Online retail market in Poland 2016

E-commerce market analysis and development forecasts for 2016-2021

This unique report informs readers about the latest developments, current status and expected market growth of e-commerce in Poland from 2016- 2021. The report examines the development of the market as a whole and describes conditions and expected growth in each of the major market segments: grocery retail, clothing and footwear, cosmetics, baby products,  household appliances and electronic equipment and DIY, furniture and interior design.

 

The report offers comprehensive coverage of Poland’s e-commerce market, including the most current data on the preferences of consumers, the leaders of the overall e-commerce market and each key segment, further organised by individual segments and major sales platforms such as online shops and trading platforms, including Allegro. The report also contains forecasts for the overall online retail market, each segment and e-commerce trading platform in Poland for the period to 2021.

 

What is the content of PMR's report on online retail market in Poland?

 

  • Information and analysis regarding key trends and other factors affecting the development of  Poland’s e-commerce market
  • Largest stores operating in each major market segment
  • Analysis of the popularity and prospects of Allegro and other online auction platforms
  • Perception of Internet trading  and actual online shopping preferences of active Polish consumers
  • Analysis of key segments of the e-commerce market in Poland, including: the retail grocery market, the market for household appliances and electronic equipment, DIY, furniture and furnishings, and the markets for clothing and footwear, cosmetics, and products for children
  • The value and growth of the e-commerce retail market in Poland
  • Forecasts for development of the e-commerce market in Poland for 2016-2021
  • Value ​​of each of Poland’s major e-commerce segments, further separated  into sales by stores and trading platforms
  • Reliable forecasts for e-commerce market development by 2021 in Poland, prepared for each online market segment analyzed in the report: groceries, household appliances and electronic equipment, DIY, furniture and home furnishings, and the online markets for clothing and footwear, cosmetics, and products for children
  • Levels of sales generated by the largest online counterparts to existing brick and mortar retail shops, auction platforms, or stores operating exclusively online
  • Profiles of leading players in Poland’s e-commerce market, along with expert analysis of the competitive environment.

 

Who benefits from the analysis?

 

  • Firms currently conducting e-commerce operations and entering the Polish market
  • Companies interested in opening an online store
  • Firms monitoring online channel development
  • Online shops offering consumer electronics and household appliances
  • Online stores offering DIY products, furniture and furnishings for the home
  • Online sellers offering articles of clothing and footwear
  • Online sellers of merchandise for children
  • Online cosmetics sellers
  • Online stores offering groceries and other foodstuffs
  • Providers of technical solutions for e-commerce stores
  • Trade organizations
  • Analysts, banks, investors and financial institutions.

 

Why to buy the report?

 

This report is especially handy for users engaged in:

 

  • Creating a strategy for business development
  • Positioning accurate data in business plans and budgets
  • Monitoring the market and assessing its development potential
  • Conducting an analysis of the competitive environment in this market
  • Reducing the risk of investment when entering a new market or participating in  a merger or acquisition.

 

As a London-based company, with operations abroad, we looked for the best-in-class Market Intelligence supplier. PMR brought us quality reports that improved our CEE market knowledge and understanding. Development Manager, GVA Grimley
Our experience with PMR is a positive one. The retail reports they have are accurate and to the point, handling the important issues. With their newsletter you are kept updated on the short term as well. We very much appreciate their accurately informing us about available reports by regular contact, without being obtrusive. European Marketing Research Manager, international retail company
PMR provides a good service and is always open to discussion. All reports are well structured & are always on time. Member of the Managment Board, SCA Hygiene Products
The regular updates from PMR give us a detailed insight into the retail market that we couldn't possibly gather ourselves without significant resources. This information helps guide our strategy and decision-making in marketing and in selling our products to the retail market in Eastern Europe and Russia. Market Development Manager, Zebra Technologies Europe Limited
PMR reports are a serious contribution to the market overview picture, focusing our attention on key events in the industry as well as highlighting both general and specific market indicators. Together, these components are the base for our future forecasts of construction market development and help us to plan our sales. Market Analyst, Alpha Cement
PMR's retail publications give me detailed insight into retail developments in Poland, even concerning 'minor' developments. It is the most informative English-language resource that I have found. General Manager, Royal Ahold, The Netherlands
PMR's analysts understand our needs well and the standard of their service has always fully met our expectations. We are looking forward to cooperating with PMR in the future as well. Senior Trade and Investment Adviser, British Embassy in Warsaw
It's a great pleasure to cooperate with PMR because of its analysts' wealth of experience in understanding the local market. We consider PMR a competent and professional company which helps us conduct our business. I would also like to state that PMR's team is always ready to respond to emerging customer needs. We can recommend it as a reliable partner. Business Analyst, Hilti Distribution, Russia
We use PMR's services due to their analysts' extensive experience in market analysis, their high quality and level of engagement in the market research carried out for us. We consider PMR a competent and professional company and recommend them as a reliable partner in the area of economic information and market analysis. Senior Trade and Investment Adviser, British Embassy in Warsaw

  • Methodology
  • Executive summary
  • Macroeconomic overview
    • Overview of the situation in 2015
    • Forecast for 2016
    • Medium-term outlook: 2017-2021
  • Findings of a consumer survey on online shopping
    • Introduction
    • Summary
      • Findings of a survey on a nationwide sample
      • Findings of a dedicated survey on the sample of internet users
    • Demoographic structure of e-commerce customers
    • Use of information technology by consumers of e-commerce services
    • E-commerce shopping
      • Consumer electronics and home appliances
      • DIY and furniture
      • Clothing and footwear
      • Cosmetics
      • Toys
      • Groceries
    • Online and traditional shopping
    • Motivation for shopping online
    • Price comparison sites and auction platforms
    • Segmentation
  • Size of the online retail market
  • Trends
    • Widespread access to the internet and increased popularity of online shopping
    • M-commerce as a driver of e-commerce
    • Popularity of blogs and forums
    • Product price gaps
    • Omnichannel strategy
  • Largest online stores
  • Segments and key statistics
    • Online market of consumer electronics and home appliances
      • Market value
      • Trends
      • Online stores
      • E-commerce platforms
      • Profiles of selected players
    • Online market of DIY, furniture and furnishings
      • Market value
      • Trends
      • Online stores
      • E-commerce platforms
      • Profiles of selected players
    • Online clothing and footwear market
      • Market value
      • Trends
      • Online stores
      • E-commerce platforms
      • Profiles of selected players
    • Online market of children’s products
      • Market value
      • Trends
      • Online stores
      • E-commerce platforms
      • Profiles of selected players
    • Online market of cosmetics
      • Market value
      • Trends
      • Online stores
      • E-commerce platforms
      • Profiles of selected players
    • Online grocery retail
      • Market value
      • Trends
      • Online stores
      • E-commerce platforms
      • Profiles of selected players

Graphs

  • Sample structure in terms of respondents' gender (%), 2016
  • Sample structure in terms of respondents' place of residence (%), 2016
  • Sample structure in terms of respondents' education (%), 2016
  • Sample structure in terms of respondents' household size (%), 2016
  • Net per capita income in a respondent's household as compared to the income of all adult residents of Poland (%), 2016
  • Sample structure in terms of respondents' age (%), 2016
  • Groups of products ever purchased online by respondents in Poland (%), 2016
  • Product groups from the category Clothing and footwear purchased online by respondents in Poland in the previous 12 months (%), 2016
  • Product groups from the category Home appliances, consumer electronics and digital media purchased online by respondents in Poland in the previous 36 months (%), 2016
  • Groups of cosmetics purchased online by respondents in Poland in the previous 12 months (%), 2016
  • Product groups from the category DIY and furniture purchased online by respondents in Poland in the previous 36 months (%), 2016
  • Categories of toys purchased by respondents online in Poland in the previous 12 months (%), 2016
  • Groups of food products purchased online by respondents in Poland in the previous 12 months (%), 2016
  • Respondents' preferred form of payment for products purchased online in Poland (%), 2016
  • Respondents' preferred form of collecting products purchased online in Poland (%), 2016
  • Use of price comparison services by respondents in Poland (%), 2016
  • Use of auction websites by respondents in Poland (%), 2016
  • Auction websites by popularity with respondents in Poland in 2012-2016, (%).
  • Polish respondents' purchases at foreign online stores or auction websites (%), 2016
  • Share of respondents who had a negative online shopping experience in Poland (%), 2016
  • Value (PLN bn) and change (%) of the online retail sales in Poland, 2012-2021
  • Frequency of accessing the internet among users aged 16-74 in Poland (%), 2012-2015
  • Number of online stores in Poland ('000), 2012-2021
  • Share of online sales in the retail market in Poland (%), 2012-2021
  • Online retail sales change compared to the whole retail market change in Poland (%), 2012-2021
  • Retail sales at online stores and e-commerce platforms in Poland (PLN bn), 2012-2021
  • Change of retail sales at online stores and e-commerce platforms in Poland (%), 2012-2021
  • Shares of retail sales at online stores and e-commerce platforms in Poland (%), 2012-2021
  • Value (PLN m) and change (%) of online sales of home appliances, consumer electronics and digital media in Poland in Poland, 2012-2021
  • Share of online sales in the retail market of home appliances, consumer electronics and digital media in Poland (%), 2012-2021
  • Share of biggest online stores in the market of home appliances, consumer electronics and digital media in Poland (%), 2012-2016
  • Number of online stores specialising in the sales of home appliances, consumer electronics and digital media in Poland, 2012-2016
  • Monthly value shares in sales of new products in selected categories of home appliances, consumer electronics and digital media on Allegro in Poland (%), January 2013-July 2016
  • Value (PLN m) and change (%) of online retail sales of DIY products, furniture and interior furnishings in Poland, 2012-2021
  • Share of online sales in the retail market of DIY products, furniture and interior furnishings in Poland (%), 2012-2021
  • Consumers’ intention to renovate their homes in the next 12 months in Poland, Q1 2012-Q3 2016
  • Value (PLN m) and number (‘000) of newly granted mortgage loans in Poland, Q1 2012-Q2 2016
  • Change in the value of consumer loans in Poland (PLN m), January 2012-August 2016
  • Number of apartments for which building permits were issued, construction in progress and completed apartments in Poland (‘000), 2011-2016
  • Consumers’ intention to purchase an apartment in the next 12 months in Poland, Q1 2012-Q3 2016
  • Number of online stores specialising in the sales of DIY products, furniture and interior furnishings in Poland, 2012-2016
  • Monthly value shares in sales of new products in selected categories of DIY, furniture and home appliances on Allegro in Poland (%), January 2013-July 2016
  • Value (PLN m) and change (%) of online retail sales of clothing and footwear in Poland, 2012-2021
  • Share of online sales in the clothing and footwear retail market in Poland (%), 2012-2021
  • Number of online stores specialising in the sale of clothing and footwear in Poland, 2012-2016
  • Monthly value shares in sales of new products in selected categories of clothing and footwear on Allegro in Poland (%), January 2013-July 2016
  • Value (PLN m) and change (%) of online retail sales of children’s products in Poland, 2012-2021
  • Share of online sales in the retail market of children's products in Poland (%), 2012-2021
  • Number of live births in Poland (‘000), 2010-2015
  • Number of online stores specialising in the sale of children's products in Poland, 2012-2016
  • Monthly value shares in sales of new products in selected categories of children’s products on Allegro in Poland (%), January 2013-July 2016
  • Value (PLN m) and change (%) of online cosmetics retail sales in Poland, 2012-2021
  • Share of online sales in the cosmetics retail market in Poland (%), 2012-2021
  • Number of online stores specialising in the sale of cosmetics in Poland, 2012-2016
  • Monthly value shares in sales of products in selected categories of cosmetics on Allegro in Poland (%), January 2013-July 2016
  • Value (PLN m) and change (%) of online food retail sales in Poland, 2012-2021
  • Share of online sales in the grocery retail market in Poland (%), 2012-2021
  • Number of internet stores specialising in the sale of groceries in Poland, 2012-2016
  • Monthly value shares in sales of products in selected food categories on Allegro in Poland (%), January 2013-July 2016

Tables

  • Online retail market in Poland – selected statistics, 2013-2017
  • Key macroeconomic indicators for Poland, 2012-2021
  • Respondents' frequency of using the internet, by the place of their residence in Poland, education and per capita household income (%), 2016
  • Demographic profile of a customer who has ever purchased online any products of the category Clothing and footwear in Poland (%), 2016
  • Frequency of purchasing online products from the category Clothing and footwear in Poland in the previous 12 months (%), 2016
  • Amount spent by respondents purchasing online products from the category Clothing and footwear in Poland in the previous 12 months (PLN), 2016
  • E-commerce platforms and online stores most commonly indicated by respondents as those where they purchase products from the category Clothing and footwear in Poland (%), 2016
  • Demographic profile of a customer who has ever purchased online any products of the category Home appliances, consumer electronics and digital media in Poland (%), 2016
  • Frequency of purchasing online products from the category Home appliances, consumer electronics and digital media in Poland in the previous 36 months (%), 2016
  • Amount spent by respondents purchasing online products from the category Home appliances, consumer electronics and digital media in Poland in the previous 36 months (PLN), 2016
  • E-commerce platforms and online stores most commonly indicated by respondents as those where they purchase products from the category Home appliances, consumer electronics and digital media in Poland (%), 2016
  • Demographic profile of a customer who has ever purchased cosmetics online in Poland (%), 2016
  • Frequency of purchasing cosmetics online in Poland in the previous 12 months (%), 2016
  • Amount spent by respondents purchasing cosmetics online in Poland in the previous 12 months (PLN), 2016
  • E-commerce platforms and online stores most commonly indicated by respondents as those where they purchase cosmetics in Poland (%), 2016
  • Demographic profile of a customer who has ever purchased online any products of the category DIY and furniture in Poland (%), 2016
  • Frequency of purchasing online products from the category DIY and furniture in Poland in the previous 36 months (%), 2016
  • Amount spent by respondents purchasing online products from the category DIY and furniture in Poland in the previous 36 months (PLN), 2016
  • E-commerce platforms and online stores most commonly indicated by respondents as those where they purchase products from the category DIY and furniture in Poland (%), 2016
  • Demographic profile of a customer who has ever purchased any toys online in Poland (%), 2016
  • Frequency of purchasing toys online in Poland in the previous 12 months (%), 2016
  • Amount spent by respondents purchasing toys online in Poland in the previous 12 months (PLN), 2016
  • E-commerce platforms and online stores most commonly indicated by respondents as those where they purchase toys in Poland (%), 2016
  • Demographic profile of a customer who has ever purchased any food products online in Poland (%), 2016
  • E-commerce platforms and online stores most commonly indicated by respondents as those where they purchase food products in Poland (%), 2016
  • Opinions regarding online shopping as compared to traditional shopping in Poland (%), 2016
  • Place where respondents in Poland would try to purchase products online in the first place, by product categories (%), 2016
  • Motivation for online shopping in Poland (%), 2016
  • Problems encountered by respondents when shopping online in Poland (%), 2016
  • Average responses to segmentation statements regarding shopping habits on the e-commerce market, by the described segments in Poland, 2016
  • Segments of Polish e-commerce consumers, by demographic variables (%), 2016
  • Overview of the online retail market in Poland, 2012-2021
  • Factors influencing the growth rate of the online retail market in Poland, 2015-2021
  • Presence of computers in households in Poland (%), 2012-2015
  • Users accessing the internet on mobile devices, by device type in Poland (%), 2015
  • Customers purchasing online goods or services for their private use in Poland in the previous 12 months (%), 2012-2015
  • Customers purchasing online goods or services for their private use in Poland in the previous 12 months, by profession, (%), 2012-2015
  • Biggest online stores in Poland in terms of their sales (PLN m), 2016
  • Sales of selected online stores in Poland (PLN m), 2012-2016
  • Sales change of selected online stores in Poland (%), 2012-2016
  • Estimated shares of selected online stores in the sales of all online stores in Poland (%), 2012-2016
  • Estimated shares of selected online stores' sales in the total online market in Poland (%), 2012-2016
  • Top 50 sellers of new products on Allegro (PLN m), 2015
  • Number of online stores in different market segments in Poland, 2012-2016
  • Online retail sales broken down into market segments in Poland (PLN m), 2012-2021
  • Change of online retail sales broken down into market segments in Poland (%), 2012-2021
  • Shares of online retail sales broken down into market segments in Poland (%), 2012-2021
  • Retail sales at online stores broken down into market segments in Poland (PLN m), 2012-2021
  • Change of retail sales at online stores broken down into market segments in Poland (%), 2012-2021
  • Shares of retail sales at online stores broken down into market segments in Poland (%), 2012-2021
  • Online retail sales at e-commerce platforms broken down into market segments in Poland (PLN m), 2012-2021
  • Change of online retail sales at e-commerce platforms broken down into market segments in Poland (%), 2012-2021
  • Shares of online retail sales at e-commerce platforms broken down into market segments in Poland (%), 2012-2021
  • Change of home appliances, consumer electronics and digital media online retail sales compared to change of entire home appliances, consumer electronics and digital media retail market in Poland (%), 2012-2021
  • Value of home appliances, consumer electronics and digital media retail sales at online stores and e-commerce platforms in Poland (PLN m), 2012-2021
  • Change of home appliances, consumer electronics and digital media retail sales at online stores and e-commerce platforms in Poland (%), 2012-2021
  • Shares of home appliances, consumer electronics and digital media retail sales at online stores and e-commerce platforms in Poland (%), 2012-2021
  • Level of household equipment with selected home appliances, consumer electronics and digital media products in Poland (%), 2000 and 2015
  • Key information on selected online stores offering home appliances, consumer electronics and digital media in Poland, October 2016
  • Sales value of selected online stores offering home appliances, consumer electronics or digital media in Poland (PLN m), 2012-2016
  • Sales change of selected online stores offering home appliances, consumer electronics or digital media in Poland (%), 2012-2016
  • Estimated shares of selected online stores in the sales of online stores offering home appliances, consumer electronics or digital media in Poland (%), 2012-2016
  • Estimated shares of selected online stores in the online market of home appliances, consumer electronics and digital media in Poland (%), 2012-2016
  • Payment and delivery options at selected online stores offering home appliances, consumer electronics and digital media in Poland, October 2016
  • Number of auctions for selected categories of home appliances, consumer electronics and digital media on Allegro in Poland, 25 August 2016
  • Sales of new products and growth rate for different product groups on Allegro in the segment of home appliances, consumer electronics and digital media, 2012-2015 and January-July 2016
  • Total sales, number of items, average price and shares for different product groups on Allegro in the segment of home appliances, consumer electronics and digital media, January 2012-July 2016
  • Value shares of selected categories and subcategories of home appliances, consumer electronics and digital media in new product sales on Allegro (%), 2012-2015 and January-July 2016
  • Top 25 sellers of new products in the category Photography on Allegro (PLN m), 2015
  • Top 25 sellers of new products in the category Computers on Allegro (PLN m), 2015
  • Top 25 sellers of new products in the category Consoles and game machines on Allegro (PLN m), 2015
  • Top 25 sellers of new products in the category Home appliances, consumer electronics and digital media on Allegro (PLN m), 2015
  • Top 25 sellers of new products in the category Telephones and accessories on Allegro (PLN m), 2015
  • Top 25 sellers of new products in the categories Photography, Computers, Consoles and game machines, Home appliances, consumer electronics and digital media and Telephones and accessories on Allegro (PLN m), 2015
  • Estimated sales of euro.com.pl in Poland (PLN m), 2012-2016
  • Sales of redcoon.pl in Poland (PLN m), 2012-2016
  • Sales of morele.net in Poland (PLN m), 2012-2016
  • Sales of emag.pl (previously agito.pl) in Poland (PLN m), 2012-2016
  • Estimated sales of x-kom.pl in Poland (PLN m), 2012-2016
  • Estimated sales of mediamarkt.pl in Poland (PLN m), 2012-2016
  • Estimated sales of komputronik.pl in Poland (PLN m), 2012-2016
  • Sales of neo24.pl in Poland (PLN m), 2012-2016
  • Estimated sales of electro.pl in Poland (PLN m), 2012-2016
  • Estimated sales of neonet.pl in Poland (PLN m), 2012-2016
  • Change of DIY products, furniture and interior furnishings online retail sales compared to change of entire DIY products, furniture and interior furnishings retail market in Poland (%), 2012-2021
  • Value of DIY products, furniture and interior furnishings retail sales at online stores and e-commerce platforms in Poland (PLN m), 2012-2021
  • Change of DIY products, furniture and interior furnishings retail sales at online stores and e-commerce platforms in Poland (%), 2012-2021
  • Shares of DIY products, furniture and interior furnishings retail sales at online stores and e-commerce platforms in Poland (%), 2012-2021
  • Key information on selected online stores offering DIY products, furniture and interior furnishings in Poland, October 2016
  • Sales value of selected online stores offering DIY products, furniture and interior furnishings in Poland (PLN m), 2012-2016
  • Sales change of selected online stores offering DIY products, furniture and interior furnishings in Poland (%), 2012-2016
  • Estimated shares of selected online stores in sales of online stores offering DIY products, furniture and interior furnishings in Poland (%), 2012-2016
  • Estimated shares of selected online stores' sales in the online market of DIY products, furniture and interior furnishings in Poland (%), 2012-2016
  • Payments and delivery conditions at selected online stores offering DIY products, furniture and interior furnishings in Poland, October 2016
  • Number of auctions for new products of selected categories of DIY products, furniture and interior furnishings on Allegro in Poland, 25 August 2016
  • Sales of new products and growth rate for different product groups on Allegro in the segment of DIY products, furniture and interior furnishings, 2012-2015 and January-July 2016
  • Total sales, number of items, average price and shares for different product groups on Allegro in the segment of DIY products, furniture and interior furnishings, January 2012-July 2016
  • Top 25 sellers of new products in the category Home and garden on Allegro (PLN m), 2015
  • Estimated sales of leroymerlin.pl in Poland (PLN m), 2012-2016
  • Sales of lazienkaplus.pl in Poland (PLN m), 2012-2016
  • Sales of westwing.pl in Poland (PLN m), 2012-2016
  • Estimated sales of jysk.pl in Poland (PLN m), 2013-2016
  • Sales of nexterio.pl (previously megastore.pl) in Poland (PLN m), 2012-2016
  • Estimated sales of narzedzia.pl in Poland (PLN m), 2012-2016
  • Estimated sales of dekoria.pl in Poland (PLN m), 2012-2016
  • Sales of luxmarket.pl in Poland (PLN m), 2012-2016
  • Sales of twojemeble.pl in Poland (PLN m), 2012-2016
  • Sales of meblobranie.pl in Poland (PLN m), 2012-2016
  • Change of clothing and footwear online retail sales compared to the whole clothing and footwear retail market change in Poland (%), 2012-2021
  • Value of clothing and footwear retail sales at online stores and e-commerce platforms in Poland (PLN m), 2012-2021
  • Change of clothing and footwear retail sales at online stores and e-commerce platforms in Poland (%), 2012-2021
  • Shares of clothing and footwear retail sales at online stores and e-commerce platforms in Poland (%), 2012-2021
  • Sources of fashion inspiration for internet users in Poland, by gender (%), Q3 2015
  • Key information on selected online stores offering clothing and footwear in Poland, October 2016
  • Sales value of selected online stores offering clothing and footwear in Poland (PLN m), 2012-2016
  • Sales change of selected online stores offering clothing and footwear in Poland (%), 2012-2016
  • Estimated shares of selected online stores in sales of online stores offering clothing and footwear in Poland (%), 2012-2016
  • Estimated shares of selected online stores' sales in the online market of clothing and footwear in Poland (%), 2012-2016
  • Payment and delivery options at selected online stores offering clothing and footwear in Poland, October 2016
  • Number of auctions for new products in selected clothing and footwear categories on Allegro in Poland, 25 August 2016
  • Sales of new products and growth rate for different product groups on Allegro in the segment of clothing and footwear in Poland, 2012-2015 and January-July 2016
  • Total sales, number of items, average price and shares for different product groups on Allegro in the segment of clothing and footwear in Poland, January 2012-July 2016
  • Top 25 sellers of new products in the category Clothing and footwear on Allegro (PLN m), 2015
  • Estimated sales of zalando.pl in Poland (PLN m), 2012-2016
  • Estimated sales of bonprix.pl in Poland (PLN m), 2012-2016
  • Sales of eobuwie.com.pl in Poland (PLN m), 2012-2016
  • Sales of topsecret.pl in Poland (PLN m), 2012-2016
  • Sales of zlotewyprzedaze.pl in Poland (PLN m), 2012-2016
  • Estimated sales of house.pl in Poland (PLN m), 2012-2016
  • Estimated sales of limango.pl in Poland (PLN m), 2012-2016
  • Estimated sales of deichmann.pl in Poland (PLN m), 2012-2016
  • Estimated sales of supersklep.pl in Poland (PLN m), 2012-2016
  • Sales of kontri.pl in Poland (PLN m), 2012-2016
  • Sales of sugarfree.pl in Poland (PLN m), 2013-2016
  • Change in online retail sales of children's products compared to change of the whole retail market of children's products in Poland (%), 2012-2021
  • Value of retail sales of children's products at online stores and e-commerce platforms in Poland (PLN m), 2012-2021
  • Change of retail sales of children's products at online stores and e-commerce platforms in Poland (PLN m), 2012-2021
  • Shares of retail sales of children's products at online stores and e-commerce platforms in Poland (PLN m), 2012-2021
  • Key information on selected online stores offering children's products in Poland, October 2016
  • Sales value of selected online stores offering children's products in Poland (PLN m), 2012-2016
  • Sales change of selected online stores offering children's products in Poland (%), 2012-2016
  • Estimated shares of selected online stores in sales of online stores offering children's products in Poland (%), 2012-2016
  • Estimated shares of selected online stores' sales in the online market of children's products in Poland (%), 2012-2016
  • Payment and delivery options at selected online stores offering children's products in Poland, October 2016
  • Number of auctions for new products in selected children's products categories on Allegro in Poland, 25 August 2016
  • Sales of new products and growth rate for different product groups on Allegro in the segment of children's products in Poland, 2012-2015 and January-July 2016
  • Total sales, number of items, average price and shares for different product groups on Allegro in the segment of children's products in Poland, January 2012-July 2016
  • Top 25 sellers of new products in the category Children's products on Allegro (PLN m), 2015
  • Sales of smyk.com in Poland (PLN m), 2012-2016
  • Sales of endo.com in Poland (PLN m), 2012-2016
  • Estimated children's products sales of empik.com in Poland (PLN m), 2012-2016
  • Estimated sales of 51015kids.eu in Poland (PLN m), 2012-2016
  • Estimated children's products sales of merlin.pl in Poland (PLN m), 2012-2016
  • Sales of zakupy.linkbaby.pl in Poland (PLN m), 2012-2016
  • Estimated sales of pl.cocodrillo.eu in Poland (PLN m), 2012-2016
  • Sales of bebito.pl in Poland (PLN m), 2012-2016
  • Estimated sales of cobi.pl in Poland (PLN m), 2012-2016
  • Estimated sales of toysrus.pl in Poland (PLN m), 2014-2016
  • Cosmetics online retail sales change compared to the change of the whole retail market of cosmetics in Poland (%), 2012-2021
  • Value of cosmetics retail sales at online stores and e-commerce platforms in Poland (PLN m), 2012-2021
  • Change of cosmetics retail sales at online stores and e-commerce platforms in Poland (%), 2012-2021
  • Shares of cosmetics retail sales at online stores and e-commerce platforms in Poland (%), 2012-2021
  • Key information on selected online stores offering cosmetics in Poland, October 2016
  • Sales value of selected online stores offering cosmetics in Poland (PLN m), 2012-2016
  • Sales change of selected online stores offering cosmetics in Poland (%), 2012-2016
  • Estimated shares of selected online stores in sales of online stores offering cosmetics in Poland (%), 2012-2016
  • Estimated shares of selected online stores' sales in the online market of cosmetics in Poland (%), 2012-2016
  • Payment and delivery options at selected online stores offering cosmetics in Poland, October 2015
  • Number of auctions for new products in selected cosmetics categories on Allegro in Poland, 25 August 2016
  • Sales of new products and growth rate for different product groups on Allegro in the segment of cosmetics in Poland, 2012-2015 and January-July 2016
  • Total sales, number of items, average price and shares for different product groups on Allegro in the segment of cosmetics in Poland, January 2012-July 2016
  • Top 25 sellers of new products in the category Beauty on Allegro (PLN m), 2015
  • Top 25 sellers of new products in the category Health on Allegro (PLN m), 2015
  • Estimated sales of iperfumy.pl in Poland (PLN m), 2012-2016
  • Estimated sales of douglas.pl in Poland (PLN m), 2012-2016
  • Estimated sales of rossmann.pl in Poland (PLN m), 2014-2016
  • Estimated sales of sephora.pl in Poland (PLN m), 2014-2016
  • Estimated sales of yves-rocher.com.pl in Poland (PLN m), 2012-2016
  • Estimated sales of cefarm24.pl in Poland (PLN m), 2012-2016
  • Sales of doz.pl in Poland (PLN m), 2013-2016
  • Sales of perfumeria.pl in Poland (PLN m), 2012-2016
  • Sales of superkoszyk.pl in Poland (PLN m), 2012-2016
  • Estimated sales of pl.loccitane.com in Poland (PLN m), 2012-2016
  • Grocery online retail sales change compared to change of the whole grocery retail market in Poland (%), 2012-2021
  • Value of grocery retail sales at online stores and e-commerce platforms in Poland (PLN m), 2012-2021
  • Change of grocery retail sales at online stores and e-commerce platforms in Poland (%), 2012-2021
  • Shares of grocery retail sales at online stores and e-commerce platforms in Poland (%), 2012-2021
  • Key information on selected online stores offering groceries in Poland, October 2016
  • Sales value of selected online stores offering groceries in Poland (PLN m), 2012-2016
  • Sales change of selected online stores offering groceries in Poland (%), 2012-2016
  • Estimated shares of selected online stores in sales of online stores offering groceries in Poland (%), 2012-2016
  • Estimated shares of selected online stores' sales in the online grocery market in Poland (%), 2012-2016
  • Costs, payment and delivery options at selected online stores offering groceries in Poland, October 2016
  • Number of auctions for selected food categories on Allegro in Poland, 25 August 2016
  • Sales and growth rate for different product groups on Allegro in the segment of groceries in Poland, 2012-2015 and January-July 2016
  • Total sales, number of items, average price and shares for different product groups on Allegro in the segment of groceries in Poland, January 2012-July 2016
  • Top 25 sellers of new products in the category Delicatessen on Allegro (PLN m), 2015
  • Estimated sales of ezakupy.tesco.pl in Poland (PLN m), 2012-2016
  • Estimated sales of alma24.pl in Poland (PLN m), 2012-2016
  • Sales of e-piotripawel.pl in Poland (PLN m), 2012-2016
  • Sales of frisco.pl in Poland (PLN m), 2012-2016
  • Sales of bdsklep.pl in Poland (PLN m), 2012-2016
  • Sales of auchandirect.pl in Poland (PLN m), 2011-2014
  • Sales of chocolissimo.pl in Poland (PLN m), 2012-2016
  • Estimated sales of leclerc.com.pl (previously hipernet24.pl) in Poland (PLN m), 2012-2016
  • Estimated sales of bogutynmlyn.pl in Poland (PLN m), 2012-2016
  • Estimated sales of dodomku.pl in Poland (PLN m), 2012-2016