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Retail in Romania 2008

Market analysis and development forecasts for 2008-2010
Retail in Romania 2008 Market analysis and development forecasts for 2008-2010

February 2008
Pages: 105
Delivery: PDF


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Our report describes the retail market in Romania. In particular, grocery retail, DIY products, consumer electronics, clothing and footwear as well as cosmetics and toiletries. It shows the composition of the market, value of different modern and traditional formats, identifies main players and discusses market tendencies.

While other reports may describe markets in major cities, Retail in Romania 2008 offers information on the whole country, allowing thorough assessment of market prospects and competitor analysis. The report is created using PMR proprietary research methodology MarketInsight. It includes development forecasts from 2008 - 2010.

An essential read for:
  • top managers, strategic planners and executives of companies considering entry or active in the Romanian retail market
  • companies engaged in manufacturing retail
  • companies engaged in distributing and importing for retail
  • anyone in the FMCG, CE or DIY industries.
This report is an invaluable resource for any company active in or considering entry to the Romanian retail market.

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  1. Methodology

  2. Executive summary

  3. Overview of Romanian economics and demographics

    • Macroeconomic and social indicators
    • Population statistics
      • Population in terms of age and region

  4. Retail industry overview

    • Expansion of foreign retailers
    • Food vs. non-food sales

  5. Retail network

    • Shopping centres
      • Regional shopping centres

  6. Grocery retail market

    • Leading chains and companies in grocery trade
    • Analysis by formats
      • Hypermarkets
      • Profiles of market players
        • Carrefour
        • Kaufland
        • Cora
        • Auchan
        • Real
        • Pic
        • Trident
      • Supermarkets
      • Profiles of market players
        • Billa
        • Interex
        • Mega Image
        • Artima
        • G'market
        • Primavara
        • Angst
        • Fidelio
        • Spar
      • Discount stores
        • New international concerns
      • Profiles of market players
        • Penny Market
        • Plus Discount
        • Profi
        • miniMax
      • Cash and carry
      • Profiles of leading players
        • Metro
        • Selgros
      • Small grocery stores
        • CBA

  7. Non-food retail market

    • Retail sales of Do-It-Yourself products
      • Profiles of the major DIY retailers
        • Praktiker
        • Bricostore
        • Ambient
        • Dedeman
    • Retail sales of clothing and footwear
      • Impact of imports
      • Penetration of foreign companies
      • Profiles of leading clothing and footwear retailers
        • Leonardo
        • Steilmann
        • Elmec Sport
        • Jolidon
        • Inditex
        • Mexxem
        • House of Art
        • RTC Holding
        • Benvenuti
    • Retail sales of consumer electronics
      • Profiles of the major consumer electronics retailers
        • Altex
        • Flanco, Flanco World
        • Domo, Technomarket
        • Teknosa, Cosmo
    • Retail sales of cosmetics and toiletries
      • Profiles of the major cosmetics retailers
        • Avon
        • Oriflame
        • Amway
        • Ina Center/Privilege
        • Sephora
        • The Body Shop

  8. List of graphs

  9. List of tables

List of graphs

  1. Composition of Romanian population by historical provinces (%), 2005
  2. Value (RON bn) and growth rates (%) of retail sales in Romania, 2001-2010
  3. Estimated composition of grocery retail in Romania, by distribution channels (%), 2007
  4. Top 10 grocery traders in Romania, by estimated revenues (€ m), 2007
  5. Per capita GPD in PPS in the EU (EU-27=100), forecasts for 2007 and 2008
  6. GDP growth in Romania (%), 2000-2010
  7. Year-on-year CPI in Romania (%), 2000-2010
  8. Unemployment rate in Romania (%), 2000-2010
  9. Average monthly net salary in Romania (RON), 2003-2010
  10. Population in Romania (million), 2000-2008
  11. Population by age group in Romania (%), July 2005
  12. Urban and rural population in Romania (%), 2000-2005
  13. Urban and rural population in Romanian historical provinces (%), 2005
  14. Composition of Romanian population by area and historical provinces (%), 2005
  15. Composition of Romanian population by historical provinces (%), 2005
  16. Value (RON bn) and growth rates (%) of retail sales in Romania, 2001-2010
  17. Food vs. non-food retail sales in Romania (%), 2001-2010
  18. Share of different categories of goods as a proportion of total consumer expenditures in Romania (%), 2006
  19. Number of stores in Romania, 2004-2007
  20. Stores in Romania by floor size, 2007
  21. Number of stores in excess of 1,000 m² in Romania, 2004-2007
  22. Total area of shopping centres in European countries (million m²), 2006
  23. GLA of shopping centres in Bucharest and other Romanian cities ('000 m²), 1999-2010
  24. Number of shopping centres in Bucharest and other Romanian cities, 1999-2010
  25. Shopping centre rents in selected European cities (€/month/m²), 2007/2008
  26. Value (RON bn) and growth rates (%) of grocery sales in Romania, 2001-2010
  27. Share of one's own resources as a proportion of food consumption in Romanian households by main source of revenues (%), 2001-2008
  28. Composition of grocery retail sales in Romania, by distribution channel (%), 2006
  29. Composition of grocery retail sales in Romania, by distribution channel (%), 2007
  30. Changes in market shares of main retail formats in grocery trade in Romania (percentage points), 2007/2006
  31. Growth of grocery sales in Romania via specific retail channels (%), 2007/2006
  32. Top 10 grocery traders in Romania, by estimated revenues (€ m), 2007
  33. Number of foreign banners present in grocery retail in Romania, 1996-2007
  34. Number of hypermarkets in Romania, 2004-2008
  35. Share of hypermarkets' sales as proportion of grocery retail market and of specific hypermarket chains in the industry in Romania, (%), 2006
  36. Estimated share of hypermarkets' sales as proportion of grocery retail market and of individual hypermarket chains in the industry in Romania, (%), 2007
  37. Share of supermarkets' sales as a proportion of grocery retail market and individual supermarket chains in the industry in Romania, (%), 2006
  38. Estimated share of supermarkets' sales as proportion of grocery retail market and of individual supermarket chains in the industry in Romania, (%), 2007
  39. Share of discount stores' sales as a proportion of grocery retail market and of specific discount store chains in the industry in Romania (%), 2006
  40. Estimated share of discount stores' sales as proportion of grocery retail market and of specific discount store chains in the industry in Romania (%), 2007
  41. Number of discount stores in Romania, 2004-2008
  42. Number of cash and carry outlets in Romania, 2004-2007
  43. Value shares of cash and carry format and individual chains in grocery sales in Romania (%), 2006
  44. Estimated value shares of cash and carry operators in grocery sales in Romania (%), 2007
  45. Value (RON bn) and growth rates (%) of non-food sales (exluding automotive) in Romania, 2005-2010
  46. Retail sales of selected categories of non-food goods in Romania (RON bn), 2005-2010
  47. Value (RON bn) and growth rates (%) of DIY sales in Romania, 2005-2010
  48. Composition of DIY sales in Romania (market shares), 2006
  49. Composition of DIY sales in Romania (estimated market shares), 2007
  50. Value (RON bn) and growth rate (%) of clothing and footwear sales in Romania, 2004-2010
  51. Composition of clothing and footwear market in Romania (market shares, %), 2006
  52. Composition of clothing and footwear market in Romania (estimated market shares, %), 2007
  53. Value (RON bn) and growth rates (%) of consumer electronic sales in Romania, 2005-2010
  54. Breakdown of consumer electronics sales in Romania (market shares), 2006
  55. Breakdown of consumer electronics sales in Romania (estimated market shares), 2007
  56. Value (RON bn) and growth rates (%) of cosmetics and toiletries sales in Romania, 2004-2010
  57. Cosmetics and toiletries: retail distribution in Romania (market shares), 2005-2007
  58. Composition of cosmetics sales in Romania (market shares), 2006
  59. Composition of cosmetics sales in Romania (estimated market shares), 2007

List of tables

  1. Average exchange rates €/RON, 2001-2010
  2. Leaders of modern retail formats in Romania, 2007
  3. Characteristics of selected non-food retail markets in Romania, 2007
  4. The fact sheet on Romania, 2006-2007
  5. Cities with more than 200,000 residents in Romania, 2005
  6. Shopping centres in Bucharest, existing and planned, 1999-2010
  7. Shopping centres in Romania by cities, 2007
  8. Top 10 retail and cash and carry chains in Romania by sales revenues (€ m), 2006
  9. Top 10 retail and cash and carry chains in Romania by sales revenues (€ m), 2007
  10. Hypermarket chains active in Romania by sales (€ m) and storecount, 2007
  11. The largest supermarket chains active in Romania by sales (€ m) and storecount, 2007
  12. Discount store chains active in Romania, by sales (€ m) and storecount, 2007
  13. Cash and carry chains active in Romania, by sales (€ m) and storecount , 2007
  14. DIY retail chains in Romania, by sales (€ m) and storecount, 2007
  15. Top 10 clothing retailers in Romania, by sales (€ m) and storecount, 2007
  16. Jolidon's international presence, 2008
  17. Inditex stores in Romania, 2007-2008
  18. Major takeovers on the consumer electronics retail market in Romania, 2006-2007
  19. Consumer electronics retailers in Romania, by sales (€ m) and storecount, 2007
  20. Altex's retail chains in Romania, 2007
  21. Direct vendors on Romanian cosmetics and toiletries market, by sales (€ m) and storecount, 2007
  22. Top 3 cosmetics retail chains in Romania, by sales (€ m) and storecount, 2007
Retail in Romania 2008
Market analysis and development forecasts for 2008-2010

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