Online retail market in Poland 2012 E-commerce market analysis and development forecasts for 2012-2014

Online retail market in Poland 2012

E-commerce market analysis and development forecasts for 2012-2014

This publication contains a comprehensive analysis of online trade in Poland in 2008-2011 and development forecasts for 2012-2014, including essential characteristics of the market, its five segments (grocery stores; consumer electronics, home appliances and digital media; DIY, furniture and home furnishings; clothing and footwear; cosmetics) and channels.

It offers value data, descriptions of the key trends on the market and factors influencing its expansion.

The report also presents profiles of the largest online stores in each segment, and the findings of a consumer survey of online shopping preferences and behaviour.

 

Significant topics explored in this report include

  • Value estimates and growth analysis of the overall online retail market in Poland
  • Value and analysis of five key retail market segments: grocery stores; consumer electronics, home appliances and digital media; DIY, furniture and home furnishings; clothing and footwear; cosmetics in terms of online sales
  • Principal market trends and their influence on online sales
  • Characteristics of the key channels in each of the five segments
  • Sales totals and attributes of the auction website Allegro
  • Detailed profiles of the largest online stores in each of the five segments
  • Informative findings of a special consumer survey about online shopping in Poland
  • Current status of Poland’s economy and forecasts to 2014.

 

Central questions about Polish e-commerce answered in this report

  • What is the current value of the e-commerce market and its five segments in Poland?
  • How quickly is online retail expected to expand in the coming years?
  • What are the hallmarks of evolution of the market’s key segments: grocery stores; consumer electronics, home appliances and digital media; DIY, furniture and home furnishings; clothing and footwear; and cosmetics?
  • Which segments offer the most substantial growth prospects?
  • Who are the most influential players on the market?
  • What are the competitive environment conditions in each segment?
  • Which trends are most deeply affecting market evolution?
  • How is Poland’s online retail market organised in terms of key segments, online stores and trading platforms?
  • How do product sales differ between the auction website Allegro and the rest of the online retail market?
  • Which driving factors are essential to the market’s growth?
  • What are the unique preferences and behaviours of Polish consumers in the areas of consumer electronics, home appliances and digital media?

 

This report delivers up-to-the minute market insights on

  • Existing trends on the e-commerce market and in its key segments, and their levels of saturation
  • Current development forecasts for the market and its principal segments
  • Consumer attitudes toward this market as evidenced by survey responses.

 

Which current market topics are generating the most interest?

  • Online retail expansion – despite the crisis on the market.
  • The market exhibits very good growth prospects, due to increasingly wide access and use of the Internet by consumers, a convenience factor that is driving both popularity and expansion
  • The largest retail chains are increasingly adding online sales options, with numbers rising each year. Combined with the increase in the number of individual online stores, it contributes to the expansion of the channel and options available to consumers.
  • The most concentrated of the analysed segments is the consumer electronics, home appliances and digital media segment. It is also the most promising segment, as the number of computer and smartphone users rises each year, and online shopping continues to grow in popularity and familiarity. In addition, Internet stores maintain a price advantage over traditional stores.

 

Readers will benefit from unique perspectives on

  • The value of the e-commerce market in Poland and influence of major market trends
  • Value of the five key market segments: grocery stores; consumer electronics, home appliances and digital media; DIY, furniture and home furnishings; clothing and footwear; and cosmetics
  • Categorization of e-commerce market segments into two main channels: online stores and trading platforms such as auction websites
  • The influence of market trends and growth drivers
  • The largest online retail sellers in Poland, via detailed profiles including revenues.

 

This publication is an essential resource for businesses

  • Planning to begin operations in Polish e-commerce
  • Engaged in competition research and analysis
  • Evaluating the growth potential of online retail in Poland
  • Estimating the online demand for specific products
  • Gauging saturation of the market and its specific segments
  • Preparing a successful strategy for corporate development in Polish e-commerce.

 

This report is dedicated to the informational requirements of

  • Executive staff, managers, and marketing departments of companies engaged in, or about to enter the Polish e-commerce market
  • Consulting, research and analytical services providers
  • Government institutions
  • Chambers of commerce, industry organisations
  • Financial institutions and investment professionals.

 

Extract from this report

  • The current value of online sales is around 3.5% of all retail sales in Poland, and the index is growing dynamically. However, despite rapid increase the share is still significantly different from the shares observed in western countries.
  • The average value of a product basket ordered on the internet reaches over PLN 200, while on the market the average reaches, depending on the store format, from PLN 50 to 80.
  • According to our estimations, at the end of 2011 there were 350 online stores offering grocery products. The forecast for 2012 suggests that the number is going to expand by around 10%.

 

Market commentary by expert

Online retail is gaining importance across the Polish market, and in some segments accounts for several to several dozen per cent of total trade. Polish consumers are increasingly turning to this method of shopping as they become more familiar with technology and computerisation levels rise, expanding the market share of this channel. As each year passes, consumers become more likely to purchase products that were not previously considered suitable for online sales, such as groceries. It is also worth noting that the financial crisis has not, as of this time, exerted a sizeable impact on the growth of e-commerce in Poland. 

Jarosław Frontczak, Retail market Analyst

 

We use PMR's services due to their analysts' extensive experience in market analysis, their high quality and level of engagement in the market research carried out for us. We consider PMR a competent and professional company and recommend them as a reliable partner in the area of economic information and market analysis. Senior Trade and Investment Adviser, British Embassy in Warsaw
PMR provides a good service and is always open to discussion. All reports are well structured & are always on time. Member of the Managment Board, SCA Hygiene Products
PMR's analysts understand our needs well and the standard of their service has always fully met our expectations. We are looking forward to cooperating with PMR in the future as well. Senior Trade and Investment Adviser, British Embassy in Warsaw
The regular updates from PMR give us a detailed insight into the retail market that we couldn't possibly gather ourselves without significant resources. This information helps guide our strategy and decision-making in marketing and in selling our products to the retail market in Eastern Europe and Russia. Market Development Manager, Zebra Technologies Europe Limited
PMR reports are a serious contribution to the market overview picture, focusing our attention on key events in the industry as well as highlighting both general and specific market indicators. Together, these components are the base for our future forecasts of construction market development and help us to plan our sales. Market Analyst, Alpha Cement
As a London-based company, with operations abroad, we looked for the best-in-class Market Intelligence supplier. PMR brought us quality reports that improved our CEE market knowledge and understanding. Development Manager, GVA Grimley
Our experience with PMR is a positive one. The retail reports they have are accurate and to the point, handling the important issues. With their newsletter you are kept updated on the short term as well. We very much appreciate their accurately informing us about available reports by regular contact, without being obtrusive. European Marketing Research Manager, international retail company
It's a great pleasure to cooperate with PMR because of its analysts' wealth of experience in understanding the local market. We consider PMR a competent and professional company which helps us conduct our business. I would also like to state that PMR's team is always ready to respond to emerging customer needs. We can recommend it as a reliable partner. Business Analyst, Hilti Distribution, Russia
PMR's retail publications give me detailed insight into retail developments in Poland, even concerning 'minor' developments. It is the most informative English-language resource that I have found. General Manager, Royal Ahold, The Netherlands

  1. Methodology p. 9

  2. Executive summary p. 15

  3. Overview of Polish economy p. 23

    • GDP p. 23
    • Labour market p. 26
    • Wages p. 27
    • Inflation p. 28
    • Household income and expenses p. 29
      • Income p. 30
      • Expenses p. 31
    • Demographics p. 33
  4. Results of a consumer survey on online shopping p. 37

    • Introduction p. 37
    • Summary p. 41
    • Respondents’ demographic structure p. 42
    • Use of IT technologies by e-commerce consumers p. 46
    • E-commerce shopping p. 48
      • Clothing and footwear p. 50
      • Consumer electronics and home appliances p. 54
      • Cosmetics p. 60
      • DIY and furniture p. 65
      • Food products p. 70
    • Online shopping vs traditional shopping p. 72
    • Motivation for online shopping p. 74
    • Price comparison services and auction websites p. 77
    • Model online store p. 79
  5. Online retail p. 83

    • Size of the online retail market p. 83
    • Largest internet stores p. 86
    • Growth drivers and barriers p. 87
      • Growth drivers p. 88
      • Growth barriers p. 90
  6. Online food retail p. 93

    • Overview of online food market p. 93
      • Internet stores p. 96
      • E-commerce platforms p. 102
      • Profiles of selected players p. 105
  7. Online retail of non-food products p. 113

    • Overview of the online non-food market p. 113
      • Online market of home appliances, electronics and digital media p. 115
        • Online stores p. 118
        • E-commerce platforms p. 124
        • Profiles of selected players p. 131
      • Online market of DIY products, furniture and interior furnishings p. 136
        • Online stores p. 139
        • E-commerce platforms p. 143
        • Profiles of selected players p. 147
      • Online market of clothing and footwear p. 152
        • Online stores p. 155
        • E-commerce platforms p. 159
        • Profiles of selected players p. 163
      • Online cosmetics market p. 168
        • Online stores p. 171
        • E-commerce platforms p. 176
        • Profiles of selected players p. 180
  8. List of graphs p. 187

  9. List of tables p. 193

  10. About PMR p. 197

  11. Contact PMR p. 198

List of graphs

  1. Value (PLN bn) and change (%) of the online retail in Poland, 2008-2014      16
  2. Online retail in internet stores and at e-commerce platforms in Poland (PLN bn), 2008-2014      16
  3. Real growth rate of GDP in Poland (%, y-o-y), 2008-2014      24
  4. GDP per capita by purchasing power standard (100=average for EU-27), 2010-2011      25
  5. Unemployment rate in Poland (%, end of the period), 2008-2014      26
  6. Average employment in retail companies in Poland (‘000), Q1 2008-Q2 2012      27
  7. Average monthly gross remuneration in the national economy in Poland (PLN), 2008-2014      28
  8. Annual consumer price indexes in Poland (%), 2008-2014      29
  9. Average monthly income and expenditure per capita in Polish households (PLN), 2008-2011      29
  10. Average monthly disposable income per capita in Polish households (PLN), by its source, and real growth rate (%, y-o-y), 2011      30
  11. Average monthly expenses on consumer goods and services per capita in Polish households (PLN), by major income source, and real growth rate (%, y-o-y), 2011      31
  12. Nominal growth rate of expenses on consumer goods and services per capita in Polish households, by major income source (%), 2010-2011      32
  13. Structure of monthly expenditure per capita in Polish households (%), 2011      33
  14. Polish population in 2007-2011 (‘000) with forecasts until 2020      33
  15. Population in Poland (%), by place of residence, 2010      34
  16. Polish cities and towns, by population (number of cities, %), 2010      35
  17. Urban population in Poland (%), by voivodship, 2010      35
  18. Current status and forecast for Polish population structure (%), by age groups, 2009-2020      36
  19. Gender structure of the sample (%), 2012      42
  20. Age structure of the sample (%), 2012      43
  21. Structure of the sample by size of the place of residence (%), 2012      44
  22. Education structure of the sample (%), 2012      44
  23. Structure of the sample by the household size (%), 2012      45
  24. Net per capita income in a respondent’s household as compared to the income of all adult residents of Poland (%), 2012      46
  25. Respondent household saturation with selected devices (%), 2012      47
  26. Product groups ever purchased by the respondent through the internet (%), 2012      49
  27. Product groups from the clothing and footwear category purchased by the respondent through the internet over the previous 12 months (%), 2012      51
  28. Frequency of purchasing products from the clothing and footwear category in the previous 12 months (%), 2012      52
  29. Reasons for buying clothing and footwear through the internet (%), 2012      53
  30. Auction websites and internet stores where products from the clothing and footwear category were purchased (%), 2012      54
  31. Product groups from the category of home appliances, electronics and digital media purchased by the respondent through the internet over the previous 36 months (%), 2012      56
  32. Frequency of purchasing products from the category of home appliances, electronics and digital media in the previous 36 months (%), 2012      57
  33. Reasons for purchasing through the internet home appliances, electronics and digital media (%), 2012      59
  34. Auction websites and internet stores where products from the category of home appliances, electronics and digital media were purchased (%), 2012      60
  35. Groups of cosmetics purchased by the respondent through the internet over the previous 12 months (%), 2012      62
  36. Frequency of cosmetics purchases over the previous 12 months (%), 2012      63
  37. Reasons for buying cosmetics through the internet (%), 2012      64
  38. Auction websites and internet stores where cosmetics were bought (%), 2012      65
  39. Product groups from the DIY and furniture category purchased by the respondent through the internet over the previous 36 months (%), 2012      67
  40. Frequency of purchasing products from the DIY and furniture category over the last 36 months (%), 2012      68
  41. Reasons for buying through the internet products from the DIY and furniture category (%), 2012      69
  42. Auction websites and internet stores where products from the DIY and furniture category were purchased (%), 2012      70
  43. Groups of food products purchased by the respondent through the internet over the previous 12 months (%), 2012      71
  44. Reasons for buying food products through the internet (%), 2012      72
  45. Assessment of online shopping as compared to traditional shopping (%), 2012      73
  46. Place where the respondent would try to purchase products online in the first place, by product categories (%), 2012      74
  47. Motivation for shopping in the internet (%), 2012      75
  48. Preferred form of payment (%), 2012      76
  49. Preferred form of delivery (%), 2012      76
  50. Use of price comparison services (%), 2012      77
  51. Price comparison services, by popularity (%), 2012      77
  52. Use of auction websites (%), 2012      78
  53. Auction websites by popularity (%), 2012      78
  54. Purchases of new and second-hand products (%), 2012      79
  55. Impact of introducing individual features on internet store evaluation (%), 2012      81
  56. Value (PLN bn) and change (%) of the online retail in Poland, 2008-2014      84
  57. Online retail in internet stores and at e-commerce platforms in Poland (PLN bn), 2008-2014      84
  58. Growth of online retail in internet stores and at e-commerce platforms in Poland (%), 2008-2014      85
  59. Online retail broken down into food and non-food products in Poland (%), 2008-2014      85
  60. Number of internet stores in Poland (‘000), 2008-2012      86
  61. Value (PLN m) and change (%) of the online food retail in Poland, 2008-2014      94
  62. Share of online sales in the food retail market in Poland (%), 2008-2014      95
  63. Change of food retail in internet stores and at e-commerce platforms in Poland (%), 2008-2014      95
  64. Value of food retail in internet stores and at e-commerce platforms in Poland (PLN m), 2008-2014      96
  65. Number of internet stores specialising in the sale of food products in Poland, 2008-2012      97
  66. Shares of the largest internet stores in the market of internet stores offering food products in Poland (%), 2011      98
  67. Food product sales structure at a.pl internet store, H1 2011      99
  68. Number of auctions for selected food categories at Allegro in Poland, 22 August 2012      103
  69. Value (PLN bn) and change (%) of the online non-food retail in Poland, 2008-2014      113
  70. Online retail for the selected segments in non-food products in Poland (PLN bn), 2008-2014      114
  71. Shares of selected segments in online sales of non-food products in Poland (%), 2011      115
  72. Value (PLN m) and change (%) of online retail of home appliances, electronics and digital media in Poland, 2008-2014      116
  73. Share of online sales in the retail market of home appliances, electronics and digital media in Poland (%), 2008-2014      116
  74. Change of home appliances, electronics and digital media retail in internet stores and at e-commerce platforms in Poland (%), 2008-2014      117
  75. Value of home appliances, electronics and digital media retail in internet stores and at e-commerce platforms in Poland (PLN m), 2008-2014      118
  76. Number of internet stores specialising in the retail of home appliances, electronics and digital media in Poland, 2008-2012      120
  77. Shares of the largest internet stores in the online retail market of  home appliances, electronics and digital media in Poland, 2011      121
  78. Popularity of group purchase offers in Poland, by category (%), 2011      125
  79. Number of auctions for selected categories of home appliances, consumer electronics and digital media at Allegro in Poland, 22 August 2012      126
  80. Monthly value shares of new products sales in selected categories of home appliances, consumer electronics and digital media at Allegro, by segments (%), November 2011-May 2012      128
  81. Value shares of new products sales in selected categories of home appliances, consumer electronics and digital media at Allegro (%), December 2011 and May 2012      129
  82. Volume shares of new products sales in selected categories of home appliances, consumer electronics and digital media at Allegro (%), December 2011 and May 2012      130
  83. Value (PLN m) and change (%) of the online retail of DIY, furniture and interior furnishings in Poland, 2008-2014      137
  84. Share of online sales in the retail market of DIY products, furniture and interior furnishings in Poland (%), 2008-2014      137
  85. Change of DIY, furniture and interior furnishings retail in internet stores and at e-commerce platforms in Poland (%), 2008-2014      138
  86. Value of DIY, furniture and interior furnishings retail in Poland in internet stores and at e-commerce platforms (PLN m), 2008-2014      138
  87. Number of internet stores specialising in DIY, furniture and interior furnishings retail in Poland, 2008-2012      140
  88. Shares of the biggest internet stores in the online market of DIY products, furniture and interior furnishings in Poland (%), 2011      141
  89. Number of auctions for selected categories of DIY products, furniture and interior furnishings at Allegro in Poland, 22 August 2012      143
  90. Monthly value shares in sales of new products in selected categories of DIY, furniture and interior furnishings at Allegro, broken down by segments (%), November 2011-June 2012      145
  91. Monthly volume shares in sales of new products in selected categories of DIY, furniture and interior furnishings at Allegro, broken down by segments (%), November 2011-June 2012      146
  92. Value (PLN m) and change (%) of the online clothing and footwear retail in Poland, 2008-2014      153
  93. Share of online sales in the clothing and footwear retail market in Poland (%), 2008-2014      153
  94. Change of clothing and footwear retail in internet stores and at e-commerce platforms in Poland (%), 2008-2014      154
  95. Value of the clothing and footwear retail in internet stores and at e-commerce platforms in Poland (PLN m), 2008-2014      154
  96. Number of internet stores specialising in the sale of clothing and footwear in Poland, 2008-2012      156
  97. Shares of the largest internet stores in the online retail market of clothing and footwear in Poland, 2011      157
  98. Number of auctions for selected clothing and footwear categories at Allegro in Poland, 22 August 2012      160
  99. Monthly value shares in sales of new products in selected categories of clothing and footwear at Allegro, broken down by segments (%), November 2011-June 2012      161
  100. Monthly volume shares in sales of new products in selected categories of clothing and footwear at Allegro, broken down by segments (%), November 2011-June 2012      162
  101. Value (PLN bn) and change (%) of the online cosmetics retail in Poland, 2008-2014      169
  102. Share of online sales in the cosmetics retail market in Poland (%), 2008-2014      169
  103. Change of cosmetics retail in internet stores and at e-commerce platforms in Poland (%), 2008-2014      170
  104. Value of cosmetics retail in internet stores and at e-commerce platforms in Poland (PLN m), 2008-2014      171
  105. Number of internet stores specialising in the sale of cosmetics in Poland, 2008-2012      173
  106. Shares of the largest internet stores in the market of internet stores offering cosmetics in Poland (%), 2011      174
  107. Number of auctions for selected cosmetics categories at Allegro in Poland, 22 August 2012      177
  108. Monthly value shares in sales of new products in selected categories of cosmetics at Allegro, broken down by segments (%), November 2011-June 2012      178
  109. Monthly volume shares in sales of new products in selected categories of cosmetics at Allegro, broken down by segments (%), November 2011-June 2012      179

List of tables

  1. Key macroeconomic indicators for Poland, 2008-2012      23
  2. Biggest cities in terms of the number of inhabitants in Poland, June 2010      34
  3. Period over which the respondent has been using the internet, by place of residence, education and per capita household income (%), 2012      47
  4. Demographic profile of a person who has ever purchased through the internet any products of the clothing and footwear category (%), 2012      50
  5. Amount spent on purchases of products from the clothing and footwear category in the previous 12 months (PLN), 2012      53
  6. Demographic profile of a person who has ever purchased through the internet any products of the category of home appliances, electronics and digital media (%), 2012      55
  7. Amount spent on purchases of products from the category of home appliances, electronics and digital media in the previous 36 months (PLN), 2012      58
  8. Demographic profile of a person who has ever purchased cosmetics through the internet (%), 2012      61
  9. Amount spent on purchasing cosmetics over the previous 12 months (PLN), 2012      64
  10. Demographic profile of a person who has ever purchased through the internet any products of the DIY and furniture category (%), 2012      66
  11. Amount spent on the purchase of products from the DIY and furniture category over the previous 36 months (PLN), 2012      69
  12. Largest internet stores in Poland in terms of the number of users, April 2012      86
  13. Largest internet stores in Poland in terms of their sales value, 2011      87
  14. Selected internet stores offering food products in Poland: sales in 2010-2011 (PLN m) and other statistics characteristic for internet stores      100-101
  15. Monthly value shares in sales of new products in selected food categories at Allegro, broken down by categories, November 2011-June 2012      104
  16. Monthly volume shares in sales of new products in selected food categories at Allegro, broken down by categories, November 2011-June 2012      105
  17. Sales of alma24.pl in Poland (PLN m), 2008-2011      105
  18. Sales of e-piotripawel.pl in Poland (PLN m), 2008-2011      106
  19. Sales of frisco.pl in Poland (PLN m), 2008-2011      107
  20. Sales of a.pl in Poland (PLN m), 2008-2011      107
  21. Sales of bdsklep.pl in Poland (PLN m), 2008-2011      108
  22. Sales of bogutynmlyn.pl in Poland (PLN m), 2008-2011      109
  23. Estimated sales of hipernet24.pl in Poland (PLN m), 2008-2011      109
  24. Sales of fresh24.pl in Poland (PLN m), 2009-2011      110
  25. Top 10 online stores falling in the Mega-stores category, 2011      119
  26. Selected internet stores offering home appliances, electronics and digital media in Poland: sales in 2010-2011 (PLN m) and other statistics characteristic for internet stores      122-123
  27. Value and volume shares of new products sales in selected categories of home appliances, consumer electronics and digital media at Allegro, by segments (%), November 2011-May 2012      127
  28. Estimated sales of euro.com.pl in Poland (PLN m), 2008-2011      131
  29. Sales of neo24.pl in Poland (PLN m), 2008-2011      131
  30. Sales of electro.pl in Poland (PLN m), 2008-2011      132
  31. Estimated sales of komputronik.pl in Poland (PLN m), 2008-2011      133
  32. Estimated sales of zadowolenie.pl in Poland (PLN m), 2008-2011      133
  33. Sales of redcoon.pl in Poland (PLN m), 2008-2011      134
  34. Sales of morele.net in Poland (PLN m), 2008-2011      134
  35. Sales of agito.pl in Poland (PLN m), 2008-2011      135
  36. Estimated sales of vobis.pl in Poland (PLN m), 2008-2011      135
  37. Estimated sales of neonet.pl in Poland (PLN m), 2010-2011      136
  38. Top 10 highest rated companies in the home and interior category, 2011      139
  39. Selected internet stores offering DIY products, furniture and interior furnishings in Poland: sales in 2010-2011 (PLN m) and other statistics characteristic for internet stores      142
  40. Value and volume share of new products from the home and garden category in Allegro sales (%), November 2011-June 2012      145
  41. Sales of lazienkaplus.pl in Poland (PLN m), 2008-2011      147
  42. Sales of dekoria.pl in Poland (PLN m), 2008-2011      147
  43. Estimated sales of lazienki24.pl in Poland (PLN m), 2008-2011      148
  44. Sales of narzedzia.pl in Poland (PLN m), 2008-2011      148
  45. Sales of twojemeble.pl in Poland (PLN m), 2008-2011      149
  46. Sales of luxmarket.pl in Poland (PLN m), 2008-2011      149
  47. Sales of megastore.pl in Poland (PLN m), 2009-2011      150
  48. Estimated sales of gadar.pl in Poland (PLN m), 2008-2011      150
  49. Sales of meblobranie.pl in Poland (PLN m), 2010-2011      151
  50. Top 10 highest rated companies in the clothing and footwear category, 2011      156
  51. Selected internet stores offering clothing and footwear in Poland: sales in 2010-2011 (PLN m) and other statistics characteristic for internet stores      158
  52. Value and volume shares of new products from the category of clothing, footwear and accessories in Allegro sales (%), November 2011-June 2012      160
  53. Estimated sales of bonprix.pl in Poland (PLN m), 2008-2011      163
  54. Sales of supersklep.pl in Poland (PLN m), 2008-2011      163
  55. Estimated sales of sklep.topsecret.pl in Poland (PLN m), 2009-2011      164
  56. Sales of kontri.pl in Poland (PLN m), 2008-2011      164
  57. Estimated sales of halens.pl in Poland (PLN m), 2008-2011      165
  58. Estimated sales of butyk.pl in Poland (PLN m), 2008-2011      165
  59. Sales of eobuwie.pl in Poland (PLN m), 2008-2011      166
  60. Sales of intymna.pl in Poland (PLN m), 2008-2011      166
  61. Estimated sales of sklep.house.pl in Poland (PLN m), 2010-2011      167
  62. Top 10 highest rated companies in the health and beauty category, 2011      172
  63. Selected internet stores offering cosmetics in Poland: sales in 2010-2011 (PLN m) and other statistics characteristic for internet stores      175
  64. Value and volume shares of new products from the health and beauty category in Allegro sales (%), April-June 2012      177
  65. Sales of iperfumy.pl in Poland (PLN m), 2008-2011      180
  66. Sales of cefarm24.pl in Poland (PLN m), 2008-2011      180
  67. Sales of perfumeria.pl in Poland (PLN m), 2008-2011      181
  68. Sales of perfumy-perfumeria.pl in Poland (PLN m), 2008-2011      181
  69. Estimated sales of superkoszyk.pl in Poland (PLN m), 2008-2011      182
  70. Sales of domzdrowia.pl in Poland (PLN m), 2008-2011      182
  71. Sales of kokai.pl in Poland (PLN m), 2008-2011      183
  72. Estimated sales of yves-rocher.com.pl in Poland (PLN m), 2009-2011      183
  73. Estimated sales of douglas.com.pl in Poland (PLN m), 2010-2011      184
  74. Estimated sales of pl.loccitane.com in Poland (PLN m), 2009-2011      184