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Grocery retail in Poland 2008

Market analysis and development forecasts for 2009-2011

Grocery retail in Poland 2008 Market analysis and development forecasts for 2009-2011

November 2008
Pages: 139
Delivery: PDF


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The report was UPDATED in January 2009

The fifth edition of Grocery retail in Poland 2008
presents an accurate, detailed snapshot of the retail food market in Poland, along with consumer and retailer profiles and descriptive statistics concerning the structure and size of the market. It presents the results of continuous efforts by PMR to monitor market growth and change, as well as the performance and strategy of major food retailers at work in the marketplace.


Grocery retail in Poland 2008 was prepared using information gathered during continuous monitoring of market events by PMR and derived from the Central Statistical Office, market analysis opinion polls and the commercial press.


Report overview

Grocery retail in Poland 2008 begins with an explanation of the methodology used to construct this comprehensive document and proceeds with a brief executive summary. Subsequent topics include the following categories.

The characteristics of Poland’s consumer base are explored, focusing on:
  • demographic information
  • purchasing power
  • the expression of purchasing power through consumer preferences.

The retail trade in Poland, as a whole, is examined with particular attention paid to:
  • total value and volume of sales
  • the countrywide infrastructure that supports commercial enterprises
  • territorial concentration in trade.

In depth analysis of the retail food market and FMCG product distribution channels, as well as profiles of major market players are provided. Key informational categories include:
  • total value of retail sales, as well as prevailing trends and their effect on the market
  • analysis and development forecasts for hypermarkets, supermarkets, discounters, convenience and other shops, marketplaces and online sales.

The legal environment of the retail food industry in Poland is examined, including:
  • regulatory issues
  • effect of specific legal situations on business practices used across the industry.


The information provided in Grocery retail in Poland 2008 is vital for:
  • food retail businesses currently operating in Poland as well as those considering expansion into this growing marketplace
  • producers and suppliers looking for new markets for their products.
  • companies that support grocery retail businesses with products and services such as supplies and information technology
  • consultants and analysts that provide advice and intelligence to governmental and business organizations and those seeking investment opportunities.

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  1. Methodology

  2. Executive summary

  3. The overall economic situation in Poland

    • Basic macroeconomic indicators
    • Employment and unemployment
    • Pay levels
    • Inflation
  4. Poland consumer profile

    • Demography
    • Consumer spending and purchasing power
    • Regional differentiation in level of purchasing power
  5. Poles’ purchasing preferences

  6. Retail in Poland

    • Value of retail sales in Poland 2003-2011
      • Seasonal variation
      • Profitability
    • Regional concentration in retail
    • Retail infrastructure
      • Stores: number, area and dynamics
      • Markets
      • Shopping centres
  7. The grocery market in Poland

    • Value of grocery retail sales in Poland 2003-2011
    • Biggest retailers by revenue
    • Profiles of the various distribution channels including main players
    • Large-format stores
      • Hypermarkets
      • Hypermarket chain profiles
        • Tesco
        • Real
        • Auchan
        • Carrefour
        • Kaufland
        • E.Leclerc
      • Supermarkets
      • The delicatessen supermarkets
      • Profiles of major supermarket chains
        • Carrefour Express
        • Intermarche
        • Polomarket
        • Tesco (supermarkets)
        • Savia
        • Delikatesy Centrum
        • Piotr i Pawel
        • Stokrotka
        • Delima (Stokrotka Premium)
        • Eko
        • MarcPol
        • Top Market
        • Bomi
        • Rast
        • Alma
        • Billa
        • Dino
        • Spar
        • Elea/Atac/Simply Market
    • Discount stores
      • Profiles of discount chains
        • Biedronka
        • Lidl
        • Netto
        • Plus Discount
        • Aldi
    • Small shops
    • Convenience stores
    • Profiles of dominant convenience-type chains
    • abc
    • Zabka
    • Groszek
    • Petrol stations
    • Petrol stations with grocery retailers’ logos
    • Other small grocery shops
      • Consolidation of the small shops sector
      • Spolem cooperative shops
      • Profiles of the biggest chains of small shops
        • Polska Siec Handlowa Lewiatan
        • Siec 34
        • eLDe
        • Nasz Sklep
        • IGA
        • Euro Sklep
        • Chata Polska
        • Sklep Polski
        • Rabat Detal
  8. List of graphs

  9. List of tables

  10. About PMR

  11. Contact PMR

List of graphs

  1. Shares of the various retail segments in the grocery market in Poland 2007
  2. Real GDP growth in Poland (%, y-o-y), 2003-2010
  3. Unemployment in Poland and the European Union (annual rate, eop), 2003-2010
  4. Monthly unemployment rate in Poland (%), January 2006-July 2008
  5. Employees in the retail and repairs sector in Poland (‘000), Q1 2005-Q2 2008
  6. Level (PLN) and real annual change in gross wages in Poland, 2003-2009
  7. Real average gross monthly pay (PLN) in Poland (overall, and in the enterprise, and retail and repairs sectors), Q1 2005-Q2 2008
  8. Average gross monthly pay in retail as a percentage of average gross monthly pay in the enterprise sector in Poland, Q1 2005-Q2 2008
  9. Annual indices of prices of consumer goods and services in Poland (%), 2003-2010
  10. Changes in prices of consumer goods and services, including foodstuffs and non-alcoholic beverages, and alcoholic beverages and tobacco products in Poland (%, y-o-y), Q1 2005-Q2 2008
  11. Perception of prices of selected categories of food products in Poland (% of respondents), May 2008
  12. Consumer strategies for price rises in Poland (% of respondents), May 2008
  13. Population in Poland by place of residence (%), 2007
  14. Forecast percentage of urban population by voivodship in Poland (%), 2008
  15. Structure of per capita monthly household spending in Poland (%), 2007
  16. Nominal change in per capita household consumer spending in Poland, by main source of income, 2007
  17. Annual changes in real gross disposable incomes in the household sector in Poland overall (%), 2001-2009
  18. Per capita GDP in purchasing power standards in EU countries and leading world economies (100=EU27 average), 2007-2008
  19. Per capita GDP in PPS in Poland by voivodship, 2005 and 2015
  20. Where people shop in Poland (% of respondents), 1997, 2002, 2004 and 2008
  21. Way of deciding what to buy (% of respondents), 1997 and 2008
  22. Percentage of consumers in Poland who check sell-by dates and ingredients of foodstuffs before they buy (%), 1997, 2002 and 2008
  23. Consumers’ declared attitudes to special offers in Poland, 2008
  24. Value (PLN bn) and change (%, annual) in retail sales in Poland, 2003-2011
  25. Monthly changes in retail sales in Poland (%, in comparison with the same month in the previous year, at current prices), Jun 2007-Aug 2008
  26. Overall growth in retail sales in Poland (at fixed prices, % change on same period of previous year), Q1 2005-Q2 2008
  27. Value of sales (PLN bn) and share (%) of particular product segments in the value of retail sales by shops in Poland, 2007
  28. Retail sales by shops in Poland (PLN bn), 2003-2011
  29. Retail sales by shops in Poland, division into categories, 2003-2011
  30. Quarterly revenues from overall operations in retail and repairs in Poland (PLN bn), Q1 2005-Q2 2008
  31. Share of revenues generated by retail businesses in Poland in particular quarters of the year (%), average for the years 2005-2007
  32. Relative deviation of retail sales value from the trend in successive quarters of the year, Q1 2005-Q2 2008
  33. Gross profit margin in industry overall and in the trade and repairs sector in Poland (by quarter, %), Q1 2005-Q2 2008
  34. Net profit margin in industry overall and in the trade and repairs sector in Poland (by quarter, %), Q1 2005-Q2 2008
  35. Quarterly profit margins in retail and repairs in Poland (%), average for the years 2005-2007
  36. Number and total area of retail outlets in Poland, by voivodship (Poland total=100%), 2007
  37. Number of stores per 1,000 inhabitants in Poland, 2007
  38. Number of markets in Poland per million residents, by voiovdship, 2007
  39. Number of retail outlets in Poland, and change (%, y-o-y), 2004-2011
  40. Changes in numbers of shops in Poland, by voivodship (%, y-o-y), 2007
  41. Changes in total area of shops in Poland, by voivodship (%, y-o-y), 2007
  42. Structure (%) of numbers of retail outlets in Poland, by size (m2), 2007
  43. Share of commercial outlets owned by businesses with foreign capital operating in Poland, by number of shops and size, 2003-2007
  44. Businesses in Poland by number of shops owned, 2007
  45. Number and size (‘000 m2) of permanent markets in Poland, 2003-2007
  46. Number and total area of markets in Poland, by voivodship (Poland=100%), 2007
  47. Change in numbers of markets in Poland, by voivodship (%, y-o-y), 2007
  48. Change in total area of markets in Poland, by voivodship (%, y-o-y), 2007
  49. Rental space in shopping centres in Poland (million m2), 2000-2009
  50. Number of supermarkets and hypermarkets as anchor tenants in large shopping centres in Poland, 1996-2010
  51. Value and change in the grocery market in Poland (PLN bn), 2003-2011
  52. Shares of the 20 largest grocery retailers in Poland, 2006-2008
  53. Shares of the 20 largest grocery retailers in Poland, 2007
  54. Shares of the 20 largest grocery retailers in Poland, 2008
  55. The largest retail chains in Poland by revenues (PLN m), 2007
  56. Share of large-format stores in grocery retail in Poland, 2005-2008
  57. Shares of various retail segments of the grocery market in Poland, 2007 and 2008
  58. Share of small grocery shops in grocery retail in Poland, 2005-2008
  59. Share of hypermarkets in the grocery market in Poland, and of the various hypermarket chains within the segment (%), 2007
  60. Projected share of hypermarkets in the grocery market in Poland, and of the various hypermarket chains within the segment (%), 2008
  61. Hypermarkets’ turnover (PLN m) and their share in the grocery market in Poland (%), 2005-2008
  62. Number of hypermarkets in Poland, 1997-2008
  63. Hypermarket area in Poland (m2), 2000-2008
  64. Average hypermarket size in Poland (m2), 2000-2008
  65. Average size of hypermarkets in chains operating in Poland (‘000 m2), 2006-2008
  66. Average annual revenues per m2 of space in hypermarkets in chains in Poland (PLN ‚000), 2006-2008
  67. Average annual revenues per store in hypermarket chains in Poland (PLN m), 2006-2008
  68. Expansion of the Real chain in Poland (no. of stores), 2001-2010
  69. Expansion of the Auchan chain in Poland (no. of stores), 2001-2010
  70. Expansion of the Carrefour chain in Poland (no. of stores), 2001-2010
  71. Expansion of the Kaufland chain in Poland (no. of stores), 2001-2008
  72. Expansion of the E.Leclerc chain in Poland (no. of stores), 2001-2010
  73. Share of supermarket segment in the grocery market in Poland, and of individual supermarket chains within the segment (%), 2007
  74. Share of supermarket segment in the grocery market in Poland, and of individual supermarket chains within the segment (%), 2008
  75. Supermarkets’ revenues (PLN m) and their share in the grocery market in Poland (%), 2005-2008
  76. Revenues delicatessen supermarkets in Poland (PLN m), 2005-2008
  77. Growth of delicatessen supermarket chains in Poland (no. of stores), 2005-2008
  78. Share of delicatessen supermarkets in sales by the supermarket segment in Poland, 2005-2008f
  79. Expansion of the Carrefour group’s chain of supermarkets in Poland (no. of stores), 2005-2009
  80. Expansion of the Intermarche chain in Poland (no. of stores), 2005-2009
  81. Expansion of the Polomarket chain in Poland (no. of stores), 2005-2009
  82. Expansion of the Tesco supermarket chain in Poland (no. of stores), 2005-2009
  83. Expansion of the Delikatesy Centrum chain in Poland (no. of stores), 2005-2009
  84. Expansion of the Piotr i Pawel in Poland (no. of stores), 2005-2009
  85. Expansion of the Stokrotka supermarket chain in Poland (no. of stores), 2005-2009
  86. Expansion of the Delima (Stokrotka Premium) chain in Poland (no. of stores), 2007-2009
  87. Expansion of the Eko chain in Poland (no. of stores), 2005-2009
  88. Expansion of the Bomi chain in Poland (no. of stores), 2005-2009
  89. Expansion of the Alma chain in Poland (no. of stores), 2005-2009
  90. Expansion of the Billa chain in Poland (no. of stores), 2005-2009
  91. Expansion of the Dino chain in Poland (no. of stores), 2005-2009
  92. Expansion of the Elea, Atac and Simply Market chains in Poland (no. of stores), 2005-2009
  93. Share of discounts in the grocery market in Poland, and of individual discount chains within the segment (%), 2007
  94. Number of discount stores in Poland, 2005-2009
  95. Revenues of discount stores (PLN m) and their share in the grocery market in Poland (%), 2005-2008
  96. Expansion of the Biedronka chain in Poland (no. of stores), 2005-2010
  97. Expansion of the Lidl chain in Poland (no. of stores), 2005-2010
  98. Expansion of the Netto chain in Poland (no. of stores), 2005-2010
  99. Expanion of the Plus Discount chain in Poland (no. of stores), 2005-2008
  100. Share of convenience-type chains in grocery sales in Poland, and shares of these chains within the segment (%), 2007
  101. Revenues of convenience-type chains (PLN m) and their shares in the grocery market in Poland (%), 2005-2008
  102. Expansion of the abc chain in Poland (no. of stores), 2005-2009
  103. Expansion of the Zabka chain in Poland (no. of stores), 2005-2009
  104. Expansion of the Groszek chain in Poland (no. of stores), 2005-2009
  105. No. of petrol stations offering groceries, 2000-2007
  106. Biggest operators of petrol stations in Poland by number of stations, 2000-2007
  107. Sales of groceries at petrol stations (PLN m) and their share in the retail grocery market in Poland (%), 2005-2008
  108. Number of petrol stations at selected grocery retail chains in Poland, 2004-2008
  109. Number of petrol stations under grocery retailers’ banners and their share in the total number of petrol stations in Poland, 2005-2008
  110. Number of shops smaller than 100 m2 in Poland, 2003-2007
  111. Number of shops 100-300 m2 in size in Poland, 2003-2007
  112. Share of small-format shops in grocery sales in Poland, and of individual chains within the segment, 2007
  113. Revenues of small grocery shops (PLN m) and their share in the grocery market in Poland (%), 2005-2008
  114. Structure of Emperia Holding, 30 June 2008
  115. Stages of evolution of the Bomi Group, 2006-2008
  116. The 10 biggest franchise and agency chains of grocery shops in Poland (by no. of shops), 2007
  117. Total revenues of cooperatives in KZRSS Spolem, 2005-2008
  118. Largest Spolem cooperatives by volume of sales (PLN m), 2007

List of tables

  1. A basic macroeconomic profile of Poland, 2007-2008 13,
  2. Poland’s largest urban centres by numbers of residents, 2007
  3. Average monthly consumer spending by source of consumer’s income in Poland (PLN), 2007
  4. Number of retail outlets in Poland by sales space, 2006-2007
  5. Retail outlets in Poland, by voivodship, 2007
  6. Significant takeovers on the grocery retail market in Poland, 2007-2008
  7. Biggest firms and groups operating on the grocery retail market in Poland, by estimated revenue of chains in 2007 (PLN m), October 2008
  8. Hypermarket chains by volume of revenue, in Poland (PLN bn), 2007
  9. Tesco takeovers in Poland, 1995-2006
  10. Tesco formats in Poland, 2008
  11. Carrefour takeovers in Poland, 2005-2007
  12. The 15 largest supermarket chains by volume of revenues in Poland (PLN m), 2007
  13. Discount chains in Poland by volume of revenue (PLN m), 2007
  14. Biggest convenience chains in Poland, 2007
  15. Largest chains of small-format grocery shops operating in Poland, by revenues (PLN m), 2007
  16. Wholesale/retail groups operating in Poland, October 2008
Grocery retail in Poland 2008
Market analysis and development forecasts for 2009-2011

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