Browse products

Related products

more on retail/fmcg »
more on Russia »

Retail in Russia 2011

Market analysis and development forecasts for 2011-2013
Retail in Russia 2011 Market analysis and development forecasts for 2011-2013

November 2011
Pages: 153
Delivery: PDF


Our clients say... 
“We use PMR's services due to their analysts' extensive experience in market analysis, their high quality and level of engagement in the market research carried out for us. We consider PMR a competent and professional company and recommend them as a reliable partner in the area of economic information and market analysis.” Senior Trade and Investment Adviser, British Embassy in Warsaw
“PMR's analysts understand our needs well and the standard of their service has always fully met our expectations. We are looking forward to cooperating with PMR in the future as well. ” Senior Trade and Investment Adviser, British Embassy in Warsaw
“The regular updates from PMR give us a detailed insight into the retail market that we couldn't possibly gather ourselves without significant resources. This information helps guide our strategy and decision-making in marketing and in selling our products to the retail market in Eastern Europe and Russia.” Market Development Manager, Zebra Technologies Europe Limited
“Our experience with PMR is a positive one. The retail reports they have are accurate and to the point, handling the important issues. With their newsletter you are kept updated on the short term as well. We very much appreciate their accurately informing us about available reports by regular contact, without being obtrusive.” European Marketing Research Manager, international retail company
“As a London-based company, with operations abroad, we looked for the best-in-class Market Intelligence supplier. PMR brought us quality reports that improved our CEE market knowledge and understanding.” Development Manager, GVA Grimley
“PMR provides a good service and is always open to discussion. All reports are well structured & are always on time.” Member of the Managment Board, SCA Hygiene Products
“It's a great pleasure to cooperate with PMR because of its analysts' wealth of experience in understanding the local market. We consider PMR a competent and professional company which helps us conduct our business. I would also like to state that PMR's team is always ready to respond to emerging customer needs. We can recommend it as a reliable partner.” Business Analyst, Hilti Distribution, Russia
“PMR reports are a serious contribution to the market overview picture, focusing our attention on key events in the industry as well as highlighting both general and specific market indicators. Together, these components are the base for our future forecasts of construction market development and help us to plan our sales. ” Market Analyst, Alpha Cement
“PMR's retail publications give me detailed insight into retail developments in Poland, even concerning 'minor' developments. It is the most informative English-language resource that I have found.” General Manager, Royal Ahold, The Netherlands

The report  analyses market condition in Russia. This study presents current retail environment, trends, as well as the future outlook.

It contains retail market size and development forecasts for main retail segments of grocery, clothing, footwear and accessories, consumer electronics, DIY, as well as cosmetics and toiletries.

This report includes profiles of the leading retailers in Russia.
 

Questions that this report answers:

  • What is going on in retail in Russia?
  • What is the size and structure of retail market in Russia?
  • What are the actual trends on the market?
  • What are trends that will impact the retail market and its segments in the coming years?
  • What are the market’s development forecasts for the coming years?
  • What are changes in the market share for modern retail ?
  • Which are the largest retailers in Russia?
  • Which of the world largest retailers operate in Russia?

Report’s strengths:

Did you know... 
“The majority of leading cosmetics and toiletries retailers in Russia managed to gain a wide geography of operations.”
“Clothing remains the largest segment of the CFA industry in Russia, as of 2010 accounting for 65.6% of CFA.”
“As consumers become more price-conscious, grocery retailers tend to expand their offer of private label products, especially in categories without strong brands.”
“In 2010 hypermarkets became the largest format in Russia, accounting for 31% of organised retail.”
“The leading categories in internet retailing include consumer electronics and appliances, computers, laptops and components.”
“Price remains the key factor influencing purchase decisions in Russia. The role of price increases with the age of the consumer.”
“The majority of Russian retail operators are specialty DIY chains (about 70% of the total number of DIY stores).”
“The cash and carry segment in Russia accommodates both national and foreign players (namely the German-based Metro and Selgros).”
“In 2010, the retail property market of Moscow saw nine shopping centres put into operation. The total GLA of these projects reached 373,000 m2.”
“Traditional retailers in the Russian consumer electronics and appliances market tend to increase the role of online retailing in their business activity.”
  • the fifth edition of the report provides structured historical data
  • Russian retail market in details in one report
  • major retail segments covered in the report: grocery, clothing, footwear and accessories, consumer electronics, DIY, cosmetics and toiletries
  • detailed profiles of retail chains – covering both foreign and domestic ones
  • long-term development forecasts up to 2013
  • extensive data on internet sales
  • the whole additional chapter that explores the expansion of private label products in Russia
  • complete tracking of current and emerging retail trends on the Russian market
  • comprehensive study of new companies present on the market in Russia.

Report is a source of valuable information when:

  • investigating competition within the sector.
  • estimating market potential in Russia
  • scanning for business threats and opportunities
  • studying market entry possibilities
  • analyzing investment opportunities in Russia
  • preparing a business development strategic plan
  • examining market saturation.

Who will benefit from reading it?

  • management, sales and marketing departments of retail companies: operating in Russia and considering the market entry
  • companies providing services for retail sector (IT, logistics, display and promotional systems and solutions)
  • consulting and research companies
  • commercial real estate developers, investors and contractors
  • chambers of commerce, retail institutions
  • financial sector (banks, investments funds).

Extract from this report

  • 2010 became the year of recovery of the demand for shopping centres, both in Moscow and other regions of Russia. As a result, the share of vacant spaces shrank, while rents started to grow. The growing demand caused increased activity among construction companies. However, the construction of all shopping centres opened in 2010 was initiated before the financial crisis.
  • The Russian grocery retail market is dominated by local retailers. The leader of the market is X5 Retail Group, which implements a multi-format strategy. It is followed by Tander, developing Magnit discounters and hypermarkets.

Market commentary by expert

The retail market in Russia has begun to reveal signs of recovery after the financial crisis. In 2010, the retail market increased by almost 13% compared to the previous year and amounted to RUB 16.5tr ($543.5m). From 2011, the sector will achieve double-digit growth; however, in the short-term perspective the market is unlikely to reach the pace demonstrated before the crisis.
Nevertheless, the Russian retail market, with its vast size, expanding purchasing power derived from the large population and good potential for growth, remains one of the most attractive retail markets in global terms.

Katarzyna Twardzik, Retail market Analyst

Request sample pages/interactive screenshare

To receive more information on this report, please sign up.

*required

*Would you like a FREE
interactive screenshare?
*Email:
To make sure you receive the requested information, add info@pmrcorporate.com to your company trusted emails. Contact your IT department for details.
*Your company core business:

Privacy Policy

  1. Methodology p. 9

  2. Executive summary p. 13

  3. Key macroeconomic indicators p. 23

    • Macroeconomic background p. 23
    • Demographics p. 25

  4. Retail market overview p. 29

    • Market size p. 29
    • Structure of retail sales p. 32
    • Shopping centre development p. 34
    • Leading retailers p. 39
    • Consumer profile p. 41
    • Internet sales p. 44
      • Online consumer profile p. 45
    • Development of private labels (PL) p. 46
    • Market news 2011 p. 48

  5. Grocery retail market p. 51

    • Grocery market overview p. 51
    • Overview of individual distribution channels p. 54
      • Hypermarkets p. 54
        • Overview p. 54
        • Profiles of key players p. 56
          • Auchan p. 56
          • O’Key p. 58
          • Karusel p. 60
          • Real p. 61
          • Magnit p. 62
          • Nash Hypermarket p. 64
      • Discounters p. 65
        • Overview p. 65
        • Profiles of key players p. 67
          • Magnit p. 67
          • Pyaterochka p. 68
          • Dixy p. 70
      • Supermarkets p. 71
        • Overview p. 71
        • Profiles of key players p. 73
          • Perekryostok p. 73
          • Sedmoy Kontinent p. 76
          • Spar p. 77
          • Billa p. 79
          • Azbuka Vkusa p. 80
          • Maria-Ra p. 81
      • Cash and carry stores p. 83
        • Overview p. 83
        • Profiles of key players p. 84
          • Metro Cash & Carry p. 84
          • Lenta p. 87
          • Selgros p. 88
      • Small stores, including convenience store format p. 89
        • Overview p. 89

  6. Non-food retail market p. 91

    • Non-food market overview p. 91
    • Clothing, footwear and accessories market p. 92
      • Overview p. 92
      • Profiles of key players p. 97
        • Adidas Group p. 97
        • Sportmaster p. 98
        • CentrObuv p. 101
        • Sistema (Detsky Mir) p. 103
        • Inditex p. 106
        • Tvoyo p. 108
        • Gloria Jeans p. 110
        • Sela p. 112
    • Consumer electronics market p. 114
      • Overview p. 114
      • Profiles of key players p. 117
        • M.Video p. 117
        • Eldorado p. 118
        • Media Markt/Saturn p. 119
        • Technosila p. 120
    • DIY market p. 121
      • Overview p. 121
      • Profiles of key players p. 127
        • Leroy Merlin p. 127
        • OBI p. 128
        • Maxidom p. 129
        • Castorama p. 130
        • K-Rauta p. 132
        • Starik Hottabych p. 133
    • Cosmetics and toiletries market p. 134
      • Overview p. 134
      • Profiles of key players p. 139
        • L’Etoile p. 139
        • Rive Gauche p. 140
        • Ile de Beaute p. 142
        • Yves Rocher p. 143

  7. List of graphs p. 145

  8. List of tables p. 147

  9. About PMR p. 151

  10. Contact PMR p. 152

List of graphs

  1. Value (RUB tr) and growth (%) of retail sales in Russia, 2005-2013      14
  2. Value (RUB tr) and growth (%) of grocery retail sales in Russia, 2005-2013      17
  3. Value (RUB tr) and growth (%) of non-food sales in Russia, 2005-2013      19
  4. Value (RUB bn) and growth (%) of CFA retail sales in Russia, 2005-2013      19
  5. Value (RUB bn) and growth (%) of consumer electronics and appliances retail sales in Russia, 2005-2013      20
  6. Value (RUB bn) and growth (%) of DIY retail sales in Russia, 2005-2013      21
  7. Value (RUB bn) and growth (%) of cosmetics and toiletries retail sales in Russia, 2005-2013      22
  8. GDP growth (%, y-o-y), CPI (%, e-o-p, y-o-y) and unemployment rate (%, e-o-p) in Russia (%), 2003-2013      24
  9. Growth rates of disposable incomes in Russia (%, y-o-y), 2003-2011      24
  10. Average nominal salary in Russia (%, y-o-y), 2003-2010      25
  11. Population in Russia (million), 2003-2011      26
  12. Life expectancy in Russia (years), 2001-2010      26
  13. Value (RUB tr) and growth (%) of retail sales in Russia, 2005-2013      29
  14. Retail turnover in Russia, by Federal District (%), 2010      30
  15. Value of non-food and food retail sales in Russia (%, y-o-y), January 2010-September 2011      30
  16. Volume of non-food and food retail sales in Russia (%, y-o-y), January 2010-September 2011      31
  17. Retail sales turnover in Russia, by value and volume (%, y-o-y), January 2010-September 2011      31
  18. Share in retail turnover in Russia, by trade organization (%), January-September 2010 and January-September 2011      32
  19. Breakdown of retail sales in Russia (%), 2003-2010      32
  20. Structure of food retail sales in Russia, by category (%), 2010      33
  21. Structure of non-food retail sales in Russia, by category (%), 2010      34
  22. Consumer Confidence Index in Russia, Q1 2008-Q1 2011      41
  23. Most popular categories purchased in the internet stores in Russia (% of respondents), 2011      45
  24. Payment methods preferred by online shoppers in Russia (%), 2011       46
  25. Value (RUB tr) and growth (%) of grocery retail sales in Russia, 2005-2013      51
  26. Composition of the grocery retail market in Russia, shares by value (%), 2006-2010      52
  27. Composition of the grocery retail market in Russia, shares by value (%), 2010      53
  28. Hypermarkets’ sales in Russia, by retail chain (%), 2010      55
  29. Discounters’ sales in Russia, by retail chain (%), 2010      66
  30. Supermarkets’ sales in Russia, by retail chain (%), 2010      72
  31. Cash and carry stores’ sales in Russia, by retail chain (%), 2010      84
  32. Value (RUB tr) and growth (%) of non-food sales in Russia, 2005-2013      91
  33. Value (RUB bn) and growth (%) of CFA retail sales in Russia, 2005-2013      92
  34. Value of CFA retail sales in Russia, by segment (RUB bn), 2005-2013      93
  35. CFA market in Russia, by price segment (%), 2010      94
  36. Number of Inditex Group stores in Russia, by retail brands, 2006-2011      108
  37. Value (RUB bn) and growth (%) of consumer electronics and appliances retail sales in Russia, 2005-2013      114
  38. Retail sales of selected consumer electronics in Russia (RUB bn), 2005-Q1 2011       115
  39. Consumer electronics exports in Russia ($ m), 2006-2015      115
  40. Value (RUB bn) and growth (%) of DIY retail sales in Russia, 2005-2013      122
  41. Housing built in Russia by Federal District (million m2), 2010      122
  42. Number of flats completed in Russia (’000) and their average space (m2), 2003-2010      123
  43. Sales of construction materials in Moscow and St. Petersburg (RUB bn), 2006-H1 2011      123
  44. Sales of construction materials in Russia (RUB bn) by Federal Districts, 2010 and H1 2011      124
  45. Sales of DIY retail chains per m2 in Russia ($ ‘000), 2009 and 2010      126
  46. Value (RUB bn) and growth (%) of cosmetics and toiletries retail sales in Russia, 2005-2013      134

List of tables

  1. Average exchange rates $/RUB, 2005-Q3 2011      11
  2. Selected economic statistics for Russia (%), 2010-2012      13
  3. Largest retail market players in Russia, by sales revenue, 2010      15
  4. Leading grocery retail chains in Russia, by distribution channel, 2010      18
  5. Average nominal salary in Russia by Federal District (RUB ’000), 2006-2010       25
  6. Most populated cities of Russia, January 2010      27
  7. Shopping centres opened in Moscow in 2010, by GLA      34
  8. Shopping centres opened in Russia in 2010, by GLA      35
  9. Shopping centres offer in Russia, Q2 2011      36
  10. Shopping centre rents by format, Q2 2011      36
  11. Shopping centres under construction in Moscow, 2011      37
  12. Largest retail market players in Russia, by sales revenue, 2010      39
  13. Leading chains, by retail subgroup in Russia, 2010      40
  14. Top 10 countries attractive for international retailers, 2011      40
  15. Top 10 cities attractive for international retailers, 2011      41
  16. Key factors influencing the purchase decision in Russia, 2011      42
  17. Key factors influencing the purchase decision in Russia, by age group (respondents, %), 2011      42
  18. Key factors influencing the purchase decision in Russia by city population (respondents, %), 2011      42
  19. Russian respondents replies to the question “How much money does a family of three needs for comfortable living in your region?” September 2011      43
  20. Russian respondents replies to the question “How much money does a family of three needs for comfortable living in your region?” (by Federal District), September 2011      43
  21. Leading online stores in Russia, 2011      44
  22. Private label portfolios and policy of the selected retail chains in Russia, 2011      47
  23. Russian retail market timeline – selected market news, January-September 2011      48-49
  24. Largest retail chains on the hypermarket market in Russia, by sales value, 2010      56
  25. Key data for Auchan, 2011      56
  26. Auchan storecount in Russia by formats, September 2011      58
  27. Key data for O’Key, 2011      58
  28. O’Key storecount in Russia by formats, September 2011      59
  29. Key data for Karusel, 2011      60
  30. Karusel storecount in Russia, September 2011      61
  31. Key data for Real, 2011      61
  32. Real storecount in Russia, September 2011      62
  33. Key data for Magnit, 2011      62
  34. Magnit storecount in Russia, September 2011      63
  35. Key data for Nash Hypermarket, 2011      64
  36. Nash Hypermarket storecount in Russia, September 2011      65
  37. Largest retail chains on the discounters market in Russia, by sales value, 2010      66
  38. Key data for Magnit, 2011      67
  39. Magnit storecount in Russia, July 2011      68
  40. Key data for Pyaterochka, 2011      68
  41. Geography of Pyaterochka discounters in Russia, September 2011      69
  42. Key data for Dixy, 2011      70
  43. Dixy storecount in Russia, September 2011      71
  44. Largest retail chains on the supermarket market in Russia, by sales value, 2010      73
  45. Key data for Perekryostok, 2011      73
  46. Perekryostok storecount in Russia and Ukraine, September 2011      75
  47. Key data for Sedmoy Kontinent, 2011      76
  48. Sedmoy Kontinent storecount in Russia, September 2011      76
  49. Key data for Spar, 2011      77
  50. Spar storecount in Russia, September 2011      78
  51. Key data for Billa, 2011      79
  52. Billa storecount in Russia, September 2011      79
  53. Key data for Azbuka Vkusa, 2011      80
  54. Key data for Maria-Ra, 2011      81
  55. Maria-Ra storecount in Russia, September 2011      82
  56. Largest chains on the cash and carry stores market in Russia, by sales value, 2010      84
  57. Key data for Metro Cash & Carry, 2011      84
  58. Metro Cash & Carry storecount in Russia, September 2011      86
  59. Key data for Lenta, 2011      87
  60. Lenta storecount in Russia, September 2011      88
  61. Key data for Selgros, 2011      88
  62. Selgros storecount in Russia, September 2011      89
  63. Selected chains on the convenience store market in Russia, by sales value, 2010      90
  64. Largest retail chains on the CFA market in Russia, by sales value, 2011      96
  65. Key data for Adidas Group, 2011      97
  66. Geography of Adidas Group in Russia, by retail chain, May 2011      98
  67. Key data for Sportmaster, 2011      98
  68. Sportmaster storecount in Russia and the CIS, September 2011      99
  69. O’Stin storecount in Russia and the CIS, September 2011      100
  70. Franchised retail chains developed by Sportmaster in Russia, 2011      101
  71. Key data for CentrObuv, 2011      101
  72. CentrObuv storecount in Russia, September 2011      102
  73. Key data for Sistema (Detsky Mir), 2011      103
  74. Detsky Mir storecount in Russia, September 2011      105
  75. No. of Detsky Mir formats in Russia, September 2011      106
  76. Key data for Inditex, 2011      106
  77. Formats of Inditex Group represented in Russia, July 2011      107
  78. Key data for Tvoyo, 2011      108
  79. Tvoyo storecount in Russia and the CIS, September 2011      109
  80. Key data for Gloria Jeans, 2011      110
  81. Gloria Jeans storecount in Russia and the CIS, September 2011      111
  82. Key data for Sela, 2011      112
  83. Sela storecount in all markets of presence, September 2011      113
  84. Largest retail chains on the consumer electronics market in Russia, by sales value, 2011      116
  85. Key data for M.Video, 2011      117
  86. M.Video storecount in Russia, September 2011      118
  87. Key data for Eldorado, 2011      118
  88. Key data for Media Markt/Saturn, 2011      119
  89. Media Markt and Saturn storecount in Russia, September 2011      120
  90. Key data for Technosila, 2011      120
  91. Technosila storecount in Russia, September 2011      121
  92. Classification of selected Russian DIY networks by assortment and geography of operation, 2011      125
  93. Largest retail chains on the DIY market in Russia, by sales value, 2010      126
  94. Key data for Leroy Merlin, 2011      127
  95. Leroy Merlin storecount in Russia, September 2011      128
  96. Key data for OBI, 2011      128
  97. OBI storecount in Russia, September 2011      129
  98. Key data for Maxidom, 2011      129
  99. Maxidom storecount in Russia, September 2011      130
  100. Key data for Castorama, 2011      130
  101. Castorama storecount in Russia, September 2011      131
  102. Key data for K-Rauta, 2011      132
  103. K-Rauta storecount in Russia, September 2011      132
  104. Key data for Starik Hottabych, 2011      133
  105. Starik Hottabych storecount in Russia, September 2011      134
  106. Beauty care and cosmetics retail chains in Russia, July 2011      136
  107. Most commonly chosen direct sale companies in Russia, 2010 and H1 2011      137
  108. Largest direct sale retailers on the cosmetics and toiletries market in Russia, by sales value, 2010      137
  109. Largest retail chains on the cosmetics and toiletries market in Russia, by sales value, 2010      138
  110. Key data for L’Etoile, 2011      139
  111. Key data for Rive Gauche, 2011      140
  112. Rive Gauche storecount in Russia, September 2011      142
  113. Key data for Ile de Beaute, 2011      142
  114. Ile de Beaute storecount in Russia, September 2011      143
  115. Key data for Yves Rocher, 2011      143
  116. Yves Rocher storecount in Russia, September 2011      144
Retail in Russia 2011
Market analysis and development forecasts for 2011-2013

Choose your version of this product:

Select
language: 		Select
licence: 		     Price: 1500 €
Language / Licence Single 5 Users Corporate Global
English1500€2250€3000€3750€

Compare licences
  • "Single user licence" entitles the client to use the product (in its entirety or in part, and in the case of an online product also to use the access data to this product) only and exclusively in the following fields of exploitation:
    • - for the product preservation: saving the product in the memory of one computer belonging to the client;
    • - for multiplying and making the product available: multiplication of the product by production of its copies either by printing or by digitalisation (e.g. on a disc, CD-ROM, DVD, magnetic tape, magneto-optic carrier, print and electronic devices, including electronic paper) for the individual use of one person only, who is indicated by the client during purchasing process.

      Any other preservation, multiplication, copying and dissemination etc. which is beyond the scope of this licence is strictly forbidden.
  • "5-user licence" entitles the client to use the product (in its entirety or in part, and in the case of an online product also to use the access data to this product) only and exclusively in the following fields of exploitation:
    • - for the product preservation: saving the product in the memory of 2 to 5 computers belonging to the organisation indicated by the client while purchasing process; these computers must be located in the same country as the organisation indicated during purchasing process;
    • - for multiplying and making the product available: multiplication of the product by production of its copies either by printing or by digitalisation (e.g. on a disc, CD-ROM, DVD, magnetic tape, magneto-optic carrier, print and electronic devices, including electronic paper) for 2 to 5 people who work for the organisation indicated by the client during purchasing process, and who are in the same country as the organisation indicated during purchasing process.

      Any other preservation, multiplication, copying and dissemination etc. which is beyond the scope of this licence is strictly forbidden.
  • "Corporate licence" entitles the client to use the product (in its entirety or in part, and in the case of an online product also to use the access data to this product) only and exclusively in the following fields of exploitation:
    • - for the product preservation: saving the product in the memory of an unlimited number of computers belonging to the organisation indicated by the client during purchasing process; these computers must be located in the same country as the organisation indicated during purchasing process;
    • - for multiplying and making the product available: multiplication of the product by production of its copies either by printing or by digitalisation (e.g. on a disc, CD-ROM, DVD, magnetic tape, magneto-optic carrier, print and electronic devices, including electronic paper) for an unlimited number of people who work for the organisation indicated by the client during purchasing process, who are in the same country as the organisation indicated during purchasing process.

      Any other preservation, multiplication, copying and dissemination etc. which is beyond the scope of this licence is strictly forbidden.
  • "Global licence" entitles the client to use the product (in its entirety or in part, and in the case of an online product also to use the access data to this product) only and exclusively in the following fields of exploitation:
    • - for the product preservation: saving the product in the memory of an unlimited number of computers belonging to the organisation indicated by the client during purchasing process; these computers can be located in or outside of the country of the organisation indicated during purchasing process;
    • - for multiplying and making the product available: multiplication of the product by production of its copies either by printing or by digitalisation (e.g. on a disc, CD-ROM, DVD, magnetic tape, magneto-optic carrier, print and electronic devices, including electronic paper) for an unlimited number of people who work for the organisation indicated by the client during purchasing process, who are in or outside of the country of the organisation indicated during purchasing process.

      Any other preservation, multiplication, copying and dissemination etc. which is beyond the scope of this licence is strictly forbidden.
    PMR is a member of SIIA's Corporate Content Anti-Piracy Program. Breaking the conditions of our licences will result in a report being sent to SIIA to initiate a piracy investigation and major fees may be imposed by the SIIA as a result. Additionally, for newsletters and online services, it will result in suspension of the subscription with no money refund.