Online retail market in Poland 2013

E-commerce market analysis and development forecasts for 2013-2015

This document tracks the development of the E-commerce sector in Poland over the period from 2009-2013. It quantifies value and forecasts prospects for online retailers engaged in the sale of groceries, consumer electronics, home appliances and digital media, DIY, furniture and home furnishings, clothing and footwear and cosmetics.

 

Top online retail companies are profiled, along with their enterprises, and the report contains results of a research study focused on the online shopping habits and opinions of Polish consumers. It offers thorough analysis of trends in online retail and expert forecasts for market growth to 2015.

 

This publication addresses the most popular industry issues, such as…

  • Market growth predictions due to increased Internet knowledge, accessibility and convenience of delivery
  • Growth of online retail in Poland – independent of economic conditions
  • Consumer options that increase every year as new online sellers emerge in the market and existing brick and mortar retailers offer merchandise for sale online
  • Rising online sales in the consumer electronics, home appliances and digital media segment, due to widespread smartphone and computer use and more attractive online pricing.

 

This report features data, market news, and in-depth descriptions of…

  • State of the Polish economy and projections for the period 2013-2015
  • General online retail market value and growth assessments
  • Value of specific online retail segments: groceries, consumer electronics, home appliances and digital media, DIY, furniture and home furnishings, clothing and footwear and cosmetics, along with growth analysis
  • Trends in online retail and projected outcomes in terms of sales
  • Most active channels in each online retail segment
  • Auction platforms with a deep view on Allegro sales
  • Profiles of significant online retailers in each segment
  • Views of Polish consumers regarding online shopping.

 

Explore online retail in Poland from a variety of viewpoints…

  • Value – of Poland’s online retail market and its key segments
  • Type – examine conditions in online operations of brick and mortar retailers, online shops and popular auction sales platforms
  • Profiles – of Poland’s top online retailers that include recent revenue
  • Trends – technology, convenience and other factors combine to fuel expansion.

 

Do you have questions about online retail in Poland? This report has answers…

  • How has this market developed since 2009?
  • How has each of the individual online retail segments – grocery, consumer electronics, home appliances and digital media, DIY, furniture and home furnishings, clothing and footwear, and cosmetics – developed in the past four years? What are the expert predictions for future development?
  • Which market segments will grow most and fastest?
  • Which trends have been pinpointed as most influential in Poland’s online retail market?
  • Which companies have been most instrumental in building the online retail sector in Poland? What is the current competitive situation?
  • What types of market drivers are at work in this sector? Which obstacles to growth appear most troublesome?
  • How much do Polish consumers spend on home appliances, digital media and consumer electronics?  Which are the most popular brands and products? Which online retailers do they frequent most?

 

Selected e-commerce businesses analysed in this report...

abra-meble.pl, agito.pl, alergia.med.pl, allegro.pl, alma24.pl, alsen.pl, answear.com, aptekaslonik.pl, armadeo.pl, artbud.pl, atlantic.pl, auchandirect.pl, avans.pl, bdsklep.pl, bershka.com, bogutynmlyn.pl, bonprix.pl, bricoman.pl, butyk.pl, c-and-a.com, cefarm24.pl, cocolita.pl, cyfrowe.pl, deezee.pl, deichmann.com/pl, dekoria.pl, dobrewino.pl, dodomku.pl, dolce.pl, domwina.pl, domzdrowia.pl, douglas.pl, drzwiipodlogi.vox.pl, dukapolska.com, e-bielizna.pl, ebuty.pl, e-cappuccino.pl, eherbata.pl, electro.pl, e-mama.pl, emonnari.pl, empik.com, e-numizmatyka.pl, eobuwie.com.pl, e-piotripawel.pl, eSKY.pl, euro.com.pl, fabrykazdrowia.pl, foodini.pl, fresh24.pl, frisco.pl, gadar.pl, garneczki.pl, halens.pl, hipernet24.pl, i-apteka.pl, i-jedynka.pl, intymna.pl, iperfumy.pl, kokai.pl, komfort.pl, komputronik.pl.

 

This report features updated market perspectives on…

  • Market saturation levels in Poland’s e-commerce market
  • Market expansion over the period to 2015 – for the overall market and each of its key segments
  • Consumer preferences as indicated in a recent PMR research survey
  • Powerful trends working to shape Poland’s online retail sector.

 

This report was specifically developed to aid businesses in…

  • Performing competitive analysis in the Polish online retail market
  • Preparing to engage in online sales operations in Poland
  • Estimating possible market expansion
  • Making assessments of product demand based on online sales
  • Evaluating market saturation
  • Planning operations strategy for success in Poland’s e-commerce market.

 

Professionals that will find this report most useful include…

  • Management and marketing executives and managers with current or potential interests in Polish e-commerce
  • Business analysts, consultants and research professionals
  • Government agencies and institutions
  • Retail and commerce industrial organisations
  • Investment and financial services professionals.
     

Did you know that...

  • The largest internet store in sales terms is euro.com.pl
  • The most popular segment among online buyers is clothing and footwear
  • The largest online grocery store generates lower sales than the statistical hypermarket
  • Clothing and footwear has seen the largest number of well-known brand stores open in the recent years
  • The segment of consumer electronics, home appliances and digital media is one of the most developed in Poland. All the top players on the market operate at least one online store in this segment.
  • Apart from consumer electronics, cosmetics are the second non-grocery segment which generates larger sales in online stores than within trading platforms.

 

Extract from this report

  • We estimate that in 2012 the value of online retail sales reached PLN 21bn.
  • Although platforms generate higher sales than online stores, the latter are expanding at a faster rate.
  • Grocery online sales are currently the fastest growing of the online segments we have analysed.

 

Market commentary by expert

Online trade in Poland is expanding rapidly, achieving a two-digit growth rate. What is more, the crisis on the financial markets, which has considerable slowed down the Polish economy has not had a significant impact on e-commerce. Taking into consideration selected segments of the market, we can see that the online trade is growing in importance and accounts for several to several dozen per cent of all the trade in the given segments. It is also worth adding that the forecasts for e-commerce are very optimistic, due to the fact that the number of internet users is rising year on year, and consumer habits are evolving towards remote shopping, also in the area of daily use products, such as groceries.

 

Jarosław Frontczak, Head Retail & FMCG market Analyst

 

PMR's retail publications give me detailed insight into retail developments in Poland, even concerning 'minor' developments. It is the most informative English-language resource that I have found. General Manager, Royal Ahold, The Netherlands
The regular updates from PMR give us a detailed insight into the retail market that we couldn't possibly gather ourselves without significant resources. This information helps guide our strategy and decision-making in marketing and in selling our products to the retail market in Eastern Europe and Russia. Market Development Manager, Zebra Technologies Europe Limited
We use PMR's services due to their analysts' extensive experience in market analysis, their high quality and level of engagement in the market research carried out for us. We consider PMR a competent and professional company and recommend them as a reliable partner in the area of economic information and market analysis. Senior Trade and Investment Adviser, British Embassy in Warsaw
PMR's analysts understand our needs well and the standard of their service has always fully met our expectations. We are looking forward to cooperating with PMR in the future as well. Senior Trade and Investment Adviser, British Embassy in Warsaw
PMR reports are a serious contribution to the market overview picture, focusing our attention on key events in the industry as well as highlighting both general and specific market indicators. Together, these components are the base for our future forecasts of construction market development and help us to plan our sales. Market Analyst, Alpha Cement
Our experience with PMR is a positive one. The retail reports they have are accurate and to the point, handling the important issues. With their newsletter you are kept updated on the short term as well. We very much appreciate their accurately informing us about available reports by regular contact, without being obtrusive. European Marketing Research Manager, international retail company
As a London-based company, with operations abroad, we looked for the best-in-class Market Intelligence supplier. PMR brought us quality reports that improved our CEE market knowledge and understanding. Development Manager, GVA Grimley
PMR provides a good service and is always open to discussion. All reports are well structured & are always on time. Member of the Managment Board, SCA Hygiene Products
It's a great pleasure to cooperate with PMR because of its analysts' wealth of experience in understanding the local market. We consider PMR a competent and professional company which helps us conduct our business. I would also like to state that PMR's team is always ready to respond to emerging customer needs. We can recommend it as a reliable partner. Business Analyst, Hilti Distribution, Russia

  1. Methodology p. 11

  2. Executive summary p. 17

  3. Overview of Polish economy p. 25

    1. Basic macroeconomic indexes for Poland p. 25
      1. Gross domestic product p. 25
      2. Fiscal policy p. 27
      3. Inflation p. 29
      4. Labour market p. 30
      5. Wages and household disposable income p. 32
    2. Demographics p. 36
  4. Results of a consumer survey of online shopping p. 39

    1. Introduction p. 39
    2. Summary p. 43
    3. Demographic structure of e-commerce customers p. 44
    4. Use of IT technologies by e-commerce consumers p. 48
    5. E-commerce shopping p. 49
      1. Clothing and footwear p. 51
      2. Home appliances, consumer electronics and digital media p. 55
      3. DIY and furniture p. 61
      4. Cosmetics p. 64
      5. Food products p. 69
    6. Online shopping vs. traditional shopping p. 71
    7. Motivations for online shopping in Poland p. 74
    8. Price comparison services and auction websites p. 77
    9. Model online store p. 80
  5. Online retail p. 85

    1. Size of the online retail market p. 85
    2. Largest online stores p. 89
    3. Growth drivers and barriers p. 90
      1. Growth factors p. 90
      2. Growth barriers p. 92
  6. Online retail of food products p. 93

    1. Online food market p. 93
    2. Online stores p. 96
    3. E-commerce platforms p.   102
    4. Profiles of selected players p. 105
      1. alma24.pl p. 105
      2. e-piotripawel.pl p. 106
      3. frisco.pl p. 107
      4. bdsklep.pl p. 107
      5. ezakupy.tesco.pl p. 108
      6. a.pl p. 108
      7. dodomku.pl p. 109
      8. auchandirect.pl p. 110
      9. bogutynmlyn.pl p. 110
      10. hipernet24.pl p. 111
  7. Online retail of non-food products p. 113

    1. Overview of the online non-food market p. 113
    2. Online market of home appliances, consumer electronics and digital media p. 115
      1. Online stores p. 118
      2. E-commerce platforms p.   123
      3. Profiles of selected players p. 127
        1. euro.com.pl p. 127
        2. neo24.pl p. 127
        3. electro.pl p. 128
        4. agito.pl p. 129
        5. komputronik.pl p. 129
        6. morele.net p. 130
        7. redcoon.pl p. 130
        8. mixelectronics.pl p. 131
        9. neonet.pl p. 131
        10. mediamarkt.pl p. 132
    3. Online market of DIY products, furniture and home furnishings p. 132
      1. Online stores p. 135
      2. E-commerce platforms p.   139
      3. Profiles of selected players p. 141
        1. lazienkaplus.pl p. 141
        2. narzedzia.pl p. 142
        3. dekoria.pl p. 142
        4. twojemeble.pl p. 143
        5. luxmarket.pl p. 143
        6. megastore.pl p. 144
        7. leroymerlin.pl p. 144
        8. westwing.pl p. 145
        9. gadar.pl p. 145
        10. meblobranie.pl      146
    4. Online clothing and footwear market p. 146
      1. Online stores p. 149
      2. E-commerce platforms p. 155
      3. Profiles of selected players p. 157
        1. bonprix.pl p. 157
        2. topsecret.com p. 158
        3. sklep.house.pl p. 159
        4. zlotewyprzedaze.pl p. 159
        5. eobuwie.com.pl p. 160
        6. supersklep.pl p. 160
        7. kontri.pl p. 161
        8. halens.pl p. 161
        9. limango.pl p. 162
        10. deichmann.com p. 162
    5. Online cosmetics market p. 163
      1. Online stores p. 166
      2. E-commerce platforms p.   170
      3. Profiles of selected players p. 172
        1. iperfumy.pl p. 172
        2. cefarm24.pl p. 173
        3. superkoszyk.pl p. 173
        4. perfumy-perfumeria.pl p. 174
        5. perfumeria.pl p. 174
        6. domzdrowia.pl p. 175
        7. kokai.pl p. 175
        8. yves-rocher.com.pl p. 176
        9. douglas.pl p. 176
        10. pl.loccitane.com p. 177
  8. List pf graphs p. 179

  9. List of tables      184

  10. About PMR p. 187

List of graphs

  1. Value (PLN bn) and change (%) of online retail sales in Poland, 2009-2015      18
  2. Internet retail sales of online stores and e-commerce platforms in Poland (PLN bn), 2009-2015      18
  3. GDP at current prices (PLN bn) and its real growth rate (%, y-o-y) in Poland, 2009-2015       27
  4. Public debt and public finance deficit in Poland (% of GDP), 2006-2012      29
  5. Change in prices of consumer goods and services in Poland (%, y-o-y), 2009-2015      30
  6. Employment in Poland (’000) and its change (%), 2009-2015      31
  7. Unemployment rate in Poland (LFS, %), 2006-2017      32
  8. Average monthly salary in national economy (PLN) and its nominal and real change in Poland (%), 2009-2015      34
  9. Household disposable income (PLN bn, current prices) and its nominal and real (%) change in Poland, 2009-2015      34
  10. Growth rate of real wages, individual consumption expenditure and unemployment rate in Poland (%), 2009-2015      36
  11. Total number of people residing in Poland (‘000, end of period), 2009-2015      37
  12. Share of urban population (%) in total population (‘000) of Poland, 2009-2012      37
  13. Share of population residing in biggest cities in Poland (%), 2006-2012      38
  14. Structure of population residing in Poland (%), by age, 2009-2012      38
  15. Surveyed e-commerce consumers, by sex (%), 2013      44
  16. Surveyed e-commerce consumers, by age (%), 2013      45
  17. Structure of the sample, by size of the place of residence (%), 2013      45
  18. Surveyed e-commerce consumers, by education (%), 2013      46
  19. Structure of the sample, by household size (%), 2013      47
  20. Net per-capita income in a respondent’s household compared to income of all adult residents of Poland (%), 2013      47
  21. Penetration rates for selected devices at respondents’ households (%), 2012-2013      49
  22. Product groups ever purchased by respondents online (%), 2012-2013      50
  23. Product groups from the clothing and footwear category purchased by respondents online in the last 12 months (%), 2013      52
  24. Frequency of purchasing products from the clothing and footwear category in the last 12 months (%), 2013      53
  25. Reasons for buying clothing and footwear online – respondents’ opinion (%), 2013      54
  26. Most popular auction websites and online stores where clothing and footwear products were purchased from (%), 2013      55
  27. Product groups from the category of home appliances, consumer electronics and digital media purchased by respondents online in the last 36 months (%), 2013      57
  28. Frequency of purchasing products from the category of home appliances, consumer electronics and digital media in the last 36 months (%), 2013      58
  29. Reasons for buying home appliances, consumer electronics and digital media online – respondents’ opinion (%), 2013      60
  30. Most popular auction websites and online stores where home appliances, consumer electronics and digital media were purchased from (%), 2013      60
  31. Product groups from the DIY and furniture category purchased by respondents online in the last 36 months (%), 2013      62
  32. Frequency of purchasing products from the DIY and furniture category in the last 36 months (%), 2013      62
  33. Reasons for purchasing products from the DIY and furniture category online – respondents’ opinion (%), 2013      63
  34. Most popular auction websites and online stores where DIY and furniture products were purchased from (%), 2013      64
  35. Groups of cosmetics purchased by respondents online in the last 12 months (%), 2013      66
  36. Frequency of purchasing cosmetics in the last 12 months (%), 2013      67
  37. Reasons for buying cosmetics online – respondents’ opinion (%), 2013      68
  38. Most popular auction websites and online stores where cosmetics were purchased from (%), 2013      69
  39. Groups of food products purchased by respondents online in the last 12 months (%), 2013      70
  40. Reasons for buying food products online – respondents’ opinion (%), 2013      71
  41. Assessment of online shopping vs. traditional shopping (%), 2013      72
  42. First-choice online shopping destinations, by product category (%), 2013      73
  43. Motivations for online shopping (%), 2012-2013      75
  44. Non-price criteria taken into account when shopping online (%), 2013      76
  45. Preferred payment method – respondents’ opinion (%), 2012-2013      76
  46. Preferred method of delivery – respondents’ opinion (%), 2012-2013      77
  47. Use of price comparison services by respondents (%), 2012-2013      77
  48. Price comparison tools, by popularity among respondents (%), 2012-2013      78
  49. Use of auction websites by respondents (%), 2012-2013      78
  50. Auction websites by popularity among respondents (%), 2012-2013      79
  51. Buying new and used products (%), 2012-2013      79
  52. Value (PLN bn) and change (%) of online retail sales in Poland, 2009-2015      86
  53. Share of online sales in the retail market in Poland (%), 2009-2015      86
  54. Internet retail sales of online stores and e-commerce platforms in Poland (PLN bn), 2009-2015      87
  55. Change in internet retail sales generated by online stores and e-commerce platforms in Poland (%), 2009-2015      87
  56. Online retail in Poland, by food and non-food products (%), 2009-2015      88
  57. Number of online stores in Poland (‘000), 2009-2013      88
  58. Value (PLN m) and change (%) of online food retail in Poland, 2009-2015      94
  59. Share of online sales in the retail food market in Poland (%), 2009-2015      95
  60. Change in food retail sales generated by online stores and e-commerce platforms in Poland (%), 2009-201-5       95
  61. Value of food retail sales in online stores and e-commerce platforms in Poland (PLN m), 2009-2015       96
  62. Number of online food stores in Poland, 2009-2013       96
  63. Shares of largest online stores in the market of online stores selling food in Poland (%), 2012      98
  64. Number of auctions for selected food categories on Allegro in Poland, 10 October 2013      103
  65. Monthly value shares in sales of new products in selected food categories on Allegro (%), January 2012-September 2013      105
  66. Value (PLN bn) and change (%) of the online non-food retail in Poland, 2009-2015      113
  67. Online retail of selected groups of non-food products in Poland (PLN bn), 2009- 2015      114
  68. Shares of selected segments in online sales of non-food products in Poland (%), 2012      115
  69. Value (PLN m) and change (%) of online retail of home appliances, consumer electronics and digital media in Poland, 2009-2015      116
  70. Share of online sales in the retail market of home appliances, consumer electronics and digital media in Poland (%), 2009-2015      117
  71. Change in retail sales of home appliances, consumer electronics and digital media generated by online stores and e-commerce platforms in Poland (%), 2009-2015       117
  72. Value of home appliances, consumer electronics and digital media retail in online stores and e-commerce platforms in Poland (PLN m), 2009-2015       118
  73. Number of online stores specialising in retail of home appliances, consumer electronics and digital media in Poland, 2009-2013      118
  74. Shares of largest online stores in the market of online stores selling home appliances, consumer electronics and digital media in Poland (%), 2012      120
  75. Number of auctions for selected categories of home appliances, consumer electronics and digital media on Allegro in Poland, 10 October 2013      123
  76. Monthly value shares in sales of new products in selected categories of home appliances, consumer electronics and digital media on Allegro (%), January 2012-September 2013      125
  77. Value share in sales of new products in selected categories and sub-categories of home appliances, consumer electronics and digital media on Allegro (%), 2012 and January-September 2013      126
  78. Value (PLN m) and change (%) of online retail of DIY products, furniture and home furnishings in Poland, 2009-2015      133
  79. Share of online sales in the retail market of DIY products, furniture and home furnishings in Poland (%), 2009-2015      133
  80. Change in retail sales of DIY products, furniture and home furnishings generated by online stores and e-commerce platforms in Poland (%), 2009-2015       134
  81. Value of retail sales of DIY products, furniture and home furnishings generated by online stores and e-commerce platforms in Poland (PLN m), 2009-2015       134
  82. Number of online stores specialising in retail of DIY products, furniture and home furnishings in Poland, 2009-2013       135
  83. Shares of largest online stores in the market of online stores selling DIY products, furniture and home furnishings in Poland (%), 2012      137
  84. Number of auctions for selected categories of new items of DIY, furniture and home furnishings on Allegro in Poland, 10 October 2013      139
  85. Monthly value shares in sales of new products in selected categories of DIY products, furniture and home furnishings on Allegro (%), January 2012-September 2013      141
  86. Value (PLN m) and change (%) of online retail of clothing and footwear in Poland, 2009-2015      147
  87. Share of online sales in the retail market of clothing and footwear in Poland (%), 2009-2015      148
  88. Change in retail sales of clothing and footwear generated by online stores and e-commerce platforms in Poland (%), 2009-2015        148
  89. Value of clothing and footwear retail in online stores and e-commerce platforms in Poland (PLN m), 2009-2015       149
  90. Number of online stores specialising in retail of clothing and footwear in Poland, 2009-2013       150
  91. Shares of largest online stores in the market of online stores selling clothing and footwear in Poland (%), 2012      152
  92. Number of auctions for selected categories of new items in clothing and footwear on Allegro in Poland, 10 October 2013      155
  93. Monthly value shares in sales of new products in selected categories of clothing and footwear on Allegro, January 2012-September 2013      157
  94. Value (PLN m) and change (%) of online cosmetics retail in Poland, 2009-2015      164
  95. Share of online sales in the retail market of cosmetics in Poland (%), 2009-2015      164
  96. Change in retail sales of cosmetics generated by online stores and e-commerce platforms in Poland (%), 2009-2015         165
  97. Value of cosmetics retail in online stores and e-commerce platforms in Poland (PLN m), 2009-2015        165
  98. Number of online cosmetics stores in Poland, 2009-2013       166
  99. Shares of largest online stores in the market of online stores selling cosmetics in Poland (%), 2012      168
  100. Number of auctions for selected categories of new cosmetic products on Allegro in Poland, 10 October 2013      170
  101. Monthly value shares in sales of new products in selected categories of cosmetics on Allegro, January 2012-September 2013      172

 

 

 

List of tables

  1. Basic macroeconomic indicators for Poland, 2011-2013      17
  2. Basic macroeconomic indexes for Poland, 2009-2015      25
  3. Period over which respondents have been internet users, by place of residence, education and per-capita household income (%), 2013      48
  4. Demographic profile of the person who has ever purchased an item of clothing or footwear online (%), 2013      51
  5. Amount spent by respondents on purchases in the clothing and footwear category in the last 12 months (PLN), 2013      54
  6. Demographic profile of the person who has ever purchased an item of home appliances, consumer electronics and digital media online (%), 2013      56
  7. Amount spent on products from the category of home appliances, consumer electronics and digital media in the last 36 months (PLN), 2013      59
  8. Demographic profile of the person who has ever purchased an item of DIY or furniture online (%), 2013      61
  9. Amount spent on products from the DIY and furniture category in the last 36 months (PLN), 2013      63
  10. Demographic profile of the person who has ever purchased cosmetics online (%), 2013      65
  11. Amount spent on cosmetics in the last 12 months (PLN), 2013      67
  12. Quality Function Deployment matrix for online store, 2013      80
  13. Effect of individual features on respondent’s online store assessment (%), 2013      83
  14. Largest online stores in Poland, by number of users, July 2013      89
  15. Largest online stores in Poland, by sales value (PLN m), 2012      90
  16. Selected online stores selling food products in Poland: 2011-2013 sales (PLN m) and other statistics typical of online stores      99-101
  17. Sales (PLN ‘000) and shares (%) of individual product groups on Allegro in the grocery segment, January 2012-September 2013      104
  18. Sales of alma24.pl in Poland (PLN m), 2009-2012      105
  19. Sales of e-piotripawel.pl in Poland (PLN m), 2009-2012      106
  20. Sales of frisco.pl in Poland (PLN m), 2009-2012      107
  21. Sales of bdsklep.pl in Poland (PLN m), 2009-2012      107
  22. Sales of a.pl in Poland (PLN m), 2009-2012      108
  23. Estimated sales of dodomku.pl in Poland (PLN m), 2009-2012      109
  24. Sales of auchandirect.pl in Poland (PLN m), 2011-2012      110
  25. Sales of bogutynmlyn.pl in Poland (PLN m), 2009-2012      110
  26. Estimated sales of hipernet24.pl in Poland (PLN m), 2009-2012      111
  27. Top 10 highest-rated Mega-stores selling computers, photography equipment, home appliances and consumer electronics in Poland, 2012      119
  28. Selected online stores selling home appliances, consumer electronics and digital media in Poland: 2011-2013 sales (PLN m) and other statistics typical of online stores      121-122
  29. Sales of new products (PLN ‘000) and shares (%) of individual product groups on Allegro in the segment of home appliances, consumer electronics and digital media, January 2012-September 2013      125
  30. Estimated sales of euro.com.pl in Poland (PLN m), 2009-2012      127
  31. Sales of neo24.pl in Poland (PLN m), 2009-2012      127
  32. Sales of electro.pl in Poland (PLN m), 2009-2012      128
  33. Sales of agito.pl in Poland (PLN m), 2009-2012      129
  34. Estimated sales of komputronik.pl in Poland (PLN m), 2009-2012      129
  35. Sales of morele.net in Poland (PLN m), 2009-2012      130
  36. Sales of redcoon.pl in Poland (PLN m), 2009-2012      130
  37. Estimated sales of mixelectronics.pl in Poland (PLN m), 2009-2012      131
  38. Estimated sales of neonet.pl in Poland (PLN m), 2010-2012      131
  39. Top 15 highest-rated companies in the Home and interior category in Poland, 2012      136
  40. Selected online stores selling DIY products, furniture and home furnishings in Poland: 2011-2013 sales (PLN m) and other statistics typical of online stores      138
  41. Sales of new products (PLN ‘000) and shares (%) of individual product groups on Allegro in the segment of DIY products, furniture and home furnishings, January 2012-September 2013      140
  42. Sales of lazienkaplus.pl in Poland (PLN m), 2009-2012      141
  43. Sales of narzedzia.pl in Poland (PLN m), 2009-2012      142
  44. Estimated sales of dekoria.pl in Poland (PLN m), 2009-2012      142
  45. Sales of twojemeble.pl in Poland (PLN m), 2009-2012      143
  46. Sales of luxmarket.pl in Poland (PLN m), 2009-2012      143
  47. Sales of megastore.pl in Poland (PLN m), 2009-2012      144
  48. Estimated sales of leroymerlin.pl in Poland (PLN m), 2011-2012      144
  49. Estimated sales of westwing.pl in Poland (PLN m), 2011-2012      145
  50. Estimated sales of gadar.pl in Poland (PLN m), 2009-2012      145
  51. Sales of meblobranie.pl in Poland (PLN m), 2010-2012      146
  52. Top 15 highest-rated companies in the Clothing and footwear category in Poland, 2012      151
  53. Selected online stores selling clothing and footwear in Poland: 2011-2013 sales (PLN m) and other statistics typical of online stores      153-154
  54. Sales of new products (PLN ‘000) and shares (%) of individual product groups on Allegro in the segment of clothing and footwear, January 2012-September 2013      156
  55. Estimated sales of bonprix.pl in Poland (PLN m), 2009-2012      157
  56. Sales of topsecret.pl in Poland (PLN m), 2009-2012      158
  57. Estimated sales of sklep.house.pl in Poland (PLN m), 2010-2012      159
  58. Sales of zlotewyprzedaze.pl in Poland (PLN m), 2010-2012      159
  59. Estimated sales of eobuwie.com.pl in Poland (PLN m), 2009-2012      160
  60. Estimated sales of supersklep.pl in Poland (PLN m), 2009-2012      160
  61. Sales of kontri.pl in Poland (PLN m), 2009-2012      161
  62. Estimated sales of halens.pl in Poland (PLN m), 2009-2012      161
  63. Estimated sales of limango.pl in Poland (PLN m), 2011-2012      162
  64. Top 15 highest-rated companies in the Health and beauty category in Poland, 2012      167
  65. Selected online stores selling cosmetics in Poland: 2011-2013 sales (PLN m) and other statistics typical of online stores      169
  66. Sales of new products (PLN ‘000) and shares (%) of individual product groups on Allegro in the segment of Health and beauty, January 2012-September 2013      171
  67. Sales of iperfumy.pl in Poland (PLN m), 2009-2012      172
  68. Sales of cefarm24.pl in Poland (PLN m), 2009-2012      173
  69. Estimated sales of superkoszyk.pl in Poland (PLN m), 2009-2012      173
  70. Sales of perfumy-perfumeria.pl in Poland (PLN m), 2009-2012      174
  71. Sales of perfumeria.pl in Poland (PLN m), 2009-2012      174
  72. Sales of domzdrowia.pl in Poland (PLN m), 2009-2012      175
  73. Sales of kokai.pl in Poland (PLN m), 2009-2012      175
  74. Estimated sales of yves-rocher.com.pl in Poland (PLN m), 2009-2012      176
  75. Estimated sales of douglas.pl in Poland (PLN m), 2010-2012      176
  76. Estimated sales of pl.loccitane.com in Poland (PLN m), 2009-2012      177