Clothing and footwear retail market in Poland 2009

3rd edition of the report!
Clothing and footwear retail market in Poland 2009, Market analysis and development forecasts for 2009-2011 supplies complete market data and describes the current economic conditions that will exert influence on future growth and expansion. Market value and forecast data, largest retailers’ market shares, trend identification, results of a recent PMR survey of major retailers and profiles of the market’s most successful participants combine with a detailed analysis of distribution channels to help readers grasp essential market dynamics and take advantage of available business opportunities.

The report contains information on:

• general socio-economic conditions in Poland
• consumer preferences of the Polish population
• the size and value of the clothing and footwear market
• the distribution channels of merchandise with detailed data
• observed trends on the clothing and footwear market
• recent, current and planned development of shopping centres
• results of PMR’s most recent retailer survey on current conditions and expected market trends

The report will be particularly helpful in company planning and development, as well as in taking strategic business decisions.

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1. Methodology

2. Executive summary

3. Overview of the socio-economic situation in Poland

• GDP
• Unemployment
• Salary levels
• Inflation
• Retail sales
• Household income and spending
• Demographics

4. Consumer behaviour

• Factors taken into account when shopping for clothing and footwear
• Places for purchasing clothing and footwear
• Brand popularity

Market value

Largest clothing and footwear retailers

Market trends

• Clothing and footwear market in 2007-2008
• Clothing and footwear market in 2009-2011
• Results of the survey
• How companies respond to the crisis
• Development plans for companies

Distribution channels

• Clothing and footwear chains
• Individual stores and open-air markets
• Hypermarkets
• The Internet and catalogues
• The impact of the crisis on online sales
• Internet access and the number of buyers
• Online shopping for clothing
• Online stores
• Traditional retailers selling online

Sports store chains

Market segments

• Clothing market
• Footwear market
• Luxury clothing and footwear market

Development of shopping centres

Results of the survey of clothing and footwear retailers in Poland

• Introduction
• Evaluation of the current and future situation of the clothing and footwear market
• Evaluation of the current market situation
• Predictions for development in H2 2009
• Predictions for development in 2010
• Market growth
• Clothing market growth
• Footwear market growth
• Distribution channels
• Description of clothing and footwear retailers operating in Poland
• Revenue of clothing and footwear retailers
• Average store size
• Average daily turnover
• Average transaction value
• Retail sales and retail margin
• Alternative distribution channels

Profiles of selected retailers

• LPP
• NG2
• H&M (Hennes & Mauritz)
• Deichmann
• Vistula Group
• Inditex
• Redan
• Ultimate Fashion (Empik Media & Fashion group)
• Monnari Trade
• Kan
• Gino Rossi
• Paradise Group

List of graphs

List of tables

About PMR

Contact PMR

List of graphs

1. Value (PLN bn) and growth (%) of the clothing and footwear market in Poland, 2006-2011
2. Value of the clothing and footwear market in Poland by distribution channel (%), 2008
3. Real GDP growth in Poland (%, y-o-y), 2003-2011
4. Monthly unemployment rate in Poland (%), January 2007-April 2
5. and December 2009
6. Average gross monthly pay in the enterprise sector in Poland (PLN) and its real growth (%), 2003-2008
7. Annual indices of prices of consumer goods and services (CPI) in Poland (%), 2003-2011
8. The value (PLN bn) and change (%, y-o-y) in retail sales in Poland, 2003-2011
9. Changes in retail sales in Poland (%, y-o-y, current prices), January 2007-April 2009
10. Average monthly income and spending per household member in Poland (PLN), 2000-2008
11. Average monthly disposable income per household member in Poland (PLN), nominal and real changes, by source of income (%, y-o-y), 2008
12. Average monthly spending per household member in Poland, by main source of income (PLN), 2008
13. Nominal growth in spending on consumer goods and services in Poland per household member, by main source of income (%), 2007-2008
14. Structure of per capita monthly household spending in Poland (%), 2008
15. Average annual expenditure (PLN) on clothing and footwear per household member in Poland and its growth (%), 2003-2008
16. Average disposable income and spending per household member in Poland, by voivodships (PLN), 2009
17. Financial state of households indicator in Poland, January 2007-May 2009
18. Consumer confidence index in Poland and its components, January 2007-May 2009
19. Population of Poland by place of residence (%), 2008
20. Factors most commonly taken into account when shopping for clothing and footwear in Poland (% of responses), November 2008
21. Factors most commonly taken into account when shopping for clothing and footwear in Poland, by sex, November 2008
22. Saving strategies used while shopping for clothing and footwear in Poland (% of responses), November 2008
23. Comparing price in various places before buying clothing, underwear and footwear in Poland (% of responses), July 2008
24. Most popular shopping locations for clothing, underwear and footwear in Poland (% of responses), July 2008
25. Popularity of clothing and footwear brands in Poland (% of responses), November 2008
26. Value (PLN bn) and growth (%) of the clothing and footwear market in Poland, 2006-2011
27. Value of clothing and footwear market by segment in Poland (PLN bn), 2006-2010
28. Growth in the value of clothing and footwear segments in Poland (%), 2007-2010
29. Largest clothing and footwear retailers in Poland by number of stores, June 2008 and May 2009
30. Largest overseas retailers of clothing and footwear in Poland, by sales revenue (PLN m), 2007-2008
31. Largest retailers of clothing and footwear of Polish origin, by total sales revenue (PLN m), 2007-2008
32. Assessment of current threats to the development of clothing and footwear companies in Poland, May 2009
33. Actions planned or taken by clothing and footwear companies in Poland as a result of the crisis, May 2009
34. Activities to be carried out or are being considered by clothing and footwear companies in Poland this year or in the coming year, June 2008 and May 2009
35. The value of the clothing and footwear market in Poland, by distribution channels (%), 2008
36. Number of clothing and footwear stores in Poland, 2003-2008
37. Value of the clothing and footwear market in Poland, by distribution channels (PLN bn), 2006-2009
38. Shares of distribution channels in the clothing and footwear market in Poland (%), 2006-2009
39. Growth of distribution channels of clothing and footwear in Poland (%, y-o-y), 2007-2009
40. Value (PLN m) and growth (%) in the sale of clothing and footwear in clothing and footwear chains in Poland, 2006-2009
41. Number of chain stores in Poland by type of clothing (%), May 2009
42. Largest clothing chains in Poland by number of stores, May 2009
43. Frequency of second-hand shopping in Poland (% of responses), July 2008
44. Value (PLN m) and growth (%) in the sale of clothing and footwear in hypermarkets in Poland, 2006-2009
45. Value (PLN m) and growth (%) in sales of clothing and footwear over the Internet and via catalogues in Poland, 2006-2009
46. Number of Internet users in Poland (m), their share in Poland’s population and the share of Internet users buying online (%), 2006-2008
47. Clothing and footwear most frequently purchased using the Internet (% of responses), November 2008
48. Internet stores* with clothing and footwear in Poland, June 2008 and June 2009
49. Reasons for using the Internet as a distribution channel by clothing and footwear companies in Poland, May 2009
50. Value (PLN m) and growth (%) in sales of clothing and footwear in sports chains in Poland, 2006-2009
51. Share of large-scale market chains in the segment of sports chains in Poland (%), 2008
52. Value shares of women’s, men’s, children’s clothing, lingerie and underwear in the clothing market in Poland (%), May 2009
53. Value shares of women’s, men’s and children’s footwear in the footwear market in Poland (%), May 2009
54. Assessment of the current situation of the clothing and footwear market in Poland, June 2008 and May 2009
55. Reasons for negative assessment of the clothing and footwear market situation in Poland, May 2009
56. Reasons for favourable assessment of the clothing and footwear market situation in Poland, May 2009
57. Will the situation of the clothing and footwear market deteriorate, improve or remain unchanged in H2 2009? May 2009
58. Will the situation of the clothing and footwear market deteriorate, improve or remain unchanged in 2010? May 2009
59. Major reasons for optimistic predictions about the development of the clothing and footwear market in Poland in 2010, May 2009
60. Did the value of the clothing market in Poland rise, fall or remain the same in 2008 compared to 2007? May 2009
61. By what percentage did the value of the clothing market in Poland change in 2008 compared to 2007? May 2009
62. Will the value of the clothing market in Poland rise, fall or remain the same in 2009 compared to 2008? May 2009
63. By what percentage will the value of the clothing market in Poland change in 2009 compared to 2008? May 2009
64. Will the value of the clothing market in Poland rise, fall or remain the same in 2010 compared to 2009? May 2009
65. By what percentage will the value of the clothing market in Poland change in 2010 compared to 2009? May 2009
66. Average growth of the clothing market in Poland, as assessed by the surveyed companies, 2008-2010
67. Did the value of the footwear market in Poland rise, fall or remain the same in 2008 compared to 2007? May 2009
68. Will the value of the footwear market in Poland rise, fall or remain the same in 2009 compared to 2008? May 2009
69. Will the value of the footwear market in Poland rise, fall or remain the same in 2010 compared to 2009? May 2009
70. Average growth of the Polish footwear market, as assessed by the surveyed companies, 2008-2010
71. Distribution channels’ share of the clothing market in Poland by sales value (%), May 2009
72. Distribution channels’ share of the footwear market in Poland by sales value (%), May 2009
73. Clothing and footwear distribution channels in Poland which will most successfully cope with the crisis, May 2009
74. Production activities of clothing and footwear companies in Poland, May 2009
75. Revenue of clothing and footwear retailers in Poland, 2008
76. Total number of stores (own and franchise outlets) operated by clothing and footwear companies in Poland, May 2009
77. Number of own stores operated by clothing and footwear companies in Poland, May 2009
78. Percentage of clothing and footwear companies operating franchise stores in Poland, May 2009
79. Number of franchise stores operated by clothing and footwear companies in Poland, May 2009
80. Number of stores planned to be opened in 2009 by clothing and footwear companies in Poland, May 2009
81. Average store size for clothing and footwear chains in Poland, May 2009
82. Average daily per store turnover in clothing and footwear chains in Poland, 2008
83. Average daily per store turnover in clothing and footwear chains in Poland, May 2009
84. Average transaction value in clothing and footwear chains in Poland, 2008
85. Average transaction value in clothing and footwear chains in Poland, May 2009
86. Percentage of revenue coming from retail sales of clothing and footwear companies in Poland, May 2009
87. Average retail margin of clothing and footwear companies in Poland, May 2009
88. Do you sell your products in Poland outside of your own chain of stores? May 2009
89. Other distribution channels for clothing and footwear companies in Poland, May 2009
90. LPP’s consolidated sales revenue (PLN m), 2004-2009
91. Sales revenue (PLN m) and number of Reserved and Cropptown chains stores in Poland, 2007-2008
92. NG2’s consolidated sales revenue (PLN m), 2004-2009
93. Sales of NG2-owned stores in Poland by brand (PLN m), 2007-2008
94. Number of NG2 stores by brand, 2007-2009
95. H&M in Poland: sales (PLN m) and number of stores, 2007-2008
96. Deichmann in Poland: sales (PLN m) and number of stores, 2007-2008
97. Vistula Group’s consolidated sales revenue (PLN m), 2006-2008
98. Sales of Vistula Group stores by brand* (PLN m), 2007-2008
99. Inditex in Poland: sales (PLN m) and number of stores, 2007-2008
100. Redan’s consolidated sales revenue (PLN m), 2004-2008
101. Sales revenue (PLN m) and number of stores of Troll, Top Secret, Textilmarket and Morgan chains in Poland, 2007-2008
102. Ultimate Fashion’s sales (PLN m) and number of stores, 2007-2008
103. Monnari Trade’s consolidated sales revenue (PLN m), 2006-2008
104. Number of stores in Monnari, Pabia and Molton chains in Poland, 2007-2008
105. Kan’s sales revenue (PLN m), 2006-2008
106. Gino Rossi’s consolidated sales revenue (PLN m), 2005-2008
107. Sales revenue (PLN m) and number of stores in the Gino Rossi retail chain in Poland, 2007-2008
108. Paradise Group’s sales revenue (PLN m), 2004-2008

List of tables

1. Key macroeconomic indicators for Poland, 2007-2009
2. The largest clothing and footwear retailers in Poland: sales in 2007-2008 (PLN m), market shares in 2008, number of stores in May 2009
3. Key macroeconomic indicators for Poland, 2007-2009
4. The largest Polish agglomerations in terms of population, 2
5. The largest clothing and footwear retailers in Poland: sales in 2007-2
6. (PLN m), market shares in 2008, number of stores in May 2009
7. The largest clothing retailers in Poland: sales in 2007-2008 (PLN m), share in the clothing segment in 2008, number of stores in May 2009
8. The largest footwear retailers in Poland: sales in 2007-2008 (PLN m), share in the footwear segment in 2008, number of stores in May 2009
9. Chain stores carrying casual clothing in Poland, June 2008 and May 2009
10. Chain stores carrying youth-oriented clothing in Poland, June 2
11. and May 2009
12. Chain stores carrying denim clothing in Poland, June 2008 and May 2009
13. Chain stores carrying elegant women’s wear in Poland, June 2
14. and May 2009
15. Chain stores carrying elegant men’s wear, June 2008 and May 2009
16. Chains stores carrying lingerie and underwear, June 2008 and May 200
17. Chain stores carrying children’s clothing and footwear in Poland, June 2
18. and May 2009
19. Discounter stores in Poland, June 2008 and May 2009
20. Footwear chains in Poland, June 2008 and May 2009
21. Largest online clothing and footwear stores in Poland in terms of the number of views and users, February 2009
22. Selected chain stores carrying sports and outdoor clothing and footwear in Poland, June 2008 and May 2009
23. Polish distributors of foreign premium brands in Poland, June 2009
24. Largest shopping centres opened in Poland in 2008
25. Largest shopping centres in Poland as at the end of Q1 2009
26. Largest shopping centres opened or planned to be opened in Poland in 2
27. and 2010
28. Highest rental rates* at shopping centres in Poland’s largest cities (€/m²/month and PLN/m²/month), March 2008 and March 2009
29. Rental rates in shopping centres in Poland by size of store and city size (€/m²/month), March 2009
30. Main shopping street rental rates in the largest cities in Poland (€/m²/month), March 2009
31. LPP’s retail chains, May 2009
32. NG2’s retail chains, May 2009
33. Vistula Group’s retail chains, May 2009
34. Inditex’s retail chains, May 2009
35. Redan’s retail chains, May 2009
36. Ultimate Fashion’s retail chains, May 2009
37. Monnari Trade’s retail chains, May 2009
38. Kan’s retail chains, May 2009
39. Gino Rossi’s retail chains, May 2009
40. Paradise Group’s retail chains, May 2009