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Grocery retail in Poland 2007

November 2007
Pages: 119
Delivery: PDF


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The fifth edition of Grocery retail in Poland 2007 presents an accurate, detailed snapshot of the retail food market in Poland, along with consumer and retailer profiles and descriptive statistics concerning the structure and size of the market. It presents the results of continuous efforts by PMR to monitor market growth and change, as well as the performance and strategy of major food retailers at work in the marketplace.


Grocery retail in Poland 2007 was prepared using information gathered during continuous monitoring of market events by PMR and derived from the Central Statistical Office, market analysis (GfK, Nielsen, TNS) opinion polls and the commercial press.

Grocery retail in Poland 2007 begins with an explanation of the methodology used to construct this comprehensive document and proceeds with a brief executive summary. Subsequent topics include the following categories.

The characteristics of Poland’s consumer base are explored, focusing on:
  • demographic information
  • purchasing power
  • the expression of purchasing power through consumer preferences.
The retail trade in Poland, as a whole, is examined with particliar attention paid to:
  • total value and volume of sales
  • the countrywide infrastructure that supports commercial enterprises
  • territorial concentration in trade.
In depth analysis of the retail food market and FMCG product distribution channels, as well as profiles of major market players are provided. Key informational categories include:
  • total value of retail sales, as well as prevailing trends and their effect on the market
  • analysis and development forecasts for hypermarkets, supermarkets, discounters, convenience and other shops, marketplaces and online sales.
The legal environment of the retail food industry in Poland is examined, including:
  • regulatory issues
  • effect of specific legal situations on business practices used across the industry.
The information provided in Grocery retail in Poland 2007 is vital for:
  • food retail businesses currently operating in Poland as well as those considering expansion into this growing marketplace
  • producers and suppliers looking for new markets for their products
  • companies that support grocery retail businesses with products and services such as supplies and information technology
  • consultants and analysts that provide advice and intelligence to governmental and business organizations and those seeking investment opportunities.

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  1. Methodology

  2. Executive summary

  3. Economic environment in Poland

    • Key macroeconomic indicators
    • Employment and unemployment
    • Salaries and wages
    • Inflation
  4. Consumer profile

    • Demographic information
    • Purchasing power
      • Purchasing power by regions
  5. Poles' buying habits

  6. Retail sales in Poland

    • Value of retail sales in Poland
    • Sales infrastructure
      • Open-air markets
      • Shopping centres
    • Territorial concentration in trade

    Grocery market in Poland

    • Largest retailers/largest retail chains in terms of revenue
  7. Distribution channels and their largest players

    • Large format stores
      • Hypermarkets
        • Segment overview and development
        • Profiles of players
      • Supermarkets
        • Segment overview and development
        • evelopment of deli supermarkets
        • Profiles of major players
      • Discount stores
        • Segment overview and development
        • Profiles of major players
    • Small format
      • Convenience stores
        • Segment overview and development
        • Profiles of major players
      • Other small grocery stores
        • Segment overview and development
        • Profiles of major players
        • Specialist stores
      • Online grocery sales
  8. Legal environment

    • Act on Large-Scale Retail Outlets
      • Appeal against the act on large-scale retail outlets
    • Amendment to the Labour Code - ban on work at retail
    • outlets on festive days
    • Certain other acts regulating the legal environment for retail sales
    • Consumers and their rights
  9. List of graphs

  10. List of tables

List of graphs

  1. Most popular places to buy food (except bread and bakery products) in Poland, 2007
  2. Value of sales (PLN bn) and share (%) of particular product groups in the total value of sales at retail units in Poland, 2006
  3. Retail sales at stores in Poland (PLN bn), 1995, 2000, 2003-2009
  4. Value of Polish grocery market and its change (PLN bn), 2003-2009
  5. Share of individual store types in grocery sales in Poland, 2006
  6. Real GDP change in Poland (%, y-o-y), 2004-2009
  7. Average annual unemployment rate in Poland and the EU (% of workforce), 2000-2008
  8. Monthly unemployment rate in Poland (%), January 2005-September 2007
  9. Number of professionally active people in Poland, 2000-2006
  10. Average gross pay in Poland (PLN), 1997-2006
  11. Consumer Price Index (%), 2004-2009
  12. Poland’s population (thousand), 2005-2009, 2010, 2015, 2020, 2025, 2030
  13. Poland’s population by type and size of place of residence (million, %), June 2007
  14. Polish voivodships by percentage of urban dwellers, June 2007
  15. Monthly expenditure by households per person in Poland (%), 2006
  16. GDP per capita by purchasing power parity in EU and EEA (100=EU-27 average), 2006-2007
  17. Top three most recognised grocery retail chain in Poland, 2006
  18. Most popular places to buy food (except bread and bakery products) in Poland, 2007
  19. Most popular places to buy bread and bakery products in Poland, 2007
  20. Frequency of doing shopping at various store types, 2007
  21. Retail sales value (PLN bn) and index (%, y-o-y) in Poland, 2003-2009
  22. Value of sales (PLN bn) and share (%) of particular product groups in the total value of sales at retail units in Poland, 2006
  23. Retail sales at stores in Poland (PLN bn), 1995, 2000, 2003-2009
  24. Dynamics of retail sales in Poland (%, y-o-y), by product group, 2004-2009
  25. Number and of retail units and its increase in Poland, 2004-2006
  26. Area of retail units in Poland (million m2) and its change (%, y-o-y), 2004-2006
  27. Structure (%) of retail units numbers in Poland, by store area (m2), 2006
  28. Share of retail units owned by companies with foreign equity operating in Poland, by store count and sales area, 2003-2006
  29. Companies in Poland, by number of stores owned, 2006
  30. Number and area (‘000 m2) of permanent open-air markets in Poland, 2003-2006
  31. Number and total area of open-air markets in Poland, by voivodship (Poland=100%), 2006
  32. Total area of shopping centres in European countries (million m2), 2006
  33. Number of shopping centres in Poland, by voivodship, August 2007
  34. Sales area at shopping centres in Poland (‘000 m²), by voivodship, August 2007
  35. Average sales area at shopping centres in Poland, by voivodship (‘000 m2), August 2007
  36. Number and total area of retail units in Poland, by voivodship (Poland=100%), 2006
  37. Number of stores per 1,000 inhabitants in Poland, by voivodship, 2006
  38. Number of open-air markets per one million inhabitants in Poland, by voivodship, 2006
  39. Value of Polish grocery market and its change (PLN bn), 2003-2009
  40. Share of 20 largest food retail chains in grocery market in Poland, 2006
  41. Joint share of Poland’s top 20 retail chains (%), 2005-2007
  42. Share of particular retail formats in grocery sales in Poland, 2005-2006
  43. Share of particular formats in total store count in Poland, 2006
  44. Share of hypermarkets and individual chains in grocery market in Poland (%), 2006
  45. Total turnover of hypermarkets (PLN m) and their share in grocery retail in Poland (%), 2005-2007
  46. Number of hypermarkets in Poland, 1997-September 2007
  47. Area of hypermarkets in Poland (‘000 m2), 2000-September 2007
  48. Average hypermarket area in Poland (m2), 2000-September 2007
  49. Average hypermarket area at chains operating in Poland (‘000 m2), 2005-2006
  50. Average annual revenues per 1 m2 of hypermarket area at chains present in Poland (‘000 PLN), 2005-2006
  51. Average annual revenues per one store of hypermarket chains in Poland (PLN m), 2005-2006
  52. Development of Tesco retail chains in Poland (number of stores), 2003-October 2007
  53. Development of the Auchan chain in Poland (number of stores), 2004-October 2007
  54. Growth of Real chain in Poland (store numbers), 2003-October 2007
  55. Development of E.Leclerc retail chains in Poland (number of stores), 2003-2007
  56. Share of supermarkets in grocery market in Poland and share of individual supermarket chains in the segment (%), 2006
  57. Supermarkets’ revenues (PLN m) and share in grocery retail sales (%), 2005-2007
  58. Revenues of deli supermarkets in Poland (PLN m), 2005-2007
  59. Growth of deli supermarkets in Poland, 2005-2008
  60. Development of Intermarche retail chain in Poland (number of stores), 2005-2008
  61. Development of Polomarket retail chain in Poland (number of stores), 2005-2008
  62. Development of Delikatesy Centrum retail chain in Poland (number of stores), 2005-2008
  63. Development of Alma retail chain in Poland (number of stores), 2005-2008
  64. Development of Billa retail chain in Poland (number of stores), 2005-2008
  65. Development of Bomi retail chain in Poland (number of stores), 2005-2009
  66. Discounters’ share in grocery market in Poland and share of individual discount chains in the segment (%), 2006
  67. Number of discount stores in Poland, 2005-2008
  68. Revenues by discount stores in Poland (PLN m) and market share (%), 2005-2007
  69. Development of Biedronka retail chain in Poland (number of stores), 2005-2008
  70. Development of Lidl retail chain in Poland (number of stores), 2005-2008
  71. Development of Plus Discount retail chain in Poland (number of stores), 2005-2008
  72. Share of the largest convenience store chains in grocery retail in Poland and share of individual chains in the segment (%), 2006
  73. Convenience store chains’ revenues (PLN m) and share in grocery retail market (%), 2005-2007
  74. Development of abc retail chain in Poland (number of stores), 2005-2008
  75. Development of Zabka retail chain in Poland (number of stores), 2005-2008
  76. Development of Groszek retail chain in Poland (number of stores), 2005-2008
  77. Number of stores with an area of below 100 m2 in Poland, 2003-2006
  78. Number of stores with an area of 100-300 m2 in Poland, 2003-2006
  79. Typical channel of distribution on grocery market in Poland in early 90s
  80. Share of small format stores in grocery market and share of individual small format retailers in Poland (%), 2006
  81. Revenues of PSH Lewiatan in Poland (PLN bn), 2002-2007
  82. Revenues of Rabat Pomorze in Poland (PLN bn), 2005-2007
  83. Number of stores and revenues (PLN m) of Chata Polska in Poland, 2002-2007
  84. Sklep Polski stores, by floor space (%), October 2007
  85. Number of specialist food stores in Poland, 2003-2006
  86. Number of specialist stores in Poland, by type, 2005-2006
  87. Proportion of consumers who within the last 12 months happened to buy defective product, by product category (%), 2007

List of tables

  1. Key macroeconomic indicators for Poland, 2006-2007
  2. Top 10 retailers in Poland, by estimated revenues in 2007 (PLN bn), 2006-2007
  3. Key macroeconomic indicators for Poland, 2006-2007
  4. Largest Polish urban agglomerations, by number of inhabitants, 2006
  5. Average monthly consumer spending in Poland, by type of income source, (PLN), 2005-2006
  6. Number of retail units in Poland, by sales area, 2005-2006
  7. Retail units in Poland, by voivodship, 2006
  8. Largest retailers in grocery sector in Poland, by revenues (PLN bn), 2006-2007
  9. Hypermarket chains in Poland, by revenues (PLN bn), 2006
  10. Hypermarket chains in Poland, by revenues (PLN bn), 2007
  11. Acquisition transactions carried out by Tesco in Poland, 1995-2006
  12. Carrefour acquisitions in Poland, 2005-2007
  13. Supermarket chains in Poland by revenue (PLN m), 2006
  14. Discount chains in Poland, by revenue (PLN bn), 2006
  15. The largest convenience store chains in Poland, 2006
  16. Small format chains integrated by Emperia, October 2007
  17. Largest small-format store chains in Poland, by revenues, 2006
  18. Grocery online stores in Poland, 2007
  19. Regulations introduced by the act on large-scale retail outlets, 18 September 2007
Grocery retail in Poland 2007

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