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Retail in Ukraine 2012Market analysis and development forecasts up to 2013 |
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The report analyses the market condition in Ukraine. The study presents the current retail trends, as well as the future outlook.
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Senior Trade and Investment Adviser, British Embassy in Warsaw
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Member of the Managment Board, SCA Hygiene Products
“PMR's retail publications give me detailed insight into retail developments in Poland, even concerning 'minor' developments. It is the most informative English-language resource that I have found.”
General Manager, Royal Ahold, The Netherlands
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Market Analyst, Alpha Cement
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Development Manager, GVA Grimley
“The regular updates from PMR give us a detailed insight into the retail market that we couldn't possibly gather ourselves without significant resources. This information helps guide our strategy and decision-making in marketing and in selling our products to the retail market in Eastern Europe and Russia.”
Market Development Manager, Zebra Technologies Europe Limited
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Senior Trade and Investment Adviser, British Embassy in Warsaw
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Business Analyst, Hilti Distribution, Russia
The study discusses the retail market size and development forecasts up to 2013 for the main retail segments of grocery, clothing and footwear, consumer electronics, DIY, as well as cosmetics and toiletries.
An important part of the report is the profiles of the leading retailers in Ukraine, which – among other things – include an analysis of their financial standing and strategies for the coming years.
Benefit from solid Ukrainian market focus:
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“The Foxtrot Group continues to dominate the consumer electronics and household appliances retail chain market in Ukraine.”
“Clothing remains the largest subgroup of the clothing and footwear market in Ukraine. In 2010, according to our estimates, 63.9% of market value was generated by clothing purchases.”
“Most grocery hypermarkets in Ukraine have been developed as individual projects or by grocery retailers with a hypermarket format as a marginal business segment.”
“Foreign retailers are still reluctant to embark upon the Ukrainian retail market. Among foreign companies grocery concerns have the most widespread presence, with the Metro Group and Auchan among the top five food retailers in Ukraine.”
“The Dnipropetrovsk region remains the most important market for ATB. About 31% of its stores are located in this area.”
“Over the last few years, the supermarket has become the most profitable and most rapidly developing grocery retail format.”
“Kiev and the Dnipropetrovsk and Kharkiv regions control more than 40% of the modern retail sales market in Ukraine between them, whereas only 29% of the country's population live in these areas.”
“Epicentr K and Nova Linia are the only Ukrainian DIY retailers which develop large store formats, with more than 10,000 m2 of retail space per store. In this subdivision of the market, they compete only with the foreign DIY operators Praktiker, OBI, and Leroy Merlin.”
“Direct selling will remain one of the more rapidly developing retail channels in Ukraine in the short term, with dietary supplement and food concerns becoming more prominent.”
- overview of the economic and demographic situation in Ukraine
- Ukrainian retail market study: size, structure, trends and future outlook
- market development forecasts up to 2013
- insightful analysis of five key retail segments: grocery, clothing and footwear, consumer electronics, DIY, cosmetics and toiletries
- systematic characteristics of the largest retail players in Ukraine, both foreign and national companies and chains.
Reach deeper level of understanding of the Ukrainian retail market
- How is Ukrainian retail organized? How does it operate?
- What is the size and structure of the retail market in Ukraine?
- What are the current trends on the market?
- What are the trends that will affect the retail market and its segments in the coming years?
- What are the market’s development forecasts for the coming years?
- What are the changes in the market share for modern retail?
- Which are the largest retailers in Ukraine?
- Which of the world’s largest retailers operate in Ukraine?
Report strengths:
- the second edition of the report
- Ukraine retail market data in detail in one report
- major retail segments covered in the report: grocery, clothing and footwear, consumer electronics, DIY, cosmetics and toiletries
- detailed profiles of leading retailers in Ukraine – foreign and domestic
- market development forecasts up to 2013
- analysis of internet sales
- additional profiles of new companies which have recently entered the Ukrainian market.
Seize business opportunities with PMR report when:
- estimating the potential of the Ukrainian market
- analyzing market threats and opportunities
- exploring Ukrainian market entry possibilities
- planning further investments on the Ukraine retail market for those companies already operating in Ukraine
- preparing a strategic plan for company development
- estimating market saturation
- investigating market competition.
This study is a must-read for any professional:
- management, sales and marketing departments of retail companies, both operating in Ukraine and considering market entry
- companies providing services for the retail sector (IT, logistics, display and promotional systems and solutions)
- consulting and research companies
- commercial real estate developers, investors and contractors
- chambers of commerce, retail institutions
- financial sector (banks, investments funds).
Companies mentioned in this report:
Amstor, ATB, Auchan, Avon, Caravan, Comfy, EKO, Eldorado, EpiCentr, Eva, Evrotek, Foxtrot, Fozzy Group, Furshet, Inditex, Kosmo, Maratex, MD Group, Metro Group, Monarch, MTI Group, Nova Linia, OBI, Oriflame, Pakko Holding, Praktiker, Retail Group, REWE Group, Rozetka, Spar International, Technopolis, Ukrainskyi Retail, Velyka Kyshenia, Watsons.Extract from this report
- According to our estimates, sales of food in Ukraine accounted for 45.1% of total retail sales value in 2010. Because of the negative economic trend in 2009 and 2010, there was an increase in food sales, as non-food purchases were postponed. Non-food items account for more than a half of total retail sales (54.9%).
- Modern formats continue to increase their share in the total grocery retail turnover and in 2010 they managed to reach 33.1% of the market compared to 30.7% in 2009. Supermarkets contributed the most to the growing market share of retail chains. In 2010, they accounted for 15.9% of the whole grocery market.
- Online consumer electronics stores (with 2.3% shares in the market) are becoming more popular among Ukrainians. The market is highly fragmented, as there are many small online stores, mostly in large cities.
Market commentary by expert
In 2010, the Ukrainian retail trade market increased by 21.9%. In contrast to the earlier contraction, the rise is an indication of recovery. However, even this double-figure increase is still small in comparison with the period 2004-2008, when the annual rate ranged from 32.8% to 50%. According to our estimates, the retail market will expand by 22.5% in 2011. In the next two years, the growth rate will be lower because of the sluggish global economy, the saturation of some local markets and also the end of the major investments associated with Euro 2012.Katarzyna Twardzik, Retail market Analyst
Request sample pages/interactive screenshare
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Methodology p. 9
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Executive summary p. 13
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Economic and demographic overview p. 21
- Macroeconomic overview p. 21
- Demographic overview p. 29
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Retail market overview p. 33
- Market size p. 33
- Breakdown of retail sales p. 34
- Retail network p. 36
- Geography of retail p. 38
- Obstacles to the development of modern retail p. 40
- Leading retailers p. 40
- Activity of foreign retailers p. 42
- Shopping centre development p. 43
- Internet and direct sales p. 44
- Market news, 2010-2011 p. 47
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Grocery retail market p. 49
- Grocery market overview p. 49
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Overview of individual distribution channels p. 53
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Supermarkets p. 53
- Overview p. 53
- Profiles of key players p. 55
- Silpo p. 55
- Furshet p. 57
- EKO-market p. 58
- Velyka Kyshenia p. 60
- Billa p. 62
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Discounters p. 63
- Overview p. 63
- Profiles of key players p. 64
- ATB p. 64
- Fora p. 67
- Brusnitsya/Brusnichka p. 68
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Cash and carry stores p. 70
- Overview p. 70
- Profiles of key players p. 71
- Metro Cash & Carry p. 71
- Fozzy C&C p. 73
- Pakko p. 74
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Hypermarkets p. 75
- Overview p. 75
- Profiles of key players p. 77
- Auchan p. 77
- Amstor p. 78
- Caravan p. 80
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Small stores, including convenience store format p. 81
- Overview p. 81
- Profiles of key players p. 82
- Vopak p. 82
- Nash Kraj p. 84
- Obzhora (Odesa) p. 86
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Supermarkets p. 53
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Non-food retail market p. 87
- Non-food market overview p. 87
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Clothing and footwear market p. 89
- Overview p. 89
- Profiles of key players p. 92
- MTI Group p. 92
- MD Group p. 93
- Argo p. 94
- Inditex p. 96
- Monarch p. 97
- Maratex p. 98
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DIY market p. 99
- Overview p. 99
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Profiles of key players p. 104
- EpiCentr p. 104
- Nova Linia p. 106
- OLDI p. 108
- OBI p. 109
- Praktiker p. 111
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Consumer electronics market p. 112
- Overview p. 112
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Profiles of key players p. 117
- Foxtrot Group p. 117
- Comfy p. 120
- Eldorado p. 121
- Technopolis p. 122
- Blue Mare p. 124
- Rozetka p. 125
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Cosmetics and toiletries market p. 126
- Overview p. 126
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Profiles of key players p. 129
- Oriflame p. 129
- Avon p. 130
- Watsons p. 131
- Kosmo p. 132
- Eva p. 134
- Brocard p. 136
- ProStor p. 137
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List of graphs p. 139
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List of tables p. 141
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About PMR p. 145
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Contact PMR p. 146
List of graphs
- Value (UAH bn) and growth (%, y-o-y) of retail sales in Ukraine, 2007-2013
- Value (UAH bn) and growth (%) of grocery retail sales in Ukraine, 2007-2013
- Value (UAH bn) and growth (%, y-o-y) of non-food sales in Ukraine, 2007-2013
- Ukraine
- GDP real change in Ukraine (%, y-o-y), 2007-2013
- GDP per capita in PPS in Ukraine and selected European countries ($), 2010
- Average annual consumer price indices in Ukraine (%), 2007-2013
- Monthly consumer prices index by selected items (%, y-o-y), Jan 2009-Oct 2011
- Annual unemployment rate in Ukraine (%), 2007-2013
- Number of employees in retail trade in Ukraine (‘000), 2007-2013
- Net monthly wages (RON) and annual change (%) in Ukraine, 2007-2013
- Average gross monthly earning in the total economy and in trade in Ukraine (UAH), Jan 2009-Sep 2011
- Income structure of a Ukrainian family by source of income, 2010
- Structure of current consumption in Ukraine by type of spending (%), 2010
- Population in Ukraine (millions), 2007-2013
- Occupation rate of population by age in Ukraine (%), 2010
- Population in Ukraine by age group (%), 2010
- Urban and rural population in Ukraine (%), 2004-2010
- Value (UAH bn) and growth (%, y-o-y) of retail sales in Ukraine, 2007-2013
- Growth of food and non-food retail sales in Ukraine (%), 2007-2013
- Food and non-food retail sales in Ukraine (%), 2007-2013
- Structure of food retail sales in Ukraine by category (%), 2010
- Structure of non-food retail sales in Ukraine by category (%), 2010
- Number of open-air markets in Ukraine, 2003-2010
- Number of retail stores and floor space (‘000 m2) in Ukraine, 2003-2010
- Value (UAH bn) and growth (%, y-o-y) of direct sales in Ukraine, 2007-2013
- Value (UAH bn) and growth (%, y-o-y) of internet sales in Ukraine, 2007-2013
- Value (UAH bn) and growth (%, y-o-y) of grocery retail sales in Ukraine, 2007-2013
- Structure of grocery market in Ukraine, shares by value (%), 2007-2010
- Structure of the grocery retail market in Ukraine, shares by value (%), 2009
- Structure of the grocery retail market in Ukraine, shares by value (%), 2010
- Supermarket’s sales in Ukraine (%), 2010
- Discounters’ sales in Ukraine, by retail chain (%), 2010
- Cash and carry stores’ sales in Ukraine, by retail chain (%), 2010
- Hypermarkets’ sales in Ukraine, by retail chain (%), 2010
- Convenience stores’ sales in Ukraine, by retail chain (%), 2010
- Value (UAH bn) and growth (%, y-o-y) of non-food sales in Ukraine, 2007-2013
- Retail sales of selected categories of non-food goods in Ukraine (UAH bn), 2007-2013
- Value (UAH bn) and growth (%, y-o-y) of clothing and footwear sales in Ukraine, 2007-2013
- Structure of clothing and footwear sales in Ukraine (%), 2010
- Value (UAH bn) and growth (%, y-o-y) of DIY sales in Ukraine, 2007-2013
- Mortgage loans granted to households in Ukraine, total and in local currency (UAH bn), Aug 2008-Aug 2011
- Residential buildings put into service in Ukraine (‘000), 2003-2010
- Structure of DIY sales in Ukraine (%), 2010
- Value (UAH bn) and growth (%, y-o-y) of consumer electronics sales in Ukraine, 2007-2013
- Availability of selected durable goods in households in Ukraine, 2000, 2005, 2008, 2010
- Retail sales of selected durables in Ukraine (‘000), 1990, 1995, 2000, 2005-2010
- Structure of consumer electronics sales in Ukraine (%), 2010
- Value (UAH bn) and growth (%, y-o-y) of cosmetics and toiletries sales in Ukraine, 2007-2013
- Structure of cosmetics and toiletries sales in Ukraine (%), 2010
List of tables
- Average exchange rates $/UAH, 2005-November 2011
- Selected economic indices for Ukraine (%), 2009-2011
- Largest retail market players in Ukraine, by sales revenue, 2010
- Leading grocery retail chains in Ukraine, by distribution channel, 2010
- Basic macro-economic profile for Ukraine, 2007-2011
- Cities over 250,000 residents in Ukraine, 2010
- Retail trade turnover in Ukraine by regions, 2010
- 5 largest regions in Ukraine by shares of total retail trade turnover (%), 2005-2010
- Number of supermarkets and hypermarkets and shares of top 5 regions in Ukraine, 2010
- Largest retail market players in Ukraine, by sales revenue, 2010
- Largest shopping centres in Ukraine by GLA, 2011
- Key retail property projects to be delivered in Ukraine in 2011-2012
- Market news, 2010-2011
- Largest grocery retailers in Ukraine, by sales revenue, 2010
- Largest retail chains in the supermarket format in Ukraine, by sales value, 2010
- Key data for Silpo
- Development of the Silpo grocery retail chain, 2003-2010
- Silpo store count in Ukraine, October 2011
- Key data for Furshet
- Furshet store count in Ukraine and Moldova, October 2011
- Key data for EKO-market
- Development of the EKO-market grocery retail chain, 2006-2010
- EKO-market store count in Ukraine, October 2011
- Key data for Velyka Kyshenia
- Development of the Velyka Kyshenia grocery retail chain in Ukraine, 2004-2010
- Velyka Kyshenia store count in Ukraine, October 2011
- Key data for Billa
- Development of the Billa grocery retail chain in Ukraine, 2003-2010
- Billa store count in Ukraine, October 2011
- Largest retail chains on the discounter market in Ukraine, by sales value, 2010
- Key data for ATB
- Development of the ATB grocery retail chain, 2003-2010
- ATB store count in Ukraine, October 2011
- Key data for Fora
- Development of the Fora grocery retail chain, 2003-2010
- Fora store count* in Ukraine, October 2011
- Key data for Brusnitsya
- Development of the Brusnitsya/Brusnichka grocery retail chain, 2007-2010
- Brusnitsya/Brusnichka store count* in Ukraine, October 2011
- Largest retail chains on the cash and carry market in Ukraine, by sales value, 2010
- Key data for Metro Cash & Carry
- Development of the Metro Cash & Carry grocery retail chain, 2003-2010
- Metro Cash & Carry store count in Ukraine, October 2011
- Key data for Fozzy C&C
- Distribution of Fozzy C&C stores in Ukraine, October 2011
- Key data for Pakko
- Development of Pakko retail chain, 2003-2010
- Pakko store count in Ukraine, October 2011
- Largest retail chains in the hypermarket format in Ukraine, by sales value, 2010
- Key data for Auchan
- Auchan store count in Ukraine, October 2011
- Key data for Amstor
- Amstor store count in Ukraine, October 2011
- Key data for Caravan
- Development of the Caravan Trade House retail chain, 2006-2010
- Caravan store count in Ukraine, October 2011
- Largest retail chains on the convenience store market in Ukraine, by sales value, 2010
- Key data for Vopak
- Development of the Vopak grocery retail chain, 2004-2010
- Key data for Nash Kraj
- Development of Nash Kraj grocery retail chain, 2005-2010
- Nash Kraj store count in Ukraine by formats, October 2011
- Key data for Obzhora
- Selected retailers involved in clothing and footwear trade in Ukraine, 2010
- Key data for MTI Group
- Distribution of MTI Group stores in Ukraine, October 2011
- Key data for MD Group
- Distribution of MD Group monobrand outlets in Ukraine, October 2011
- Key data for Argo
- Distribution of Argo stores in Ukraine, October 2011
- Key data for Inditex
- Key data for Monarch
- Distribution of Monarch stores in Ukraine, October 2011
- Key data for Maratex
- Housing stock in Ukraine (%), 2010
- Leading DIY brand names in Ukrainian cities with populations in excess of 00,000, October 2011
- Largest DIY retail chains in Ukraine, by sales revenue (UAH m) and store count, 2010
- Key data for EpiCentr
- Development of the EpiCentr DIY retail chain in Ukraine, 2007-2010
- Distribution of EpiCentr stores in Ukraine by sales area per store, October 2011
- Distribution of EpiCentr stores in Ukraine, October 2011
- Key data for Nova Linia
- Development of the Nova Linia DIY retail chain in Ukraine, 2007-2010
- Distribution of Nova Linia stores in Ukraine by sales area per store, October 2011
- Distribution of Nova Linia stores in Ukraine, October 2011
- Key data for OLDI
- Development of the OLDI retail chain in Ukraine, 2007-2010
- Distribution of OLDI stores in Ukraine, October 2011
- Key data for OBI
- Development of the OBI retail chain in Ukraine, 2008-2010
- Distribution of OBI stores in Ukraine, October 2011
- Key data for Praktiker
- Development of the Praktiker retail chain in Ukraine, 2007-2010
- Distribution of Praktiker stores in Ukraine, October 2011
- Largest consumer electronics retail chains in Ukraine, by sales revenue (UAH m) and store count, 2010
- Key data for Foxtrot Group
- Distribution of Foxtrot stores in Ukraine, October 2011
- Key data for Comfy
- Distribution of Comfy stores in Ukraine, October 2011
- Key data for Eldorado
- Key data for Technopolis
- Distribution of Technopolis stores in Ukraine, October 2011
- Key data for Blue Mare Ukraine
- Distribution of consumer electronics stores managed by Blue Mare in Ukraine, October 2011
- Key data for Rozetka
- Ukraine’s imports of perfume, cosmetics and toiletries by major partners, 2007-2010
- Largest cosmetics and toiletries retail chains in Ukraine, by sales revenue (UAH m) and store count, 2010
- Key data for Oriflame
- Key data for Avon
- Key data for Watsons
- Development of the Watsons retail chain in Ukraine, 2008-2010
- Distribution of Watsons outlets in Ukraine, October 2011
- Key data for Kosmo
- Development of the Kosmo retail chain in Ukraine, 2007-2010
- Distribution of Kosmo stores in Ukraine, October 2011
- Key data for Eva
- Development of the Eva retail chain in Ukraine, 2007-2010
- Distribution of Eva stores in Ukraine, October 2011
- Key data for Brocard
- Development of the Brocard retail chain in Ukraine, 2008-2010
- Distribution of Brocard stores in Ukraine, October 2011
- Key data for ProStor
- Development of the ProStor retail chain in Ukraine, 2007-2010
- Distribution of ProStor stores in Ukraine, October 2011
Retail in Ukraine 2012
Market analysis and development forecasts up to 2013
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