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Retailers’ strategies in Central and Eastern Europe 2008

Market analysis and development forecasts

Retailers’ strategies in Central and Eastern Europe 2008 Market analysis and development forecasts

December 2008
Pages: 95
Delivery: PDF


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4 subregions: Central Europe, Eastern Europe, South-Eastern Europe, the Baltic States.

11 countries:
Poland, the Czech Republic, Slovakia, Hungary, Russia, Ukraine, Romania, Bulgaria, Lithuania, Latvia and Estonia.

15 retailers most active in the region:
Ahold and ICA, Auchan, Carrefour, CBA, Les Mousquetaires, Louis Delhaize, Maxima, Metro Group, Paterson, Rewe Group, Schwarz Group, Spar, Tesco, Vester, X5 Retail Group


Retailers’ strategies in Central and Eastern Europe 2008
– second edition of the report presenting an accurate and insightful snapshot of the CEE retail market, along with detailed profiles of the global and regional players that are major forces in retail operations, with particular attention to their development and growth strategies.


The report classifies the 11 countries into 4 subregions:
  • Central Europe (Poland, the Czech Republic, Slovakia, Hungary)
  • Eastern Europe (Russia, Ukraine)
  • South-Eastern Europe (Romania, Bulgaria)
  • the Baltic States (Lithuania, Latvia and Estonia).

Report overview

Detailed economic and demographic overviews include:
  • key economic indicators
  • population size and distribution
  • total retail sales.

Grocery retail market situation and strategy case studies:
  • recent evolution of the grocery retail market (including market size and top grocery retailers by revenue)
  • trends observed in retail in each subregion
  • strategies developed by multinational retailers.


Retailers’ profiles:

The report provides a detailed analysis of 15 retail companies present in more than one CEE country. In addition to key data, such as:
  • country of origin
  • international presence including countries in the CEE
  • revenue generated by CEE operations in 2007 and CEE share of the company's total revenue
  • number of CEE stores owned at the end of 2007 and in October 2008.
  • the profiles provide information on:
  • CEE entrance strategies
  • M&A activity
  • current developments
  • banners, formats and storecountrs of their particular retail chains.


Visual representations:
  • charts and maps that work together to present a complete view of operational information and revenue data
  • various tables illustrating key data on major retailers operations.


The information provided in the report is vital for:
  • retail business currently operating in CEE regions as well as those considering expansion into this growing marketplace
  • producers and suppliers looking for new markets for their products
  • companies that support retail businesses with products and services such as supplies and information technology
  • consultants and analysts that provide advice and intelligence to governmental and business organizations and those seeking investment opportunities.
  • organizations and those seeking investment opportunities.

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  1. Methodology

  2. Executive summary

  3. Macroeconomic overview of the region

    • Central Europe
    • South-eastern Europe
    • Baltic States
    • Eastern Europe
  4. Development of retail industry and retailers’ strategies in Central and Eastern Europe

    • Central Europe
      • Grocery market development
      • Largest grocery retailers in Poland, the Czech Republic, Slovakia and Hungary
    • Operations of multinational grocery retailers in Poland, the Czech Republic, Slovakia and Hungary
      • Metro Group
      • Tesco
      • Schwarz Group
      • Rewe Group
      • Aldi
    • South-eastern Europe
      • Grocery market development
      • Largest grocery retailers in Romania and Bulgaria
      • Operations of multinational grocery retailers in Romania and Bulgaria
        • Metro Group
        • Schwarz Group
        • Rewe Group
        • Auchan
        • Carrefour
        • Louis Delhaize
        • Les Mousquetaires
        • Spar
    • Baltic States
      • Grocery market development
      • Largest grocery retailers active in Lithuania, Latvia and Estonia
      • Operations of multinational grocery retailers in Romania and Bulgaria
        • Maxima
        • Ahold and ICA
        • Aibe (CBA)
    • Eastern Europe
      • Grocery market development
      • Largest grocery retailers active in Russia and Ukraine
    • Operations of multinational grocery retailers in Russia and Ukraine
      • Metro Group
      • Auchan
      • Rewe Group
      • X5 Retail Holding
      • Spar
      • Vester
  5. Multinational retailers in Central and Eastern Europe

    • Auchan
    • Ahold and ICA (Rimi Baltic)
    • Carrefour
    • CBA
    • Les Mousquetaires
    • Louis Delhaize
    • Maxima Group
    • Metro Group
    • Rewe Group
    • Schwarz Group
    • Spar International
    • Tesco
    • Vester
    • X5 Retail Group
  6. List of graphs

  7. List of tables

  8. About PMR

  9. Contact PMR

List of graphs

  1. Central European countries covered by the report
  2. Countries of Central and Eastern Europe by population (%), 2007
  3. GDP and total retail sales in countries of Central and Eastern Europe (€ bn), 2007
  4. Value of grocery retail sales in Central and Eastern Europe (€ bn), 2007
  5. GDP and total retail sales in countries of Central and Eastern Europe (€ bn), 2007
  6. Value of grocery retail sales in Central Europe (€ bn), 2007 and 2008
  7. Preferred grocery shopping channels in Central Europe, 2007/2008
  8. Value of grocery retail sales in South-eastern Europe (€ bn), 2007 and 2008
  9. Preferred grocery shopping channels in South-eastern Europe 2007/2008
  10. Expansion of Metro Group (Real and Metro Cash and Carry) in Romania, 2000-2008
  11. Value of grocery retail sales in the Baltic States (€ bn), 2007 and 2008
  12. Value of grocery retail sales in Ukraine and Russia (€ bn), 2007 and 2008
  13. Auchan’s expansion and presence in CEE, year of entry and number of stores in October 2008
  14. Ahold’s expansion and presence in CEE, year of entry and number of stores in October 2008
  15. Carrefour’s expansion and presence in CEE, year of entry and number of stores in October 2008
  16. CBA’s expansion and presence in CEE, year of entry and number of stores in October 2008
  17. Maxima’s expansion and presence in CEE, year of entry and number of stores in October 2008
  18. Metro Group’s expansion and presence of in CEE, year of entry and number of stores in October 2008
  19. Rewe’s expansion and presence in CEE, year of entry and number of stores in April 2008
  20. Schwarz Group’s expansion and presence in CEE, year of entry and number of stores in October 2008
  21. Spar’s expansion and presence in CEE, year of entry and number of stores in January 2008
  22. Tesco’s expansion and presence in CEE, year of entry and number of stores in October 2008

List of tables

  1. Annual average exchange rates used for this report (euro to national currency unit), 2005-2008
  2. International retailers’ presence in Central and Eastern Europe, 1 January 2008 20-
  3. Geographic and demographic characteristics of the Central European countries, 2007
  4. Selected economic characteristics of the Central European states, 2007-2009
  5. Selected statistics on the wealth of the population in Central Europe, by country, 2007
  6. Retail sales in Central Europe, by country, 2005-2008
  7. Geographic and demographic characteristics of the South-eastern European states, 2007
  8. Selected economic characteristics of the South-eastern European states, 2007-2009
  9. Selected statistics on the wealth of the population in South-eastern Europe, by country, 2006-2008
  10. Retail sales in South-eastern Europe, by country, 2005-2008
  11. Geographic and demographic characteristics of the Baltic states, 2007
  12. Selected economic characteristics of the Baltic states, 2007-2009
  13. Selected statistics on the wealth of the population in the Baltic states, by country, 2006-2008
  14. Retail sales in the Baltic states, by country, 2005-2008
  15. Geographic and demographic characteristics of the Eastern European states, 2007
  16. Selected economic characteristics of the Eastern European states, 2007-2009
  17. Selected statistics on the wealth of the population in Eastern Europe, by country, 2007
  18. Retail sales in Eastern Europe, by country, 2005-2008
  19. Market entries of international retailers in Central Europe, 1990-2008
  20. Top 5 grocery retailers in Poland, 2007
  21. Top 5 grocery retailers in the Czech Republic, 2007
  22. Top 5 grocery retailers in Slovakia, 2007
  23. Top 5 grocery retailers in Hungary, 2007
  24. Market entries of international retailers in Eastern Balkans, 1990-2008
  25. Top 5 grocery retailers in Romania, 2007
  26. Top 5 grocery retailers in Bulgaria, 2007
  27. Market entries of international retailers in Baltic states, 1990-2008
  28. Top 5 grocery retailers in Estonia, 2007
  29. Top 5 grocery retailers in Latvia, 2007
  30. Top 5 grocery retailers in Lithuania, 2007
  31. Market entries of international retailers in Baltic states, 1990-2008
  32. Top 5 grocery retailers in Russia, 2007
  33. Top 5 grocery retailers in Ukraine, 2007
  34. Auchan: key data on overall operations and in the CEE region, 1 January 2008
  35. Characteristics of retail chains run by Auchan in CEE countries, October 2008
  36. Ahold: key data on overall operations and in the CEE region, 1 January 2008
  37. Value (€ m), y-o-y and l-f-l increase (%) in revenues of Ahold Central Europe and Rimi Baltic by country, 2007
  38. Characteristics of retail chains run by Ahold in CEE countries, October 2008
  39. Carrefour: key data on overall operations and in the CEE region, 1 January 2008
  40. Carrefour takeovers in CEE, 2005-2007
  41. Characteristics of retail chains run by Carrefour in CEE countries, October 2008
  42. CBA: key data on overall operations and in the CEE region, 1 January 2008
  43. Characteristics of retail chains run by CBA in CEE countries, October 2008
  44. Les Mousquetaires: key data on overall operations and in the CEE region, 1 January 2008
  45. Characteristics of retail chains run by Les Mousquetaires in CEE countries, October 2008
  46. Louis Delhaize: key data on overall operations and in the CEE region, 1 January 2008
  47. Characteristics of retail chains run by Louis Delhaize in CEE countries, July 2008
  48. Maxima Group: key data on overall operations and in the CEE region, 1 January 2008
  49. Storecount and characteristics of retail chains run by Maxima Group in CEE countries, October 2008
  50. Metro Group: key data on overall operations and in the CEE region, 1 January 2008
  51. Retailers’ strategies in CEE 2008 – Market analysis and development forecasts Characteristics of retail chains run by Metro Group in CEE countries, October 2008
  52. Rewe Group: key data on overall operations and in the CEE region, 1 January 2008
  53. Characteristics of retail chains run by Rewe in CEE countries, 1 April 2008
  54. Schwarz Group: key data on overall operations and in the CEE region, 1 January 2008
  55. Characteristics of retail chains run by Schwarz Group in CEE countries, October 2008
  56. Spar International: key data on overall operations and in the CEE region, 1 January 2008
  57. Classification of Spar stores in Central and Eastern Europe, 2008
  58. Characteristics of retail chains run by Spar in CEE countries, 1 January 2008
  59. Tesco: key data on overall operations and in the CEE region, 1 January 2008
  60. Tesco takeovers in Central and Eastern Europe, 1994-2007
  61. Additional services offered by Tesco in Central Europe, 2008
  62. Characteristics of retail chains run by Tesco in CEE countries, 1 October 2008
  63. Vester: key data on overall operations and in the CEE region, 1 January 2008
  64. Characteristics of retail chains run by Vester in CEE countries, October 2008
  65. X5 Retail Group: key data on overall operations and in the CEE region, 1 January 2008
  66. X5 Retail Group major acquisitions, 2006-2008
  67. Storecount of X5 Group by format, country and store ownership category, October 2008
  68. Characteristics of retail chains run by the X5 Retail Group in CEE countries, October 2008
  69. Distribution centres of X5 Retail Group, January 2008
Retailers’ strategies in Central and Eastern Europe 2008
Market analysis and development forecasts

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