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Clothing and footwear retail market in Poland 2010Market analysis and development forecasts for 2010-2012
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Clothing and footwear retail market in Poland 2010 is a comprehensive guide to all important aspects of the market – from current economic conditions, market value and forecast data to largest retailers profiles and a detailed analysis of distribution channels.
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The fourth edition of this successful report supplies complete market data to help readers take advantage of the available business opportunities. Additionally, it presents the results of the survey of clothing and footwear retailers in Poland.
Key report sections comprise:
- Overview of the socio-economic situation in Poland
- Market value
- Largest clothing and footwear retailers
- Market trends
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Distribution channels
- Clothing and footwear chains
- Individual stores and open-air markets
- Hypermarkets
- The Internet and catalogues
- Sports store chains
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Market segments
- Clothing market
- Footwear market
- Luxury clothing and footwear market
- Development of shopping centres
- Results of the survey of clothing and footwear retailers in Poland
- Profiles of selected retailers
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Methodology p. 11
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Executive summary p. 15
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Overview of the socio-economic situation in Poland p. 21
- GDP p. 21
- Employment p. 24
- Salary levels p. 24
- Inflation p. 25
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Income and spending of households p. 26
- Income p. 26
- Spending p. 27
- Demographics p. 30
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Consumer behaviours and patterns p. 33
- Role of clothing in young consumers’ lives p. 33
- Styles and colours of clothing p. 34
- Factors conditioning selection of clothing p. 35
- Popularity and perception of brands p. 36
- Shopping likes and habits p. 37
- Popularity of promotional offers p. 38
- Features of a perfect store p. 38
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The value of the clothing and footwear market p. 39
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Largest clothing and footwear companies p. 43
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Overview of the market situation – trends p. 47
- Crisis in the footwear and clothing market p. 47
- Anti-crisis measures adopted by companies p. 49
- Growth factors and barriers to growth p. 51
- Development plans for companies p. 53
- Other trends on the clothing and footwear market p. 54
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Distribution channels p. 57
- Overview p. 57
- Distribution channels which most successfully coped with the crisis p. 61
- Distribution channels with the best growth prospects p. 62
- Clothing and footwear retail chains p. 63
- Individual stores and open-air markets p. 72
- Hypermarkets p. 74
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The Internet and catalogues p. 78
- The value of the segment p. 78
- Growth prospects for e-commerce p. 78
- Consumer behaviours and consumer profile p. 79
- Online stores p. 81
- Segment leaders p. 82
- Traditional retailers selling online p. 83
- Sports store chains p. 86
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Market segments p. 93
- Clothing market p. 93
- Footwear market p. 94
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Luxury clothing and footwear market p. 94
- Overview p. 94
- Distributors p. 95
- Online shopping p. 96
- Impact of the crisis p. 97
- Growth prospects p. 98
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Development of shopping centres p. 101
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Results of the survey of clothing and footwear retailers in Poland p. 107
- Introduction p. 107
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Assessment of the current and future situation of the clothing and footwear market p. 108
- Assessment of the current market situation p. 108
- Predictions for developments in H2 2010 p. 110
- Predictions for developments in 2011 p. 111
- PMR clothing and footwear market climate index p. 113
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Market growth p. 113
- Clothing market growth p. 113
- Footwear market growth p. 116
- Distribution channels p. 116
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Description of clothing and footwear retailers operating in Poland p. 117
- Business profile p. 117
- Financial standing of companies p. 118
- Revenue and revenue change p. 119
- Retail sales and retail margin p. 121
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Profiles of leading players p. 123
- LPP p. 123
- NG2 p. 127
- H&M (Hennes & Mauritz) p. 131
- Inditex p. 132
- Deichmann p. 134
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List of graphs p. 137
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List of tables p. 141
List of graphs
- The value (PLN bn) and growth (%) of the clothing and footwear market in Poland, 2006-2010
- The value of the clothing and footwear market in Poland, by distribution channel (%), 2009
- Real GDP growth in Poland (%, y-o-y), 2000-2012
- Per capital GDP adjusted by purchasing power parity in the EU states (100=the average for the EU-27), 2007-2008
- Unemployment rate in Poland (eop, %), 2006-2012
- Average gross monthly pay in national economy in Poland (PLN), 2000-2009
- Annual indices of prices of consumer goods and services in Poland, 2000-2012
- Average monthly income and spending per household member in Poland (PLN), 2000-2009
- Average monthly disposable income per household member in Poland (PLN), by source of income, real change (y-o-y, %), 2009
- Average monthly spending on consumer goods and services per household member in Poland (PLN), by main source of income, real change (y-o-y, %), 2009
- Structure of per capita monthly household spending in Poland (%), 2009
- Average annual spending on clothing and footwear per household member in Poland (PLN) and its growth (%), 2003-2009
- Population of Poland by place of residence, 2009
- Percentage of urban population in Poland by voivodship (%), 2009
- Significance of factors affecting purchase of clothing in Poland, February 2010
- Recent purchases by brand, February 2010
- Likes and habits of Poles regarding purchases of clothing, February 2010
- Favourite forms of promotional activities, February 2010
- The value (PLN m) and growth (%) of the clothing and footwear market in Poland, 2006-2012
- The value of the clothing and footwear market by segment in Poland (PLN m), 2006-2012
- Growth in the value of clothing and footwear segments in Poland (%), 2007-2012
- The largest clothing and footwear retailers in Poland by number of stores, May 2009 and May 2010
- Barriers to the growth of clothing and footwear chains in Poland, June 2010
- Major growth opportunities for clothing and footwear chains in Poland, June 2010
- Measures taken or contemplated by clothing and footwear companies in Poland in 2010 or 2011, June 2010
- The value of the clothing and footwear market in Poland, by distribution channel (%), 2009
- The number of clothing and footwear stores in Poland, 2003-2009
- The value of the clothing and footwear market in Poland, by distribution channel (PLN bn), 2006-2010
- Shares of distribution channels in the clothing and footwear market in Poland (%), 2006-2010
- The growth of clothing and footwear distribution channels in Poland (%, y-o-y), 2008-2010
- Clothing and footwear distribution channels in Poland which most successfully coped with the crisis, June 2010
- Clothing and footwear distribution channels with the best growth prospects in Poland in the coming years, June 2010
- The value (PLN m) and growth (%) of sales of clothing and footwear by clothing and footwear chains in Poland, 2006-2010
- The structure of chain stores in Poland, by type of offering (%), May 2010
- The number of chain stores in Poland, by type of offering, May 2009 and May 2010
- Change in the number of chain stores in Poland, by type of offering (%), May 2010/May 2009
- The largest clothing chains in Poland by the number of stores, May 2009 and May 2010
- The frequency of second-hand shopping in Poland (% of responses), July 2008
- The value (PLN m) and growth (%) of the sales of clothing and footwear by hypermarkets in Poland, 2006-2010
- The value (PLN m) and growth (%) of sales of clothing and footwear through the Internet and catalogues in Poland, 2006-2010
- Clothing and footwear most frequently purchased using the Internet (% of responses), November 2008
- Internet stores selling clothing and footwear in Poland, June 2008, June 2009 and June 2010
- The use of the internet as a distribution channel by clothing and footwear companies in Poland, June 2010
- Plans of launching online sales by clothing and footwear companies in Poland, June 2010
- Reasons for using the internet as a distribution channel by clothing and footwear companies in Poland, May 2009
- The value (PLN m) and growth (%) of sales of clothing and footwear by sports clothing chains in Poland, 2006-2010
- Shares of the largest players in the sports clothing chains in Poland (%), 2009
- Annual spending on sports clothing per household in Poland, by place of residence (PLN), October 2007-September 2008
- Value shares of women’s, men’s and children’s clothing, lingerie and underwear in the clothing market in Poland, June 2010
- Value shares of women’s, men’s and children’s footwear in the footwear market in Poland, June 2010
- Assessment of the current situation of the clothing and footwear market in Poland, June 2008, May 2009 and June 2010
- Reasons for favourable assessment of the clothing and footwear market situation in Poland, June 2010
- Reasons for negative assessment of the clothing and footwear market situation in Poland, June 2010
- Will the situation of the clothing and footwear market deteriorate, improve or remain unchanged in H2 2010? June 2010
- Major reasons for optimistic predictions about the development of the clothing and footwear market in Poland in H2 2010, June 2010
- Will the situation of the clothing and footwear market deteriorate, improve or remain unchanged in 2011? June 2010
- Major reasons for improvement in the situation of the clothing and footwear market in 2011 in Poland, June 2010
- PMR clothing and footwear market climate index, June 2008-June 2010
- Did the value of the clothing market in Poland rise, fall or remain the same in 2009 compared to 2008?, June 2010
- Will the value of the clothing market in Poland rise, fall or remain the same in 2010 in comparison to 2009?, June 2010
- Will the value of the clothing market in Poland rise, fall or remain unchanged in 2011 in comparison with 2010?, June 2010
- Growth of the Polish clothing market as assessed by the surveyed companies, 2008-2011
- Growth of the Polish footwear market as assessed by the surveyed companies, 2008-2011
- Shares of distribution channels in the clothing market in Poland by sales value, June 2010
- Shares of individual distribution channels in the footwear market in Poland, June 2010
- Production activities of clothing and footwear companies operating in Poland, June 2010
- Evaluation of the current financial standing of companies in comparison with last year’s, June 2010
- Projected financial situation of companies in Poland in 2010, June 2010
- Revenue of clothing and footwear retailers in Poland, 2009
- Change of revenue of the surveyed companies, 2009
- Estimated change of revenue of the surveyed companies in Poland in 2010, June 2010
- Percentage of revenue of clothing and footwear companies from retail sales in Poland, June 2010
- LPP’s consolidated sales revenue and net profit/loss (PLN m), 2005-H1 2010
- Shares of individual distribution channels in LPP’s revenue (%), 2009
- Development of the LPP store chain, 2007-Q1 2010
- Sales revenue (PLN m) and number of Reserved and Cropptown chains stores in Poland (PLN m), 2007-Q1 2010
- NG2’s consolidated sales revenue and net profit/loss (PLN m), 2006-H1 2010
- NG2’s sales structure by volume and distribution channel (%), 2009
- The number of NG2 stores by company-owned and franchise stores, 2007-Q1 2010
- Revenue from sales of company-owned stores (PLN m) and the number of stores owned by NG2 in Poland, by brand, 2007-Q1 2010
- H&M in Poland: sales revenue (PLN m) and number of stores, 2007-2009
- Inditex in Poland: sales revenue (PLN m) and number of stores, 2007-2009
- Deichmann in Poland: sales revenue (PLN m) and number of stores, 2007-2009
List of tables
- Key macroeconomic indicators for Poland, 2008-2009
- The largest clothing and footwear retailers in Poland: sales in 2008-2009 (PLN m), market shares in 2009, the number of stores in May 2010
- Key macroeconomic indicators for Poland, 2008-2009
- The largest urban agglomerations in Poland in terms of population, 2009
- The largest clothing and footwear retailers in Poland: sales in 2008-2009 (PLN m), market shares in 2009, the number of stores in May 2010
- The largest clothing retailers in Poland: sales in 2008-2009 (PLN m), share in the clothing segment in 2009, the number of stores in May 2010
- The largest footwear retailers in Poland: sales in 2008-2009 (PLN m), share in the footwear segment in 2009, the number of stores in May 2010
- Examples of actions taken by listed clothing and footwear retailers operating in Poland in response to the crisis, 2009-2010
- Chain stores carrying casual clothing in Poland, May 2009 and May 2010
- Chain stores carrying youth-oriented clothing in Poland, May 2009 and May 2010
- Chain stores carrying denim clothing in Poland, May 2009 and May 2010
- Chain stores carrying elegant women’s wear in Poland, May 2009 and May 2010
- Chain stores carrying elegant men’s wear, May 2009 and May 2010
- Chains stores carrying lingerie and underwear, May 2009 and May 2010
- Chain stores carrying children’s clothing and footwear in Poland, May 2009 and May 2010
- Discounter stores in Poland, May 2009 and May 2010
- Outlet stores in Poland, May 2009 and May 2010
- Footwear chains in Poland, May 2009 and May 2010
- Largest online clothing stores in Poland, by revenue in 2009
- Selected chain stores carrying sports and outdoor clothing and footwear in Poland, May 2009 and May 2010
- Financial results of Intersport, Decathlon and Go Sport in Poland (PLN m), 2008
- Polish distributors of foreign premium brands in Poland, June 2010
- Largest shopping centres opened in Poland in 2009
- Largest shopping centres in Poland as at the end of Q1 2010
- The largest shopping centres opened or planned to be opened in Poland in 2010-2012
- Highest rental rates at shopping centres in Poland’s largest cities (€/m2/month), March 2009 and Q4 2009
- Highest rental rates along shopping street in Poland’s largest cities (€/m2/month), March 2010, and change of rental rates over the five-year and one-year periods
- LPP’s retail chains, April 2010
- NG2’s retail chains, May 2010
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Inditex’s retail chains, May 2010
Clothing and footwear retail market in Poland 2010
Market analysis and development forecasts for 2010-2012
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