Online retail market in Poland 2017 E-commerce market analysis and development forecasts for 2017-2022

Online retail market in Poland 2017

E-commerce market analysis and development forecasts for 2017-2022

This exceptional 4th edition of PMR’s report offers a comprehensive picture of the e-commerce market in Poland, discussing both consumer attitudes and the sales growth recorded by online stores active in selected market segments. The report includes information on the latest events, on the present state and the expected development of the online retail market in Poland. Furthermore, it presents the growth prospects for key market segments, such as grocery, clothing and furniture, cosmetics, children’s products, home appliances, consumer electronics and digital media as well as the markets of DIY products, furniture and interior furnishings.

In the e-commerce market analysis you will find the most up-to-date information on consumer preferences and on the leaders of the entire market as well as of its different examined segments, additionally broken down into online stores and e-commerce platforms, such as Allegro. The report also offers growth forecasts until 2022 regarding the value of both the entire market and of the discussed segments broken down into online stores and e-commerce platforms.

The 3-in-1 report includes two additional tools, namely the Executive Summary in the form of a PowerPoint presentation with charts/graphics - ready material for presenting data and conclusions during key strategic meetings at your company as well as the Database of report stats (an Excel file) containing the most important statistics from the report so that you can analyse/aggregate the data on your own – a tool that is particularly useful for Analysts.

What is the content of the report?

 

  • Market value together with a unique forecast prepared by a team of PMR's econometricians based on proven econometric models for a period of five years
  • Scenarios for e-commerce market development until 2022, estimating the impacts of different factors on its expected value, prepared in cooperation with a team of econometricians
  • Key trends and other factors exerting an impact on the development of the e-commerce market in Poland
  • Biggest stores operating in each of the discussed segments
  • Popularity of Allegro and other auction websites
  • Perception of online retail by active Polish consumers and their purchasing references in this regard
  • Analysis of different e-commerce market segments in Poland, including grocery, home appliances, consumer electronics and digital media, DIY, furniture and interior furnishings as well as clothing and footwear, cosmetics and children’s products
  • Value of the different discussed segments broken down into online stores and e-commerce platforms
  • Reliable forecasts for the development of the internet commerce market in Poland, estimated for each of the market segments examined in the report, including the grocery, home appliances, consumer electronics and digital media, DIY, furniture and interior furnishings, clothing and footwear, cosmetics and children’s products
  • Sales generated by the biggest online counterparts of brick-and-mortar stores, e-commerce platforms or stores operating exclusively on the internet
  • Profiles of the leading players on the online retail market in Poland and an analysis of the competitive environment
  • Analysis of the macroeconomic situation in Poland together with forecasts for the years 2017-2022 and a projection of the key economic indicators until 2022

 

Who benefits from the analysis? 

 

The analysis was prepared to assist the managers and experts of sales, marketing, strategy management and development departments in enterprises and organisations such as:

 

  • E-commerce companies operating on the Polish market and entering it
  • Enterprises interested in launching an online store
  • Companies monitoring the development of the internet channel
  • Online stores offering home appliances, consumer electronics and digital media
  • Online stores offering DIY products and furniture
  • Online stores offering clothing and footwear
  • Online stores offering children’s products
  • Online stores offering cosmetics
  • Online stores offering groceries
  • Suppliers of technology solutions for e-commerce outlets
  • Trade organisations
  • Industry associations and organisations
  • Banks and investment funds
  • Enterprises cooperating with online stores, such as logistics and marketing companies
  • Companies wishing to explore the profile of the Polish consumer (research, consulting and advertising agencies).

 

Why to buy the report? 

 

  • A complete picture of the situation on the Polish e-commerce market as well as in its selected six segments, making it possible to assess the state of affairs and the opportunities offered by the market
  • Original 5 years’ forecasts for the market and its segments based on advanced econometric models will facilitate the preparation of a short and long-term development strategy for the company as well as the sales strategy
  • The report presents a detailed analysis of trends noticeable on the market as well as their estimated impact on the market value and the discussion of alternative market development scenarios until 2022
  • A unique consumer profile based on a representative sample of 1,000 respondents, supporting and verifying the key market trends
  • A detailed analysis of the selected product groups by sales on the biggest auction website Allegro
  • A comprehensive analysis of the biggest online stores, offering the picture of the entire market and of the competition on it
  • An analysis of the competitive environment and the biggest players will help you to assess the chance of successful investment in a new channel or segment and to choose an original offering
  • The report was prepared using PMR’s consistent methodology ensuring the comparability of data between different reports

 

PMR's analysts understand our needs well and the standard of their service has always fully met our expectations. We are looking forward to cooperating with PMR in the future as well. Senior Trade and Investment Adviser, British Embassy in Warsaw
The regular updates from PMR give us a detailed insight into the retail market that we couldn't possibly gather ourselves without significant resources. This information helps guide our strategy and decision-making in marketing and in selling our products to the retail market in Eastern Europe and Russia. Market Development Manager, Zebra Technologies Europe Limited
As a London-based company, with operations abroad, we looked for the best-in-class Market Intelligence supplier. PMR brought us quality reports that improved our CEE market knowledge and understanding. Development Manager, GVA Grimley
We use PMR's services due to their analysts' extensive experience in market analysis, their high quality and level of engagement in the market research carried out for us. We consider PMR a competent and professional company and recommend them as a reliable partner in the area of economic information and market analysis. Senior Trade and Investment Adviser, British Embassy in Warsaw
It's a great pleasure to cooperate with PMR because of its analysts' wealth of experience in understanding the local market. We consider PMR a competent and professional company which helps us conduct our business. I would also like to state that PMR's team is always ready to respond to emerging customer needs. We can recommend it as a reliable partner. Business Analyst, Hilti Distribution, Russia
PMR provides a good service and is always open to discussion. All reports are well structured & are always on time. Member of the Managment Board, SCA Hygiene Products
Our experience with PMR is a positive one. The retail reports they have are accurate and to the point, handling the important issues. With their newsletter you are kept updated on the short term as well. We very much appreciate their accurately informing us about available reports by regular contact, without being obtrusive. European Marketing Research Manager, international retail company
PMR reports are a serious contribution to the market overview picture, focusing our attention on key events in the industry as well as highlighting both general and specific market indicators. Together, these components are the base for our future forecasts of construction market development and help us to plan our sales. Market Analyst, Alpha Cement
PMR's retail publications give me detailed insight into retail developments in Poland, even concerning 'minor' developments. It is the most informative English-language resource that I have found. General Manager, Royal Ahold, The Netherlands

 
  • Methodology
  • Executive summary
  • Macroeconomic outlook
    • Assessment of the situation in 2016
    • Forecast for the situation in 2017
    • Medium-term outlook: 2018-2022
  • Findings of a consumer survey on online shopping
  • Introduction
  • Summary
    • Findings of a survey on a Poland-wide sample
    • Findings of a dedicated survey on a sample of internet users
  • Demographic structure of e-commerce customers
  • Use of IT technologies by e-commerce consumers
  • E-commerce shopping
  • Online shopping versus traditional shopping
  • Motivation for online shopping
  • Price comparison services and auction websites
  • Segmentation                                                                           
  • Size of the online retail market
  • Universal access to the internet and the popularisation of e-shopping
  • M-commerce as a driving force behind e-commerce
  • Popularity of blogs and internet forums
  • Product price differences
  • Omnichannel strategy
  • Trends
  • Online market of home appliances, consumer electronics and digital media
    • Market value
    • Trends
    • Online stores
    • E-commerce platforms
    • Profiles of selected players
  • Online market of DIY products, furniture and interior furnishings
    • Market value
    • Trends
    • Online stores
    • E-commerce platforms
    • Profiles of selected players
  • Home appliances, consumer electronics and digital media
    • Market value
    • Trends
    • Online stores
    • E-commerce platforms
    • Profiles of selected players
  • Online market of clothing and footwear
    • Market value
    • Trends
    • Online stores
    • E-commerce platforms
    • Profiles of selected players
  • Online market of children’s products
    • Market value
    • Trends
    • Online stores
    • E-commerce platforms
    • Profiles of selected players
  • Online cosmetics market
    • Market value
    • Trends
    • Online stores
    • E-commerce platforms
  • Online food retail
    • Market value
    • Trends
    • Online stores
    • E-commerce platforms