Online OTC products market in Poland 2017 Market analysis and development forecasts for 2017-2022

Online OTC products market in Poland 2017

Market analysis and development forecasts for 2017-2022

The report is the only publication available that looks at online sales of OTC products, an important but rarely-researched part of the OTC market.

It provides an in-depth analysis of the various market segments, with a breakdown into the following product categories: OTC medications, dietary supplements and dermocosmetics. Uniquely, the report contains information on OTC sales in online stores (as opposed to e-pharmacies), a channel which market players have no systematic knowledge about.The report also provides a set of forecasts for online OTC sales and for individual OTC categories till 2022, along with a discussion of market trends and their future implications. Each trend is discussed in terms of its impact on current and future sales.The report also profiles leading pharmacies and online stores with information on financial performance, product assortment, major events and plans.

 

It also contains Excel databasis with almost 400 online stores offering dermocosmetics and dietary supplements.

 

What is the content of the report?

  • Comprehensive market assessment – current value of online OTC sales in Poland broken down into product categories and distribution channels
  • Market growth, current market conditions
  • Market development forecasts for the next 5 years – for total OTC sales online as well as for OTC medicines, dietary supplements and dermocosmetics
  • Profile of the consumer who buys OTC products online
  • OTC brands and product categories most often bought on the internet
  • Legal framework – an overview of regulations pertaining to online sales of OTC products as well as planned legal changes and their likely impact on the market
  • Leading online pharmacies and stores – profiles containing information on financial condition and product offer
  • Data on online advertising

 

Who benefits from the analysis? 

 

  • Manufacturers of OTC medications, dietary supplements and dermocosmetics, as well as companies planning to enter the OTC market
  • Distributors of OTC products who are present in the online channel or are considering entry – e.g. pharmacies, stores, internet platforms, as well as manufacturers who operate their own online stores or are planning to do so
  • Grocery chains and cosmetics chains who carry OTC products or are planning to add them to the offer  
  • Cosmetics manufacturers planning to expand into dermocosmetics
  • Companies looking for investment or takeover opportunities e.g. private equity funds
  • Research firms and consultancies
  • Chambers of commerce, trade associations.

 

 Why to buy the report? 

 

  • Market development forecasts (looking as far ahead as 2022) calculated by our econometricians and analysts that will help a company plan an online strategy for each OTC category: medicines, dietary supplements and dermocosmetics
  • Unique data on sales of OTC products in online stores - an important but previously unresearched part of the market
  • The report provides the data needed for a segmentation of customers who buy OTC products on the internet
  • The publication is an indispensable tool for keeping track of new trends and legal changes on the online OTC market and for assessing their impact on a company’s current and future financial performance
  • Analysis of the competitive landscape that will be of help in deciding whether to launch a marketing campaign on the internet or to step up/scale back online sales
  • An indispensable tool for determining the right pricing policy for a company’s products online

 

We use PMR's services due to their analysts' extensive experience in market analysis, their high quality and level of engagement in the market research carried out for us. We consider PMR a competent and professional company and recommend them as a reliable partner in the area of economic information and market analysis. Senior Trade and Investment Adviser, British Embassy in Warsaw
PMR reports are a serious contribution to the market overview picture, focusing our attention on key events in the industry as well as highlighting both general and specific market indicators. Together, these components are the base for our future forecasts of construction market development and help us to plan our sales. Market Analyst, Alpha Cement
PMR's analysts understand our needs well and the standard of their service has always fully met our expectations. We are looking forward to cooperating with PMR in the future as well. Senior Trade and Investment Adviser, British Embassy in Warsaw
It's a great pleasure to cooperate with PMR because of its analysts' wealth of experience in understanding the local market. We consider PMR a competent and professional company which helps us conduct our business. I would also like to state that PMR's team is always ready to respond to emerging customer needs. We can recommend it as a reliable partner. Business Analyst, Hilti Distribution, Russia
PMR provides a good service and is always open to discussion. All reports are well structured & are always on time. Member of the Managment Board, SCA Hygiene Products
As a London-based company, with operations abroad, we looked for the best-in-class Market Intelligence supplier. PMR brought us quality reports that improved our CEE market knowledge and understanding. Development Manager, GVA Grimley

  • Methodology
  • Executive summary
  • Overview of the online OTC products market and forecasts until 2022
    • Key events and trends in 2015-2017
      • Number of online pharmacies in Poland
      • Users of online pharmacies in Poland
      • Prices of OTC products in online pharmacies and stores
      • Dietary supplements
      • Dermocosmetics
      • Events and market trends and their impact in 2015-2017
    • Events and trends anticipated for 2017-2022
  • Value of the market and development forecasts until 2022
  • Structure of the online OTC products market
    • By distribution channel
    • By product status
      • Online stores
      • E-commerce platforms
    • By category (online pharmacies)
  • Findings of the consumer survey conducted by PMR
    • Profile of a consumer who buys OTC drugs online
      • Frequency by purchase location
      • Frequency of purchase in comparison with other products
      • Frequency of purchase by gender
      • Frequency of purchase by age
      • Frequency of purchase by education
      • Frequency of purchase by income
      • Frequency of purchase by place of residence
      • Factors motivating an online purchase of OTC drugs
      • Searching information online
      • Confidence in buying medications online
      • Propensity to buy drugs on foreign websites
      • Online pharmacy buyers by type of doctor’s appointment
    • Profile of a consumer who buys dietary supplements online
      • Frequency by purchase location
      • Frequency of purchase by gender
      • Frequency of purchase by age
      • Frequency of purchase by income
      • Frequency of purchase by place of residence
      • Segmentation of e-buyers
      • Most eagerly purchased categories of dietary supplements
      • Number of dietary supplements purchased
      • Spending on dietary supplement purchases
      • Location for dietary supplements purchases
      • Most eagerly purchased dietary supplements brands by product category
      • Price flexibility for selected dietary supplements
      • Factors motivating an online purchase of dietary supplements
    • Profile of a consumer who buys dermocosmetics online
      • Frequency of purchases by location
      • Frequency of purchases by gender
      • Frequency of purchases by age
      • Frequency of purchases by income
      • Frequency of purchases by place of residence
      • Segmentation of e-buyers
      • Number of purchased dermocosmetics
      • Spending on dermocosmetic purchases
      • Location for dermocosmetic purchases
      • Most willingly purchased dermocosmetic brands
      • Most willingly purchased dermocosmetic brands by product category
      • Price flexibility for selected dermocosmetics
      • Factors motivating an online purchase of dermocosmetics
  • Largest players and their profiles
    • Online pharmacies
      • Number of users and reach
      • Time spent by the user on websites of most popular pharmacies
      • Declarations of use and recognition
      • Most popular online pharmacies: dermocosmetics – findings of the PMR survey
      • Most popular online pharmacies: dietary supplements – findings of the PMR survey
      • Presence in social media
      • Number of Google searches
      • Rating and reviews
      • Profiles of selected key players
    • Online stores
      • Most popular online stores: dermocosmetics – findings of the PMR survey
      • Most popular online stores: dietary supplements – findings of the PMR survey
      • Profiles of selected key players
  • Legal environment
    • Legal acts governing online sales in Poland
      • Key provisions of the Act on Consumer Rights
      • Strengthening consumer position pursuant to an amendment to the Act on Competition and Consumer Protection
      • Online dispute resolution
    • OTC drugs
      • Terms and conditions for online pharmacy operations
      • Pharmacy advertising ban
      • Scope of information published on websites offering OTC drugs
      • Ban on sending drugs via parcel machines
    • Dietary supplements
      • Presentation and description of a dietary supplement on the website
    • Dermocosmetics

Graphs

  • Structure of the OTC market in Poland by sales channel (%), 2016 and 2022
  • Value (PLN m) and change (%) of the online OTC market in Poland, 2016-2022
  • Value structure of the online OTC market in Poland, by sales channel (%), 2016
  • Value structure of the online OTC market in Poland, by product status (%), 2016
  • Number of online pharmacies operating in Poland, May 2011-September 2016
  • Frequency of making online purchases among Poles (%), 2014-2016
  • Frequency of visiting healthcare websites or blogs among Poles (%), 2016
  • Structure of the OTC market in Poland by sales channel (%), 2016 and 2022
  • Value (PLN m) and change (%) of the online OTC market in Poland, 2016-2022
  • Value structure of the online OTC market in Poland (%), by sales channel, 2016
  • Sales of dermocosmetics and OTC products through online pharmacies compared with sales at brick-and-mortar pharmacies in Poland (%), 2014-2015
  • Sales of dermocosmetics through online pharmacies compared with sales at brick-and-mortar pharmacies in Poland and Germany (%), 2014-2015
  • Value structure of the online OTC market in Poland (%), by product status, 2016
  • Value structure of the OTC online stores market in Poland (%), by product status, 2016
  • Proportion of Poles declaring purchases of over-the-counter drugs in 2016 (%), 2017
  • Location for purchases of over-the-counter drugs in 2016 in Poland (%), 2017
  • Frequency of buying pharmaceutical products online in Poland (%), 2014-2016
  • Proportion of internet users buying pharmaceutical products online in Poland (%), by gender, 2014 and 2016
  • Intention to buy pharmaceutical products via internet in the future, among online buyers and non-buyers in Poland (%), by gender, 2016
  • Frequency of buying OTC drugs in Poland (%), by age, 2017
  • Intention among online buyers and non-buyers in Poland to buy pharmaceutical products via internet in the future (%), by age, 2016
  • Intention among online buyers and non-buyers in Poland to buy pharmaceutical products via internet in the future (%), by education, 2016
  • Proportion of internet users buying pharmaceutical products online in Poland (%), by financial situation assessment, 2016
  • Frequency of buying OTC drugs in Poland (%), by income, 2017
  • Frequency of buying OTC drugs in Poland (%), by place of residence, 2017
  • Frequency of checking online in Poland information and opinions on the effect of an OTC drug used for the first time (%), 2016
  • Proportion of Poles who find buying drugs online risky as one is not sure what is actually purchased (%), September 2016
  • Proportion of Poles who find buying drugs online risky as one is not sure what is actually purchased, by internet users and non-users (%), September 2016
  • Purchase of drugs through foreign platforms/websites, compared with selected product categories (%), 2016
  • Proportion of internet users buying drugs and medical accessories online in Poland (%), by type of doctor’s appointment over 12 months preceding the survey, September 2016
  • Proportion of Poles declaring purchases of dietary supplements in 2016 (%), 2017
  • Location for purchases of dietary supplements in 2016 in Poland (%), 2017
  • Frequency of purchasing dietary supplements in Poland (%), by gender, 2017
  • Frequency of purchasing dietary supplements in Poland (%), by age, 2017
  • Frequency of purchasing dietary supplements in Poland (%), by income, 2017
  • Frequency of purchasing dietary supplements in Poland (%), by place of residence, 2017
  • Number of dietary supplement categories purchased over the 12 months preceding the survey in Poland (%), 2017
  • Number of supplements purchased through traditional and online channels over the 12 months preceding the survey in Poland (%), 2017
  • Average spending on dietary supplements purchased online in 2016 in Poland (PLN), 2017
  • Proportion of Poles declaring purchases of dermocosmetics in 2016 (%), 2017
  • Location for purchases of dermocosmetics in 2016 in Poland (%), 2017
  • Frequency of buying dermocosmetics online in Poland (%), 2017
  • Frequency of purchasing dermocosmetics in Poland (%), by gender, 2017
  • Frequency of purchasing dermocosmetics in Poland in comparison with buying cosmetics in general (%), by gender, 2017
  • Frequency of purchasing dermocosmetics in Poland (%), by age, 2017
  • Frequency of purchasing dermocosmetics in Poland in comparison with buying cosmetics in general (%), by age, 2017
  • Frequency of purchasing dermocosmetics in Poland (%), by income, 2017
  • Frequency of purchasing dermocosmetics in Poland in comparison with buying cosmetics in general (%), by income, 2017
  • Frequency of buying dermocosmetics in Poland (%), by place of residence, 2017
  • Frequency of purchasing dermocosmetics in Poland in comparison with buying cosmetics in general (%), by place of residence, 2017
  • Number of dermocosmetic categories purchased in Poland over the 12 months preceding the survey (%), 2017
  • Number of dermocosmetics purchased via traditional and online channels in Poland over the 12 months preceding the survey (%), 2017
  • Number of dermocosmetic categories purchased online in Poland over the 12 months preceding the survey (%), 2017
  • Average number of products in dermocosmetic product categories purchased online in the past 12 months in Poland, 2017
  • Average spending on dermocosmetics purchased online in 2016 in Poland (PLN), 2017
  • Share of online pharmacies and stores in the structure of spending on online dermocosmetics purchases in Poland (%), 2017
  • Most popular online pharmacies in Poland, by number of users (real users in ‘000), April 2016-January 2017
  • Most popular online pharmacies in Poland, by reach among internet users (%), April 2016-January 2017
  • Online pharmacies most frequently used by Poles (%), October 2015-2016
  • Best recognisable online pharmacies in Poland (%), April 2015-April 2016
  • Online pharmacies where dietary supplements were purchased in the past 12 months in Poland (%), 2017
  • Most popular online pharmacies in Poland in terms of Google searches (‘000), 2015
  • Sales value (PLN m) and change (%) for doz.pl in Poland, 2013-2016
  • Sales value (PLN m) and change (%) for i-apteka.pl, 2012-2016
  • Sales value (PLN m) and change (%) for cefarm24.pl, 2012-2016
  • Sales value (PLN m) and change (%) for tanie-leczenie.pl, 2012-2016
  • Revenue and net profit/loss of Bodyhouse Sp. z o.o. (PLN m), 2014-2015
  • Revenue and net profit/loss of Pharmacon Sp. z o.o. Sp. k. (PLN m), 2010-2015
  • Revenue and net profit/loss of Nasze Apteki Sp. z o.o. (PLN m), 2014-2015
  • Revenue and net profit/loss of KFD Sp. z o.o. (PLN m), 2013-2015
  • Revenue and net profit/loss of SFD SA (PLN m), 2011-2016

Tables

  • Impact of legal changes on the change of the online OTC products market value in Poland, 2016-2022
  • Impact of basic macroeconomic indicators on the online OTC products market value in Poland, 2016-2022
  • Impact of other events on the change of the online OTC products market value in Poland, 2016-2022
  • Declaration of OTC product purchases in 2016 in Poland, in total and by sales channel (%), 2017
  • Summary of online and offline OTC drug consumer profile in Poland, 2017
  • Summary of online and offline dietary supplements consumer profile in Poland, 2017
  • Comparison of customers of online pharmacies and stores in Poland, 2017
  • Number of active online pharmacies operating in individual voivodships in Poland, May 2011 and September 2016
  • Number of users of largest online pharmacies in Poland (‘000), April 2016-January 2017
  • Number of real users of online pharmacies (‘000) in Poland, depending on devices used, January 2016-January 2017
  • Number of online pharmacy page views in Poland (million), depending on devices used, January 2016-January 2017
  • Number of online pharmacy page views (‘000), by voivodship in Poland, April-December 2016
  • Reach of online pharmacies among internet users in Poland (%), depending on devices used, January 2016-January 2017
  • Prices of popular OTC drugs in selected online pharmacies in Poland (PLN), February 2017
  • Prices of popular dietary supplements in selected online pharmacies and stores in Poland (PLN), February 2017
  • Prices of popular dermocosmetic brands in selected online pharmacies and stores in Poland (PLN), February 2017
  • Key events and market trends, and their impact on the online OTC market in Poland, 2015-2017
  • Average time on site per online pharmacy user (minutes:seconds) in Poland, depending on devices used, January 2016-January 2017
  • Health-related websites visited by Poles (%), 2016
  • Purchases of drugs, dietary supplements and other products from the Health category with the use of mobile devices in Poland, in comparison with other selected categories (%), 2016
  • Purchases of drugs, dietary supplements and other products from the Health category in various channels in Poland, in comparison with other selected categories (%), 2016
  • Purchases of drugs, dietary supplements and other products from the Health category in various channels in Poland (mobile buyers), in comparison with other selected categories (%), 2016
  • Future market reforms and changes, and their impact on the online OTC distribution market in Poland, 2017-2021
  • Sales value for new products (OTC drugs and dermocosmetics, PLN ‘000) via Allegro in Poland and change (%), 2012-2015 and January-July 2016
  • Categories of pharmaceutical products most frequently purchased by users of online pharmacies in Poland (PLN m, %), H1 2016
  • Categories of pharmaceutical products most frequently purchased by users of online pharmacies in Poland (PLN m, %), September 2015-August 2016
  • Product categories most frequently purchased and planned to be purchased online in Poland (%), 2016
  • Declaration of possible online purchase of pharmaceutical products in the future among non-online buyers, in comparison with selected product categories (%), 2016
  • Number of online pharmacy users in Poland (‘000), by gender, April 2016-January 2017
  • Basic information about online pharmacy users in Poland, by gender, April 2016-January 2017
  • Frequency of buying OTC drugs in Poland (%), by purchase location and age, 2016
  • Basic information about online pharmacy users in Poland, by age, January 2017
  • Users of online pharmacies in Poland (‘000), by age and device used, January 2017
  • Proportion of internet users buying pharmaceutical products online in Poland (%), by education, 2016
  • Proportion of internet users buying drugs and medical accessories online in Poland (%), by education, September 2016
  • Proportion of persons buying drugs online in Poland, by professional status (%), 2008/2009-2015/2016
  • Proportion of persons buying drugs online in Poland (%), by place of residence, 2008/2009-2015/2016
  • Factors taken into consideration when buying OTC drugs online in Poland (%), 2017
  • Frequency of buying drugs and medical accessories online in Poland (%), in comparison with other medical services available via internet, September 2016
  • Segmentation summary – profiles of consumers who buy dietary supplements online in Poland, 2017
  • Psychographic profiles of consumers who buy dietary supplements online in Poland (average on the scale), 2017
  • Demographic profiles of consumers who buy dietary supplements online in Poland (%), 2017
  • Categories of dietary supplements purchased in the past 12 months in Poland (%), 2017
  • Categories of dietary supplements purchased online in the past 12 months in Poland, by socio-demographic features (%), 2017
  • Number of product categories of dietary supplements purchased via online channel over the 12 months preceding the survey in Poland (%), 2017
  • Frequency of buying individual categories of dietary supplements online in Poland (%), 2017
  • Number of dietary supplements purchased online over the 12 months preceding the survey in Poland (%), 2017
  • Average number of products within product categories purchased through traditional and online channels in the past 12 months in Poland, 2017
  • Average spending on dietary supplements purchased online in 2016 in Poland (PLN), by socio-demographic features, 2017
  • Average spending on dietary supplements purchased online in 2016 in Poland (PLN), by respondent’s place of residence, 2017
  • Frequency of buying dietary supplements online in Poland (%), 2017
  • Share of online pharmacies and online stores in the structure of spending on dietary supplements in Poland, by socio-demographic features (%), 2017
  • Location for online purchases of dietary supplements in Poland (%), by socio-demographic features, 2017
  • Brands of magnesium preparations that were purchased online in the past 12 months in Poland (%), 2017
  • Brands of calcium that were purchased online in the past 12 months in Poland (%), 2017
  • Brands of vitamins and minerals for adults that were purchased online in the past 12 months in Poland (%), 2017
  • Brands of vitamins and minerals for children that were purchased online in the past 12 months in Poland (%), 2017
  • Brands of vitamins and minerals for the elderly that were purchased online in the past 12 months in Poland (number of respondents), 2017
  • Brands of vitamins and minerals for pregnant women that were purchased online in the past 12 months in Poland (number of respondents), 2017
  • Brands of runny nose, cold and flu remedies that were purchased online in the past 12 months in Poland (%), 2017
  • Brands of sore throat supplements that were purchased online in the past 12 months in Poland (%), 2017
  • Brands of bones and joints strengthening preparations that were purchased online in the past 12 months in Poland (%), 2017
  • Brands of dietary supplements improving skin, hair and nails health that were purchased online in the past 12 months in Poland (%), 2017
  • Brands of dietary supplements influencing eye health that were purchased online in the past 12 months in Poland (%), 2017
  • Brands of immune-boosting dietary supplements that were purchased online in the past 12 months in Poland (%), 2017
  • Brands of omega fatty acids preparations that were purchased online in the past 12 months in Poland (%), 2017
  • Brands of libido/sexual performance boosting dietary supplements that were purchased online in the past 12 months in Poland (number of respondents), 2017
  • Brands of nutritional supplements for athletes that were purchased online in the past 12 months in Poland (%), 2017
  • Brands of weight-loss products that were purchased online in the past 12 months in Poland (%), 2017
  • Brands of liver supporting supplements that were purchased online in the past 12 months in Poland (number of respondents), 2017
  • Brands of urinary tract supplements that were purchased online in the past 12 months in Poland (number of respondents), 2017
  • Brands of probiotics that were purchased online in the past 12 months in Poland (%), 2017
  • Brands of tranquillising and sleep-inducing supplements that were purchased online in the past 12 months in Poland (number of respondents), 2017
  • Price acceptance for a magnesium with vitamin B6 preparation (60 tablets) in the online channel in Poland (%), by income, 2017
  • Price acceptance for a magnesium with vitamin B6 preparation (60 tablets) in the online channel in Poland (%), by socio-demographic features, 2017
  • Price acceptance for a product supporting digestive health (30 tablets/capsules) in the online channel in Poland (%), by income, 2017
  • Price acceptance for a product supporting digestive health (30 tablets/capsules) in the online channel in Poland (%), by socio-demographic features, 2017
  • Price acceptance for a multivitamin preparation (60 tablets) in the online channel in Poland (%), by income, 2017
  • Price acceptance for a multivitamin preparation (60 tablets) in the online channel in Poland (%), by socio-demographic features, 2017
  • Price acceptance for a supplement strengthening bones, muscles and joints (60 capsules) in the online channel in Poland (%), by income, 2017
  • Price acceptance for a supplement strengthening bones, muscles and joints (60 capsules) in the online channel in Poland (%), by socio-demographic features, 2017
  • Factors taken into consideration when buying dietary supplements online in Poland (%), by socio-demographic features, 2017
  • Segmentation summary – profiles of consumers who buy dermocosmetics online in Poland, 2017
  • Psychographic profiles of consumers who buy dermocosmetics online in Poland (average on the scale), 2017
  • Demographic profiles of consumers who buy dermocosmetics online in Poland (%), 2017
  • Categories of dermocosmetics purchased in the past 12 months in Poland (%), 2017
  • Categories of dermocosmetics purchased online in the past 12 months in Poland (%), by age, 2017
  • Categories of dermocosmetics purchased online in the past 12 months in Poland (%), by total net per capita income, 2017
  • Frequency of buying individual categories of dermocosmetics online in Poland (%), by category, 2017
  • Average spending on dermocosmetics purchased online in 2016 in Poland (PLN), by socio-demographic features, 2017
  • Average spending on dermocosmetics purchased online in 2016 in Poland (PLN), by respondent’s place of residence, 2017
  • Location for purchases of dermocosmetics in Poland (%), by demographic features, 2017
  • Location for purchases of dermocosmetics in Poland (%), by place of residence, 2017
  • Share of online pharmacies and stores in the structure of spending on dermocosmetics in Poland (%), by socio-demographic features, 2017
  • Brands of dermocosmetics that were purchased online in the past 12 months in Poland (%), 2017
  • Brands of dermocosmetics that were purchased online in the past 12 months in Poland (%), by demographic features, 2017
  • Brands of face care dermocosmetics that were purchased online in the past 12 months in Poland (%), by demographic features, 2017
  • Brands of hair care dermocosmetics that were purchased online in the past 12 months in Poland (%), by demographic features, 2017
  • Brands of body care dermocosmetics that were purchased online in the past 12 months in Poland (%), by demographic features, 2017
  • Price acceptance for a face lifting cream reducing wrinkles (50 ml) in the online channel in Poland (%), by income, 2017
  • Price acceptance for a face lifting cream reducing wrinkles (50 ml) in the online channel in Poland (%), by age, 2017
  • Price acceptance for a body emulsion/emollient (200 ml) in the online channel in Poland (%), by income, 2017
  • Price acceptance for a body emulsion/emollient (200 ml) in the online channel in Poland (%), by age, 2017
  • Price acceptance for an acne-prone skin cream (50 ml) in the online channel in Poland (%), by income, 2017
  • Price acceptance for an acne-prone skin cream (50 ml) in the online channel in Poland (%), by age, 2017
  • Price acceptance for a hair conditioner (200 ml) in the online channel in Poland (%), by income, 2017
  • Price acceptance for a hair conditioner (200 ml) in the online channel in Poland (%), by age, 2017
  • Factors taken into consideration when buying dermocosmetics online in Poland (%), 2017
  • Most popular online pharmacies in Poland, by number of users (real users in ‘000), January, May and September 2014-2017
  • Most popular online pharmacies in Poland, by reach among internet users (%), January, May and September 2014-2017
  • Most popular online pharmacies in Poland, by average time on page per user (minutes:seconds), April 2016-January 2017
  • Online pharmacies where dermocosmetics were purchased in the past 12 months in Poland (%), by product category, 2017
  • Online pharmacies where dermocosmetics were purchased in the past 12 months in Poland (%), by demographic features, 2017
  • Online pharmacies where dietary supplements were purchased in the past 12 months in Poland (%), by socio-demographic features, 2017
  • Online pharmacies most often discussed about in social media in Poland (%), October 2015-September 2016
  • Rating of online stores offering medical supplies in Poland on Opineo.pl, 2015
  • User opinions on five most frequently rated pharmacies on Opineo.pl in Poland, February 2017
  • General information about doz.pl domain, 2017
  • Number of pharmacies fulfilling orders from doz.pl in Poland, by voivodship, February 2017
  • Number of real users of doz.pl website (‘000), 2012-2016
  • Number of real users of doz.pl website (‘000), depending on devices used, January 2016-January 2017
  • Number of real users of doz.pl in Poland (‘000), by voivodship, April 2016-January 2017
  • Average time on site per doz.pl user (minutes:seconds), depending on devices used, January 2016-January 2017
  • Reach of doz.pl among internet users (%), depending on devices used, January 2014-January 2017
  • Number of visits to doz.pl website (‘000), depending on devices used, January 2016-January 2017
  • Traffic on doz.pl website by gender, April 2016-January 2017
  • Number of users of doz.pl website (‘000), by age, April 2016-January 2017
  • Reach of doz.pl website among internet users (%), by age, April 2016-January 2017
  • Traffic on doz.pl website by age, January 2017
  • General information about aptekagemini.pl domain, 2017
  • Number of real users of aptekagemini.pl website (‘000), depending on devices used, January 2014-January 2017
  • User reviews of aptekagemini.pl online pharmacy in the category of Medical products on Opineo.pl in Poland, 2014-2015
  • Number of real users of aptekagemini.pl website in Poland (‘000), by voivodship, April 2016-January 2017
  • Number of page views for aptekagemini.pl (‘000), depending on devices used, January 2016-January 2017
  • Average time on site per aptekagemini.pl user (minutes:seconds), depending on devices used, January 2016-January 2017
  • Reach of aptekagemini.pl among internet users (%), depending on devices used, January 2014-January 2017
  • Number of visits to aptekagemini.pl website (‘000), depending on devices used, January 2016-January 2017
  • Traffic on aptekagemini.pl website by gender, April 2016-January 2017
  • Number of users of aptekagemini.pl website (‘000), by age, April 2016-January 2017
  • Reach of aptekagemini.pl website among internet users (%), by age, April 2016-January 2017
  • Traffic on aptekagemini.pl website, January 2017
  • General information about i-apteka.pl domain, 2017
  • Number of real users of i-apteka.pl website (‘000), depending on devices used, January 2014-January 2017
  • Number of real users of i-apteka.pl website in Poland (‘000), by voivodship, April 2016-January 2017
  • Number of page views for i-apteka.pl (‘000), depending on devices used, January 2016-January 2017
  • Average time on site per i-apteka.pl user (minutes:seconds), depending on devices used, January 2016-January 2017
  • Reach of i-apteka.pl among internet users (%), depending on devices used, January 2014-January 2017
  • Number of visits to i-apteka.pl website (‘000), depending on devices used, January 2016-January 2017
  • Traffic on i-apteka.pl website, by gender, April 2016-January 2017
  • Number of users of i-apteka.pl website (‘000), by age, April 2016-January 2017
  • Reach of i-apteka.pl website among internet users (%), by age, April 2016-January 2017
  • Age structure of i-apteka.pl website users in Poland, January 2017
  • General information about wapteka.pl domain, 2017
  • Number of real users of wapteka.pl website (‘000), depending on devices used, May 2015-January 2017
  • User reviews of wapteka.pl online pharmacy in the category of Medical products on Opineo.pl in Poland, 2014-2015
  • Number of real users of wapteka.pl website in Poland (‘000), by voivodship, April 2016-January 2017
  • Number of page views for wapteka.pl website (‘000), depending on devices used, January 2016-January 2017
  • Average time on site per wapteka.pl user (minutes:seconds), depending on devices used, January 2016-January 2017
  • Reach of wapteka.pl website among internet users (%), depending on devices used, May 2015-January 2017
  • Number of visits to wapteka.pl website (‘000), depending on devices used, January 2016-January 2017
  • Traffic on wapteka.pl website, by gender, April 2016-January 2017
  • Number of users of wapteka.pl website (‘000), by age, April 2016-January 2017
  • Reach of wapteka.pl website among internet users (%), by age, April 2016-January 2017
  • Age structure of wapteka.pl website users in Poland, January 2017
  • Ownership structure of SK-Farm II Sp. z o.o. (%), 2017
  • Structure of SK-Farm II Sp. z o.o. in Poland, 2017
  • General information about cefarm24.pl domain, 2017
  • User reviews of cefarm24.pl online pharmacy in the category of Medical products on Opineo.pl in Poland, 2014-2015
  • General information about tanie-leczenie.pl domain, 2017
  • General information about aptekaotc.pl domain, 2017
  • Online stores where dermocosmetics were purchased in the past 12 months in Poland (%), by product category, 2017
  • Online stores where dermocosmetics were purchased in the past 12 months in Poland (%), by demographic features, 2017
  • Online stores where dietary supplements were purchased in the past 12 months in Poland (%), 2017
  • General information about Bodyhouse domain in Poland, 2017
  • Ownership structure of Bodyhouse Sp. z o.o. in Poland, 2017
  • General information about the Dermedic domain in Poland, 2017
  • Ownership structure of Biogened SA, 2017
  • General information about Dermolab domain in Poland, 2017
  • Ownership structure of Pharmacon Sp. z o.o. Sp. k. in Poland, 2017
  • Ownership structure of Nasze Apteki Sp. z o.o. in Poland, 2017
  • General information about eco-fit.pl domain, 2017
  • General information about KFD domain in Poland, 2017
  • Ownership structure of KFD Sp. z o.o. in Poland, 2017
  • General information about drogerienatura.pl domain in Poland, 2017
  • Ownership structure of Natura Sp. z o.o., 2017
  • Structure of Natura Sp. z o.o. (%), 2017
  • General information about odzywki-olimp.pl domain in Poland, 2017
  • General information about the SFD domain in Poland, 2017
  • Ownership structure of SFD SA in Poland, 2017
  • User reviews of sfd.pl online store in the category of Health and beauty on Opineo.pl in Poland, 2013-2015
  • General information about suplementy.pl domain in Poland, 2017
  • General information about tolpa.pl domain in Poland, 2017
  • Ownership structure of Torf Corporation – Fabryka Lekow Sp. z o.o. (%), 2017
  • Structure of Torf Corporation – Fabryka Lekow Sp. z o.o. in Poland (%), 2017
  • Summary of most important legal changes regarding distance selling of medicinal products in Poland, 2007-2017
  • Selected conclusions of case law of administrative courts relating to the pharmacy advertising ban in Poland, 2017