Mobile internet and value-added services market in Poland 2017 Market analysis and development forecasts for 2017-2022

Mobile internet and value-added services market in Poland 2017

Market analysis and development forecasts for 2017-2022

Analysis is dedicated to mobile internet market and other value-added and non-voice services. In the case of mobile internet, the report presents the value and dynamics of the market, its service suppliers and their market shares as determined by the number of subscribers and revenues generated. It also examines pricing structures, discount policies and service offerings of specific operators, including both pre-paid and post-paid service models. The report also discusses the development of mobile networks, including the LTE network in Poland.

 

The report presents profiles of providers of mobile internet, mobile value-added services, market’s horizontal structure and offers development forecasts for each major segment, including payments by SMS, mobile games, interactive media, mobile marketing, mobile music and applications. It also provides an analysis of the numbers of higher payments managed by the Polish regulator. Synthesis of the data shows market shares of individual operators and content providers, price ranges, as well as use of premium numbers and trends in this area.

 

What is the content of the report?

 

  • Value and dynamics of Poland’s mobile internet market

  • Total number of mobile internet subscribers in Poland with breakdowns by post-paid and pre-paid services; penetration of mobile phone services and of dedicated cards for data transmission; sales of smartphones

  • Volume shares of the individual players in Poland’s mobile internet market; number of SIM cards in the MVNO networks

  • Identification of the most important global trends and comparison of the Polish market to those of other countries

  • Details on the offers of operators and price level of mobile internet

  • Structure of the VAS market and presentation of individual segments (micropayments, interactive media, games, apps, music, mobile marketing).
  • Development forecasts for each VAS segment analysed.

  • Share of individual providers in the market of premium numbers

  • Unique study on the mobile internet and VAS market

  • PMR estimates concerning the shares in the mobile internet market with breakdowns by: suppliers, service model, end devices.

  • PMR estimates showing the horizontal structure of the VAS market

  • PMR analysis of the register of premium numbers, as well as analysis of historical trends in this segment of market.

  • Profiles of suppliers operating in the mobile internet and VAS market

  • Forecasts for the VAS market in total and with breakdowns by the key segments.

 

Who benefits from the analysis? 

 

Managers, marketing and business development departments of the following companies:

 

  • Businesses operating in the telecommunications market in Poland, especially those developing or planning to develop mobile internet and VAS services

  • Telecommunication operators of all specialisations and from all business segments

  • Cable television networks and local ISPs

  • Providers of telecommunications and network equipment

  • Content providers

  • Consulting, research and analytical companies

  • Universities, research institutes

  • Chambers of commerce, trade organisations

  • Banks, insurers and companies active in the energy sector

  • Domestic and foreign financial institutions (banks, brokerage houses, investment funds).

 

Why to buy the report? 

 

  • Mobile internet is one of the few segments of the telecommunications market in Poland still experiencing growth

  • In the last five years, the number of subscribers using mobile internet with dedicated solutions increased by approximately four million, while the increase of the number of subscribers to fixed internet access services amounted to approximately one million

  • The continuous increase in penetration of smartphones is a positive influence on the popularity and importance of mobile internet services

  • Investments of operators in the development of LTE are based on assumptions that mobile internet will continue to gain in importance, and consumers will need more and better service parameters at constant prices

  • Mobile operators have invested more than 9 billion PLN for the frequency at 800 MHz and capacity at 2.6 GHz during the last auction – mainly for the development of mobile data transfers

  • Global trends also point to the strategic importance of mobile data – according to the latest forecasts of Cisco, published in the first quarter of 2016, the amount of transferred data in mobile networks in the next five years will grow twice as rapidly as IP traffic in fixed networks, reaching 30.6 EB per month in 2020, as compared to 3.7 EB per month in 2015

  • Next to mobile internet, value-added services represent a significant way for operators to generate additional revenues when revenues from calls are decreasing.

 

The report will be useful when:

 

  • Operating a business in the telecommunications market in Poland, including primarily mobile services.

  • Seeking opportunities to enrich the service portfolio with mobile internet

  • Analysing the competition and market potential of mobile internet in Poland

  • Identifying areas that can provide additional revenue to the operators of mobile telephony or through cooperation with mobile networks

  • Building a development strategy and increasing customer commitment to the VAS market.

 

Market commentary by expert

"In 2016, the number of dedicated internet access services in mobile networks in Poland increased to more than 9 million, 1.5 million more than the number of fixed access lines. Mobile networks are a key factor that puts pressure on fixed-line providers. Mobile internet is a viable alternative to fixed-line services. It has already proven to be effective in both reducing the growth of new subscribers in fixed-line networks and attracting the existing clients of such services. Taking into account further development of LTE networks, the pressure will even grow. For some customers, mobile data service is already ensuring the appropriate parameters.

However, our conversations with operators show that an average monthly data consumption in fiber-optic networks and for subscribers using higher bandwidths (60 Mbitps and more) exceeded 100 GB per month in the second half of 2016. Those clients will not use mobile networks, as usually such solutions aren’t cost-effective, even without taking into account the quality of the internet link. On the other hand, the majority of subscribers still use 30 GB per month, and that's the level at which the services of mobile operators can be highly competitive.

Another issue is the growing penetration of smartphones in Poland and the growth of content consumption with the use of phone. In the case of the B2B market segment, M2M communication should be also taken into account. Undoubtedly, mobile internet and non-voice services is a strategic area for mobile networks."

 

 Paweł Olszynka, Head IT & Telecoms Analyst, PMR

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  • Methodology
  • Executive summary
  • Mobile internet market
    • Number of subscribers
    • Market value and change
    • Prices on the mobile internet market
      • Post-paid mobile internet access
      • Pre-paid mobile internet access
      • Mobile internet access in MVNOs’ offers
    • Development of LTE networks in Poland
    • Profiles of suppliers on the mobile internet market
      • Cyfrowy Polsat Group (CPS Group)
      • Orange Polska
      • P4
      • T-Mobile Polska
    • Growth forecasts for the mobile internet market in 2017-2022
      • Market growth forecasts in terms of volume and value
      • Factors impacting the market and situation in its different segments
      • Megatrends, forecasts and international comparisons
  • Mobile value-added services (VAS) market
    • Market value and change
    • Register of premium-rate lines
      • Register of premium-rate lines in mobile telephony networks
    • Horizontal market structure
      • Premium-rate SMS payments
      • Interactive media
      • Mobile marketing
      • Mobile games
      • Mobile music
      • Applications
      • Other segments of the mobile value-added services (VAS) market
    • Growth forecasts for the market of mobile value-added services (VAS)

Graphs

  • Value (PLN bn) and change (%) of the mobile internet and mobile value-added services (VAS) market in Poland, 2009-2016
  • Value of the mobile internet and mobile value-added services (VAS) market in Poland (PLN m), by segments, 2009-2016
  • Annual change in the value of the different segments of the mobile internet and mobile value-added services (VAS) market in Poland (%), 2009-2016
  • Share of the mobile internet and mobile value-added services (VAS) segment in the mobile telephony operators’ revenue in Poland (%), 2009-2016
  • Value (PLN bn) and change (%) of the mobile internet and mobile value-added services (VAS) market in Poland, 2016-2022
  • Annual change in the value of the different segments of the mobile internet and mobile value-added services (VAS) market in Poland (%), 2016-2022
  • Annual change in the value of the different segments of the mobile internet and mobile value-added services (VAS) market in Poland (%), 2016-2022
  • Share of the mobile internet and mobile value-added services (VAS) market in the mobile telephony operators’ revenue in Poland (%), 2016-2022
  • Number of users (million) taking advantage of mobile internet services in Poland and its change (%), 2009-2016
  • Penetration with mobile internet access services in Poland (%), 2009-2016
  • Number of users (million) taking advantage of mobile internet services on a computer in Poland and its change (%), 2009-2016
  • Number of users (million) taking advantage of mobile internet services on a computer in Poland, excluding users of Aero2’s cards, and its change (%), 2009-2016
  • Shares of the pre-paid and post-paid segments in the total number of SIM cards dedicated to mobile internet access in Poland (%), 2009-2016
  • Number of subscribers to mobile internet services in MVNO networks in Poland (‘000), 2014-2016
  • Number of users (million) taking advantage of mobile internet services on a mobile telephone in Poland and its change (%), 2009-2016
  • Shares of households using internet services in Poland, broken down into mobile and fixed-line access (%), 2017
  • Frequency of using mobile internet services on a mobile telephone in households in Poland (%), 2017
  • Number of users (million) actively taking advantage of mobile internet services on a mobile telephone in Poland and its change (%), 2010-2016
  • Smartphone sales in Poland (million devices), 2009-2016
  • Number of smartphone users (million) and smartphone penetration in Poland (%), 2011-2016
  • Total mobile data traffic in mobile networks of the CPS Group, Orange, P4 and T-Mobile in Poland (million GB) and its change (%), 2009-2016
  • Structure of total data traffic in mobile networks in Poland (million GB, %), by different players, 2016
  • Share of the mobile internet segment in the mobile telephony operators’ revenue in Poland (%), 2009-2016
  • Value (PLN bn) and change (%) of the mobile internet market in Poland, 2009-2016
  • Value of the mobile internet market in Poland, by terminal device (PLN m), 2009-2016
  • Annual value change of the mobile internet market in Poland, by terminal device (%), 2009-2016
  • Shares of pre-paid and post-paid segments in total value of the dedicated mobile internet access market in Poland (%), 2009-2016
  • Value structure of the mobile internet market in Poland, by terminal device (%), 2009-2016
  • Value structure of the mobile internet market in Poland (PLN m, %), by different players’ revenue, 2016
  • Value structure of the mobile internet market in Poland (PLN m, %), by different players’ revenue, 2015
  • Percentage distribution of frequencies in the 800, 900, 1,800, 2,100 and 2,600 MHz bands after reservation decisions of 2016 for 800 and 2,600 MHz bands in Poland (%), H2 2016
  • Percentage distribution of frequencies in 800, 900, 1,800, 2,100 and 2,600 MHz bands before reservation decisions of 2016 for 800 and 2,600 MHz bands in Poland (%), H1 2016
  • Volume of data consumption by the CPS Group’s customers (million GB), Q1 2011-Q1 2016
  • Total mobile data traffic in the CPS Group’s mobile network in Poland (million GB) and its change (%), 2014-2016
  • Share of smartphone users in the total number of the CPS Group’s customers taking advantage of its voice services in Poland, 2012-2016
  • Population coverage of Orange’s 3G and 4G/LTE mobile network (%), Q1 2014-Q4 2016
  • Smartphone penetration among Orange’s customers in Poland (%), Q1 2014-Q4 2016
  • Total mobile data traffic in Orange’s mobile network in Poland (million GB), Q1 2014-Q4 2016
  • Average monthly mobile data transmission consumption in Orange’s network in Poland per post-paid user (GB), by terminal device, Q1 2014-Q4 2016
  • Orange’s mobile customers using its 4G/LTE network and net increase in their number (million), Q3 2014-Q4 2016
  • Share of 4G/LTE in the total mobile data transmission in Orange’s network in Poland (%), Q2 2015-Q4 2016
  • ARPU generated by mobile internet services in Orange’s network in Poland (PLN), Q1 2015-Q4 2016
  • Population and territory coverage of P4’s 2G, 3G, 4G LTE and 4G LTE Ultra networks (%), December 2016
  • Number of customers using mobile internet access on telephones and dedicated internet access in P4’s network in Poland (million), 2014-2016
  • Total mobile data traffic in P4’s mobile network in Poland (million GB), 2014-2016
  • Average monthly mobile data transmission consumption in P4’s network in Poland per user (GB), broken down into post-paid and pre-paid segments, H1 2015-2016
  • P4’s share in handling of mobile data traffic generated by its customers in Poland (%), broken down into total traffic and traffic generated by smartphones, 2012-2016
  • P4’s revenue (PLN m) generated by individual retail customers using its dedicated mobile internet access service in Poland and change (%, y-o-y), 2013-2016
  • Structure of P4’s revenue generated by individual retail customers using its dedicated mobile internet access service in Poland, broken down into post-paid and pre-paid segments, 2013-2016
  • Structure of P4’s revenue generated by individual retail customers in Poland, by types of services (%), 2013 – Q1-Q3 2016
  • Total mobile data traffic (million GB) in T-Mobile’s network in Poland and its change (%, y-o-y), 2014-2016
  • Number of users (million) taking advantage of mobile internet services in Poland and its change (%), 2016-2022
  • Penetration with mobile internet access services in Poland (%), 2016-2022
  • Number of users (million) taking advantage of mobile internet services on a mobile telephone in Poland and its change (%), 2016-2022
  • Number of users (million) taking advantage of mobile internet services on a computer in Poland and its change (%), 2016-2022
  • Shares of pre-paid and post-paid segments in the total number of SIM cards dedicated to mobile internet access in Poland (%), 2016-2022
  • Number of users (million) taking advantage of mobile internet services on a computer in Poland, excluding users of Aero2’s cards, and its change (%), 2016-2022
  • Total mobile data traffic (million GB) in mobile networks of the CPS Group, Orange, P4 and T-Mobile in Poland and its change (%, y-o-y), 2016-2022
  • Value (PLN bn) and change (%) of the mobile internet market in Poland, 2016-2022
  • Value of the mobile internet market in Poland, by terminal device (PLN m), 2016-2022
  • Annual value change of the mobile internet market in Poland, by terminal device (%), 2016-2022
  • Value structure of the mobile internet market in Poland, by terminal device (%), 2016-2022
  • Shares of pre-paid and post-paid segments in the mobile operators’ total revenue generated by dedicated mobile internet access services in Poland (%), 2016-2022
  • Global data traffic in mobile networks (EB/month) and its change (%, y-o-y), 2016-2021
  • Average speed of internet connections in mobile networks worldwide (Mbit/s), 2016-2021
  • Number of M2M connections worldwide (billion) and change (%, y-o-y), 2016-2021
  • Number of wearables worldwide (million) and change (%, y-o-y), 2016-2021
  • Global number of wearables with interfaces for communicating with mobile networks (million), 2016 and 2021
  • Number of public WiFi hotspots worldwide (million) and change (%, y-o-y), 2016-2021
  • Structure of the traffic generated by mobile devices worldwide, broken down into mobile networks, WiFi networks and femtocells (%), 2016 and 2021
  • Number of LTE mobile internet users worldwide (billion) and change (%, y-o-y), 2012-2016
  • Revenue structure of the telecommunications market in the European Union (%), 2013-2017
  • 4G (LTE) network coverage of households in the European Union, Poland, the Czech Republic, Romania, Bulgaria, Hungary and Slovakia (%), H1 2016
  • Value (PLN m) and change (%) of the market of value-added services (VAS) in mobile telephony in Poland, 2009-2016
  • Structure of the market of value-added services (VAS) in mobile telephony in Poland (%), by segments, 2016
  • Structure of the market of value-added services (VAS) in mobile telephony in Poland (%), by segments, 2015
  • Shares of different types of premium-rate lines in fixed-line and mobile telephony networks in Poland (%), March 2017
  • Structure of the market of value-added services (VAS) in fixed-line and mobile telephony in Poland in terms of the number of lines supported by key players (%), March 2017
  • Shares of different service types and service scopes provided over premium-rate lines in fixed-line and mobile telephony networks in Poland (%), March 2017
  • Shares of different types of premium-rate lines in mobile telephony networks in Poland (%), March 2017
  • Structure of the market of value-added services (VAS) in mobile telephony in Poland in terms of the number of lines supported by key players (%), March 2017
  • Shares of different service types and service scopes provided over premium-rate lines in mobile telephony networks in Poland (%), March 2017
  • Shares of the biggest premium-rate service content suppliers in mobile telephony networks in Poland in terms of the number of lines (%), March 2017
  • Shares of premium-rate lines in mobile telephony networks in Poland, by gross rates charged per minute/SMS/MMS/event (PLN, %), March 2017
  • Average margin on selected premium-rate SMS lines for enterprises commissioning the service, by number ranges in Poland (%), May 2017
  • Most popular mobile payment forms among internet users in Poland (%), 2016
  • Users of direct billing in Poland, by age groups (%), 2016
  • Internet users’ motivation for using direct billing in Poland (%), 2016
  • Structure of SerwerSMS.pl’s active users in Poland (%), Q2 2016
  • Purposes of using premium-rate SMS messages reported by internet users in Poland (%), 2015
  • Shares of different service types and service scopes based on premium-rate SMS lines in mobile telephony networks in Poland (%), March 2017
  • Share of internet users expressing their consent to receiving marketing SMS notifications concerning promotional offers at stores and service providers in Poland (%), 2014-2015
  • Most attractive types of promotional offers that internet users would like to be notified of using SMS messages in Poland (%), 2015
  • Opinions on the usefulness of SMS notifications received from public institutions among internet users in Poland (%), 2014-2015
  • Polish mobile device users’ attitude towards video advertisements displayed on such devices (%), 2016
  • Value of the global market of games designed for mobile devices ($ bn) and its annual change (%), 2015-2020
  • Value structure of the video games market in Poland, broken down into different types of games (%), 2016
  • Value structure of the video games market in Poland, broken down into different types of games (%), 2019
  • Popularity of different hardware platforms for which games are produced in Poland (%), 2016
  • Share of internet users in Poland playing video games, by platform or terminal device (%), 2014-2016
  • Frequency of playing mobile games among internet users in Poland (%), 2016
  • Polish internet users' reasons for playing games on mobile devices (%), 2016
  • Most popular game categories available on mobile platforms among internet users in Poland (%), 2016
  • Share of internet users in Poland purchasing video games, by terminal device (%), 2016
  • Share of internet users in Poland playing video games on mobile devices, broken down by how games are acquired (%), 2016
  • Most profitable business models in the video games distribution in Poland (%), 2015-2016
  • Popularity of free-to-play games among internet users in Poland (%), 2016
  • Share of internet users in Poland purchasing game add-ons, by platform or terminal device (%), 2016
  • Value of the digital music market in Poland (PLN m), 2013-2016
  • Structure of the digital music market, by sales of key formats in Poland (%), H1 2015-2016
  • Value (PLN m) and change (%) of e-Muzyka's sales revenue, 2009-2016
  • Shares of different product types in e-Muzyka's turnover (%), 2010-2016
  • Most commonly purchased digital content and services in Poland (%), 2016
  • Most popular navigation applications in Poland, by age group (%), 2016
  • Value (PLN m) and change (%) of the e-book market in Poland, 2010-2016
  • Length of time for which the users of this form of readership have been reading e-books in Poland (%), 2016
  • Frequency of reading e-books among the users of this form of readership in Poland, in terms of the number of titles read annually (%), 2016
  • Manner of acquiring e-books and audiobooks in Poland (%), 2016
  • Most popular forms of using an audiobook in Poland (%), 2016
  • Opinions of e-book users on how much publications of this type should cost in Poland (%), 2016
  • Number of customers ('000) using Plus Bank's online banking services in Poland, Q4 2015-Q4 2016
  • Value (PLN m) and change (%) of the market of value-added services (VAS) in mobile telephony in Poland, 2016-2022

Tables

  • SWOT analysis of the mobile internet market in Poland
  • SWOT analysis of the mobile value-added services (VAS) market in Poland
  • Overview of the mobile internet and value-added services (VAS) market in Poland, 2013-2022
  • Number of users taking advantage of mobile internet services on a computer in Poland, by operators (‘000), 2009-2016
  • Comparison of post-paid mobile internet offers with a modem or router as an extra, by key players on the Polish market, May 2017
  • Comparison of post-paid mobile internet offers without a device as an extra, by key players on the Polish market, May 2017
  • Comparison of pre-paid mobile internet offers, by key players on the Polish market and type of starter pack, May 2017
  • Comparison of pre-paid mobile internet offers, by key players on the Polish market and top-up amount, May 2017
  • Mobile internet access using dedicated data bundles for mobile telephones, a comparison of selected MVNOs’ offers in Poland, May 2017
  • Allocation of frequencies for the provision of mobile telephony services in Poland, by individual operators’ resources, 2017
  • Final arrangement of 800 and 2,600 MHz frequencies in Poland, by the aggregate amount of reservation fees (PLN m) paid by different operators, June 2016
  • Number of radio licences for BTSs (GSM, UMTS, LTE and CDMA) issued for different mobile telephony operators in Poland, Q1 2017
  • Availability of LTE-Advanced in the mobile operators’ offers in Poland, May 2017
  • Availability of VoLTE and VoWiFi in mobile operators’ offers in Poland, May 2017
  • Fastest LTE mobile internet suppliers in Poland, by download speed (Mbit/s), Q1 2017
  • Fastest LTE mobile internet suppliers in Poland, by download speed (Mbit/s), 2017
  • CPS Group: key operational and financial indicators in the mobile data transmission segment, 2009-2016
  • Number of the CPS Group’s active base transceiver stations in Poland (‘000), by different service technologies, 2015-2016
  • Orange Polska: key operational and financial indicators in the mobile data transmission segment, 2009-2016
  • P4: key operational and financial indicators in mobile data transmission segment, 2009-2016
  • Number of P4’s active base transceiver stations in Poland (‘000), by different service technologies, 2015-2016
  • T-Mobile: key operational and financial indicators in the mobile data transmission segment, 2009-2016
  • Number of T-Mobile’s active BTSs in the 800, 1,800 and 2,600 MHz bands in Poland (‘000), 2015-2016
  • Factors impacting value of the mobile internet market in Poland, 2016-2022
  • Global data traffic in mobile networks, by terminal device (‘000 TB/month), 2016-2021
  • Average speed of internet connections in mobile networks worldwide, by region (Mbit/s), 2016-2021
  • Number of 4G mobile calls worldwide, by region (billion), 2016 and 2021
  • Global data traffic in mobile networks, by mobile application category (‘000 TB/month), 2016-2021
  • Number of broadband mobile internet access users in the European Union, Poland, the Czech Republic, Romania, Bulgaria, Hungary and Slovakia (million), July 2014, July 2015 and July 2016
  • Penetration of broadband mobile internet access services in the European Union, Poland, the Czech Republic, Romania, Bulgaria, Hungary and Slovakia (%), 2009-H1 2016
  • Share of internet users reporting that they take advantage of internet access services on their mobile telephones in the European Union, Poland, the Czech Republic, Romania, Bulgaria, Hungary and Slovakia (%), 2009-2016
  • Average minimum prices of tariff plans for dedicated mobile internet access on a tablet, featuring a 250 and 500 MB as well as 1, 2, 5 and 10 GB data bundle in the European Union, Poland, the Czech Republic, Romania, Bulgaria, Hungary and Slovakia (€/PPP/month), February 2016
  • Average minimum cost per 1 GB data in tariff plans for dedicated mobile internet access on a tablet, featuring a 250 and 500 MB as well as 1, 2, 5 and 10 GB data bundle in the European Union, Poland, the Czech Republic, Romania, Bulgaria, Hungary and Slovakia (€/PPP/month), February 2016
  • Annual change in average minimum monthly prices of tariff plans for dedicated mobile internet access on a tablet, featuring a 250 and 500 MB as well as 1, 2 and 5 GB data bundle in the European Union, Poland, the Czech Republic, Romania, Bulgaria, Hungary and Slovakia (%), February 2016
  • Average minimum prices of tariff plans for dedicated mobile internet access on a laptop, featuring a 500 MB as well as 1, 2, 5, 10 and 20 GB data bundle in the European Union, Poland, the Czech Republic, Romania, Bulgaria, Hungary and Slovakia (€/PPP/month), February 2016
  • Average minimum cost per 1 GB data in tariff plans for dedicated mobile internet access on a laptop, featuring a 250 and 500 MB as well as 1, 2, 5 and 10 GB data bundle in the European Union, Poland, the Czech Republic, Romania, Bulgaria, Hungary and Slovakia (€/PPP/month), February 2016
  • Annual change in average minimum monthly prices of tariff plans for dedicated mobile internet access on a laptop, featuring a 500 MB as well as 1, 2, 5 and 10 GB data bundle in the European Union, Poland, the Czech Republic, Romania, Bulgaria, Hungary and Slovakia (%), February 2016
  • Average minimum prices of tariff plans combining voice services and data transmission, featuring a 100 and 500 MB as well as 1, 2 and 4 GB data bundle in the European Union, Poland, the Czech Republic, Romania, Bulgaria, Hungary and Slovakia (€/PPP/month), February 2016
  • Average minimum cost per 1 GB data in tariff plans combining voice services and data transmission, featuring a 100 and 500 MB as well as 1, 2 and 4 GB data bundle in the European Union, Poland, the Czech Republic, Romania, Bulgaria, Hungary and Slovakia (€/PPP/month), February 2016
  • Annual change of average minimum monthly prices for tariff plans combining voice services and data transmission, featuring a 100 and 500 MB as well as 1 and 2 GB data bundle in the European Union, Poland, the Czech Republic, Romania, Bulgaria, Hungary and Slovakia (%), February 2016
  • Value and change of different segments of the market of value-added services (VAS) in mobile telephony in Poland (PLN m), 2009-2016
  • Annual change in the value of the different segments of the market of value-added services (VAS) in mobile telephony in Poland (%), 2009-2016
  • Top providers of premium-rate services and telecommunications operators cooperating with them in Poland, March 2017
  • Most popular mobile payment forms among internet users in Poland, by age groups (%), 2016
  • Commissions paid to the partners of selected companies offering premium-rate SMS services in Poland, by different numbers (%), May 2017
  • Examples of push and pull mobile marketing campaigns in Poland, 2017
  • Comparison of the offers from the selected biggest streaming services operating on the Polish market, April 2017
  • Comparison of music services with the option of downloading MP3 tracks available in the offers of the mobile operators in Poland, April 2017
  • Most popular applications for Android and iOS in Poland, February 2017
  • Comparison of the direct billing services available in the offers of the key mobile operators in Poland, April 2017
  • List of cooperating mobile telephony operators and producers of navigation solutions in Poland, April 2017
  • Comparison of location-based service packages designed for individual customers, available in the offers of mobile operators in Poland, April 2017
  • Comparison of Polish telecommunications operators' offers in the segment of electronic books, newspapers and magazines and of audiobooks, April 2017
  • Offering of television services available on mobile devices in the portfolios of the CPS Group, Orange, T-Mobile and P4 in Poland, April 2017
  • Availability of contactless payment services in the offers of mobile operators in Poland, April 2017
  • Selected functions available in the offers of T-Mobile Uslugi Bankowe, Plus Bank and Orange Finanse in the area of mobile and online banking in Poland, April 2017
  • Number of customers ('000) using the services of T-Mobile Uslugi Bankowe and Orange Finanse in Poland, Q2 2014-Q4 2016
  • Number of customers ('000) of T-Mobile Uslugi Bankowe and Plus Bank using mobile banking in Poland, Q2 2014-Q4 2016
  • Value and change of different segments of the market of value-added services (VAS) in mobile telephony in Poland (PLN m), 2016-2022
  • Annual change in the value of the different segments of the market of value-added services (VAS) in mobile telephony in Poland (%), 2016-2022
  • Structure of the market of value-added services (VAS) in mobile telephony in Poland (%), by segments, 2016-2022