Browse products
Private label in Poland 2008 |
Polish version also available »
Our clients say...
Our latest report is a unique and comprehensive source of information about the Polish private label market. This comprehensive study offers an in-depth analysis of the current market climate, providing valuable details on private label products, their sales value in recent years and its possible future trends. It delineates current and prospective market developments, traces consumer attitudes, and familiarises the reader with the market’s key players.
“Our experience with PMR is a positive one. The retail reports they have are accurate and to the point, handling the important issues. With their newsletter you are kept updated on the short term as well. We very much appreciate their accurately informing us about available reports by regular contact, without being obtrusive.”
European Marketing Research Manager, international retail company
“It's a great pleasure to cooperate with PMR because of its analysts' wealth of experience in understanding the local market. We consider PMR a competent and professional company which helps us conduct our business. I would also like to state that PMR's team is always ready to respond to emerging customer needs. We can recommend it as a reliable partner.”
Business Analyst, Hilti Distribution, Russia
“PMR's retail publications give me detailed insight into retail developments in Poland, even concerning 'minor' developments. It is the most informative English-language resource that I have found.”
General Manager, Royal Ahold, The Netherlands
“We use PMR's services due to their analysts' extensive experience in market analysis, their high quality and level of engagement in the market research carried out for us. We consider PMR a competent and professional company and recommend them as a reliable partner in the area of economic information and market analysis.”
Senior Trade and Investment Adviser, British Embassy in Warsaw
“PMR provides a good service and is always open to discussion. All reports are well structured & are always on time.”
Member of the Managment Board, SCA Hygiene Products
“The regular updates from PMR give us a detailed insight into the retail market that we couldn't possibly gather ourselves without significant resources. This information helps guide our strategy and decision-making in marketing and in selling our products to the retail market in Eastern Europe and Russia.”
Market Development Manager, Zebra Technologies Europe Limited
“As a London-based company, with operations abroad, we looked for the best-in-class Market Intelligence supplier. PMR brought us quality reports that improved our CEE market knowledge and understanding.”
Development Manager, GVA Grimley
“PMR reports are a serious contribution to the market overview picture, focusing our attention on key events in the industry as well as highlighting both general and specific market indicators. Together, these components are the base for our future forecasts of construction market development and help us to plan our sales.
”
Market Analyst, Alpha Cement
“PMR's analysts understand our needs well and the standard of their service has always fully met our expectations. We are looking forward to cooperating with PMR in the future as well. ”
Senior Trade and Investment Adviser, British Embassy in Warsaw
A PMR database of more that 5,800 private label products from 13 largest grocery retail chains in Poland serves as a perfect complement to this global analysis of the sector.
Report overview
Following an overview of Poland’s socio-economic situation, as well as the prevailing consumer preferences and attitudes, Private label in Poland 2008 provides an in-depth analysis of the sales value of private label products offered by Polish grocery retailers, which includes the following information:
- sales value between 2005 and 2007
- sales value forecasts for 2009
- private label sales through particular distribution channels
- private label share in sales of selected product categories.
The report then provides a comprehensive overview of private label development in Poland, with special emphasis on the following elements:
- the current situation on the market: leaders in terms of private label assortment, as well as a description of particular private label lines, their presence in particular retailers, price level and number of SKUs
- key market development trends
- market growth determinants, in terms of production and distribution.
It also analyses changes in consumer attitudes to private label products, as well as the nature of cooperation between private label manufacturers and retailers, taking into account the following aspects:
- advantages and disadvantages of such cooperation
- manufacturers’ strategies
- changes in their attitudes towards such cooperation.
We then present the results of a PMR research conducted in Poland’s 13 largest grocery retail chains. This includes a price comparison of private label products and most popular brand name products in more than a dozen categories.
These findings are followed by a detailed profile description of selected grocery chains in Poland, with particular emphasis on the following:
- their entry date and history of operations on the Polish market
- sales value in 2006 and 2007
- store count in March 2008
- growth strategies and other strategic elements (if available)
- logistics base (if available)
- private labels on offer: their description, launch dates, types and number of SKUs in 2006 and 2008, as well as their share in the overall assortment.
This report will be particularly useful to:
- the top management and decision makers of retail chains active on or considering entering the Polish private label market
- manufacturers already producing private label products or planning such cooperation with retailers
- investors, consultancies and legal advisors looking for reliable and up-to-date market data
- professionals who need to gain a thorough understanding of the sector.
Request sample pages/interactive screenshare
-
Methodology
-
Executive summary
-
Overview of social and economic situation in Poland
- Employment and unemployment
- Wages
- Inflation
- Demographics
- Income and spending
- Regional variations in purchasing power
- Consumer confidence
-
Shopping preferences of Polish consumers
-
Size of the private label market
-
Development of the private label market
-
Trends on the private label market
- Development of brands in the medium price range and the first premium brands
- Private labels in non-FMCG categories
- Private labels in specialist chains
- Private labels in the traditional channel
-
Determinants of growth and success of private labels
- From the distribution side
- Growth in significance of the modern channel
- Consolidation of retail trade
- From the product side
-
Private labels and consumers
-
Private labels and producers
-
Results of store-check
- Grocery products
- Industrial products
-
Profiles of selected retailers
- Tesco
- Carrefour
- Real/Makro Cash and Carry
- Auchan
- Kaufland
- E.Leclerc
- Intermarche
- Alma
- Biedronka
- Plus Discount
-
List of graphs
-
List of tables
List of graphs
- Sales value of private labels (PLN bn) and their share of the grocery market (%) in Poland, 2005-2007 and 2009
- Share of specific distribution channels in private label sales in Poland (%), 2007
- Real y-o-y change (%) in GDP in Poland, 2004-2010
- Monthly unemployment rate in Poland (%), January 2005-December 2007
- Value (PLN) and y-o-y change (%) of monthly gross wage in Poland, 2003-2007
- Annual Consumer Price Index (CPI) in Poland (%), 2004-2010
- Poland’s population (,000), 2005-2010 and 2015, 2020, 2025, 2030
- Poland’s population by type and size of agglomeration (,000, %), June 2007
- Percentage of urban population by voivodship in Poland, June 2007
- Average monthly household income per capita in Poland (PLN), 2006
- Structure of monthly household spending per capita in Poland (%), 2006
- GDP per capita by purchasing power standard in EU and EEA member states (EU27 average=100), 2006-2007
- Consumer confidence index in Poland and its two components, December 2005-December 2007
- Stores in which most grocery purchases are made in Poland (not including bread), 2007
- Allocation of normal shopping expenditure during the week in Poland (%), 2007
- Importance of factors determining selection of shopping location in Poland, 2007
- Favourite forms of promotional campaigns in Poland, 2007
- Shopping strategies used by Polish consumers (%), 2007
- Frequency of reading product labels and information contained on product packaging by consumers in Poland (%), 2007
- Consumer opinions on brand-name products in Poland (%), 2007
- Significance of brand and manufacturer for different types of products in Poland (%), 2007
- Factors influencing the choice of a basket of goods in Poland, impulse or planned purchases (%), 2007
- Sales value of private labels (PLN bn) and their share of the grocery market (%) in Poland, 2005-2007 and 2009
- Share of private labels in grocery and chemical categories in Europe by value (%), 2007
- Share of particular distribution channels in the sale of private labels in Poland (%), 2007
- Chart depicting price positioning of private labels
- Development of low- and medium-priced private label products in Tesco, Carrefour and E.Leclerc in Poland, March 2006 and March 2008
- Number of products bearing the Carrefour logo in Poland, 2003-2008
- Number of Hrabina brand products in PHUP Gniezno in Poland, 2005-2007
- Share of particular distribution channels in the grocery market in Poland (%), 2006
- Number of hypermarkets per million inhabitants in Europe, 2005-2006
- Attitude of Polish consumers to shopping in discount stores (% of respondents), 2005-2006
- Number of discount stores in Poland, 2005-2008
- Familiarity and purchase of private label products in selected Central-Eastern European countries (% of respondents), October 2005 and October 2006
- Respondents’ answers to questions relating to familiarity and purchase of private label products in Poland (%), October 2001-October 2006
- Percentage of consumers agreeing with the statement that the quality of private labels is equal to branded products, selected countries (%), 2007
- Perceptions of private labels in Poland (%), October 2006
- Evaluation of the benefits of collaboration of producers with commercial chains in Poland (% of respondents), 2005-2006
- Diagram relating to the process of preparing a private label at Carrefour in Poland, 2007
- Prices of retailers’ private labels compared with brand-name products (brand-name product=1), March 2008
- Retail price of milk (1 litre, 0,5% fat) – comparison between retailers’ private labels and manufacturers’ brands in Poland (PLN), March 2008
- Retail price of flour (1 kg) – comparison between retailers’ private labels and manufacturers’ brands in Poland (PLN), March 2008
- Retail price of pasta (500 g) – comparison between retailers’ private labels and manufacturers’ brands in Poland (PLN), March 2008
- Retail price of chocolate (100 g) – comparison between retailers’ private labels and manufacturers’ brands in Poland (PLN), March 2008
- Retail price of carbonated beverage (2 l) – comparison between retailers’ private labels and manufacturers’ brands in Poland (PLN), March 2008
- Retail price of orange juice (1 l) – comparison between retailers’ private labels and manufacturers’ brands in Poland (PLN), March 2008
- Retail price of mineral water (1.5 l) – comparison between retailers’ private labels and manufacturers’ brands in Poland (PLN), March 2008
- Retail price of beer (0.5 l) – comparison between retailers’ private labels and manufacturers’ brands in Poland (PLN), March 2008
- Retail price of teabags (100 tea bags) – comparison between retailers’ private labels and manufacturers’ brands in Poland (PLN), March 2008
- Retail price of ground coffee (250 g) – comparison between retailers’ private labels and manufacturers’ brands in Poland (PLN), March 2008
- Retail price of dry dog food (3 kg) – comparison between retailers’ private labels and manufacturers’ brands in Poland (PLN), March 2008
- Retail price of toothpaste (125 ml) – comparison between retailers’ private labels and manufacturers’ brands in Poland (PLN), March 2008
- Retail price of shampoo – comparison between retailers’ private labels (300 ml) and manufacturers’ brands (400 ml) in Poland (PLN), March 2008
- Retail price of soap (100 g bar) – comparison between retailers’ private labels and manufacturers’ brands in Poland (PLN), March 2008
- Retail price of toilet paper (8 rolls) – comparison between retailers’ private labels and manufacturers’ brands in Poland (PLN), March 2008
- Retail price of washing powder (2 kg) – comparison between retailers’ private labels and manufacturers’ brands in Poland (PLN), March 2008
- Retail price of dishwashing liquid (500 ml) – comparison between retailers’ private labels and manufacturers’ brands in Poland (PLN), March 2008
List of tables
- Key macroeconomic indicators for Poland, 2006-2007
- Poland’s largest agglomerations, by population size, 2006
- Average monthly consumer spending in Poland, by consumer’s income source (PLN), 2006
- Top 10 grocery categories with the highest value share of private labels in Poland, 2006-2007
- Top 10 chemical categories with the highest value share in Poland, 2006-2007
- Retailers’ benefits and responsibilities from introducing private label products
- Retail chains with the largest private label product offering in Poland, March 2006 and March 2008
- Availability of private labels in hypermarket chains operating in Poland, March 2008
- Availability of private labels in supermarket chains operating in Poland, March 2008
- Selected private label lines on the grocery market in Poland positioned in the lowest price segment, March 2006 and March 2008
- Selected private label lines on the grocery market in Poland positioned in the medium price segment, March 2006 and March 2008
- Private labels of selected wholesale companies in Poland, 2007
- Consolidation of the grocery market in Poland: most important mergers and takeovers initiated in 2007
- Determinants of production and sale of products bearing a retailer’s logo versus a manufacturer’s own logo from the manufacturer’s point of view in Poland, 2008
- Advantages and disadvantages in producing own brands from the producer’s point of view in Poland, 2008
- Examples of producers manufacturing private labels by commission from commercial chains in Poland, 2008
- Tesco in Poland, 2008
- Private labels in Tesco in Poland, 2008
- Carrefour in Poland, 2008
- Private labels in Carrefour in Poland, 2008
- Metro in Poland, 2008
- Retailer private labels in Real/Makro Cash and Carry in Poland, 2008
- Auchan in Poland, 2008
- Private labels in Auchan in Poland, 2008
- Schwarz Group in Poland, 2008
- Private labels in Kaufland in Poland, 2008
- E.Leclerc in Poland, 2008
- Private labels in E.Leclerc in Poland, 2008
- Intermarche in Poland, 2008
- Private labels in Intermarche in Poland, 2008
- Alma in Poland, 2008
- Private labels in Alma in Poland, 2008
- Biedronka in Poland, 2008
- Private labels in Biedronka in Poland, 2008
- Plus Discount in Poland, 2008
- Private labels in Plus Discount chain in Poland, 2008
Private label in Poland 2008
Choose your version of this product:
| Language / Licence | Single | 5 Users | Corporate | Global |
| English or Polish | 1600€ | 2400€ | 3200€ | 4000€ |
| English and Polish | 2240€ | 3360€ | 4480€ | 5600€ |
Compare licences
- - for the product preservation: saving the product in the memory of one computer belonging to the client;
- - for multiplying and making the product available: multiplication of the product by production of its copies either by printing or by digitalisation (e.g. on a disc, CD-ROM, DVD, magnetic tape, magneto-optic carrier, print and electronic devices, including electronic paper) for the individual use of one person only, who is indicated by the client during purchasing process.
Any other preservation, multiplication, copying and dissemination etc. which is beyond the scope of this licence is strictly forbidden.
- - for the product preservation: saving the product in the memory of 2 to 5 computers belonging to the organisation indicated by the client while purchasing process; these computers must be located in the same country as the organisation indicated during purchasing process;
- - for multiplying and making the product available: multiplication of the product by production of its copies either by printing or by digitalisation (e.g. on a disc, CD-ROM, DVD, magnetic tape, magneto-optic carrier, print and electronic devices, including electronic paper) for 2 to 5 people who work for the organisation indicated by the client during purchasing process, and who are in the same country as the organisation indicated during purchasing process.
Any other preservation, multiplication, copying and dissemination etc. which is beyond the scope of this licence is strictly forbidden.
- - for the product preservation: saving the product in the memory of an unlimited number of computers belonging to the organisation indicated by the client during purchasing process; these computers must be located in the same country as the organisation indicated during purchasing process;
- - for multiplying and making the product available: multiplication of the product by production of its copies either by printing or by digitalisation (e.g. on a disc, CD-ROM, DVD, magnetic tape, magneto-optic carrier, print and electronic devices, including electronic paper) for an unlimited number of people who work for the organisation indicated by the client during purchasing process, who are in the same country as the organisation indicated during purchasing process.
Any other preservation, multiplication, copying and dissemination etc. which is beyond the scope of this licence is strictly forbidden.
- - for the product preservation: saving the product in the memory of an unlimited number of computers belonging to the organisation indicated by the client during purchasing process; these computers can be located in or outside of the country of the organisation indicated during purchasing process;
- - for multiplying and making the product available: multiplication of the product by production of its copies either by printing or by digitalisation (e.g. on a disc, CD-ROM, DVD, magnetic tape, magneto-optic carrier, print and electronic devices, including electronic paper) for an unlimited number of people who work for the organisation indicated by the client during purchasing process, who are in or outside of the country of the organisation indicated during purchasing process.
Any other preservation, multiplication, copying and dissemination etc. which is beyond the scope of this licence is strictly forbidden.