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VoIP market in Poland 2010 Development forecasts for 2011-2015

February 2011
Pages: 109
Delivery: PDF


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Every year the role of VoIP telephony increases in terms of a growing number of users. VoIP solutions could potentially be used in many areas, e.g. the SME sector, or combined services.

The report has two main parts, plus extra materials. The first part presents the market in terms of number of users and value, and discusses the structure of the market from the point of view of VoIP technology applications, major players and connection types. It also describes the segment of business clients, as well as prices on the VoIP market and popularity of IP telephony.
The second part details the situation in each of the sub-segments of the market. The Polish VoIP market is divided according to provider types: operators of fixed telephony, cable networks, VoIP, ISP, voice communicators and scratch cards. The extra materials focus on combined services, VoIP hardware, and VoIP for mobile phones.

Main issues discussed in the report

  • Analysis of the market of VoIP telephony, as well as each of the sub-segments in terms of number of users, value, and shares of top players, including the business market.
  • Migration of individual and business clients towards VoIP telephony – reasons and consequences for the market.
  • The future of VoIP in Poland: size of the market, impact on fixed telephony, impact on the shape of telephony and combined services of operators.
  • Profiles of the top players in each of the segments.

What questions does the report answer?

  • What is the VoIP market like, in terms of provider types?
  • What is the situation like in each of the sub-segments of the market?
  • How do providers operate on the VoIP market?
  • What are the most common reasons for migration to VoIP?
  • How will the VoIP market develop over the next years?

Strengths of the report:

  • it is the only such report available on the market
  • uniform methodology used to describe this highly varied market allows comparing data
  • complete data for 2010.

When will the report be the most useful?

  • launching operations in the VoIP telephony segment
  • activity on the market of VoIP/telecommunications
  • expanding the offer by adding VoIP/fixed telephony
  • analysis VoIP telephony market
  • analysis of competition on the VoIP telephony market
  • valuation of the market

Who is the report for?

  • executive staff, managers, marketing departments of telecom firms operating on the Polish market
  • providers of fixed telephony
  • distributors of VoIP hardware
  • foreign firms investing in the telecom sector
  • consulting, research and analytical firms
  • government institutions, embassies
  • chambers of commerce, professional organisations
  • universities, scientific institutes
  • financial institutions (banks, brokerage firms, investment funds)

Extract from this report

  • The value of the Polish VoIP market in 2010 reached PLN 658m. The market experienced a 27% growth year on year.
     
  • Skype dominates the communicators – at the end of 2010, it had three quarters of active subscribers to paid VoIP services in the segment.
     
  • The top six  operators, with 53% of all active users in 2010, comprised only cable networks and fixed telephony operators.

Market commentary by expert

Over the past two years, falling prices of fixed telephony and prominence of fixed mobile substitution have not managed to hinder the development of internet telephony. It was particularly obvious in the segment of small and medium enterprises, where VoIP technology was implemented to the greatest extent, due to the possibility of integrating VoIP telephony with IT systems, as well as the dropping prices. On the other hand, growth in the segment of individual clients was the most apparent among cable network operators and traditional operators of fixed telephony.

Zoran Vučković , IT&Telecoms Analyst

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  1. Methodology of the report p. 9

    • Sources of the data presented in the report p. 10
    • Forecasts p. 10
    • Abbreviations used in the report p. 10
    • Companies present in the report p. 11

  2. Executive summary p. 13

  3. General overview of the VoIP market p. 17

    • Forms of access to VoIP services p. 19
    • Value of the VoIP telephony market p. 20
    • Number of users p. 24
    • Business market p. 29
    • Structure of calls p. 34
    • Prices of VoIP services p. 38
    • Popularity of VoIP solutions p. 39
      • VoIP in the household segment p. 39
      • VoIP in the business segment p. 43
    • Regulations for the VoIP market p. 45
    • Forecasts for the development of the Polish VoIP market p. 46
    • Appendix: Unified communications p. 49
    • Appendix: Bundled services p. 51
    • Appendix: Global VoIP market p. 54
    • Segments of the VoIP market by provider types p. 59
    • The VoIP market in cable network operators p. 59
      • Current situation and market trends p. 59
      • Profiles of top players p. 62
        • UPC p. 62
        • Multimedia p. 63
        • Vectra p. 64
        • Aster p. 64
    • VoIP in fixed telephony operators p. 65
      • Current situation and market trends p. 65
      • Profiles of top players p. 68
        • TP SA p. 68
        • Netia p. 70
        • Telefonia Dialog p. 71
        • GTS Energis p. 72
        • Crowley Data Poland p. 72
        • Exatel p. 73
        • TK Telekom p. 73
    • The VoIP market in networks of virtual VoIP operators p. 73
      • Current situation and market trends p. 73
      • Profiles of top players p. 77
        • FreecoNet p. 77
        • EasyCall p. 80
        • Net-Telecom (Actio) p. 81
        • Peploefone (PLfon) p. 81
        • Vars (iFon) p. 81
        • Tartel (HaloNet) p. 82
        • Inotel (IPfon) p. 82
        • VoxNet p. 83
    • VoIP in voice communicator networks p. 83
      • Current situation and market trends p. 83
      • Profiles of top players p. 88
        • Skype p. 88
        • Gadu-Gadu p. 89
    • Comparison of VoIP market in voice communicator networks and in networks of virtual VoIP operators p. 90
    • VoIP market in internet provider networks p. 93
    • Providers of scratch cards and access numbers p. 95
    • Appendix: VoIP equipment p. 96
    • Appendix: Value-added services p. 99
    • Appendix: mobile-based VoIP p. 100

  4. List of graphs p. 103

  5. List of tables p. 106

  6. About PMR p. 107

  7. Contact PMR p. 108

List of graphs

  1. Value (PLN m) and change (%) of the Polish VoIP market, 2006-20101.
  2. Value (PLN m) of the fixed-line telephony market in Poland by traditional and VoIP segments, 2006-2010
  3. Number of users for broadband internet and VoIP telephony in Poland ('000), 2006-2010
  4. Shares of individual provider groups in the value of the Polish VoIP telephony market (PLN m), 2006-2010
  5. Number of users ('000) and change (%) on the Polish VoIP telephony market, 2006-2010
  6. Number of users (m) and penetration (%) of the VoIP telephony in Poland, 2006-2010
  7. Structure of the Polish VoIP telephony market by provider type, in user number terms ('000), 2006-2010
  8. Shares of the largest players in the Polish VoiP market by user number ('000), 2010e
  9. Value (PLN m) and change (%) of the VoIP telephony market for the business sector in Poland, 2006-2010
  10. Value share (%) of individual user groups in the Polish VoIP market, 2006-2010
  11. Number ('000) of business users and change (%) for the Polish VoIP market, 2006-2010
  12. Structure of business segment of the Polish VoIP market by provider types, in user number terms ('000), 2010e
  13. Structure of the business segment of the Polish VoIP market by provider types, in revenue terms (PLN m), 2010e
  14. Structure of VoIP calls (million of minutes) by forms of access in Poland, 2007-2009
  15. Structure of local VoIP calls (million of minutes) by forms of access in Poland, 2007-2009
  16. Structure of international VoIP calls (million of minutes) by forms of access in Poland, 2007-2009
  17. Structure of VoIP calls to mobile networks (million of minutes) by forms of access in Poland, 2008-2009
  18. Structure (%) of VoIP calls in Poland by number of minutes, 2008-2009
  19. Usage of various types of VoIP telephony from individual clients posesing a landline in Poland, 2007-2010
  20. Frequency (%) of usage of VoIP-based voice services by individual clients in Poland, 2010
  21. Percentage (%) of individual clients likely to replace a traditional landline with an internet landline, 2007-2010
  22. Percentage (%) of individual clients making internet phone calls in Poland, Q1 2006-Q2 2010
  23. Percentage (%) of individual clients using telephony or videoconferencing via internet ' total population and internet users in Poland, 2006-2010
  24. Percentage (%) of use of internet telephony for Polish households, 2006-2010
  25. Percentage (%) of firms using individual VoIP technology types for external communication in Poland, 2009-2010
  26. Percentage (%) of firms using individual VoIP technology types for internal communication, Poland, 2009-2010
  27. Potential regulation areas of the Polish VoIP market
  28. Value (PLN m) and change (%) of the Polish VoIP market, 2009-2015
  29. Value (PLN m) of fixed telephony market - VoIP and traditional telephony, 2009-2015
  30. Value (PLN m) of the Polish VoIP market by individual segments, 2009-2015
  31. Share (%) of package types in the Polish market of convergent services, 2008-2009
  32. Share (%) of operators in the Polish market of convergent services that include TV and internet, by number of users, 2009
  33. Number of users (m) and revenues (' bn) for VoIP services in Western Europe, 2005-2008
  34. Shares of VoIP operators (%) in the total fixed telephony traffic in selected European countries, December 2008
  35. Countries with the highest number of VoIP subscribers (m) in the world, 2009
  36. Number of call time minutes (bn) in the world by call types, 2009
  37. Share of individual technologies in VoIP services by number of subscribers (m) worldwide, Q3 2009
  38. Global traffic in VoIP telephony (PB), 2010-2014
  39. Value (PLN m) and change (%) for the Polish market of VoIP offered by cable networks, 2006-2010
  40. Number ('000) and change (%) of VoIP users within the networks of cable operators in Poland, 2006-2010
  41. Structure of the Polish market of VoIP in cable networks by number of subscribers ('000), 2009
  42. Structure of the Polish market of VoIP in cable networks by number of users ('000), 2010e
  43. Number of VoIP lines ('000) of Multimedia Polska, 2005-Q1 2010
  44. Value (PLN m) and change (%) of VoIP-generated revenues for Multimedia Polska, 2005-H1 2010
  45. Value (PLN m) and change (%) for the Polish market of VoIP offered by fixed telephony operators, 2006-2010
  46. Number ('000) and change (%) for VoIP users in networks of fixed telephony operators, 2006-2010
  47. Structure of the Polish market of VoIP services in fixed telephony operator's networks by number of users ('000), 2010e
  48. Number of VoIP subscribers ('000) of TP SA, Q1 2007-Q4 2010
  49. Number of VoIP subscribers ('000) of Netia, Q1 2007-Q4 2010
  50. Value (PLN m) and change (%) for the Polish market of VoIP in networks of virtual VoIP operators, 2006-2010
  51. Number ('000) and growth change (%) for VoIP users in networks of virtual VoIP operators in Poland, 2006-2010
  52. Structure of the Polish VoIP market of VoIP in networks of virtual VoIP operators by number of users, 2010e
  53. Structure of business clients of FreecoNet by number of staff, Q3 2010
  54. Structure of business clients of FreecoNet by number of branches, Q3 2010
  55. Structure of individual clients of FreecoNet by place of residence, Q2 2010
  56. Value (PLN m) and change (%) for the Polish market of VoIP offered by voice communicator operators, 2006-2010
  57. Number ('000) and change (%) for VoIP users in voice communicator networks in Poland, 2006-2010
  58. Structure of the Polish market of VoIP in voice communicator networks by number 58. of users ('000), 2010e
  59. Use of voice communicators among Polish internet users, 2007-2010
  60. Types of calls made by individuals using voice communicators in Poland, 2007-2010
  61. Popularity of voice communicators among internet users in Poland, 2007-2010
  62. Structure of the Polish VoIP market - virtual VoIP operator networks and voice communicator networks by revenue size (PLN m) in Poland, 2010e
  63. Structure of the Polish market of VoIP in virtual operator networks and voice communicator networks by number of users, 2010e
  64. Structure of the Polish market of VoIP in virtual operator networks and voice communicator networks by form of access, 2010e
  65. Structure of users ('000) in virtual operator networks by form of access in Poland, 2010e
  66. Value (PLN m) and change (%) for the Polish market of VoIP offered by internet providers, 2006-2010
  67. Number ('000) and change (%) for VoIP subscribers in ISP networks in Poland, 2006-2010
  68. Percentage share of IP and TDM lines in the total number of ports sold in Europe, 2006-2009

List of graphs

  1. Value (PLN m) of the VoIP telephony market in Poland by individual segments, 2006-2015
  2. Y-o-y change (%) of values for individual segments of the VoIP market  by providers, 2007-2010
  3. Development of non-geographic numbering for VoIP services in Poland  by quantity of numbers owned by individual players, 2010
  4. Call prices (PLN) in VoIP telephony - selected operators in Poland, May 2009/May 2010
  5. Estimated monthly prices (PLN) for selected value-added services in Poland,  Q2 2010
Aster
Cisco
Contur
Crowley Data Poland
Datera
Deutsche Telecom
Długie Rozmowy
EasyCall
EGT Eurotelekom
Elterix
Enter-net
E-Telco
Exatel
Forweb
FreecoNet
GG Network
Gigaset
Grupa O2
GTS Energis
HaloNet
InFast
Inea
Inotel
Intelligent Technologies
IP TELL
Liberty Global
Mediatel 4B
Mid Europa Partners
Mika
MNI Telecom
Multimedia Polska
Netia
Nettel
Nettel System
Net-Telecom
O2.pl
Orange
PBS DGE
Peoplefon
PLfon
Plix
Polkomtel
Promax
PTK Centertel
Rotel
Sat Film
Skype
Stream Communications
Tartel
Telefonia Dialog
TK Telecom
T-mobile
Toya
Telekomunikacja Polska SA
Vars
Voxnet
ZigZag
UPC
Vectra
VoxNet

and more...
VoIP market in Poland 2010
Development forecasts for 2011-2015

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