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Retail in Romania 2009Market analysis and development forecasts for 2009-2011
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Our clients say...
Our latest report describes the retail market in Romania. In particular, grocery retail, DIY products, consumer electronics, clothing and footwear as well as cosmetics and toiletries. It shows the composition of the market, value of different modern and traditional formats, identifies main players and discusses market tendencies.
“As a London-based company, with operations abroad, we looked for the best-in-class Market Intelligence supplier. PMR brought us quality reports that improved our CEE market knowledge and understanding.”
Development Manager, GVA Grimley
“It's a great pleasure to cooperate with PMR because of its analysts' wealth of experience in understanding the local market. We consider PMR a competent and professional company which helps us conduct our business. I would also like to state that PMR's team is always ready to respond to emerging customer needs. We can recommend it as a reliable partner.”
Business Analyst, Hilti Distribution, Russia
“The regular updates from PMR give us a detailed insight into the retail market that we couldn't possibly gather ourselves without significant resources. This information helps guide our strategy and decision-making in marketing and in selling our products to the retail market in Eastern Europe and Russia.”
Market Development Manager, Zebra Technologies Europe Limited
“PMR's retail publications give me detailed insight into retail developments in Poland, even concerning 'minor' developments. It is the most informative English-language resource that I have found.”
General Manager, Royal Ahold, The Netherlands
“PMR's analysts understand our needs well and the standard of their service has always fully met our expectations. We are looking forward to cooperating with PMR in the future as well. ”
Senior Trade and Investment Adviser, British Embassy in Warsaw
“PMR reports are a serious contribution to the market overview picture, focusing our attention on key events in the industry as well as highlighting both general and specific market indicators. Together, these components are the base for our future forecasts of construction market development and help us to plan our sales.
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Market Analyst, Alpha Cement
“Our experience with PMR is a positive one. The retail reports they have are accurate and to the point, handling the important issues. With their newsletter you are kept updated on the short term as well. We very much appreciate their accurately informing us about available reports by regular contact, without being obtrusive.”
European Marketing Research Manager, international retail company
“We use PMR's services due to their analysts' extensive experience in market analysis, their high quality and level of engagement in the market research carried out for us. We consider PMR a competent and professional company and recommend them as a reliable partner in the area of economic information and market analysis.”
Senior Trade and Investment Adviser, British Embassy in Warsaw
“PMR provides a good service and is always open to discussion. All reports are well structured & are always on time.”
Member of the Managment Board, SCA Hygiene Products
Retail in Romania 2009 offers information on the whole country, allowing thorough assessment of market prospects and competitor analysis. The report is created using PMR proprietary research methodology MarketInsight. It includes development forecasts from 2009-2011.
Profiles of retail chains contain information on:
- owner and its country of origin
- set up date/date of market entry to Romania
- headquarters in Romania
- 2008 storecount
- retail sales for 2008/2007
- average store area (m²) and assortment (number of SKUs)
- summary of company strategy and plans.
An essential read for:
- top managers, strategic planners and executives of companies considering entry or active in the Romanian market
- companies engaged in manufacturing for retail
- companies engaged in distributing and importing for retail
- anyone in the FMCG, DIY, consumer electronics, clothing and footwear and cosmetics markets.
This report is an invaluable resource for any company active in or considering entry to the Romanian retail market.
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Methodology
Executive summary
Economic and demographic situation
- Demographics
- Population
- Population in terms of age and region
- Macro-economic indicators
- Employment
- Pay levels
- Prices
Retail sector overview
- Retail sales value
- Food vs. non-food sales
- Retail network
- Barriers to the development of modern retail
- Largest retail companies in Romania
- Activity of foreign retailers
- The development of shopping centres
- Shopping centres by location
- Rents
- Direct sales and internet sales
- Direct sales
- Internet sales
Grocery retail market
- Market size
- Composition of grocery market
- Largest grocery retail companies/largest chains
- Major distribution channels
- Hypermarkets
- Segment overview
- Profiles of market players
- Supermarkets
- Segment overview
- Profiles of market players
- Discount stores
- Segment overview
- Profiles of market players
- Cash and carry
- Segment overview
- Profiles of market players
- Traditional retail
- Segment overview
Non-food retail market
- Total market size
- Retail sales of Do-It-Yourself products
- Market size
- Market structure, leading players
- Profiles of the major DIY retailers
- Retail sales of clothing and footwear
- Market size
- Market structure, leading players
- Penetration of foreign companies
- Profiles of major clothing and footwear retailers
- Retail sales of consumer electronics
- Market size
- Market structure, leading players
- Profiles of the major consumer electronics retailers
- Retail sales of cosmetics and toiletries
- Market size
- Market structure, leading players
- Profiles of the major cosmetics retailers
List of graphs
List of tables
About PMR
Contact PMR
List of graphs
- Value (RON bn) and growth rates (%) of retail sales in Romania, 2002-2011
- Top 10 companies involved in grocery retail trade in Romania, by estimated revenues (RON m), 2008
- Composition of grocery retail sales in Romania, by distribution channel (%), 2008
- Romania: localisation and key data, 2009
- Population in Romania (millions), 2002-2009
- Population by age group in Romania (%), July 2008
- Composition of Romanian population by historical province (million, %), 2008
- Historical and development regions of Romania, 2009
- Urban and rural population in Romanian development regions (%), January 2008
- Population in Romania by place of residence (%), July 2007
- Real GDP growth in Romania (%, y-o-y), 2000-2011
- Per capita GPD in PPS in the EU (EU27=100), 2007-2008
- Annual unemployment rate in Romania and the European Union (%), 2000-2010
- Number of employees in retail trade in Romania (‘000), Q1 2006-Q3 2008
- Net wages and annual changes in Romania (RON), 2001-2011
- Average gross earnings (RON) in Romania (overall and in the trade sector), January 2007-October 2008
- Average annual consumer price indeces in Romania (%), 2003-2011
- Monthly changes in consumer prices (%, y-o-y), January 2007-October 2008
- Value (RON bn) and growth rates (%) of retail sales in Romania, 2002-2011
- Food and non-food products retail sales in Romania (%), 2002-2011
- Number of stores in Romania, 2004-2008
- Composition of retail network in Romania by store size (number and %), 2008
- Number of stores in excess of 1,000 m2 in Romania, by store area, 2005-2008
- Shopping centre GLA/1,000 inhabitants in Central European countries (m2), 2007
- GLA of shopping centres in Bucharest and other Romanian cities (‘000 m2), 2002-2009
- Number of completed shopping centres in Bucharest and other Romanian cities, 2002-2011
- Shopping centre rents in selected European countries (€/month/m2), 2008
- Value (RON m) and growth rate of direct sales in Romania, 1999-2007
- Volume share of products sold through direct sales, by type (%), 2007
- Number of online stores in Romania, 2000-2008
- Value (RON m) and growth rates (%) of grocery sales in Romania, 2002-2011
- Composition of grocery retail sales in Romania, by distribution channel (%), 2008
- Changes in market shares of main retail formats in grocery trade in Romania (p.p.), 2008/2007
- Growth of grocery sales in Romania via modern retail channels (%), 2008/2007
- Top 10 companies involved in grocery retail trade in Romania, by estimated revenues (RON m), 2008
- Number of foreign banners present in grocery retail in Romania, 1996-2008
- Hypermarkets’ turnover (RON m) and their share in the grocery market in Romania (%), 2005-2008
- Share of hypermarkets’ sales as a proportion of grocery retail market and of specific hypermarket chains in the industry in Romania (%), 2007
- Estimated share of hypermarkets’ sales as a proportion of grocery retail market and of specific hypermarket chains in the industry in Romania (%), 2008
- Number of hypermarkets and hypermarket chains in Romania, 2001-2010
- Average annual revenues per store in hypermarket chains in Romania (RON m), 2006-2008
- Supermarkets’ turnover (RON m) and their share in the grocery market in Romania (%), 2005-2008
- Share of supermarkets’ sales as a proportion of grocery retail market and of specific supermarket chains in the industry in Romania (%), 2007
- Estimated share of supermarkets’ sales as a proportion of grocery retail market and of specific supermarket chains in the industry in Romania (%), 2008
- Discount stores’ turnover (RON m) and their share in the grocery market in Romania (%), 2005-2008
- Share of discount stores’ sales as a proportion of grocery retail market and of specific discount store chains in the industry in Romania (%), 2007
- Estimated share of discount stores’ sales as a proportion of grocery retail market and of specific discount store chains in the industry in Romania (%), 2008
- Number of outlets and banners of discount stores in Romania, 2004-2010
- Number of cash and carry outlets in Romania, in total and by operator, 2004-2008
- Value (RON bn), and growth rates (%) of non-food sales (including automotives) in Romania, 2002-2011
- Retail sales of selected categories of non-food goods in Romania (RON bn), 2005-2011
- Value (RON bn) and growth rates (%) of DIY sales in Romania, 2005-2011
- Composition of DIY sales in Romania (market shares), 2007
- Composition of DIY sales in Romania (estimated market shares), 2008
- Value (RON m) and growth rate (%) of clothing and footwear sales in Romania, 2005-2011
- Composition of clothing and footwear market in Romania (market shares), 2007
- Composition of clothing and footwear market in Romania (estimated market shares), 2008
- Value (RON bn) and growth rates (%) of consumer electronic sales in Romania, 2005-2011
- Composition of consumer electronics sales in Romania (market shares), 2007
- Composition of consumer electronics sales in Romania (estimated market shares), 2008
- Value (RON bn) and growth rates (%) of cosmetics and toiletries sales in Romania, 2005-2011
- Composition of cosmetics sales in Romania (market shares), 2007
- Composition of cosmetics sales in Romania (estimated market shares), 2008
- Shares of cosmetics sales in pharmacies by network (%), 2007
List of tables
- Average exchange rates RON/€, 2000-2008
- Leaders of modern retail formats in Romania, 2008
- Characteristics of selected non-food retail subdivisions in Romania, 2009
- 10 largest cities by population in Romania, July 2007
- A basic macro-economic profile of Romania, 2007-2008
- Leading groups involved in retail in Romania, by consolidated revenues (RON m), 2008
- Shopping centres scheduled for opening in 2009 in Romania, February 2009
- Estimated shopping centre GLA/1,000 inhabitants (m2) for Romanian cities above 100,000 inhabitants, 2008
- Key information on all existing shopping centres/retail parks in Bucharest, 2008
- Key information on all existing shopping centres/retail parks in Romania’s largest cities outside Bucharest, 2008
- High street rents in Bucharest, €/month/m2, 2008 e-o-p
- Top 10 retail and cash and carry chains in Romania by sales revenue (€ m), 2007-2008
- Hypermarket chains active in Romania by sales (RON m) and storecount, 2008
- Key operational data on Carrefour in Romania, 2009
- Key operational data on Kaufland in Romania, 2009
- Key operational data on Real in Romania, 2009
- Key operational data on Cora in Romania, 2009
- Key operational data on Auchan in Romania, 2009
- Key operational data on Pic, 2009
- Key operational data on Trident, 2009
- The largest supermarket chains active in Romania by sales (RON m) and storecount, 2008
- Key operational data on Billa in Romania, 2009
- Key operational data on Mega Image, 2009
- Key operational data on Interex in Romania, 2009
- Key operational data on G’Market, 2009
- Key operational data on Spar/Eurospar in Romania, 2009
- Key operational data on Fidelio, 2009
- Key operational data on Angst, 2009
- Key operational data on Primavara, 2009
- Key operational data on Ethos, 2009
- Discount store chains active in Romania, by sales (RON m) and storecount, 2008
- Key operational data on Penny Market/Penny Market XXL, 2009
- Key operational data on Plus Discount in Romania, 2009
- Key operational data on Profi, 2009
- Key operational data on miniMAX Discount, 2009
- Cash and carry chains active in Romania, by sales (RON m) and storecount, 2008
- Key operational data on Metro Cash & Carry in Romania, 2009
- Key operational data on Selgros in Romania, 2009
- DIY retail chains in Romania, by sales (RON m) and storecount, 2008
- Largest clothing retailers in Romania, by sales (RON m) and storecount, 2008
- Entry strategies used by selected foreign clothing and footwear retailers on the Romanian market, 2007-2009
- Selected smaller companies developing international fashion brands on franchise, 2008
- Inditex stores in Romania by banner, 2007-2008
- Largest consumer electronics retailers in Romania, by sales (RON m) and storecount, 2008
- Characteristics and storecount of Altex’s retail chains in Romania, 2008
- Characteristics of Domo/Technomarket retail outlets in Romania, 2008
- Direct vendors on the Romanian cosmetics and toiletries market, by sales (RON m), 2008
- Largest cosmetics and toiletries retail chains in Romania, by sales (RON m), 2008
Retail in Romania 2009
Market analysis and development forecasts for 2009-2011
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