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Retail on-line in Poland 2007Development forecasts for 2007-2009 |
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Senior Trade and Investment Adviser, British Embassy in Warsaw
In PMR's latest release, Retail on-line in Poland 2007, we delve into the intricacies of a rapidly evolving and popular market segment. It provides an in-depth description of each sector, including the size, value and adoption rate of consumer e-commerce in Poland as well as development prospects for 2007-2009. Profiles of leading operators are also in the report.
Conducted with PMR's proprietary MarketInsight methodology against a backdrop of the legal, business, social and economic environment, the report demonstrates observations of ongoing trends and influences. In short, it offers insightful understanding of the market in real, operational terms. Especially noteworthy are developments in the sectors of grocery and consumer electronics, two of the leading market drivers.
An essential read for:
- top managers and strategic planners of retail companies already operating or considering on-line retail sales in the Polish market;
- logistics and back end support firms related to retailing
- e-commerce solution providers, web developers and systems integration agencies
- financial institutions especially those involved in internet fund transfers and payment gateways
- legal and consulting companies involved in internet retailing.
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Methodology
Executive summary
Social, economic, business and legal environment of retail on-line
- Internet user and e-consumer profile
- Household internet access
- Popularity of e-commerce in Poland
- Internet users and e-consumers by place of residence
- E-consumers by age
- Internet users and e-consumers by sex
- E-consumers by income
- Average spending on on-line shopping
- Shopping preferences of e-consumers
- Business environment of on-line retail
- Payment methods
- Bank transfers
- Pay-per-link
- Payments through intermediaries
- Payment card
- Virtual card
- Deliveries
- Collection in person
- Postal delivery
- Private posts
- Delivery by courier
- Delivery by seller
- Legal environment
- Provision of service
- Returns
- Actual observance of law
- On-line sales of pharmaceuticals
- Taxes
Market value and segmentation
- Internet auctions
- Sectors of sales by e-stores
- Household appliances, electronic and photographic equipment
- Computers and computer parts
- Books, CDs and multimedia
- Clothes and footwear
- Drugs and dietary supplements
- Cosmetics
- Food
- Customer acquisition channels
Profiles of selected e-stores
- Stores offering household appliances and electronic and photographic equipment
- Hoopla.pl
- Agito.pl
- Max24.pl
- Mega Media
- Computer shops
- Komputronik
- Sirius
- Bookstores
- Merlin.pl
- Empik.com
- Clothing stores
- Quelle
- Bon Prix
- Artman
- Pharmacies
- Dom Zdrowia
- Cefarm24.pl
- Grocery stores
- Hipernet24.pl (E.Leclerc)
- Piotr i Pawel
- Bomi
- ToTu
- Frisco.pl
- Other
- Oponeo.pl
- Militaria.pl
List of graphs
List of tables
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List of graphs
- Households with internet access in Poland (%), 2002-2009
- Active e-shoppers in Poland (% of population aged 16-74), 2004-2006
- E-shoppers in Poland, by place of residence (% of population aged 16-74), 2006
- E-shoppers in Poland, by age (%), 2006
- Value of on-line retail in Poland (PLN m) 2001-2009
- Sales of e-stores in Poland, by sector (%), 2006
- Households with access to the internet (%) in selected European countries, 2005-2006
- Households with internet access in Poland (%), 2006-2009
- Internet access and use in Poland (% of households), 2006
- Active e-shoppers in selected European countries (% of population aged 16-74), 2005-2006
- Use of on-line retail services in selected countries of Central and Eastern Europe (% of respondents), 2007
- E-consumers in Poland, by place of residence (% of population aged 16-74), 2005-2006
- Internet users in Poland, by age (%), 2006
- On-line shoppers in Poland, by age (%), 2005-2006
- Men and women buying on-line in Poland (%), 2006
- Consumers buying on-line in Poland, by sex (%), 2005-2006
- E-consumers by net monthly income (%), 2005-2006
- Average annual spending on on-line shopping by households in Poland (PLN), 2006-2009
- Average annual spending on on-line shopping in Poland (PLN), 2006
- Annual spending on shopping at on-line stores in Poland (% of e-consumers), 2006
- Most popular goods bought on-line in Poland (% of respondents), 2006
- Use of e-payment services in Poland (% of on-line buyers), 2002-2006
- Payment methods offered by internet stores (% of e-stores), 2006
- Number of payment cards in Poland (million), Q1 2000-Q1 2007
- Problems experienced at on-line shopping (% of e-consumers), 2005-2006
- Value of on-line sales in Poland (PLN m) 2001-2009
- Share of on-line retail in Poland (e-stores and auction platforms) in total retail (%), 2003-2007
- Number of transactions at Poland’s largest internet auction websites, 2006
- Share of auctions and individual e-stores in the Polish on-line market (%), 2005-2007
- Net monthly revenues of e-stores in Poland (% of respondents), December 2006
- Pureplays vs. clicks and mortar in Poland (%), 2004-2006
- Business history of e-stores in Poland (years), 2004-2006
- Sales of e-stores in Poland, by sector (%), 2006
- Sales revenues of the largest e-stores in the segment of household appliances and electronic and photographic equipment (PLN m) in Poland, 2006 i 2007
- Selected on-line bookstores in Poland, by product range, August 2007
- Subjects of books bought on-line in Poland (%), 2006
- Use of other www pages to boost sales of e-stores (% of e-stores), 2006
- Most popular price comparison websites in Poland (real users), April 2007
- Sales revenue of Komputronik (PLN m), 2004-2008
- Sales value of Merlin (PLN m), 2004-2008
- Sales revenue of Empik.com (PLN m), 2006 and 2007
- Financial performance of Oponeo.pl (PLN m), 2004-2006
List of tables
- Banks offering pay-per-link transfers in Poland, Q1 2007
- Factors boosting on-line sales in Poland, 2007
- Banks offering pay-per-link transfers in Poland, Q1 2007
- Virtual cards issued in Poland, 2007
- Courier comapnies operating in Poland, 2007
- Timeframes for returning products ordered via the internet, 2007
- Stores offering digital music in Poland, 2007
- On-line stores with FMCG and food products in Poland, 2007
- E-shopping malls of web portals, August 2007
- E-shopping malls of banks in Poland, 2007
- Current and planned number of Komputronik stores, Q1 2007, 2007 and 2008
- Products offered by Merlin.pl, August 2007
Retail on-line in Poland 2007
Development forecasts for 2007-2009
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