value (RON bn) and growth rate (%) of grocery retail sales in Romania, 2005-2012
8. Share (%) of distribution channels in the grocery retail market, Romania, 2009
9. Value (€ m) and growth rate (%) of grocery retail sales in Slovakia, 2005-2012
10. Share (%) of distribution channels in the grocery retail market, Slovakia, 2009
11. Real GDP growth rate (%) in Central European countries, 2004-2012
12. Total GDP in the CE countries analysed (€ bn), 2004-2010
13. GDP breakdown of the CE countries analysed, 2009
14. GDP per capita based on PPP in CE countries ($), 2008-2009
15. GDP per capita in PPS, as percentage of EU-27, 2009
16. CPI in the CE countries analysed (%), 2004-2010
17. Unemployment rate in the CE countries analysed (%), 2004-2010
18. Average gross monthly wages in the CE countries analysed (€), 2004-2010
19. Growth of average gross monthly wages in the CE countries analysed (%, local currencies), 2005-2010
20. Population of the CE countries analysed (%), 2009
21. Joint population of the CE countries analysed (m), 2004-2009
22. Population living in urban areas in the CE countries analysed (%), 2009
23. Value (CZK bn) and growth rate (%) of grocery retail sales in the Czech Republic, 2005-2012
24. Dynamics (%) of retail sales of food, beverages & tobacco in the Czech Republic, 2005-2010
25. Share (%) of distribution channels in grocery retail market in the Czech Republic, 2007-2012
26. Top 10 groups in Czech grocery retailing, by sales value (CZK bn), 2009
27. Value (CZK bn) and growth rate (%) of Coop retail sales in the Czech Republic, 2004-2009
28. Number of Coop stores in the Czech Republic, 2004-2009
29. Coop store count in the Czech Republic, by chains’ structure, 2009
30. Value (CZK bn) and growth rate (%) of hypermarket segment in the Czech Republic, 2005-2012
31. Value (CZK bn) and share (%) of the chains in hypermarket segment in the Czech Republic, 2008 and 2009
32. Total number of outlets and number of banners of hypermarket chains in the Czech Republic, 2005-2010
33. Tesco hypermarkets in the Czech Republic, store count and average floor space, 2006-2010
34. Value (CZK bn) and growth rate (%) of supermarket segment in the Czech Republic, 2005-2012
35. Value (CZK bn) and share (%) of the chains in supermarket segment in the Czech Republic, 2008 and 2009
36. Total number of outlets and number of banners of the largest supermarket chains in the Czech Republic, 2005-2010
37. Turnover of Hruska company in the Czech Republic (CZK bn), 2005-2009
38. Value (CZK bn) and growth rate (%) of discount store segment in the Czech Republic, 2005-2012
39. Value (CZK bn) and share (%) of the chains in discount stores segment in the Czech Republic, 2008 and 2009
40. Total number of outlets and number of banners of discount chains in the Czech Republic, 2005-2010
41. Value (CZK bn) and growth rate (%) of convenience and local chains segment in the Czech Republic, 2005-2012
42. Developement of Bala store count in the Czech Republic, 2005-2009
43. Development of Brnenka store count in the Czech Republic, 2005-2010
44. Value (HUF bn) and growth rates (%) of grocery retail sales in Hungary, 2005-2012
45. Latest trends in retail sales dynamics in Hungary by categories, 2009-2010
46. Number of grocery stores in Hungary by type of store, 2000-2009
47. Breakdown of specialised stores in Hungary, 30 June 2009
48. Share of stores of sole proprietor in Hungary, by type of store, 2004-2009
49. Share (%) of distribution channels in grocery retail market in Hungary, 2007-2012
50. Breakdown in Hungarian retail sales between food and non-food, 2006-2009
51. Top 10 groups in Hungarian grocery retailing, by sales value (HUF bn), 2009
52. Number of Coop chained stores in Hungary and change (%), 2004-2009
53. Coop Group sales growth in Hungary, 2004-2009
54. Sales value (HUF bn) and changes (%) of Coop Group in Hungary, 2004-2009
55. Structure of COOP stores in Hungary, chained and non-chained, by store count and by sales, 2009
56. Coop chains in Hungary, shares in number of stores and sales, 2004
57. Coop chains in Hungary, shares in number of stores and sales, 2009
58. Value (HUF bn) and growth rate (%) of hypermarket segment in Hungary, 2007-2012
59. Value (HUF bn) and share (%) of the chains in hypermarket segment in Hungary, 2008 and 2009
60. Average selling area of hypermarkets in Hungary, in 2009
61. Value (HUF bn) and growth rate (%) of supermarket segment in Hungary, 2007-2012
62. Value (HUF bn) and share (%) of the chains in supermarket segment in Hungary, 2008 and 2009
63. Value (HUF bn) and growth rate (%) of discount store segment in Hungary, 2007-2012
64. Value (HUF bn) and share (%) of the chains in discount segment in Hungary, 2008 and 2009
65. Value (PLN bn) and growth rate (%) of grocery retail sales in Poland, 2005-2012
66. Number and change (%) of grocery stores in Poland, 2005-2009
67. Share (%) of distribution channels in grocery retail market in Poland, 2005-2012
68. Top 10 groups in grocery retailing in Poland, by sales value (PLN m), 2009
69. Share of 20 (10) largest retailers in grocery market in Poland, 2006-2009
70. Share of Polish and foreign companies in sales of 20 largest grocery retailers in Poland, 2006-2009
71. 10 largest grocery retail chains in Poland, in terms of store count, 2008-2009
72. Development of Schwarz Group chains in Poland (number of stores), 2005-2010
73. Development of Tesco in Poland (number of stores), by chains and formats, 2005-2010
74. Development of Carrefour banner in Poland (number of stores), by chains and formats, 2005-2010
75. Development of Auchan in Poland (number of stores), by chains and formats, 2005-2010
76. Value (PLN m) and growth rate (%) of hypermarket segment in Poland, 2005-2012
77. Value (PLN m) and share (%) of the chains in hypermarket segment in Poland, 2008 and 2009
78. Total number of outlets and number of banners of hypermarket chains in Poland, 2005-2010
79. Retail space of hypermarkets in Poland (m2), 2004-2010
80. Average size of hypermarket in Poland (m2), 2004-2009
81. Average selling area in hypermarket chains operating in Poland (m2), 2007-2009
82. Development of Tesco chain in Poland (number of stores), 2001-2010
83. Development of Auchan chain in Poland (number of stores), 2001-2010
84. Development of Real chain in Poland (number of stores), 2001-2010
85. Development of Kaufland chain in Poland (number of stores), 2001-2010
86. Development of Carrefour chain in Poland (number of stores), 2001-2010
87. Development of E.Leclerc chains in Poland (number of stores), by formats, 2001-2010
88. Value (PLN m) and growth rate (%) of supermarket segment in Poland, 2005-2012
89. Value (PLN m) and share (%) of the largest chains in supermarket segment in Poland, 2008 and 2009
90. Development of key deli supermarket chains in Poland (number of stores), 2005-2010
91. Development of Tesco supermarket chains in Poland (number of stores), 2005-2010
92. Development of Intermarche chain in Poland (number of stores), 2005-2010
93. Development of Polomarket chain in Poland (number of stores), 2005-2010
94. Development of Carrefour Market chain in Poland (number of stores), 2005-2010
95. Development of Delikatesy Centrum chain in Poland (number of stores), 2005-2010
96. Development of Delikatesy Centrum chain in Poland (number of stores), 2005-2010
97. Development of Alma chain in Poland (number of stores), 2005-2010
98. Value (PLN m) and growth rate (%) of discount segment in Poland, 2005-2012
99. Value (PLN m) and share (%) of the chains in discount stores segment in Poland, 2008 and 2009
100. Total number of outlets and number of banners of discount chains in Poland, 2005-2010
101. Development of Biedronka chain in Poland (number of stores), 2005-2010
102. Development of Lidl chain in Poland (number of stores), 2005-2010
103. Development of Netto chain in Poland (number of stores), 2005-2010
104. Value (PLN m) and share (%) of the chains in convenience stores segment in Poland (%), 2008 and 2009
105. Value (PLN m) and growth rate (%) of convenience stores segment in Poland, 2005-2012
106. Development of main convenience store chains in Poland (number of stores), 2005-2010
107. Value (RON bn) and growth rate (%) of grocery retail sales in Romania, 2005-2012
108. Share (%) of distribution channels in grocery retail market in Romania, 2005-2012
109. Top 10 groups in grocery retailing in Romania, by sales value (RON m), 2009
110. Value (RON m) and growth rate (%) of hypermarket segment in Romania, 2005-2012
111. Value (RON m) and share (%) of the chains in hypermarket segment in Romania, 2008 and 2009
112. Total number of outlets and number of banners of hypermarket chains in Romania, 2005-2010
113. Value (RON m) and growth rate (%) of supermarket segment in Romania, 2005-2012
114. Value (RON m) and share (%) of the largest chains in supermarket segment in Romania, 2008 and 2009
115. Development of Delhaize Group store count in Romania, 2004-2010
116. Value (RON m) and growth rate (%) of discount store segment in Romania, 2005-2012
117. Value (RON m) and share (%) of the chains in discount stores segment in Romania, 2008 and 2009
118. Total number of outlets and number of banners of discount chains in Romania, 2005-2010
119. Value (€ m) and growth rate (%) of grocery retail sales in Slovakia, 2005-2012
120. Share (%) of distribution channels in grocery retail market in Slovakia, 2005-2012
121. Top 8 grocery retail groups in Slovakia, by sales value (€ m), 2009
122. Development of Coop in Slovakia, store number and sales (€ m), 2004-2009
123. Coop stores in Slovakia by formats, 2004
124. Tesco stores in Slovakia by format, 2009
125. Tesco Slovakia store count, large and small formats, 2006-2010
126. Openings of Tesco stores in Slovakia, by format, 2007-2010
127. Tesco Slovakia sales growth, 2006-2009
128. Development of Schwarz Group chains in Slovakia, by store count, 2005-2009
129. Share of Schwarz Group chains in Slovakia, by store count and sales, 2009
130. Value (€ m) and growth rate (%) of hypermarket segment in Slovakia, 2005-2012
131. Value (€ m) and share (%) of the chains in hypermarket segment in Slovakia, 2008 and 2009
132. Total number of outlets and number of banners of hypermarket chains in Slovakia, 2005-2010
133. Average selling area of Tesco hypermarket in Slovakia and other CE countries, m2, 2006-2010
134. Value (€ m) and growth rate (%) of supermarket segment in Slovakia, 2005-2012
135. Value (€ m) and share (%) of the largest chains in supermarket segment in Slovakia, 2008 and 2009
136. Total number of outlets and number of banners of supermarkets in Slovakia, 2005-2010
137. Coop store count in Slovakia, by formats, 2004-2010
138. Coop formats in Slovakia, share in sales and store count, 2009
139. Development of Billa supermarkets in Slovakia (store count), 2005-2010
140. Value (€ m) and growth rate (%) of discount segment in Slovakia, 2005-2012
141. Value (€ m) and share (%) of the chains in discount stores segment in Slovakia, 2008 and 2009
142. Total number of outlets and number of banners of discount chains in Slovakia, 2005-2010
143. Value (€ m) and growth rate (%) of small grocery segment in Slovakia, 2005-2012

List of tables

1. The exchange rates used in the report
2. Key indicators in Central European countries, 2009
3. Comparison of grocery retail in CE countries – key facts and figures 29-
4. Main changes in the grocery retail landscape in the Czech Republic, 2008-2009
5. Top 10 grocery retail players in the Czech Republic, by sales revenue (CZK bn), 2008-2009
6. Top 10 retail chains in the Czech Republic by sales revenue (CZK bn), 2008-2009
7. Hypermarket chains in the Czech Republic, by sales (CZK bn) and store count, 2008 and 2009
8. New openings of hypermarkets in Czech cities with populations over 15,000, 2009
9. Czech cities with populations over 15,000 with the highest concentration of hypermarkets, 2009
10. The largest supermarket chains in the Czech Republic by sales (CZK bn) and store count, 2008 and 2009
11. Discount store chains in the Czech Republic, by sales (CZK bn) and store count, 2008 and 2009
12. Local and convenience store chains in the Czech Republic, by sales (CZK bn) and store count, 2008 and 2009
13. The largest consumer cooperatives operating Tuty stores in the Czech Republic in 2009
14. Top 10 grocery retailers in Hungary, by number of stores, 2008-2009
15. Main changes in the grocery retail landscape in Hungary, 2008-2009
16. Top 10 grocery retail players in Hungary, by sales revenues (HUF bn), 2008-2009
17. Key characteristics of main Coop chains in Hungary, 2009
18. Hypermarket chains in Hungary, by sales (HUF bn) and store count, 2008-2009
19. Supermarket chains in Hungary, by sales (HUF bn) and store count, 2008-2009
20. Discount store chains in Hungary, by sales (HUF bn) and store count, 2008-2009
21. Main changes in the grocery retail landscape in Poland, 2008-2009
22. Top 20 grocery retail players in Poland, by sales revenue (PLN m), 2008-2009
23. Top 10 retail chains in Poland, by sales revenue (PLN m), 2008-2009
24. Sales revenue (PLN m) and store count of Emperia Trading Group in Poland, 2008-2009
25. Retail chains of Emperia Trading Group in Poland, 2009
26. Tesco acquisitions in Poland, years 1995-2009
27. Retail Tesco network in Poland, 2009
28. Sales revenue (PLN m), net profit (PLN m) and store count of Eurocash Capital Group in Poland, 2008-2009
29. Retail chains of Eurocash Group in Poland, 2009
30. Carrefour acquisitions in Poland, 2005-2007
31. Sales revenue (PLN m) and store count of Bomi Capital Group in Poland, 2008-2009
32. Bomi retail chains in Poland, 2009
33. Hypermarket chains in Poland, by sales (PLN m) and store count, 2008-2009
34. The largest supermarket chains in Poland, by sales (PLN m) and store count, 2008-2009
35. Discount store chains in Poland, by sales (PLN m) and store count, 2008-2009
36. The largest convenience store chains in Poland, by sales (PLN m) and store count, 2008-2009
37. The largest chains of small groceries in Poland, by sales (PLN m) and store count, 2008-2009
38. Main changes in the grocery retail landscape in Romania, 2008-2009
39. Top 10 grocery retail players in Romania, by sales revenue (RON m), 2008-2009
40. Top 10 retail chains in Romania, by sales revenue (RON m), 2008-2009
41. Hypermarket chains in Romania, by sales (RON m) and store count, 2008-2009
42. The largest supermarket chains in Romania, by sales (RON m) and store count, 2008-2009
43. Discount store chains in Romania, by sales (RON m) and store count, 2009
44. Main changes in the grocery retail landscape in Slovakia, 2008-2009
45. Top 8 grocery retail players in Slovakia, by sales revenue (€ m), 2008-2009
46. Top 10 retail chains in Slovakia, by sales revenue (€ m), 2008-2009
47. Top 8 Coop cooperatives in Slovakia in 2009, by sales (€ m) and store count
48. Store count of CBA SK companies in Slovakia, 2009, by format
49. Hypermarket chains in Slovakia, by sales (€ m) and store count, 2008-2009
50. The largest supermarket chains in Slovakia, by sales (€ m) and store count, 2008-2009
51. Discount store chains in Slovakia, by sales (€ m) and store count, 2008-2009

Aldi
Ahold
Auchan
Bala
Bomi
Carrefour
CBA
CDE R Interex
Coop Group
Delhaize Group
Eko Holding
Emperia
Enterprise Investments
Eurocash
ITM
Jeronimo Martins Dystrybucja – Biedronka
Louis Delhaize
Penta Investments
PIC
Real
Rewe Group – Billa, Penny Market
Schwarz Group – Kaufland, Lidl
Slovpos
Spar
Tengelmann – Plus Discount
Tesco
Trident

and more...