• Date of issue: December 2015
  • Pages: 206
  • Delivery: PDF

Retail in Poland 2015

Market analysis and development forecasts for 2015-2020

Whether your business is new to the Polish retail market or long established, this publication provides the data, analysis and forecasts required for solid decision making and strategic planning. It includes data representing market value, retail price fluctuations of various types of goods, macroeconomic and demographic conditions and the competitive environment in each segment of the market.


Also included: A look ahead at retail market development for the period 2015-2020.


This comprehensive report delivers…

  • Updates on recent mergers and acquisitions in the Polish retail sector
  • Profiles of the most influential retailers operating on the market
  • Data that quantifies value and structure of the Polish retail market and its leading segments: clothing and footwear, grocery, DIY and cosmetics and toiletries
  • Poland’s macroeconomic status and demographic situation and its implications for retail market growth
  • Analysis of possible obstacles to sales success in this market, along with descriptions of the opportunities available.


Find answers to your Polish retail questions here…

  • What is the current value of the retail sector in Poland and each of its major segments clothing and footwear, grocery, DIY and cosmetics and toiletries?
  • Which segments of the Polish retail market contain the most valuable growth opportunities?
  • How have recent macroeconomic conditions and events impacted the retail market in Poland?
  • What types of strategies do Poland’s retailers currently rely upon?
  • Which internationally based retailers currently maintain a presence on the Polish market?


This report is vital to the operations of…

  • Retailers participating in all segments of the Polish market
  • Retailers deciding whether to enter this market
  • Financial services providers
  • Investment analysts
  • Commerce and trade groups focused on retail issues
  • Retailer display and promotional supply businesses.


Clients reach for this publication when…

  • Searching for market intelligence on obstacles and advantages inherent on this market
  • Conducting assessments of retail saturation across Poland
  • Planning and launching a new retail enterprise on the Polish market
  • Conducting a study of the competitive dynamics at work in this market.


As a London-based company, with operations abroad, we looked for the best-in-class Market Intelligence supplier. PMR brought us quality reports that improved our CEE market knowledge and understanding. Development Manager, GVA Grimley
PMR reports are a serious contribution to the market overview picture, focusing our attention on key events in the industry as well as highlighting both general and specific market indicators. Together, these components are the base for our future forecasts of construction market development and help us to plan our sales. Market Analyst, Alpha Cement
PMR provides a good service and is always open to discussion. All reports are well structured & are always on time. Member of the Managment Board, SCA Hygiene Products
We use PMR's services due to their analysts' extensive experience in market analysis, their high quality and level of engagement in the market research carried out for us. We consider PMR a competent and professional company and recommend them as a reliable partner in the area of economic information and market analysis. Senior Trade and Investment Adviser, British Embassy in Warsaw
It's a great pleasure to cooperate with PMR because of its analysts' wealth of experience in understanding the local market. We consider PMR a competent and professional company which helps us conduct our business. I would also like to state that PMR's team is always ready to respond to emerging customer needs. We can recommend it as a reliable partner. Business Analyst, Hilti Distribution, Russia
The regular updates from PMR give us a detailed insight into the retail market that we couldn't possibly gather ourselves without significant resources. This information helps guide our strategy and decision-making in marketing and in selling our products to the retail market in Eastern Europe and Russia. Market Development Manager, Zebra Technologies Europe Limited
PMR's retail publications give me detailed insight into retail developments in Poland, even concerning 'minor' developments. It is the most informative English-language resource that I have found. General Manager, Royal Ahold, The Netherlands
Our experience with PMR is a positive one. The retail reports they have are accurate and to the point, handling the important issues. With their newsletter you are kept updated on the short term as well. We very much appreciate their accurately informing us about available reports by regular contact, without being obtrusive. European Marketing Research Manager, international retail company
PMR's analysts understand our needs well and the standard of their service has always fully met our expectations. We are looking forward to cooperating with PMR in the future as well. Senior Trade and Investment Adviser, British Embassy in Warsaw