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Value added and multimedia services in Poland 2009Development forecasts for 2009-2012
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Our report Value added and multimedia services in Poland 2009 offers an analysis of the current situation in the telecommunications and television market in Poland. The focus is on value added services (VAS) for mobile and fixed-line telephony markets, and on the paid television market. These are upcoming segments that represent significant development for Polish telecommunication firms. The report presents the values and structure of these market segments, as well as the prevailing market trends.
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Senior Trade and Investment Adviser, British Embassy in Warsaw
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Development Manager, GVA Grimley
Value added and multimedia services in Poland 2009 also forecasts future development in the Polish market up to 2012. The report is crafted with MarketInsight, PMR proprietary research methodology.
An essential read for:
- management and marketing staff of companies active on the Polish telecommunications and television markets as well as of larger VAS providers
- consulting, research and analysis firms
- financial institutions, including banks, brokerage homes and investment funds interested in investing in the IT&T sector
- government institutions, embassies and trade organisations.
This report is an invaluable resource for any company active in or considering entry to the IT and telecoms industry in Poland.
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Methodology of the report
Executive Summary
General overview of the Polish market for value added and multimedia services
- Trends in market segments
- Mobile value added services
- Fixed-line value added services
- Pay TV
- Comparative analysis of Polish multimedia and value added services market versus selected European markets
- Institutions active on the Polish market for value added and multimedia services
Value added services market for mobile and fixed-line telephony
- Horizontal structure of mobile value added services market
- Entertainment and information
- Traditional content
- Mobile location services
- Mobile communities
- Mobile TV
- Mobile finances
- Mobile payments
- M-banking
- Mobile marketing
- Vertical structure of mobile value added services market
- Leading players
- Mobile operators
- Content producers
- Distributors
- Development forecasts for mobile value added services market
- Fixed-line value added services market
- Types of services
- Players on the market for fixed-line value added services
- Trends on the market for fixed-line value added services
- Development forecasts for fixed-line value added services market
The pay TV market
- Digital satellite market
- Subscriber base
- Market value and growth rate
- Cable TV market
- Analogue cable
- Subscriber base
- Market value and growth rate
- Digital TV
- Subscriber base
- Market value and growth rate
- IPTV market
- Subscriber base
- Providers of IPTV for smaller last-mile operators
- IPTV in Europe
- Appendix: TV digitisation
- Appendix: VoD
- Development forecasts for pay TV market in Poland
List of graphs
List of tables
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List of graphs
- Value (PLN bn) and growth rate (%) of the telecommunications services market in Poland, 2000-2009
- Aggregate monthly ARPU in fixed-line, mobile and broadband services (PLN) in Poland, 2001-2008
- Value (PLN m) and growth rate (%) of the mobile value added services market in Poland, 2005-2008
- Value (PLN m) and growth rate (%) of the fixed-line value added services market in Poland, 2005-2008
- Number of subscribers (‘000) and growth rate (%) of pay TV in Poland, 2004-2008
- Value (PLN m) and growth rate (%) of the Polish pay TV market, 2004-2008
- Household penetration of pay TV in selected Central and Eastern Europe countries, 2008
- Share of mobile value added services in the total value of the mobile market in selected EU countries, 2007
- Percentage of households which take more than one telecom service from a single provider in selected EU countries, 2006-2007
- Structure of the Polish market for mobile value added services by value of market segments (PLN m), 2008
- What kind of news and information services do you access via your mobile phone?
- Mobile content delivery chain
- Volume sales of mobile graphics at Telecom Media by category (as % of total number of downloads), 2004-2008
- Volume sales of mobile music at Telecom Media by category (as % of total number of downloads), 2004-2008
- Sales of mobile music at e-muzyka by category, as % of total revenues, 2007-H1 2008
- Volume sales of mobile games at Telecom Media, as % of total number of downloads, 2004-2008
- Selected business models in mobile TV provision
- Number of mobile TV users (‘000) and a growth rate (%) in Poland, 2008-2012
- What kind of mobile TV content is likely to become popular in Poland?
- M-payments by type of settlement
- Preferable service and/or place of making payments by mobile phone in Poland, 2008
- Number of users of m-payments (‘000) and growth rate (%) in Poland, 2008-2012
- Structure of mobile value added services market in Poland by value (PLN m), 2008
- Avantis’s revenues (‘000 PLN) and growth rate (%), 2006-2008
- Blue Media’s revenues (‘000 PLN) and growth rate (%), 2004-2007
- CT Creative Team’s revenues (‘000 PLN) and growth rate (%), 2004-2007
- DRQ’s revenues (‘000 PLN) and growth rate (%), 2004-2007
- e-muzyka’s revenues (‘000 PLN) and growth rate (%), 2006-2009
- EL2’s revenues (‘000 PLN) and growth rate (%), 2006-2008
- EL2’s sales revenues (‘000 PLN) by category, H1 2008
- MNI Premium’s revenues and net profit (‘000 PLN), 2008
- Mobiltek’s revenues (‘000 PLN), 2007-2008
- One-2-one group’s revenues (‘000 PLN) and growth rate (%), 2004-2008
- Propolis Media’s revenues (‘000 PLN) and growth rate (%), 2005-2007
- Pulsar Mobile’s revenues (‘000 PLN) and growth rate (%), 2005-2007
- Teleaudio’s revenues (‘000 PLN), 2006-2007
- Breakpoint’s revenues and net profis (‘000 PLN), 2008
- Value (PLN m) and growth rate (%) of the mobile value added services market in Poland, 2008-2012
- Segments of the Polish market for mobile value added services by value (PLN m), 2008-2012
- Segments of the Polish mobile content market by value (PLN m), 2008-2012
- Value of the Polish market for fixed-line value added services, total and broken down into premium rate and low-cost number services (PLN m), 2005-2008
- Value (PLN m) and growth rate (%) of the fixed-line value added services market in Poland, 2008-2012
- Provision of TV services: a schematic description
- Structure of the Polish pay TV market by subscribers (‘000), 2008
- Structure of the Polish pay TV market by revenues (PLN m), 2008
- Unit sales (‘000) and growth rate (%) of LCD and plasma TVs in Poland, 2006-2008
- Number of subscribers (‘000) and growth rate (%) of digital satellite TV platforms in Poland, 2003-2008
- Number of subscribers (‘000) of leading digital satellite platforms in Poland, 2002-2008
- Value (PLN m) and growth rate (%) of the Polish digital satellite pay TV market, 2005-2008
- Revenues (PLN m) of leading digital satellite platforms in Poland, 2002-2008
- Number of subscribers (m) and growth rate (%) of analogue cable TV in Poland, 2003-2008
- Leading analogue cable operators in Poland by subscriber base (‘000), 2008
- Value (PLN bn) and growth rate (%) of the Polish analogue cable TV market, 2003-2008
- Number of subscribers (‘000) and growth rate (%) of digital cable TV in Poland, 2005-2008
- Leading digital cable TV operators in Poland by subscriber base (‘000), 2008
- Value (PLN m) and growth rate (%) of the Polish digital cable TV market, 2005-2008
- Number of users (‘000) of selected websites offering internet TV broadcasts in Poland, July 2008
- Number of users (‘000) of IPTV in Poland by provider, H1 2007-2008
- Switch-off of analogue terrestrial TV in EU member states
- Household penetration of digital TV in selected EU countries, H1 2008
- Number of subscribers (m) and growth rate (%) of pay TV in Poland, 2008-2012
- Household penetration of pay TV in Poland, 2008-2012
- Value (PLN bn) and growth rate (%) of Polish pay TV market, 2008-2012
- Segments of the Polish pay TV market by value (PLN bn), 2008-2012
List of tables
- Examples of mobile marketing campaigns
- Fixed-line value added services in Poland: numbers and their assignments
- Largest providers of premium rate services and their partner network operators in Poland, 2008
- Major takeovers in the Polish cable TV market, 2007
- Business models in the delivery of TV services over IP networks
- A comparison of terrestrial (DVB-T) and satellite (DVB-S) digital broadcasting in Europe
- Number of households (‘000) with access to terrestrial digital TV in selected CEE countries, 2008-2012
- A comparison of VoD offerings available in Poland, 2008
Value added and multimedia services in Poland 2009
Development forecasts for 2009-2012
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