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Private label in Russia 2007 presents a comprehensive assessment and analysis of the Russian food retailers' private label market. This report uses a specially conducted PMR survey of product availability and price positioning of selected private label merchandise in retail outlets.
The report also profiles the leading retailers in Russia, details their private label programmes, presents information about private label value shares and their share in retailers' assortments. In addition, the report presents consumer and manufacturers' attitudes toward private label products.
Private label in Russia 2007 provides complete coverage presented in three sections:
Section One presents a complete picture of the private label market, from the history of development of the product concept, through the manufacturer's approach to the current approaches of retailers to marketing the product.
Section Two details the results of an onsite survey conducted by PMR at 19 retail locations in Moscow and St. Petersburg.
Section Three contains detailed profiles of the leading food retail chains in Russia, as well as 2004-2006 revenue, number and locations of outlets and a description of their formats.
Private label in Russia 2007 is targeted to address the interests of:
- retail businesses currently operating in Russia as well as those considering expansion into the region.
- retailers with private label programs in place or considering development of private label product lines.
- suppliers of products sold as private label merchandise.
- consultants and analysts that provide advice and intelligence to governmental and business organizations, as well as those seeking investment opportunities.
Request sample pages/interactive screenshare
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Methodology
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Executive summary
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The retail market
- Overview
- Personal incomes
- Regional inequalities
- Grocery retail market
- Major grocery retail companies
- International players
- Multiformatting
- Overview
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Overview of the private label market
- Early stages of private label development
- Current private label market development
- Market size
- Private label category penetration
- The retailers' perspective
- Most involved retailers
- Cooperation with manufacturers
- Manufacturers' approaches
- Consumer attitudes
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Price positioning analysis of retailers' private labels
- Single price segment approach
- Low price segment
- Middle price segment
- Multi price segment approach
- Current
- Prospects
- Single price segment approach
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The largest retail chains operating in Russia and their private labels
- X5 Retail Group (Pyaterochka, Perekryostok)
- Pyaterochka
- Perekryostok
- Metro Group (Metro Cash and Carry, Real)
- Metro Cash and Carry
- Real
- Tander (Magnit)
- Auchan (Auchan, Atak)
- Lenta
- Dixi Group (Dixi, Minimart, Megamart)
- Kopeyka
- Sedmoy Kontinent Company (Sedmoy Kontinent, Nash)
- Victoria Group (Cash, Victoria, Dyoshevo, Kvartal)
- O'Key (O'Key, O'Key Express)
- Ramstore
- Mosmart
- Karusel
- Paterson
- X5 Retail Group (Pyaterochka, Perekryostok)
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List of graphs
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List of tables
List of graphs
- Private label sales value in Russia (€ m), 2005-2007
- Private label price difference by retail chain in Russia (%), June 2007
- Difference in prices of private labels compared to manufacturers' brands in non-food category in Russia (%), June 2007
- Difference in prices of private labels compared to manufacturers' brands in food category in Russia (%), June 2007
- Value of retail sales in Russia (RUR tr), 2002-2010
- Composition of retail sales in Russia by main categories (%), 1992, 1995 and 2000-2006
- Real yearly growth rates for food and non-food retail sales (%), 2001-2006
- Structure of food retail sales in Russia, by categories (%), 2006
- Growth of real personal incomes in Russia (%), 2002-2006
- Share in retail turnover in Russia by Federal Districts (%), 2005-2006
- Shares of organised retail, independent stores and open-air markets in Russian retail (%), 2005-2007
- Composition of Russian retail market, value shares, 2006
- Sales and store count growths recorded by various grocery retail segments in Russia (%), 2006/2005
- Private label sales value in Russia (€ m), 2005-2007
- Example of manufacturers' brand copycatting by private label in Russia, 2007
- Selected retailers' private label ranges in Russia (number of SKUs), 2006
- Private label share in the product range of selected Russian retailers (%), 2006
- Private label share in Russian retailers' sales in value terms (%), 2006
- Consumers' opinions on private label in Russia (%), 2006
- Share of Moscow population recognising given label as retailer's private label (%), 2006
- Share of store visitors buying private label, St. Petersburg (%), 2006
- Private label price difference by retail chain in Russia (%), June 2007
- Difference in prices of private labels compared to manufacturers' brands in non-food category in Russia (%), June 2007
- Difference in prices of private labels compared to manufacturers' brands in food category in Russia (%), June 2007
- Average price of private label in the category of blended coffee, by retail chain in Russia (250 g, RUB), June 2007
- Retail price of blended coffee in Russia (250 g, RUB) – retailers' private labels compared to manufacturers' brands, June 2007
- Average price of private label in the category of carbonated drinks, by retail chain in Russia (2 l, RUB), June 2007
- Retail price of carbonated drinks in Russia (2 l, RUB) – retailers' private labels compared to manufacturers' brands, June 2007
- Average price of private label in the category of flour, by retail chain in Russia (2 kg, RUB), June 2007
- Retail price of flour in Russia (2 kg, RUB) – retailers' private labels compared to manufacturers' brands, June 2007
- Average price of private label in the category of ice-cream, by retail chain in Russia (200-250 ml, RUB), June 2007
- Retail price of ice-cream in Russia (200-250 ml, RUB) – retailers' private labels compared to manufacturers' brands, June 2007
- Average price of private label in the category of milk, by retail chain in Russia (1 l, full fat, RUB), June 2007
- Retail price of milk in Russia (1 l, full fat, RUB) – retailers' private labels compared to manufacturers' brands, June 2007
- Average price of private label in the category of juice, by retail chain in Russia (orange juice, 1 l, RUB), June 2007
- Retail price of juice in Russia (orange juice, 1 l, RUB) – retailers' private labels compared to manufacturers' brands, June 2007
- Average price of private label in the category of tea, by retail chain in Russia (25 tea bags, RUB), June 2007
- Retail price of tea in Russia (25 tea bags, RUB) – retailers' private labels compared to manufacturers' brands, June 2007
- Average price of private label in the category of toilet paper, by retail chain in Russia (4 rolls, RUB), June 2007
- Retail price of toilet paper in Russia (4 rolls, RUB) – retailers' private labels compared to manufacturers' brands, June 2007
- Average price of private label in the category of toothpaste, by retail chain in Russia (100-125 ml, RUB), June 2007
- Retail price of toothpaste in Russia (100-125 ml, RUB) – retailers' private labels compared to manufacturers' brands, June 2007
- Average price of private label in the category of washing powder, by retail chain in Russia (400-450 g, RUB), June 2007
- Retail price of washing powder in Russia (400-450g, RUB) – retailers' private labels compared to manufacturers' brands, June 2007
- Average price of private label in the category of washing-up liquid, by retail chain in Russia (500 ml, RUB), June 2007
- Retail price of washing-up liquid in Russia (500 ml, RUB) – retailers' private labels compared to manufacturers' brands, June 2007
- Average price of private label in the category of pet food, by retail chain in Russia (400 g, RUB), June 2007
- Retail price of pet food in Russia (350-450 g, RUB) – retailers' private labels compared to manufacturers' brands, June 2007
- Number of company-owned Pyaterochka stores, 2000-2006 and H1 2007
- Number of company-owned Pyaterochka stores by region of operation, June 2007
- Number of franchised Pyaterochka stores by region, August 2007
- Pyaterochka's financial performance (€ m), 2004-2006
- Private label share in Pyaterochka's sales (%), 2003-2006
- Number of company-owned Perekryostok stores, 2000-2006 and H1 2007
- Number of company-owned Perekryostok stores by region of operation, June 2007
- Perekryostok's sales (€ m), 2003-2006
- Metro Cash and Carry's turnover in Russia (€ m), 2004-2006
- Number of Magnit stores, 2000-2006 and H1 2007
- Magnit's storecount by Federal Districts, 2005 and 2006
- Magnit store locations by number of residents (%), 2006
- Private label's share in Magnit's turnover in value terms (%), 2002-2006
- Magnit's private label range (number of SKUs), 2002, 2004 and 2006
- Lenta's turnover (€ m), 2004-2006
- Dixi Group's sales by format (%), 2006
- Number of Kopeyka stores, 2003-2006 and H1 2007
- Number of company-owned, leased and franchised Kopeyka stores, 2004-2006
- Kopeyka stores by province (%), 2006
- Kopeyka's sales (€ m), 2003-2006
- Number of Sedmoy Kontinent Company's stores, 2003-2006 and H1 2007
- Sedmoy Kontinent Company's turnover (€ m), 2004-2006
- Geography of Victoria Group's stores, June 2007
- Number of Victoria Group stores, 1993-2006
- Total selling space of Victoria Group stores ('000 m2), 1993-2006
- Sales of O'Key Group (€ m), 2004-2006
- Ramstore's sales (€ m), 2003-2006
- Mosmart's turnover (€ m), 2005-2007
- Number of Karusel hypermarkets, by region of operation, H1 2007
- Number of Paterson stores, 1998-2006
- Paterson's sales (€ m), 2004-2006
List of tables
- Average exchange rates €/$, 2000-2006 and H1 2007
- Average exchange rates €/RUB, 2000-2006 and H1 2007
- Leading retailers in terms of private label range, share in assortment and share in sales value in Russia, 2006
- Price positioning of private labels of the selected retailers in Russia, June 2007
- Leading grocery retailers in Russia in terms of 2006 sales (€ m), June 2007
- Market entries (executed and planned) of international retailers to Russia, 1997-2008
- Share of shelf space assigned for private label in Russia and in Europe (%), 2006
- Private label price difference in selected countries, 2005
- Private label coverage in selected categories in hypermarkets in Russia, June 2007
- Private label coverage in selected categories in supermarkets and one convenience store chain in Russia, June 2007
- Private label coverage in selected categories in discounters in Russia, June 2007
- Private label coverage in selected categories in cash & carry stores in Russia, June 2007
- Private label comparison, selected categories, in Sedmoy Kontinent Company's stores in Russia, June 2007
- Private label comparison, selected categories, in Victoria Group's stores in Russia, June 2007
- Private label comparison, selected categories, in Auchan stores in Russia, June 2007
- Private labels comparison, selected categories, in Real store in Russia, June 2007
- Private label comparison, selected categories, in Dixi stores in Russia, June 2007
- Private label comparison, selected categories, in Kopeyka stores in Russia, June 2007
- Private label comparison, selected categories, in Magnit stores in Russia, June 2007
- Private label comparison, selected categories, in Pyaterochka stores in Russia, June 2007
- Private label comparison, selected categories, in Karusel stores in Russia, June 2007
- Private label comparison, selected categories, in Ramstore stores in Russia, June 2007
- Private label comparison, selected categories, in Mosmart stores in Russia, June 2007
- Private label comparison, selected categories, in Paterson stores in Russia, June 2007
- Private label comparison, selected categories, in Lenta stores in Russia, June 2007
- Private label comparison, selected categories, in Perekryostok stores in Russia, June 2007
- Private label comparison, selected categories, in Metro Cash and Carry stores in Russia, June 2007
- Pyaterochka's profile, June 2007
- Pyaterochka's private label programme in 2006
- Examples of Pyaterochka's names for individual private labels or ranges in food category, June 2007
- Examples of Pyaterochka's names for individual private labels or ranges in the non-food category, June 2007
- Perekryostok's profile, June 2007
- Perekryostok's sub-formats: comparison, 1 January 2006
- Perekryostok's private label programme in 2006
- Metro Cash and Carry's profile, June 2007
- Metro Cash and Carry's private label programme in Russia in 2006
- Real's profile, June 2007
- Real's private label programme in 2006
- Magnit's profile, June 2007
- Magnit's formats: current and planned, June 2007
- Magnit's private label programme in 2006
- Examples of Magnit's private labels in non-food by category, June 2007
- Examples of Magnit's private labels in food by category, June 2007
- Auchan Group's profile, June 2007
- Auchan Group's formats: comparison, June 2007
- Lenta's profile, June 2007
- Lenta's private label programme in 2006
- Dixi Group's profile, June 2007
- Dixi Group's formats: comparison, 2006
- Dixi Group's private label programme in 2006
- Examples of Dixi's private labels by category, June 2007
- Kopeyka's profile, June 2007
- Kopeyka's formats: comparison, June 2007
- Kopeyka's private label programme in 2006
- Examples of Kopeyka's private labels by category, June 2007
- Sedmoy Kontinent Company's profile, June 2007
- Sedmoy Kontinent Company's basic formats: comparison, June 2007
- Sedmoy Kontinent Company's private label programme in 2006
- Victoria Group's profile, June 2007
- Victoria Group's formats: comparison, June 2007
- Victoria Group's private label programme in 2006
- Categories chosen for private label production by Victoria Group, June 2007
- O'Key Group's profile, June 2007
- O'Key Group's private label programme at the beginning of 2006
- Ramstore's profile, June 2007
- Ramstore's private label programme in 2006
- Mosmart's profile, June 2007
- Mosmart's formats: comparison, June 2007
- Mosmart's private label programme in 2006
- Karusel's profile, June 2007
- Comparison of Karusel hypermarket types, June 2007
- Paterson's profile, June 2007
- Paterson's private label programme in 2006 109
Private label in Russia 2007
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Any other preservation, multiplication, copying and dissemination etc. which is beyond the scope of this licence is strictly forbidden.
- - for the product preservation: saving the product in the memory of 2 to 5 computers belonging to the organisation indicated by the client while purchasing process; these computers must be located in the same country as the organisation indicated during purchasing process;
- - for multiplying and making the product available: multiplication of the product by production of its copies either by printing or by digitalisation (e.g. on a disc, CD-ROM, DVD, magnetic tape, magneto-optic carrier, print and electronic devices, including electronic paper) for 2 to 5 people who work for the organisation indicated by the client during purchasing process, and who are in the same country as the organisation indicated during purchasing process.
Any other preservation, multiplication, copying and dissemination etc. which is beyond the scope of this licence is strictly forbidden.
- - for the product preservation: saving the product in the memory of an unlimited number of computers belonging to the organisation indicated by the client during purchasing process; these computers must be located in the same country as the organisation indicated during purchasing process;
- - for multiplying and making the product available: multiplication of the product by production of its copies either by printing or by digitalisation (e.g. on a disc, CD-ROM, DVD, magnetic tape, magneto-optic carrier, print and electronic devices, including electronic paper) for an unlimited number of people who work for the organisation indicated by the client during purchasing process, who are in the same country as the organisation indicated during purchasing process.
Any other preservation, multiplication, copying and dissemination etc. which is beyond the scope of this licence is strictly forbidden.
- - for the product preservation: saving the product in the memory of an unlimited number of computers belonging to the organisation indicated by the client during purchasing process; these computers can be located in or outside of the country of the organisation indicated during purchasing process;
- - for multiplying and making the product available: multiplication of the product by production of its copies either by printing or by digitalisation (e.g. on a disc, CD-ROM, DVD, magnetic tape, magneto-optic carrier, print and electronic devices, including electronic paper) for an unlimited number of people who work for the organisation indicated by the client during purchasing process, who are in or outside of the country of the organisation indicated during purchasing process.
Any other preservation, multiplication, copying and dissemination etc. which is beyond the scope of this licence is strictly forbidden.