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Telecommunications market in Central and Eastern Europe 2011 - Hungary

Forecasts for 2011-2016
Telecommunications market in Central and Eastern Europe 2011 - Hungary Forecasts for 2011-2016

September 2011
Pages: 65
Delivery: PDF


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The report analyses the situation on the telecommunications market in Hungary. It is a part of a complex study covering also:
- Bulgaria
- the Czech Republic
- Poland
- Romania
- Slovakia
- Ukraine
- CEE region.

The objective of the report is mostly to provide the reader with all the important current statistics as well as a resume of the most important events that have influenced the situation in the telecommunications market in Hungary in recent two years.

The report is a great compendium of knowledge about the telecommunications market in Hungary providing analysis of the situation on the telecoms market: fixed-line telephony, mobile telephony, as well as data transmission and internet access services.

Besides basic information about the market value, revenues and profits of key market players as well as subscriber and traffic numbers, the report includes major telecom industry indicators such as ARPU, MoU, churn, SAC, CAPEX, etc.

Forecasts for individual market segments and operational numbers in the period 2011-2016 have been provided.

Questions the report answers

  • What is the current situation on the telecommunications market in Hungary?
  • What infrastructure can be found in Hungary?
  • How the Hungarian market is going to develop by 2016?
  • What telecom market segments will be the fastest growing in Hungary?
  • What are the investment opportunities on the telecoms market in Hungary?

When is the report most useful:

...when starting operations in one of the segments of the telecommunications market in Hungary
...when effecting an M&A on the telecoms market
...when developing corporate strategy
...when analysing investment opportunities in the Hungarian telecoms market
...when monitoring key events and trends on the telecoms market
...when estimating the potential of particular telecom market segments
...when making own forecasts about the Hungarian market and its components
...when making in-house analyses for the management or shareholder.

Who is the report designed for:

  • major telecom providers operating in the CEE region
  • top marketing managers and marketing staff of companies active or connected with the telecoms market in CEE or considering entry
  • major foreign telecom companies planning expansion, looking for acquisition targets in CEE
  • telecom equipment vendors
  • major ICT vendors
  • business research, consulting and analysis companies
  • financial advisers, brokerage houses, investment banks and other institutions with interest in investment in the ICT sector
  • state institutions, agencies, embassies and industry organisations.

Reports available in this series:

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  1. Methodology of the report p. 5

  2. Executive summary p. 9

  3. Hungary p. 11

    • Overview of the telecommunications market p. 12
      • Key events on the market p. 14
      • Overview of the business sector p. 18
      • Legal regulations and institutional environment of the telecommunications market p. 19
      • Key players p. 20
      • Forecasts for the telecommunications market p. 21
    • Mobile telephony p. 24
      • The number of SIM cards and penetration of mobile telephony p. 25
      • Key data, indicators and the market structure p. 26
      • MTR changes p. 27
      • Mobile internet p. 28
      • Value-added services in mobile telephony p. 31
      • Mobile phone market p. 32
      • Key players p. 36
      • Forecasts for the mobile telephony p. 41
    • Fixed-line telephony p. 42
      • The number of lines and penetration of fixed-line telephony p. 43
      • WLR/LLU p. 44
      • VoIP telephony p. 45
      • Business market p. 46
      • Key players p. 46
      • Forecasts for the fixed-line telephony p. 48
    • Data transmission and internet services provision p. 49
      • The number of internet users and internet penetration p. 50
      • Key data, indicators and the market structure p. 50
      • Types of internet access p. 51
      • Key players p. 53
      • Forecasts for the DLISP market p. 56

  4. List of graphs p. 59

  5. List of tables p. 61

  6. About PMR p. 63

  7. Contact PMR p. 64

list of graphs

  1. Hungary map        11
  2. Value (€ m) and growth rate (%) of the telecommunications services market in Hungary, 2002-2010       12
  3. Value (€ m) of the telecommunications market in Hungary by segments, 2002-2010       12
  4. Growth rates (%) of the major segments of the telecommunications market in Hungary, 2002-2010       13
  5. Mobile telephony, fixed-line telephony, internet and broadband penetration (%) in Hungary, 2002-2010       15
  6. Percentage (%) of consumers changing the current provider of particular telecommunications services in Hungary, 2010       16
  7. Customer behaviour in the three major sectors of the telecommunications market in Hungary, 2010       17
  8. Value (€ m) and growth rate (%) of telecommunication services for the business sector in Hungary, 2004-2011       18
  9. Value (€ m) and growth rate (%) of the telecommunications services market in Hungary, 2010-2016       21
  10. Value (€ m) of the telecommunications market in Hungary by segments, 2010-2016       22
  11. Growth rates (%) of the major segments of the telecommunications market in Hungary, 2010-2016       22
  12. Mobile telephony, fixed-line telephony, internet and broadband penetration (%) in Hungary, 2010-2016       23
  13. Value (€ m) and growth rate (%) of the mobile telephony market in Hungary, 2002-2010       24
  14. Number (m) and growth rate (%) of SIM card base in Hungary, 2003-2010       25
  15. Share (%) of pre-paid and post-paid in the total SIM card base in Hungary, 2002-2010       26
  16. Number (m) and growth rate (%) of mobile internet subscribers in Hungary, 2007-2010       29
  17. Popularity (%) of mobile telephone brands among individuals in Hungary, Q1 2011       33
  18. Popularity (%) of smartphone operating systems among individuals in Hungary, Q1 2011       34
  19. Number of mobile handsets of particular manufacturers offered by the three MNOs in Hungary, H1 2011       35
  20. Mobile operators’ share (%) in the total SIM card base in Hungary, Q1 2007-Q1 2011       37
  21. Mobile operators’ share (%) in the total SIM card base actually generating traffic in the previous three months in Hungary, Q1 2011       38
  22. Shares (%) of operators in the mobile telephony market in Hungary by revenues, 2010       38
  23. User satisfaction (%) with their mobile operators in Hungary, 2010       40
  24. Value (€ m) and growth rate (%) of the mobile telephony market in Hungary, 2010-2016       41
  25. Number (m) and growth rate (%) of SIM card base in Hungary, 2010-2016       41
  26. Value (€ m) and growth rate (%) of the fixed-line telephony market in Hungary, 2002-2010       42
  27. Number (m) and growth rate (%) of fixed-line telephony subscribers in Hungary, 2003-2010       43
  28. Number (‘000) of fixed-line telephony subscribers of UPC Hungary, 2005-Q1 2011       47
  29. Value (€ m) and growth rate (%) of the fixed-line telephony market in Hungary, 2010-2016       48
  30. Number (m) and growth rate (%) of fixed-line telephony subscribers in Hungary, 2010-2016       48
  31. Value (€ m) and growth rate (%) of the data transmission and ISP market in Hungary, 2002-2010       49
  32. Number (m) and growth rate (%) of internet users in Hungary, 2003-2010       50
  33. Most popular types of internet access after changing the current provider by individuals in Hungary, 2008-2010       52
  34. Number (m) and growth rate (%) of broadband subscribers in Hungary, 2003-2010       52
  35. Changes in internet service providers in the previous four years in Hungary, 2010       54
  36. Value (€ m) and growth rate (%) of the data transmission and ISP market in Hungary, 2010-2016       56
  37. Number (m) and growth rate (%) of broadband subscribers in Hungary, 2010-2016       57
  38. Number (m) and growth rate (%) of internet users in Hungary, 2010-2016       57

list of tabels

  1. Average annual exchange rates €/HUF and $/HUF, 2002-H1 2011        7
  2. Key macroeconomic and demographic indicators of Hungary, 2002-2010        9
  3. Value (€ m) and growth rate (%) of the telecommunications market in Hungary by segments, 2006-2016        9
  4. Key developments on the telecommunications market in Hungary, 2010-H1 2011        14
  5. Breakdown of telecommunications services spending (€ m) of the business sector in Hungary by type of services and size of the company, 2009       18
  6. Major telecommunications companies in Hungary, H1 2011       20
  7. General information on the mobile telephony market in Hungary       24
  8. Growth rates (%) of the mobile telephony market as measured in local currency (HUF) and EUR, 2006-2010       25
  9. Key data and indicators of the mobile telephony market in Hungary, 2005-2010       26
  10. Total mobile traffic (millions of minutes) in mobile networks in Hungary by type of calls, 2005-2010       27
  11. Level of MTR (HUF and €) in Hungarian mobile networks, 2005-2010       28
  12. Mobile internet service providers by technology, coverage (%) and speed (kbit/s) of the connection in Hungary, Q1 2011       30
  13. Number of mobile internet subscriptions and average amount of data transferred per user per month in Hungary by major providers, Q1 2011       30
  14. Total number of active mobile internet subscriptions, data transferred (GB) and average data transfer (GB) per user per month in Hungary, 2008-2010       31
  15. Mobile frequencies allocation in terms of technology and purpose in the next 3-5 years in Hungary              31
  16. Value-added services offered at the operators in Hungary, 2011       32
  17. Ranking of most important smartphone functions among individuals in Hungary, 2011       34
  18. List of mobile network operators in Hungary and frequencies they use (GSM and UMTS), H1 2011       36
  19. T-Mobile Hungary – key financial and operational data, 2005-2010       39
  20. T-Mobile Hungary – key operational data in the mobile segment by business and consumer unit, 2005-2010       39
  21. Telenor Hungary – key financial and operational data, 2005-2010       39
  22. Vodafone Hungary – key financial and operational data, 2005-2010       39
  23. Basic data on the fixed-line telephony market in Hungary       42
  24. Growth rates (%) of the fixed-line telephony market as measured in local currency (HUF) and EUR, 2005-2010       43
  25. Key data and indicators of the fixed-line telephony market in Hungary, 2006-2010       44
  26. List of fixed-line operators in Hungary, 2011       46
  27. Magyar Telekom – breakdown of revenues (€ m) on the fixed-line market, 2005-2010       47
  28. Invitel – breakdown of revenues (€ m) in Hungary, 2008-2010       47
  29. Basic data on the data transmission and internet services provision market in Hungary       49
  30. Growth rates (%) of the data transmission and ISP market as measured in local currency (HUF) and EUR, 2005-2010       49
  31. Key consumer indicators of the internet services provision market in Hungary, 2005-2010       50
  32. Breakdown of revenues (€ m) from internet access services in Hungary by technologies, 2005-2010       50
  33. Number (‘000) of internet access subscribers in Hungary by type of access services, 2005-2010       51
  34. List of the largest internet services providers in Hungary        53
  35. T-Home – revenues (€ m) on the data transmission and ISP segment in Hungary, 2004-2010       55
  36. UPC Hungary – key operating data, 2005-Q1 2011       55
Telecommunications market in Central and Eastern Europe 2011 - Hungary
Forecasts for 2011-2016

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