Pay TV market in Poland 2017 Market analysis and development forecasts for 2017-2022

Pay TV market in Poland 2017

Market analysis and development forecasts for 2017-2022

This comprehensive report examines the Polish pay TV market. The analysis covers the sales of pay TV services for the B2C segment (households and individual customers). The report deals with the services provided by:

·        Digital platforms

·        Cable television networks

·        IPTV operators

·        Operators VOD.


The latest trends in the OTT services market are also discussed in detail. The report features the analysis of supply and demand on the market as well as the providers’ profiles and their market shares, with regard to the number of subscribers and the value of sales revenues, revenue per customer and the type of services. The prices and discount policies applied by operators are also analysed, as well as offers available in Poland, in terms of channels and multimedia content. Detailed forecasts of the market growth in the period 2017-2012 in terms of volume and value, with breakdowns according to technologies and market segments are also provided.

Also available for purchase is a PowerPoint executive summary of the report with charts, graphs and tables – ready-to-use presentation material for strategy meetings; and an Excel file containing key data from the report, allowing you to sort and manage the data according to your needs – a useful tool particularly for analysts


What is the content of the report


  • Value of the pay TV services market and its segments in Poland in the period 2009-2016. The analysis and expert’s commentary on the key market trends.

  • Development forecasts regarding volume and value of the pay TV services market from 2017 to 2022, with breakdowns according to technologies applied

  • Analysis of the offers and portfolios of operators active in the field of pay TV services that includes pricing information and average revenue per customer

  • Shares of individual market players in terms of value and volume 

  • Number of subscribers to pay TV services in Poland – both total and separated by specific technology

  • Estimated number of services (RGU) of pay TV – both as a whole and broken down by individual operators

  • Popularity of pay TV services and saturation on this market in Poland

  • Overview of VOD and OTT offers available on the Polish market

  • Status and prospects of development of DVB-T

  • Benchmarks and international comparisons allowing to set together the situation in Poland and global and regional trends.


Who benefits from the analysis? 


Managers and specialists from marketing, sales and business development departments from the following entities:

  • Companies operating in the telecommunications market in Poland, and above all those who are engaged in the development or seeking to develop pay TV services operations

  • Telecommunication operators of various specialisations and business segments

  • Cable television networks

  • Local suppliers offering access to the Internet (ISP)

  • Providers of telecommunications equipment and network

  • Companies active in the energy sector

  • Consulting companies, analyst and research companies

  • Chambers of commerce, trade organizations

  • Universities, research institutes 

  • Domestic and foreign financial institutions (banks, brokerage houses, investment funds, insurers).


The report will be useful during the implementation of projects, such as:


  • Building corporate strategy and planning the development of pay TV services

  • Conducting business in the telecommunications market in Poland, especially in the B2C market (services for home and individuals) 

  • Analysis of the content available in the domestic offer of television service providers in Poland

  • Assessment of the risks and other factors that may have a negative impact on the pay TV market in Poland

  • Analysis of competition and the potential growth of the pay television market in Poland

  • Evaluating the subscriber base of various leading telecoms operators

  • Consideration of the alliances and connections between telecommunication services and other services offered to the mass market.


Why to buy the report? 


  • The only comprehensive publication on the market dedicated to pay TV services in Poland. It is a necessary compendium of knowledge and a useful tool for every market participant, OTT operator, broadcast network and content provider.

  • The most up-to-date, verified and methodologically consistent data on the pay TV market and its segments in Poland, which results from a long-term relations between PMR and the market participants, the regulator of the telecommunications market and trade organizations.

  • Structure of the market, breakdowns, historical data showing trends, as well as detailed forecasts of the market growth in the period 2017-2022.

  • Analysis of the price levels of services in different market segments.

  • Key Performance Indicators (KPI) of the major players from 2009 to 2016, including digital platforms (Cyfrowy Polsat, nc +), cable TV networks (UPC – Multimedia Polska, Vectra, Inea, Toya), telecom operators (Orange, Netia), together with the presentation of the most important events from the past 12 months. 


Market commentary by expert

"The pay TV segment, despite the high competition in the market, still gives operators the opportunity to make a profit. The margins are relatively high compared to other areas of the telecommunications market. One of the key trends in the telecommunications market has been recently the sale of bundled services. Pay TV, in addition to internet access services, is currently the most common telecommunications service sold in the packages. According to the research conducted by PMR, Pay TV services are the most important part of bundled services in Poland (next to the fixed-line internet access services). 

Pay TV services are crucial for the telecom operators when they want to maintain their position on the market of services dedicated to households. Despite the competition from OTT operators, internet services, as well as free terrestrial TV, pay TV services offered by digital platforms, cable TV networks and IPTV operators hold a strong position on the market. It is worth mentioning that Poles do not stop watching TV, in spite of demographic changes and the expansion of the internet. The predictions of some operators who forecast even 3-4 years ago that internet will compete with TV did not come true. The commercial services were also to be limited by the terrestrial TV. It is not the case, at least in the Polish market. The pay TV segment is developing rapidly, also in terms of the technology used - digital TV has already become a reality. At the same time, the content is becoming one of the key elements of competition between operators."


Paweł Olszynka, Head IT&Telecoms Analyst, PMR

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