Internet of Things in Poland 2016

Trend analysis and development forecasts for 2016-2021

The IoT in itself is not a revolutionary idea but it rather indicates what can be achieved by, on the one hand, connecting traditional devices in our surroundings to a network and, on the other hand, by using various types of sensors. It has been driven first of all by the increase in the penetration of internet services, including broadband connections, accompanied by the rapid expansion of mobile access services, smartphones and mobile applications.


This report from PMR is an attempt to systematise what is known about the Internet of Things in Poland. It presents the key global trends and forecasts concerning the IoT. Even more essential is the confrontation of that data with the situation on the domestic market and an attempt at finding out to what degree the global scenarios and forecasts are relevant for the Polish market. This is a crucial question as the situation in Poland, especially in specific narrower areas or segments, differs considerably from the global trends.


What includes this report?

  • PMR's analysis of the IoT covers both the demand and supply side.
  • The segments of business users (B2B) and individual customers (B2C) are discussed separately. Within the B2B segment the scale of the phenomenon was determined as well as the share of the IoT in IT spending broken down into different economy sectors (verticals). In the mass market (B2C) the segments of wearables and of smart home solutions were identified.
  • The report makes use of the findings from PMR's own survey conducted on a sample of 1,000 users in the autumn of 2016. The survey concerned the broadly defined Internet of Things. The analysis of trends and forecasts is supplemented by opinions voiced by the representatives of the top 100 IT companies in Poland. One of the issues touched upon in that periodic survey of the executive staff at the biggest IT companies in Poland was the Internet of Things.
  • Additionally, the findings from a survey of large enterprises and SMEs active in the B2B segment were used when making estimates and defining the necessary premises.


Who benefits from the report?

  • Executive staff, Polish telecoms' departments of B2B strategy and solutions
  • Business development and sales managers representing IT suppliers (services and software)
  • Distributors of consumer electronics – the biggest stores and online platforms
  • Higher managers representing the leaders and top players in the following sectors of economy: retail, transport and logistics, industry, healthcare, finance, power, agriculture
  • Representatives of the biggest cities in Poland
  • Suppliers of telecommunications and network devices
  • Consulting, research and business intelligence companies
  • Chambers of commerce, professional organisations
  • Universities, scientific institutes
  • Domestic finance institutions (banks, brokerage houses, investment funds)
  • Foreign finance institutions with an international reach


Why buy the report?

  • Comprehensive analysis of the Internet of Things
  • Findings of PMR's dedicated surveys, both B2B and B2C
  • A map of the competitive environment and players participating in the IoT value chain
  • Structural analysis and division into verticals (retail, transport and logistics, industry, healthcare, finance, power, agriculture, smart cities, smart home, wearables).
  • Verification of the global trends and forecasts in the Polish context
  • Realistic assessment of the IoT-related hype and the separation of expectations from actual possibilities
  • Forecasts for the development of the IoT in Poland


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  • Methodology
  • Executive summary
  • IoT development– the B2C market
    • Findings of PMR's survey
      • Survey organisation
      • Survey focus
      • Interpretation of tables and charts
      • How many adult Poles are familiar with the concept of the Internet of Things?
      • Who are the consumers reporting that they are familiar with the term IoT?
      • Which wearables are most popular?
      • Which smart home devices are most popular?
      • What are the key reasons for buying IoT devices?
      • How satisfied are users with IoT devices they own?
      • Where do users get information on IoT devices from?
      • Which smart home devices are seen as most attractive?
      • Which wearables are seen as most attractive?
      • What is the purchasing potential of IoT products?
      • Which segments will be key IoT users in the future?
      • What concerns are related to the use of IoT devices?
      • What factors limit the popularity of IoT devices?
      • Are respondents ready to pay more for IoT devices?
    • Wearables
    • Smart home
    • Supply analysis and competitive environment
  • IoT development– the B2B market
    • Use and examples of implementation in different economy sectors
      • Transport, logistics and automotive industry
      • Power sector
      • Smart cities
      • Retail
      • Industry
      • Healthcare
      • Banks and finance institutions
      • Agriculture
    • Supply analysis and competitive environment
      • Hardware manufacturers – business and industrial uses
      • Beacons
      • Service suppliers
      • Telecommunications operators – M2M market
  • IoT development forecasts
    • Trends in the years 2016-2020 and global forecasts
      • IoT/M2M – capital investments
      • M2M/IoT – operators’ investments
    • Growth forecasts for the IoT market in Poland
      • Macroeconomic environment
      • IoT growth barriers and growth drivers – SWOT analysis
      • Key indicators and quantity forecasts
      • Suppliers’ outlook
      • Vertical structure