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Business strategies of pharma makers from Central and Eastern Europe 2007

Acquisition prospects and development forecasts

Business strategies of pharma makers from Central and Eastern Europe 2007 Acquisition prospects and development forecasts

December 2007
Pages: 111
Delivery: PDF


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The report Business strategies of pharma makers from Central and Eastern Europe 2007 from PMR profiles the most prospective indigenous pharmaceutical manufacturers in Central and Eastern European (CEE) countries. As potential acquisition targets for both multinationals and regional players, a critical examination of their performance and growth strategies, from operations to branding, provides invaluable intelligence necessary in a rapidly developing market.  

These companies including Gedeon Richter, Krka, Polpharma, Sanitas and Zentiva are on the brink of next phase development, either through acquisition of smaller firms or merger with larger organisations. With a dynamically changing market regionally and globally, this report performs essential analysis on their various strengths, weaknesses, opportunities and threats.  

Key sections
  • Executive summary
  • Macro-economic overview of the region
  • Summary of market development
  • Indigenous Central and Eastern European pharmaceutical manufacturers’ strategies
  • Potential acquisition targets
  • Potential predators


An essential read for:
  • top managers, strategic planners and executives of companies considering entry or active in or interested in entering the Central and Eastern European market
  • companies engaged in manufacturing, distributing and importing pharmaceuticals
  • key decision makers and consultants involved in the healthcare industry
  • multinational giants interested in acquisition within Central and Eastern Europe and potential competitors in the region
  • regional players investigating successful growth strategies of their competitors or looking to be acquired.

This report is an invaluable resource for any company considering merger and acquisitions in the Central and Eastern European healthcare and pharmaceuticals market.

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  1. Report methodology

  2. Basic economic and health indicators in CEE in 2006

  3. Overview of the CEE pharmaceutical market

    • CEE market value
    • Generic and innovative drugs in CEE
    • The largest pharmaceutical companies
    • Russia
      • General overview of the market
      • Manufacturers
      • Distributors
    • Poland
      • General overview of the market
      • Manufacturers
      • Distributors
    • Czech Republic
      • General overview of the market
      • Manufacturers
      • Distributors
    • Hungary
      • General overview of the market
      • Manufacturers
      • Distributors
    • Romania
      • General overview of the market
      • Manufacturers
      • Distributors
    • Ukraine
      • General overview of the market
      • Manufacturers
      • Distributors
    • Bulgaria
      • General overview of the market
      • Manufacturers
      • Distributors
    • Croatia
      • General overview of the market
      • Manufacturers
      • Distributors
    • Slovakia
      • General overview of the market
      • Manufacturers
      • Distributors
    • Slovenia
      • General overview of the market
      • Manufacturers
      • Distributors
    • Lithuania
      • General overview of the market
      • Manufacturers
      • Distributors
    • Latvia
      • General overview of the market
      • Manufacturers
      • Distributors
    • Estonia
      • General overview of the market
      • Manufacturers
      • Distributors
    • Belarus
      • General overview of the market
      • Manufacturers
    • Serbia
      • General overview of the market
      • Manufacturers
  4. CEE pharmaceutical market development since 2004

    • Drug market development in Central
      • Eastern Europe
      • Recent trends on CEE pharmaceutical market
      • Russia - a separate example of development
      • Impact of cost-cutting policies on
      • CEE pharmaceutical market
      • Anticipated future trends on CEE pharmaceutical market
    • The rise of generics in Central and Eastern Europe
      • Evolution of CEE generics market
      • Key growth drivers and inhibitors of CEE generics market
      • Development of branded generics market in CEE
    • CEE pharmaceutical market consolidation
  5. Business strategies of CEE pharma makers

    • Comparison of analysed manufacturers
    • Gedeon Richter
      • Overview
      • SWOT
      • Market coverage
      • Operating strategies
      • Brand strategy
      • Financials
      • Forecast
    • Krka
      • Overview
      • SWOT
      • Market coverage
      • Operating strategies
      • Brand strategy
      • Financials
      • Forecast
    • Zentiva
      • Overview
      • SWOT
      • Market coverage
      • Operating strategies
      • Brand strategy
      • Financials
      • Forecast
    • Polpharma
      • Overview
      • SWOT
      • Market coverage
      • Operating strategies
      • Brand strategy
      • Financials
      • Forecast
    • Sanitas
      • Overview
      • SWOT
      • Market coverage
      • Operating strategies
      • Brand strategy
      • Financials
      • Forecast
  6. Potential acquisition targets in emerging CEE markets

    • Introduction
    • Romania
      • Antibiotice
      • LaborMed Pharma
      • Biofarm
    • Russia
      • Pharmstandart
      • Otechestvennye Lekarstva
    • Ukraine
      • Darnitsa, Arterium and Farmak
    • Belarus
      • Borisovsky Plant and Belmedpreparaty
  7. Potential predators of indigenous CEE pharmaceutical manufacturers

    • Actavis
    • Stada AG
    • GlaxoSmithKline
    • Sanofi-Aventis
    • Novartis
    • Teva
    • Ranbaxy
  8. List of graphs

  9. List of tables

List of graphs

  1. CEE market value by country, 2006
  2. Year-on-year growth of CEE pharma markets, by value, 2006
  3. Share of generics in pharmaceutical market in CEE countries, by value, 2006
  4. Russian pharmaceutical market’s value versus per capita drug consumption ($), 1996-2012
  5. Top 10 pharma manufacturers on the Russian market (market share by value, %), 2006
  6. Top 10 pharma concerns on the Polish pharmacy market (% of pharmacy sales), 2006
  7. The largest pharmaceutical wholesale in Poland, 2007
  8. Top 10 pharma manufacturers on the Hungarian market (market share by value, %), Q1 2007
  9. Top 10 pharma manufacturers in on the Romanian market (market share by value, %), March 2007
  10. Leading players by revenues on the Romanian drug market (€ m), MAT Q1 2007
  11. Top 10 pharma manufacturers on the Ukrainian market (market share by value, %), H1 2007
  12. Top 10 pharmaceutical wholesalers on the Ukrainian market (market share by value, %), 2005
  13. The largest pharmaceutical wholesalers in Lithuania, 2007
  14. The largest pharmaceutical wholesalers in Estonia, 2006
  15. Top 10 pharma manufacturers on the Belarus retail pharmaceutical market (market share by value, %), H1 2007
  16. Top 10 pharmaceutical wholesalers on the Serbian market (market share by value, %), 2005
  17. Serbia: leading pharmaceutical import partners ($ m), 2004
  18. Selected CEE pharma manufacturers’ sales growth (% LC terms), 2003-2006
  19. Gedeon Richter, sales by region (%), 2006
  20. Gedeon Richter, sales by leading product areas (%), 2006
  21. Gedeon Richter, sales value (HUF) and growth (%), 2002-2006
  22. Krka, sales by region (%), 2006
  23. Krka, revenue by business operations (%), 2006
  24. Krka, sales by leading product areas (%), 2006
  25. Krka, sales value (SIT bn) and growth (%), 2003-2006
  26. Zentiva, sales by leading markets (%), 2006
  27. Zentiva, sales by product groups (%), 2006
  28. Zentiva, sales value (CZK bn) and growth (%), 2003-2006
  29. Polpharma, sales by geographic coverage (%), 2006
  30. Polpharma, sales of APIs by geographic coverage (%), 2006
  31. Polpharma, sales value (PLN m) and growth (%), 2003-2006
  32. Sanitas, sales by leading markets (%), 2006
  33. Jelfa, sales of by type of medicine (%), H1 2007
  34. Sanitas, sales value (LTL m) and growth (%), 2003-2006
  35. Antibiotice, domestic and foreign sales (RON m), 2002-2006
  36. Antibiotice, sales by distribution channels (RON m), 2006

List of tables

  1. Basic economic and health indicators in CEE, 2006
  2. Biggest pharmaceutical companies in Central and Eastern Europe (revenue, net income, number of employees), 2006
  3. Russian pharmaceutical market, basic data, 2006
  4. Polish pharmaceutical market, basic data, 2006
  5. Czech pharmaceutical market, basic data, 2006
  6. Hungarian pharmaceutical market, basic data, 2006
  7. Romanian pharmaceutical market, basic data, 2006
  8. Ukrainian pharmaceutical market, basic data, 2006
  9. Bulgarian pharmaceutical market, basic data, 2006
  10. Croatian pharmaceutical market, basic data, 2006
  11. Slovakian pharmaceutical market, basic data, 2006
  12. Slovenian pharmaceutical market, basic data, 2006
  13. Lithuanian pharmaceutical market, basic data, 2006
  14. Latvian pharmaceutical market, basic data, 2006
  15. Estonian pharmaceutical market, basic data, 2006
  16. Serbian pharmaceutical market, basic data, 2006
  17. Currency rates used for calculation in the report
  18. Selected Central and Eastern European acquisition activity, 2006-2007
  19. Gedeon Richter, vital information, 2007
  20. Krka, vital information, 2007
  21. Zentiva, vital information, 2007
  22. Zentiva, sales by leading products, 2006
  23. Polpharma, vital information, 2007
  24. Sanitas, vital information, 2007
  25. Potential takeover targets, Central and Eastern European pharmaceuticals, 2007
  26. Leading Russian drug manufacturers by production volume, 2006
  27. Potential predators of regional CEE pharmaceutical manufacturers, 2007
Business strategies of pharma makers from Central and Eastern Europe 2007
Acquisition prospects and development forecasts

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