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Retailers' strategies in Central and Eastern Europe 2007

Market analysis and development forecasts

Retailers' strategies in Central and Eastern Europe 2007 Market analysis and development forecasts

March 2007
Pages: 71
Delivery: PDF


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This report presents an accurate, insightful snapshot of the Central and Eastern Europe retail market, along with detailed profiles of the global and regional companies that operate as major forces here, paying particular attention to their development and growth strategies. The report is divided into three portions:

Section One, the overview, classifies countries into these categories: Central Europe, the Eastern Balkans, the Baltic States and Russia. This section describes economic and political conditions in each country and provides useful demographic information about main retail centres located in major cities.

Section Two delves into recent developments in the retail industry of each sub region, and details specific growth strategies used by prominent companies. Forecasts, trends and current conditions are described at length, and data is given within the text, as well as presented visually in tables, charts and graphs. It also includes the value of investments made by global companies in the CEE region, their revenues for 2006, and number and type of retail outlets operated by these companies in Central and Eastern Europe.

Section Three is dedicated to profiles of specific retail companies, providing fundamental data on each retailer in table format for easy reference. This section also includes a map that illustrates the countries of operation for each profiled retailer.


The information provided in the report is vital for:

  • retail business currently operating in CEE regions as well as those considering expansion into this growing marketplace
  • producers and suppliers looking for new markets for their products
  • companies that support retail businesses with products and services such as supplies and information technology
  • consultants and analysts that provide advice and intelligence to governmental and business organizations and those seeking investment opportunities.

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  1. Methodology

  2. Executive summary

  3. Macroeconomic overview of the region

    • Central Europe
    • Eastern Balkans
    • Baltic States
    • Russia
  4. Development of retail industry and retailers- strategies in Central and Eastern Europe

    • Central Europe - Poland, the Czech Republic, Hungary and Slovakia
      • Market development
      • Overview of international retailers active in Central Europe
    • The Eastern Balkans - Romania and Bulgaria
      • Market development
      • Overview of international retailers active in Romania and Bulgaria
    • The Baltic States - Estonia, Latvia and Lithuania
      • Stage of market development
      • Overview of retailers active in the Baltic states
    • Russia
      • Stage of market development
      • Overview of international retailers active in Russia
  5. Multinational retailers in Central and Eastern Europe

    • Metro Group
    • Tesco
    • Schwarz Group
    • Rewe Group
    • CBA
    • Ahold and ICA (Rimi Baltics)
    • Auchan
    • Carrefour
    • Maxima
    • Spar
    • Tengelmann
    • Louis Delhaize
    • Migros Turk
    • ITM
    • Delhaize Group
  6. List of graphs

  7. List of tables

List of graphs

  1. Countries of Central and Eastern Europe by population (%), 2006
  2. GDP and total retail turnover in countries of Central and Eastern Europe (€ bn), 2006
  3. Estimated per capita value of investments planned by international retailers in Central and Eastern Europe (€), 2007
  4. GDP and total retail turnover in countries of Central and Eastern Europe (€ bn), 2006
  5. Estimated value of investments by international retailers in Central and Eastern Europe (€ m), 2007
  6. Estimated per capita value of investments by international retailers in Central and Eastern Europe (€), 2007
  7. Preferred grocery shopping channels in Central Europe, 2006/2007
  8. Estimated value of retailers' investments in Central Europe (€ m), 2007
  9. Tesco stores in Central Europe, 2006-2007
  10. Preferred food shopping channels in the Eastern Balkans, 2006/2007
  11. Estimated value of retailers' investments in Romania and Bulgaria (€ m), 2007
  12. Expansion of Metro Group (Real and Metro Cash and Carry) in Romania, 2000-2007
  13. Total share in grocery market of four largest retailers in individual Baltic states (%), 2005
  14. Estimated value of international investments in the Baltic states (€ m), 2007
  15. Composition of Russian grocery retail market, value shares, 2006
  16. Estimated value of retailers' investments in Russia (€ m), 2007
  17. International retailers in Central and Eastern Europe by revenues (€ m), 2006

List of tables

  1. Currency rates used for calculation in the report
  2. Retailers profiled in the report
  3. Major retail industry takeovers in Central and Eastern Europe, 2005-2006
  4. International retailers present in Central Europe, end of 2006
  5. International retailers present in Eastern Balkans, end of 2006
  6. International retailers present in Baltic States, end of 2006
  7. International retailers present in Russia, end of 2006
  8. Geographic and demographic characteristics of Central European states, 2006
  9. Selected macroeconomic characteristics of Central European countries, 2006-2008
  10. Selected statistics on the retail sector and wealth of the population in Central Europe, 2006
  11. Geographic and demographic characteristics of the Eastern Balkan states, 2006
  12. Selected economic characteristics of the Eastern Balkan countries, 2006-2008
  13. Selected statistics on the retail sector and wealth of the population in the Eastern Balkans, 2006
  14. Geographic and demographic characteristics of the Baltic States, 2006
  15. Selected economic characteristics of the Baltic States, 2006-2008
  16. Selected statistics on the retail sector and wealth of the population in the Baltic States, 2006
  17. Geographic and demographic characteristics of Russia, 2006
  18. Selected economic statistics for Russia, 2006
  19. Stages of retail market development in Central and Eastern Europe, 2007
  20. International retailers' market entries in Central Europe, 1990-2006
  21. Major retail industry takeovers in Central and Eastern Europe, 2005-2006
  22. Market entries of international retailers to Bulgaria and Romania, 1996-2006
  23. Metro Cash and Carry store remodelling scheme in Romania, 2006-2007
  24. Market entries of international retailers to the Baltic states, 1992-2006
  25. Market entries of international retailers to Bulgaria and Romania, 1996-2006
  26. Metro Cash & Carry and Real's presence in the CEE, 1 January 2007
  27. Tesco takeovers in Central and Eastern Europe, 2002-2007
  28. Tesco's presence in CEE, 1 January 2007
  29. Schwarz Group's presence in the CEE, 1 January 2007
  30. Rewe Group's takeovers in Central and Eastern Europe, 2005-2007
  31. Rewe Group's presence in CEE, 1 January 2007
  32. CBA's presence in CEE, 1 January 2007
  33. Ahold and Rimi Baltic's presence in CEE, 1 January 2007
  34. Auchan's presence in CEE, 1 January 2007
  35. Carrefour takeovers in Central and Eastern Europe, 2005-2007
  36. Carrefour's presence in the CEE, 1 January 2007
  37. Maxima's presence in CEE, 1 January 2007
  38. Spar's presence in CEE, 1 January 2007
  39. Tengelmann's presence in CEE, 1 January 2007
  40. Louis Delhaize's presence in the CEE, 1 January 2007
  41. Migros Turk presence in the CEE, 1 January 2007
  42. ITM's presence in the CEE, 1 January 2007
  43. Delhaize Group's presence in the CEE, 1 January 2007
Retailers' strategies in Central and Eastern Europe 2007
Market analysis and development forecasts

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