HoReCa market in Poland 2010

HoReCa market in Poland is the 2nd edition report that gives a comprehensive portrait of the market as a whole, along with a breakdown by separate market segments: from high end restaurants to popular pizzerias, coffee shops, fast food stores and neighborhood pubs.

The report provides clear, solid assessments of the current market situation, including the impact of the crisis and future growth predictions until 2012. Key informational categories comprise market value of each segment and profiles with shares of the major players. Food distribution and service is also examined in detail, including overview of supplies and trends of foods, alcohol, non-alcoholic beverages, hot drinks together with survey results of supply methods.

As an addition to the report, there are survey results – conducted by PMR Research - based on 600 CATI interviews with food outlets.

Key report sections:
Poland’s macroeconomic conditions and their influence on the market
the wide view of HoReCa in Poland according to:
     hotels and restaurants
     coffee shops and pizzerias
     pubs and fast food stores
     catering
each market segment analysis that comprises:
     value, growth and constraint factors
     trends and important data
     leading players, their market shares and profiles
information on food distribution, supply and service
development forecasts for 2010-2012

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1. Methodology p. 11

2. Executive summary p. 17

3. The macroeconomic situation of Poland p. 23

   • Gross domestic product p. 23
   • Employment p. 26
   • Wages p. 26
   • Inflation p. 27

4. Demographics p. 29

5. Income and spending of households p. 33

   • Income p. 34
   • Spending p. 35

6. The Polish HoReCa market p. 37

   • Size of the market p. 37
   • Segments p. 38
   • The HoReCa market under crisis p. 40
     • Disadvantages p. 40
     • Advantages p. 40
     • Operations of food service enterprises in the face of crisis p. 41
   • Long-term factors and obstacles of marke development p. 41
     • Factors for development p. 42
     • Obstacles for development p. 42
   • Market trends p. 43
     • Development of the market offer p. 43
     • Outlets with highest growth prospects – survey results p. 44
     • Development of roadside restaurants p. 45
     • Stock exchange debuts p. 47
     • Consolidation p. 47
   • Consumer behaviour p. 48

7. Ho – Hotel food service market p. 49

   • Hotel base p. 49
     • Largest hotel groups p. 52
   • Overall review of hotel food services p. 52
   • Size of the market p. 53
     • Factors and obstacles for growth p. 56
   • Developmental directions of the hotel food services p. 57
     • Business catering p. 57
     • Guesting p. 57
     • Distinguishing and diversification of services p. 58
     • Simple menu p. 58
     • Information flow p. 59
   • Profiles of selected hotel groups p. 59
     • ORBIS p. 59
     • OST GROMADA p. 61
     • Starwood Hotels & Resorts Worldwide p. 62
     • Golebiewski p. 62
     • Qubus Hotel Management p. 63
     • Vienna International Hotelmanagement p. 63
     • The Rezidor Hotel Group p. 64
     • WAM Hotel Group p. 64
     • InterContinental Hotels Group p. 65
     • PUHIT Warszawa p. 65
     • Louvre Hotels p. 66

8. Re – market of restaurant services p. 67

   • Size of the market p. 67
   • Segments p. 68
   • Market leaders p. 71
   • Restaurants p. 74
     • Size of the market p. 74
     • Segments p. 76
     • Market leaders p. 78
   • Fast food outlets p. 79
     • Size of the market p. 79
     • Segments p. 80
     • Market leaders p. 82
   • Cafés p. 84
     • Size of the market p. 84
     • Segments p. 85
     • Market leaders p. 88
   • Bars p. 90
     • Size of the market p. 90
     • Market leaders p. 1
   • Profiles of selected players p. 92
     • McDonald’s Polska p. 92
     • AmRest Holdings SE p. 94
     • Sfinks Polska p. 96
     • Telepizza Poland p. 98
     • Da Grasso p. 99
     • Dominium SA p. 101
     • Coffeeheaven p. 102

9. Ca – Catering market p. 105

   • Size of the market p. 105
   • Competitive environment p. 107
     • Top catering firms p. 108
   • Market segments p. 109
     • Mass catering p. 110
       • Work canteens/cafeterias p. 110
       • Hospitals p. 112
       • Schools p. 115
       • Other p. 115
     • Office catering (door-to-door service) p. 116
     • Party service p. 116
     • Transport catering p. 118
   • Profiles of top firms p. 118
     • Sodexo Polska p. 118
     • LOT Catering p. 119
     • ISS/Gastropol Group p. 120
     • Eurest Poland p. 121
     • Impel Catering p. 122
     • Aspen-Res p. 123
     • Catermed p. 124

10. The food service market in Poland: survey results based on 600 CATI interviews with food outlets p. 125

    • Methodology of the survey p. 125
      • Structure of the research p. 125
      • Interpretation of tables and graphs p. 126
    • Overview of food outlets in Poland p. 127
    • Range p. 133
    • Sales in food outlets p. 134
    • Operating costs p. 138
    • Current situation on the food service market and market forecasts p. 140
    • Appendix – income of food outlets and their location p. 144

11. Supplies for food services p. 147

    • Overview of supplies and trends p. 147
      • Foods p. 149
      • Alcohol p. 150
      • Non-alcoholic beverages p. 151
      • Hot drinks p. 152
    • Supply methods – survey results p. 152

12. List of graphs p. 161

13. List of tables p. 165

14. About PMR p. 167

15. Contact PMR p. 168

List of graphs

1. Value (PLN bn) and change (%) of the Polish HoReCa market, 2005-2012
2. Value of the Polish restaurant service market (Re), by segment: restaurants, fast food outlets, cafes and bars (PLN bn), 2005-2012
3. Real change of GDP in Poland (%, y-o-y), 2000-2012
4. GDP per capita by purchasing power parity in EU states (100=EU-27 average), 2007-2008
5. Unemployment rate in Poland (end of period, %), 2006-2012
6. Average gross monthly wages in Poland (PLN), 2000-2009
7. Yearly indexes for the prices of consumer goods and services in Poland (%), 2000-2012
8. Population in Poland by place of residence, 2008
9. Percentage of urban population in Poland by region (%), 2008
10. Average monthly income and spending per capita in Polish households (PLN), 2000-2008
11. Average monthly disposable income per capita in Polish households (PLN) by source, and real change (y-o-y %), 2008
12. Average monthly spending per capita in Polish households by main source of income (PLN), 2008
13. Nominal change in spending per capita on consumer goods and services in Polish households by main source of income (%), 2007-2008
14. Structure of monthly spending per capita in Polish households (%), 2008
15. Value (PLN bn) and change (%) of the Polish HoReCa market, 2005-2012
16. Number of food service outlets in Poland, segments Ho and Re, 2005-2012
17. Share of Ho, Re and Ca segments in the Polish HoReCa market by value, 2009
18. Change of the Polish HoReCa market, by segments, 2006-2012
19. Value of the Polish HoReCa market (PLN bn) by segments, 2005-2012
20. In your opinion, what are the greatests obstacles in managing and developing food service firm in Poland?
21. What type of food outlets have the best prospects of development over the next 2-3 years?
22. McDonald’s, KFC and Burger King restaurants – total number and number of drive-throughs, 2010
23. Number of Stop Cafe and Wild Bean Cafe outlets in Poland, 2008-2009
24. Frequency of visiting snack bars in Poland (%), 2008-2009
25. Frequency of visiting restaurants in Poland (%), 2008-2009
26. Number of hotels in Poland by category, July 2007-July 2012
27. Structure of the number of hotels in Poland, by category (%), July 2009
28. Structure of the number of hotel beds in Poland, by category (%), July 2009
29. Value (PLN bn) and change (%) of the Polish hotel food service market (Ho), 2005-2012
30. Number of food outlets in Polish hotels, 2005-2010
31. Structure of food outlets in hotels in Poland, 2008
32. Number of Orbis hotels by brands, February 2010
33. Value (PLN bn) and change (%) of the Polish restaurant service market (Re), 2005-2012
34. Growth dynamic of cafes, bars, restaurants and fast food outlets in Poland (%), 2006-2012
35. Value of the Polish restaurant service market (Re), by segment: restaurants, fast food outlets, cafes and bars (PLN bn), 2005-2012
36. Segment shares of the Polish restaurant service market (Re) by value (%), 2009
37. Segment shares of the Polish restaurant service market (Re) by number of outlets (%), 2009
38. Number of outlets in the Polish restaurant service market (Re), 2005-2012
39. Number of outlets in the Polish restaurant service market by category: restaurants, fast food outlets, cafes and bars, 2005-2012
40. 15 top food service chains in Poland by estimated sales (PLN m), 2009
41. Top food service chains in Poland, by number of outlets, 2008-2009
42. Value (PLN bn) and change (%) of the Polish restaurant market, 2005-2012
43. Number of restaurants in Poland, 2005-2012
44. Value of the Polish restaurant market by category: chains and individual restaurants (PLN bn), 2005-2012
45. Number of restaurants in Poland by category: chains and individual restaurants, 2005-2012
46. Shares of largest restaurant chains in Poland by sales value (%), 2009
47. Largest restaurant chains in Poland by number of outlets, 2008-2009
48. Value (PLN bn) and change (%) of the Polish fast food service market, 2005-2012
49. Number of fast food outlets in Poland, 2005-2012
50. Value of the Polish fast food service market by category: chains and individual outlets (PLN bn), 2005-2012
51. Number of fast food outlets in Poland by category: chains and individual outlets, 2005-2012
52. Shares of largest fast food chains in Poland by sales value (%), 2009
53. Largest fast food chains in Poland by number of outlets, 2008-2009
54. Value (PLN bn) and change (%) of the Polish cafe market, 2005-2012
55. Number of cafes in Poland, 2005-2012
56. Value of the Polish cafe market by category: chains and individual cafes (PLN bn), 2005-2012
57. Number of cafes in Poland by category: chains and individual cafes, 2005-2012
58. Shares of largest cafe chains in Poland by sales value (%), 2009
59. Largest cafe chains in Poland by number of outlets, 2008-2009
60. Value (PLN bn) and change (%) of the Polish bar market, 2005-2012
61. Number of bars in Poland, 2005-2012
62. Number of McDonald’s outlets by type: owned and franchised, 2006-2009
63. Number of AmRest outlets in Poland by brands, 2006-2009
64. The number of Sfinks outlets by brands, 2006-2009
65. The strategy of Sfinks Polska for the years 2011-2014
66. Value (PLN bn) and change (%) of the Polish catering market, 2006-2012
67. Number of catering firms in Poland, 2004-2010
68. Structure of the Polish catering market by segments: contract and licence catering, 2009
69. Top hospital catering providers in Poland, by number of hospitals, 2009
70. Structure of food outlets in Poland (%), 2010
71. How much does your average bill amount to in the following establishments? (PLN)
72. In an object of which category is your establishment located?
73. Is your food establishment independent or a part of a chain?
74. How long has your food establishment been operating?
75. Where is your food establishment located?
76. Where is your food establishment located?
77. What type of customer service do you provide in your food establishment?
78. Do you provide delivery services?
79. Do you offer loyalty schemes, discount cards etc. to your customers?
80. What is the total and commercial space of your food establishment (m2)?
81. What is the average number of staff in your establishment?
82. What cuisine do you serve in your establishment?
83. What type of alcohol are you licensed to sell?
84. Income of food establishments in 2009 (PLN)
85. What was your income from food services in 2009?
86. Did sales in your food establishment change in 2009 compared with 2008?
87. Average change in sales in 2009 compared with 2008
88. Will sales in your food establishment change in 2010 compared with 2009?
89. Average change in sales expected in 2010, compared with 2009
90. In what months are your sales highest?
91. In what months are your sales lowest?
92. Structure of operating costs in Polish food establishments, 2010
93. Structure of food purchase costs in Polish food establishments, 2010
94. How do you rate the condition of the Polish food service market in 2009, compared with 2008?
95. Arguments for positive assessment of the Polish food service market in 2009
96. Arguments for negative assessment of the Polish food service market in 2009
97. What is your forecast for the condition of the Polish food service market in 2010, compared with 2009?
98. Arguments for positive forecasts for the Polish food service market in 2010
99. Arguments for negative forecasts for the Polish food service market in 2010
100. What is your forecast for the condition of the Polish food service market in 2011, compared with 2010?
101. What was your income from food services in 2009?
102. Did your sales change in 2009 compared with 2008?
103. Will your sales change in 2010, compared with 2009?
104. Where do you usually buy food products (including alcohol and other beverages)?
105. Where do you usually buy alcohol (beer, wine, spirits)?
106. Where do you usually buy non-alcoholic beverages (fruit juices and drinks, mineral water)?
107. Where do you usually buy coffee?
108. Where do you usually buy tea?
109. Where do you usually buy meat, cold meats, fish and seafood?
110. Where do you usually buy fresh fruit and vegetables?
111. Where do you usually buy frozen fruit and vegetables (including frozen potato chips)?
112. Where do you usually buy dry goods (flour, sugar, rice, pasta, spices etc)?
113. Where do you usually buy fats (olive oil etc)?
114. Where do you usually buy food preserves?
115. Where do you usually buy dairy products (cheese, milk, butter etc)?
116. Which Cash&Carry operator or wholesaler is your main source of supplies?
117. What are the main criteria of choice of a food product supplier?

List of tables

1. The number of realised interviews by type
2. Exchange rates used to translate relevant amounts
3. Basic macroeconomic indexes of Poland, 2008-2009 17,
4. The largest Polish urban agglomerations by number of inhabitants, 2008
5. Top 10 of largest hotel chains in Poland, January 2010
6. Orbis Hotel Group – sales revenues (PLN m), 2006-2009
7. PUHIT Warszawa - income (PLN m), 2006-2008
8. Top food service operators in Poland by sales (PLN m), 2009
9. Fast food chains in Poland by range, 2010
10. McDonald’s – sales (PLN m) and number of outlets in Poland, 2006-2009
11. AmRest – sales (PLN m) and number of outlets in Poland, 2006-2009
12. Sfinks – sales (PLN m) and number of outlets, 2006-2009
13. Telepizza – sales (PLN m) and number of outlets in Poland, 2006-2009
14. Da Grasso – sales (PLN m) and number of outlets, 2006-2009
15. Segments of the Da Grasso chain – menu, number of outlets, their locations and development plans
16. Dominium – sales (PLN m) and number of outlets, 2006-2009
17. Coffeheaven – sales (PLN m) and number of outlets, 2006-2009
18. Top catering firms in Poland, 2009
19. Price meals and costs per person per day in Polish hospitals (PLN), 2004-2007
20. Number and share of public hospitals using external catering services in Poland, 2004-2007
21. Sodexo Polska – sales revenues (PLN m), 2006-2009
22. LOT Catering – sales revenues (PLN m), 2006-2009
23. Gastropol Group – sales revenues (PLN m), 2006-2008
24. Eurest Poland – sales revenues (PLN m), 2006-2009
25. Impel – sales revenues from catering services (PLN m), 2006-2009
26. Aspen Group – sales revenues from catering services (PLN m), 2006-2009
27. Catermed – sales revenues (PLN m), 2006-2008
28. The number of realised interviews by type