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Retail opportunities in major cities of Central and Eastern Europe

Market analysis and development forecasts for 2009-2011

Retail opportunities in major cities of Central and Eastern Europe Market analysis and development forecasts for 2009-2011

March 2009
Pages: 119
Delivery: PDF


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Retail opportunities in major cities of Central and Eastern Europe examines the retail environment and evaluates the potential for success in the major cities of Central and Eastern European countries of Poland, the Czech Republic, Slovakia, Hungary, Romania, Bulgaria, Russia, and Ukraine.
This new report provides vital information on the developing retail industry in the region, and the grocery retail sector in particular, by ranking top locations in terms of their attractiveness for new retail outlets and establishments. It delivers key data as well as reliable retail prognoses for CEE Countries, based on their population and earnings, retail sector and economic growth projections for the region, and current market saturation.


Retail attractiveness of Central and Eastern Europe features the PMR Retail Attractiveness Index™, a composite rating based on the supply of hypermarkets and discount stores per citizen in the region, the number and surface of shopping centres per citizen, wage and demographic data, and growth projections for the economy in general and the retail sector in particular. This index constitutes a valuable tool for current retail operators and those seeking to enter the industry or invest in retail development in the Eastern European region.

Retail opportunities in major cities of Central and Eastern Europe is a highly detailed document, designed to include all the necessary data required by businesses for successful strategy development.

Report methodology and objectives are thoroughly explained before proceeding to examine the retail background of the CEE countries covered in the document. Topics include:
  • map of CEE with cities selected for analysis
  • examinations of retail formats and chains at work in the marketplace
  • definitions of terms and criteria of covered countries and cities
  • exchange rates of various currencies involved in the market.

175 cities with populations of above 100,000 (in Russia 500,000) are ranked using the PMR Retail Attractiveness Index™, a ranking based on the following information:
  • retail surface supply (per citizen) of hypermarkets and discount stores
  • number and area of shopping centres per citizen
  • population density
  • GDP growth prognosis
  • retail sales growth prognosis.

Brief but detailed company profiles enhance the informational value of the report and complete the market picture initiated by the rankings. Profiles provide the following information for each of the included CEE countries:
  • GDP total (€ bn)
  • GDP per capita PPS (EU27=100)
  • average wage (€)
  • value of retail trade (€ m)
  • population
  • urban population
  • cities with the population of above 100,000 (list and share in total population)
  • market shares of top ten retailers.


A comprehensive overview of economic and market conditions in the CEE region puts the retail attractiveness rating in context and facilitates the evaluation of various countries and cities in terms of their potential for success. The overview includes:
  • a map of the CEE region with retailer locations indicated by logotype
  • macroeconomic data applicable to the region
  • a table of foreign retailers operating in the CEE countries along with their recent totals of outlets.
 

The information provided in Retail opportunities in major cities of Central and Eastern Europe targets the needs of:
  • retail businesses currently operating in CEE, particularly operators of grocery retail outlets such as hypermarkets, supermarkets and discount stores
  • retail industry executives and consulting companies
  • companies that produce and distribute all types of FMCG goods
  • companies that depend on the conditions in the retail sector as part of their operational strategies
  • companies planning investment in Central and Eastern Europe.

The retail market data presented in this report, such as number of stores and shopping centres in each city, as well as the values of the retail market, is provided as of July 2008. In relation to current global economic conditions though, macroeconomic data has been updated as of February 2009.

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  1. Methodology

  2. Executive Summary

  3. General characteristics of CEE

    • Macroeconomic overview
    • Demographics
    • Retail industry in CEE
      • Development of retail trade in CEE
  4. Country profiles

    • Bulgaria
      • Macroeconomic overview
      • Retail industry overview
      • Shopping centres
    • Czech Republic
      • Macroeconomic overview
      • Retail industry overview
      • Shopping centres
    • Hungary
      • Macroeconomic overview
      • Retail industry overview
      • Shopping centres
    • Poland
      • Macroeconomic overview
      • Retail industry overview
      • Shopping centres
    • Romania
      • Macroeconomic overview
      • Retail industry overview
      • Shopping centres in Romania
    • Russia
      • Macroeconomic overview
      • Retail industry overview
      • Shopping centres
    • Slovakia
      • Macroeconomic overview
      • Retail industry overview
      • Shopping centres
    • Ukraine
      • Macroeconomic overview
      • Retail industry overview
      • Shopping centres
  5. Retail attractiveness of countries and cities in Central and Eastern Europe

    • Ranking by countries
      • Russia
      • Poland
      • Romania
      • Ukraine
      • Hungary, Slovakia and the Czech Republic
      • Bulgaria
    • Ranking by cities
    • Rankings of cities in each country analysed
    • Profiles of top 20 most attractive cities
    • Key information on 175 largest cities in Central and Eastern Europe
  6. List of graphs

  7. List of tables

  8. About PMR

  9. Contact PMR

List of graphs

  1. GDP growth in CEE countries, 2004-2010
  2. Total GDP in CEE countries (€ bn), 2004-2010
  3. GDP of CEE countries (€ bn, %), 2007
  4. CPI in CEE countries (%), 2004-2009
  5. Unemployment rates in CEE countries (yearly average, %), 2004-2008
  6. Average monthly wages in CEE countries (€), 2004-2010
  7. GDP per capita PPS in CEE countries (EU27=100), 2004-2010
  8. Joint population of the CEE countries covered by the report (million), 2004-2010
  9. Population of CEE countries covered by the report (%), 2007
  10. Population living in urban areas in CEE countries (%), 2007
  11. Number of large cities in selected countries of CEE, 2007
  12. Population of capitals of CEE countries (million and % of country’s total population), 2007
  13. Population of cities above 100,000 inhabitants in selected CEE countries (million and % of country’s total population), 2007
  14. Value of retail trade in CEE countries (€ bn), 2004-2010
  15. Value of retail trade in CEE by country (€ bn, %), 2007
  16. Number of foreign brands in grocery retail in Central and Eastern Europe, 1991-2008
  17. Market share of top 10 retail/cash and carry chains in Central and Eastern European countries (% of grocery retail), 2006-2007
  18. Number of hypermarkets in the largest cities of Central and Eastern Europe, 2007
  19. Number of hypermarkets per 100,000 inhabitants in the largest cities in Central and Eastern Europe, 2007
  20. Total area of shopping centres per 1,000 inhabitants in CEE, 2007
  21. Unemployment rate in Bulgaria (%), 2004-2008
  22. Distribution of population in Bulgaria, 2007
  23. Value of retail trade in Bulgaria (€ bn), 2004-2010
  24. Number of foreign brands in grocery retail in Bulgaria, 1996-2008
  25. Unemployment rate in the Czech Republic (%), 2004-2008
  26. Distribution of population in the Czech Republic (%), 2007
  27. Value of retail trade in the Czech Republic (€ bn), 2004-2010
  28. Number of foreign brands in grocery retail in the Czech Republic, 1991-2008
  29. Top 5 grocery retailers in the Czech Republic by revenues (€ bn), 2007
  30. GLA (m2) in shopping centres in the Czech Republic, 2000-2007
  31. Unemployment rate in Hungary (%), 2004-2008
  32. Distribution of population in Hungary, 2007
  33. Value of retail trade in Hungary (€ bn), 2004-2010
  34. Number of foreign brands in grocery retail in Hungary, 1991-2008
  35. Top 5 grocery retailers in Hungary by revenues (€ bn), 2007
  36. GLA (m2) in shopping centres in Hungary, 2000-2007
  37. Unemployment rate in Poland (%), 2004-2008
  38. Distribution of population in Poland, 2007
  39. Value of retail trade in Poland (€ bn), 2004-2010
  40. Number of foreign brands in grocery retail in Poland, 1991-2008
  41. Top 5 retailers in Poland by revenues (€ bn), 2007
  42. GLA (m2) in shopping centres in Poland, 2000-2007
  43. Unemployment rate in Romania (%), 2004-2008
  44. Distribution of population in Romania, 2007
  45. Value of retail trade in Romania (€ bn), 2004-2010
  46. Number of foreign brands in grocery retail in Romania, 1996-2008
  47. GLA size in Bucharest and other large cities of Romania (’000 m2), 2000-2010
  48. Unemployment rate in Russia (%), 2004-2008
  49. Distribution of population in Russia, 2007
  50. Value of retail trade in Russia (€ bn) 2004-2010
  51. Number of foreign brands in grocery retail in Russia, 1997-2008
  52. Top grocery retailers in Russia by revenues (€ bn), 2007
  53. GLA (’000 m2) in shopping centres in Russia, 2000-2007
  54. Unemployment rate in Slovakia (%), 2004-2008
  55. Distribution of population in Slovakia, 2007
  56. Value of retail trade in Slovakia (€ bn), 2004-2010
  57. Number of foreign brands in grocery retail in Slovakia, 1993-2008
  58. Top grocery retailers in Slovakia by revenues (€ bn), 2007
  59. GLA (m2) in shopping centres in Bratislava and Kosice in Slovakia, 2000-2007
  60. Unemployment rate in Ukraine (%), 2004-2008
  61. Distribution of population in Ukraine, 2007
  62. Value of retail trade in Ukraine (€ bn), 2004-2010
  63. Number of foreign brands in grocery retail in Ukraine, 2000-2008
  64. GLA (m2) in shopping centres in Ukraine, 2001-2007

List of tables

  1. Criteria for PMR Retail Attractiveness Indices™
  2. Cities covered by the report 12-
  3. List of grocery chains used in PMR Retail Attractiveness Index™ creation
  4. Annual average exchange rates used for this report (euro to national currency unit), 2004-2010
  5. Selected data on CEE countries, 2008
  6. CEE countries by PMR Country Retail Attractiveness Index™, 2007
  7. Top 50 CEE cities by PMR City Retail Attractiveness Index™, 2008
  8. Top 15 cities in CEE by number of residents (million), 2007
  9. Selected macroeconomic and demographic indicators of Bulgaria, 2007-2008
  10. Shopping centres in Bulgaria, 2008
  11. Selected macroeconomic and demographic indicators of the Czech Republic, 2007-2008
  12. Main takeovers in retail industry in the Czech Republic, 2001-2008
  13. The largest shopping centres opened in the Czech Republic in 2007
  14. Selected macroeconomic and demographic indicators of Hungary, 2007-2008
  15. Selected macroeconomic and demographic indicators of Poland, 20007-2008
  16. Main takeovers in retail industry in Poland, 2001-2008
  17. Major retail-wholesale groups in Poland, 2008
  18. The largest shopping centres launched in Poland in 2007
  19. Selected macroeconomic and demographic indicators of Romania, 2007-2008
  20. The largest shopping centres opened in Romania in 2007
  21. Selected macroeconomic and demographic indicators of Russia, 20007-2008
  22. The largest shopping centres opened in Russia in 2007
  23. Selected macroeconomic characteristics of Slovakia, 2007-2008
  24. Selected macroeconomic and demographic indicators of Ukraine, 2007-2008
  25. The largest shopping centres opened in Ukraine in 2007
  26. PMR Country Retail Attractiveness Index™, 2008
  27. Selected CEE countries arranged by partial criteria of PMR Country Retail Attractiveness Index™, 2008
  28. PMR City Retail Attractiveness Index™, 2008 82-
  29. Number of cities appearing in specific areas of PMR City Retail Attractiveness Index™, by country, 2008
  30. Average PMR City Retail Attractiveness Index™ by country, 2008
  31. Top 10 cities in Russia by PMR City Retail Attractiveness Index™, 2008
  32. Top 10 cities in Poland by PMR City Retail Attractiveness Index™, 2008
  33. Top 10 cities in Romania by PMR City Retail Attractiveness Index™, 2008
  34. Top 10 cities in Ukraine by PMR City Retail Attractiveness Index™, 2008
  35. Most prominent cities in the Czech Republic by PMR City Retail Attractiveness Index™, 2008
  36. Most prominent cities in Hungary by PMR City Retail Attractiveness Index™, 2008
  37. Most prominent cities in Slovakia by PMR City Retail Attractiveness Index™, 2008
  38. Most prominent cities in Bulgaria by PMR City Retail Attractiveness Index™, 2008
  39. Shopping centres in Bucharest, 2008
  40. Shopping centres in Odessa, 2008
  41. The largest shopping centres in Kazan, 2008
  42. The largest shopping centres in Warsaw, 2008
  43. The largest shopping centres in Moscow, 2008
  44. Shopping centres in Donetsk, 2008
  45. Shopping centres in Naberezhnye Chelny, 2008
  46. The largest shopping centres in Kharkiv, 2008
  47. Shopping centres in Sofia, 2008
  48. Shopping centres in Izhevsk, 2008
  49. Shopping centres in Rostov-on-Don, 2008
  50. Shopping centres in Braila, 2008
  51. Shopping centres in Perm, 2008
  52. The largest shopping centres in Kyiv, 2008
  53. Shopping centres in Kemerovo, 2008
  54. Shopping centres in Lviv, 2008
  55. Key information on 175 largest cities in Central and Eastern Europe, H1 2008
Retail opportunities in major cities of Central and Eastern Europe
Market analysis and development forecasts for 2009-2011

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