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Retail market of cosmetics and drugstore items in Poland 2009Market analysis and development forecasts for 2009-2011
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The report provides a comprehensive overview of the cosmetics and drugstore market in Poland, with respect to socio-economic factors and consumer behaviour. Given the nature of the products, the cosmetics and drugstore industry is in a unique position in this economic climate as the report will show.
“PMR's retail publications give me detailed insight into retail developments in Poland, even concerning 'minor' developments. It is the most informative English-language resource that I have found.”
General Manager, Royal Ahold, The Netherlands
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Senior Trade and Investment Adviser, British Embassy in Warsaw
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Senior Trade and Investment Adviser, British Embassy in Warsaw
“PMR reports are a serious contribution to the market overview picture, focusing our attention on key events in the industry as well as highlighting both general and specific market indicators. Together, these components are the base for our future forecasts of construction market development and help us to plan our sales.
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Market Analyst, Alpha Cement
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Member of the Managment Board, SCA Hygiene Products
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Development Manager, GVA Grimley
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Business Analyst, Hilti Distribution, Russia
“Our experience with PMR is a positive one. The retail reports they have are accurate and to the point, handling the important issues. With their newsletter you are kept updated on the short term as well. We very much appreciate their accurately informing us about available reports by regular contact, without being obtrusive.”
European Marketing Research Manager, international retail company
Along with anticipated market trends, the report also investigates the value of the market and makeup of the various distribution channels. The report rounds up with developmental forecasts up to 2011. Thanks to the meticulous topical understanding of our researchers, this is one of if not the best report available in the market on the industry.
The report comprises the following sections:
- Overview of social and economic situation in Poland
- Consumer preferences on market of cosmetics and drugstore products in Poland
- Value of market of cosmetics and drugstore products in Poland
- Largest cosmetics and drugstore chains in Poland
- Distribution channels
- Cosmetics and drug stores, including perfumeries
- Hypermarkets
- Supermarkets
- Small grocery and grocery and household chemicals shops
- Pharmacies
- Direct sales
- Internet
- Open air markets
- Kiosks
- Other
- Market product segmentation
- Market trends
- Profiles of largest cosmetics and drugstore chains
An essential read for:
- retailers, distributors and manufacturers of cosmetics and drugstore products, operating or planning to engage in business on the Polish market
- associations and organisations from the cosmetics and drugstore industry, chambers of commerce
- consulting, research and analysis firms
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Methodology
Executive summary
Social and economic overview of Poland
- GDP
- Unemployment
- Wages
- Inflation
- Consumer spending
- Demographics
Consumer behaviour
- Cosmetics use
- Where Poles purchase cosmetics and cleaning products
- Factors considered when shopping for cosmetics and cleaning agents
Value of market of cosmetics and drugstore items in Poland
- Market growth drivers and barriers in 2007-2008
- Market development opportunities and threats in 2009-2011
Largest drugstore and cosmetics chains
Distribution channels
- Drugstores and cosmetics shops
- Hypermarkets and supermarkets
- Small grocery and grocery-general shops
- Direct sales
- Pharmacies
- Open air markets
- Online sales
- Kiosks
Overview of cosmetics producers in Poland
Product segments
- Cosmetics
- Drugstore products
Profiles of Key Players
- Rossmann
- Sephora
- Drogerie Natura
- Douglas
- Yves Rocher
- Super-Pharm
- Schlecker
- Marionnaud
- Drogerie Aster (Poznan)
- Drogerie Aster (Gdynia)
List of graphs
List of tables
About PMR
Contact PMR
List of graphs
- Value (PLN bn) and y-o-y change (%) of market of cosmetics and drugstore items in Poland, 2006-2011
- Value of cosmetics and drugstore items market in Poland, by distribution channel (%), 2008
- Top 10 drugstore and cosmetics chains in Poland, by share in cosmetics and drugstore items market (%), 2008
- Real annualised GDP growth in Poland (%, y/y), 2003-2011
- Monthly unemployment rate in Poland (%), January 2007-February 2009
- Value (PLN) and real yearly growth (%) of gross wages in enterprise sector in Poland, 2003-2008
- Annualised Consumer Price Index (CPI) in Poland (%), 2003-2011
- Nominal growth in per-capita household consumer spending in Poland, by main source of income (%), 2007
- Structure of monthly per-capita household spending in Poland (%), 2007
- Annual growth in real gross household disposable income in Poland (%), 2001-2008
- Poland’s population, by place of residence (%), 2007
- Face care cosmetics use by women in Poland (% of responses), 2007-2008
- Body care cosmetics use by women in Poland (% of responses), 2007-2008
- Makeup use by women in Poland (% of responses), 2008
- Frequency of makeup use by women in Poland (% of responses), 2008
- Places where Polish consumers purchase cosmetics (% of responses), 2004 and 2008
- Places where women in Poland purchase face care cosmetics (% of responses), 2008
- Places where women in Poland purchase body care cosmetics (% of responses), 2008
- Places where Polish consumers purchase cleaning agents (% of responses), 2004 and 2008
- Age structure of drugstore clientele in Poland (%), 2009
- Knowledge of drugstore and cosmetics chains in Poland (%), 2008
- Factors considered at purchase of cosmetics and other cleaning agents in Poland (% of responses), 2007
- Comparing prices in various shops prior to purchase of cosmetics and cleaning agents (% of responses), 2004 and 2008
- Importance of price in cosmetics purchases by women in Poland (% of responses), 2005 and 2007
- Importance of brand in cosmetics purchases by women in Poland (% of responses), 2005 and 2007
- Value (PLN bn) and y-o-y change (%) of market of cosmetics and drugstore items in Poland, 2006-2011
- Top 10 drugstore and cosmetics chains in Poland, by share in cosmetics and drugstore items market (%), 2008
- Top 10 drugstore and cosmetics chains in Poland, by share in cosmetics and drugstore items market (%), 2009
- Largest drugstore and cosmetics chains in Poland, by storecount, 2008-2009
- Top 10 drugstore and cosmetics chains in Poland: 2008 sales, 2009 sales (PLN m), 09/08 change (%)
- Top 10 drugstore and cosmetics chains in Poland: 2008 storecount, 2009 storecount, 09/08 growth
- Top 10 drugstore and cosmetics chains in Poland: total storecount, sales (PLN m) and market share (%), 2006-2009
- Value of cosmetics and drugstore items market in Poland, by distribution channel (%), 2008
- Shares of drugstores and cosmetics shops, hypermarkets and supermarkets in cosmetics and drugstore items market in Poland (%), 2006-2009
- Growth pace of individual channels of distribution of cosmetics and drugstore items in Poland (%, y/y), 2007-2008
- Number of drugstores and cosmetics shops in Poland, by chain and independent shops, 2006-2009
- Drugstore and cosmetics shop sales in Poland, by chain and independent shops (PLN m), 2006-2009
- Growth in sales of drugstores and cosmetics shops in Poland, aggregate growth and by chain and independent shops (%), 2007-2009
- Share of drugstores and cosmetics shops, aggregate share and by chain and independent shops, on market of cosmetics and drugstore items in Poland (%), 2006-2009
- Shares of top 10 chains in sales of drugstore and cosmetics shops in Poland (%), 2008
- Hypermarkets as channel of distribution of cosmetics and drugstore items in Poland: sales (PLN m), storecount and market share (%), 2006-2009
- Supermarkets and discount stores as channel for distribution of cosmetics and drugstore items in Poland: sales (PLN m), storecount and market share (%), 2006-2009
- Grocery and grocery-general shops as channel for distribution of cosmetics and drugstore items in Poland: sales (PLN m), storecount and market share (%), 2006-2009
- Value (PLN m) and market share (%) of direct sales of cosmetics in Poland, 2006-2009
- Sales of Avon and Oriflame in Poland (PLN m), 2005-2007
- Sales (PLN m) of cosmetics and drugstore items in pharmacies and their market share in Poland (%), 2006-2009
- Sales of medical products and cosmetics by online pharmacies (PLN m) in Poland, 2007 and 2013
- Sales (PLN m) of cosmetics and drugstore items on open air markets and their market share in Poland (%), 2006-2009
- Sales (PLN m) of cosmetics and drugstore items by internet and its market share in Poland (%), 2006-2009
- Sales (PLN m) of cosmetics and drugstore items in kiosks and their market share in Poland (%), 2006-2009
- Advertising spending of cosmetics producers in Poland (PLN bn), 2006-2008
- Retail sales of the largest cosmetics categories in Poland (PLN m), 2007
- Retail sales of select drugstore categories in Poland (PLN m), 2007-2008
- Sales (PLN m) and storecount of Rossmann in Poland, 2000-2009
List of tables
- Key macroeconomic indicators for Poland, 2007-2009 13,
- Average monthly consumer spending by source of income in Poland (PLN), 2007
- Largest agglomerations in Poland, by population size, 2007
- Frequency of facial care cosmetics use by women in Poland (% of responses), 2008
- Frequency of body care cosmetics use by women in Poland (% of responses), 2008
- Top 10 drugstore and cosmetics chains in Poland: 2007-2009 sales (PLN m), 2007-2009 storecounts
- Largest drugstore and cosmetics chains in Poland, by storecount at end of 2008, 2006-2009
- Rossmann chain in Poland: sales and storecount, 2007-2009
- Sephora chain in Poland: sales and storecount, 2007-2009
- Drogerie Natura chain in Poland: sales and storecount, 2007-2009
- Douglas chain in Poland: sales and storecount, 2007-2009
- Yves Rocher chain in Poland: sales and storecount, 2007-2009
- Super-Pharm chain in Poland: sales and storecount, 2007-2009
- Schlecker chain in Poland: sales and storecount, 2007-2009
- Marionnaud chain in Poland: sales and storecount, 2007-2009
- Drogerie Aster Poznan chain in Poland: sales and storecount, 2007-2009
- Drogerie Aster Gdynia chain in Poland: sales and storecount, 2007-2009
Retail market of cosmetics and drugstore items in Poland 2009
Market analysis and development forecasts for 2009-2011
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Any other preservation, multiplication, copying and dissemination etc. which is beyond the scope of this licence is strictly forbidden.