OTC market in Poland 2017 Market analysis and development forecasts 2017-2022

OTC market in Poland 2017

Market analysis and development forecasts 2017-2022

An analysis of the OTC market (over-the-counter market for dietary supplements and other products sold) developed by the PMR’s experts includes current market conditions, development forecasts, market value and structure, consumer behaviour and preferences, as well as important legal regulations, trends and events that will have an impact on the OTC segment in 2017-2022.The report includes an Excel file with key underlying data, allowing you to sort and manage the data according to your needs – a useful tool particularly for analysts.The report update is an Excel file containing updated figures plus a ‘Key Conclusions’ sheet with expert commentary about observed changes.

A key part of the report comprises profiles of the largest manufacturers of OTC drugs and dietary supplements, as well as data regarding bestselling products in these two segments.

 

What is the content of the report?

 

  • A broad range of analyses and forecasts: OTC drugs, dietary supplements, entire OTC market, pharmacy sales, non-pharmacy sales
  • Value and development forecasts for 2017-2022 for the Polish OTC market, along with expert explanation and analysis of forecasts
  • Market value and growth forecasts for the major therapeutic categories: cold and flu remedies, vitamins, minerals and nutrients, analgesics, antacids, products used to treat cardiovascular diseases and products intended for cutaneous use.
  • An extensive collation of market data, including market share of the pharmacy and non-pharmacy OTC segments, share of OTC drugs, dietary supplements and cosmetics in the pharmaceutical and pharmacy market, prices of OTC products, market shares of the largest OTC products and dietary supplements manufacturers
  • Overview of OTC products distribution channels
  • Consumer trends and producer trends (e.g. acquisitions, mergers, product portfolio extensions) that affect the market situation and development
  • Examples of Rx-OTC and OTC-Rx product switches over the last few years
  • Bestselling OTC drugs and dietary supplements
  • Detailed profiles of the major players in the OTC market, including an analysis of their portfolios, financial performance, ownership structure and advertising expenditure, as well as investments planned
  • Analysis of OTC product advertising in all major channels, including the most frequently advertised products, major advertisers, marketing strategies, spending on advertising and forms of OTC product advertising
  • Consumer behaviour and preferences regarding the selection, purchase and use of OTC medicines and dietary supplements
  • The latest and planned legal regulations related to the manufacture and sales of OTC products in Poland.

 

Who benefits from the analysis? 

 

  • Companies manufacturing OTC drugs and dietary supplements
  • Businesses specialising in pharmacy sales of OTC products and dietary supplements
  • Entities engaged in online and non-pharmacy distribution of OTC drugs and dietary supplements in Poland
  • Advertising agencies operating in the pharmaceutical industry
  • Private equity funds, financial institutions
  • Research and academic institutions
  • Business consultants
  • Embassies, government agencies, industry organisations, banks.

 

 Why to buy the report?

 

The report on the OTC market is especially helpful in the following situations:

  • regular monitoring of development and changes taking place in the OTC market with a view to flexible adjustment of policies and portfolios to the market events and trends
  • planning a new investment or making decisions regarding financial support for entities operating in the market
  • development of a product portfolio – identification of categories showing the highest growth prospects and already saturated segments
  • analysis of investment and credit risk in the market
  • performing mergers and acquisitions – identification of the most prospective market areas and entities/brands to be taken over
  • analysis of competitors’ current business operations, performance and plans – a quick reaction allowing to keep or increase one’s market share
  • elaborating corporate development strategies and budgets based on original market development forecasts prepared by the team of econometricians and market analysts
  • comparison of OTC distribution channels and development of the distribution strategy owing to a comparative analysis based on data and forecasts regarding each OTC segment
  • estimating demand for individual categories of OTC products now and in the future
  • launching business operations in new market segments
  • essential tool for developing price policies owing to price analysis.

 

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  • Methodology
  • Executive summary
  • Overview of the OTC market in Poland 2014-2021
    • Main trends and events on the OTC market
      • Main trends and events in 2014-2016
      • Expected trends and events in 2017-2022
    • Total OTC market
      • Sales value in 2014-2016 and development forecasts for 2017-2022
      • Market structure by sales channels and product status
    • Pharmacy market of OTC products
      • Sales value in 2014-2016 and development forecasts for 2017-2022
      • Market structure by product status
      • OTC segment share in the pharmaceutical market
    • Non-pharmacy market of OTC products
      • Sales value in 2014-2016 and development forecasts for 2017-2022
      • Market structure by product status
      • Main therapeutic categories
    • OTC drug market
      • Sales value in 2014-2016 and development forecasts for 2017-2022
      • Market structure by distribution channels
      • Main therapeutic categories
    • Dietary supplement market
      • Sales value in 2014-2016 and development forecasts for 2017-2022
      • Market structure by distribution channels
      • Main therapeutic categories
    • Main therapeutic categories in 2012-2016 and development forecasts for 2017-2022
      • Cold and flu products
      • Vitamins, mineral and nutrition products
      • Analgesics
      • Gastric products
      • Products used for cardiovascular system disorders
      • Skin treatment products
      • Prices of OTC products
  • Bestselling products on the OTC market
  • OTC products
    • Cold and flu
    • Vitamins and mineral products
    • Digestive tract and metabolism
    • Analgesics
    • Cardiovascular system
    • Dermatology and wounds treatment
  • OTC drugs
  • Dietary supplements
  • Dermocosmetics
  • Largest manufacturers on the OTC market
    • Sales value and market shares of the largest players
      • OTC products
      • OTC drugs
      • Dietary supplements
      • Dermocosmetics
    • Number of OTC products in the portfolios of the largest players
    • Profiles of selected key players
      • Aflofarm
      • Bayer
      • GlaxoSmithKline
      • Hasco-Lek
      • N.P. Zdrovit
      • Olimp Laboratories
      • Polpharma
      • Queisser Pharma
      • Reckitt Benckiser
      • Sanofi
      • Teva
      • USP Zdrowie
      • Valeant Pharmaceuticals
      • Walmark
  • Mergers and acquisitions
  • Stock market debuts
  • Expansion into foreign markets
  • Investments in the manufacturing sector
  • Planned expansion of the OTC product offer
  • Overview of the situation in Poland
  • Switch-related benefits and inconveniences
    • Benefits
    • Inconveniences
  • Examples of changes in availability categories of medicinal products on the Polish market in 2014-2016
  • Rx-to-OTC and OTC-to-Rx switch strategies
    • Switch from Rx to OTC
    • Switch from OTC to Rx
    • Overview of the market
      • Total spending
      • Spending by medium
      • Spending by category
      • Spending by manufacturer
  • Advertising of OTC products
    • TV advertising
      • Total spending
      • Spending by manufacturer
      • Number of broadcast advertisements
    • Radio advertising
      • Total spending
      • Spending by manufacturer
    • Press advertising
    • Online advertising
    • Outdoor advertising
    • Advertising in pharmaceutical flyers
    • Total spending
      • Number of advertisements by category
      • Number of advertisements by manufacturer
      • Number of advertisements by product
  • Consumer behaviour
    • Assessment of health
    • Disorders and illnesses
      • Most frequent disorders and illnesses
    • Use of OTC drugs and dietary supplements
    • Place of purchase
    • Factors affecting buying decision
    • Buying frequency
    • Most popular categories
  • Distribution of OTC products in Poland
    • Wholesale distribution
      • Number and characteristic of pharmaceutical wholesalers
      • Major players
  • Pharmacy distribution
    • Number of pharmacies and pharmacy chains
    • Sales of OTC products by chain and individual pharmacies
  • Distribution of OTC products in Poland
    • Number of online pharmacies
    • Major players
    • Number of users
    • Most popular products
  • Non-pharmacy distribution
    • Wholesale distribution
      • Retail distribution
      • Online distribution
    • Legal environment
      • OTC medications
        • Advertising
        • Leaflet
        • Labelling
        • Safety
        • Marketing OTC medications
        • Definition
        • Legislation and regulatory agencies
  • Dietary supplements
    • Legislation and regulatory agencies
    • Definition
    • Marketing dietary supplements
    • Safety
    • Labelling
    • Advertising
    • Composition
    • Health claims
    • Nutrition claims
  • Regulations concerning the switch procedure
  • Online distribution of OTC products
  • Premises standards and staff qualification requirements
  • Criteria for approving medicinal products for non-pharmacy retail sale