• Date of issue: December 2015
  • Delivery: PDF

Retail in Hungary 2015

Market analysis and development forecasts for 2015-2020

This comprehensive publication contains all the latest value data and growth predictions for the retail market in Hungary and each of its largest segments, including: grocery, clothing and footwear, DIY and cosmetics and toiletries.

It informs readers about the market’s unique attributes and presents analysis of the impact of macroeconomic and demographic factors and trends on retail operations.


Report content includes…

  • Discussion of the value and structure of Hungary’s entire retail market and each of its segments - grocery, clothing and footwear, DIY and cosmetics and toiletries
  • Assessments of the growth potential offered by this market and each segment
  • Profiles and descriptions of the leading retailers in Hungary
  • Analysis of unique aspects of operating a business in this market
  • Latest news about market developments such as mergers and acquisitions
  • Analysis of the effects of macroeconomic and demographic conditions on retail in Hungary.

This document describes and analyses…

  • Leading retailers active in Hungary, their operations, revenues and growth strategies
  • Hungary’s E-commerce market
  • Data collected from varied sources and combined into a single, user friendly publication
  • Recent developments in Hungarian retail via historical market data
  • Prospects for growth in each segment of the market: grocery, clothing and footwear, DIY and cosmetics and toiletries
  • Operations of new retailers on the Hungarian market.

Consult this report for reliable answers to key questions…

  • What are the viable opportunities available in Hungary’s retail sector?
  • What is the current valuation of this market?
  • What are the values of each segment - grocery, clothing and footwear, DIY and cosmetics and toiletries?
  • What factors make this market unique when compared to other regional retail sectors?
  • What do the forecasts say about predicted development in the market?
  • Which international retailers conduct operations in Hungary?
  • How valuable with Hungary’s retail sector become by 2020?
  • Which proven strategies are retailers using to achieve success on this market?

This report is a client favorite among…

  • Retail companies active in Hungary
  • Retailers considering new operations on this market
  • Businesses that furnish display fixtures and other retail supplies
  • Financial services providers with clients active in this market
  • Trade and industry promotional organisations
  • Providers of IT and logistics services to retail companies.

This documents aids users in…

  • Taking strategic decisions involving market entry and expansion
  • Conducting accurate and reliable competition research
  • Finding new opportunities in Hungarian retail
  • Navigating obstacles
  • Measuring levels of retail market saturation in Hungary.
Our experience with PMR is a positive one. The retail reports they have are accurate and to the point, handling the important issues. With their newsletter you are kept updated on the short term as well. We very much appreciate their accurately informing us about available reports by regular contact, without being obtrusive. European Marketing Research Manager, international retail company
We use PMR's services due to their analysts' extensive experience in market analysis, their high quality and level of engagement in the market research carried out for us. We consider PMR a competent and professional company and recommend them as a reliable partner in the area of economic information and market analysis. Senior Trade and Investment Adviser, British Embassy in Warsaw
PMR's retail publications give me detailed insight into retail developments in Poland, even concerning 'minor' developments. It is the most informative English-language resource that I have found. General Manager, Royal Ahold, The Netherlands
The regular updates from PMR give us a detailed insight into the retail market that we couldn't possibly gather ourselves without significant resources. This information helps guide our strategy and decision-making in marketing and in selling our products to the retail market in Eastern Europe and Russia. Market Development Manager, Zebra Technologies Europe Limited
PMR reports are a serious contribution to the market overview picture, focusing our attention on key events in the industry as well as highlighting both general and specific market indicators. Together, these components are the base for our future forecasts of construction market development and help us to plan our sales. Market Analyst, Alpha Cement
As a London-based company, with operations abroad, we looked for the best-in-class Market Intelligence supplier. PMR brought us quality reports that improved our CEE market knowledge and understanding. Development Manager, GVA Grimley
PMR provides a good service and is always open to discussion. All reports are well structured & are always on time. Member of the Managment Board, SCA Hygiene Products
PMR's analysts understand our needs well and the standard of their service has always fully met our expectations. We are looking forward to cooperating with PMR in the future as well. Senior Trade and Investment Adviser, British Embassy in Warsaw
It's a great pleasure to cooperate with PMR because of its analysts' wealth of experience in understanding the local market. We consider PMR a competent and professional company which helps us conduct our business. I would also like to state that PMR's team is always ready to respond to emerging customer needs. We can recommend it as a reliable partner. Business Analyst, Hilti Distribution, Russia