Internet of Things in Poland 2017 Trend analysis and development forecasts for 2017-2022

Internet of Things in Poland 2017

Trend analysis and development forecasts for 2017-2022

This report from PMR is an attempt to systematize what is known about the Internet of Things in Poland. It presents the key global trends and forecasts concerning the IoT. Even more essential is the confrontation of that data with the situation on the domestic market and an attempt at finding out to what degree the global scenarios and forecasts are relevant for the Polish market. This is a crucial question as the situation in Poland, especially in specific narrower areas or segments, differs considerably from the global trends.

IoT is not a revolutionary idea but it rather shows us what can be achieved by, on the one hand, connecting traditional devices in our surroundings to a network and, on the other, using various types of sensors. It has been driven first of all by an increase in the penetration of internet services (including broadband connections) accompanied by the rapid expansion of mobile access services, smartphones and mobile applications.

 

What is the content of the report?

 

  • PMR's analysis of the IoT covers both the demand and supply side of the market.
     
  • The segments of business users (B2B) and individual customers (B2C) are discussed separately. Within the B2B segment the scale of the phenomenon was determined, together with the share of the IoT spending in all IT expenses broken down into different economy sectors (verticals). In the B2C market, the segments of wearables and of smart home solutions were identified.
  • The analysis of trends and forecasts is accompanied by opinions of the representatives of the top 100 IT companies in Poland. IoT was one of the issues discussed in this periodic survey of the executive staff. Additionally, the findings from a survey of large enterprises and SMEs active in the B2B segment were used when making estimates and defining the necessary premises.

 

Who benefits from the analysis? 

 

  • Executive staff, Polish telecoms' departments of B2B strategy and solutions
     
  • Business development and sales managers representing IT suppliers (services and software)
     
  • Distributors of consumer electronics – the biggest stores and online platforms
     
  • Higher managers representing the leaders and top players in the following sectors of economy: retail, transport and logistics, industry, healthcare, finance, power, agriculture
     
  • Representatives of the biggest cities in Poland
     
  • Suppliers of telecommunications and network devices
     
  • Consulting, research and business intelligence companies
     
  • Chambers of commerce, professional organisations
     
  • Universities, scientific institutes
     
  • Domestic finance institutions (banks, brokerage houses, investment funds)
     
  • Foreign finance institutions with an international reach

 

Why to buy the report? 

 

  • Unique and comprehensive analysis of IoT in Poland, supporting the right managerial decisions related to this area.
     
  • The analysis is accompanied by the findings of PMR's dedicated surveys relating to IoT, both in the B2B and B2C segments, which allows for creating the business plan on the basis of the actual data on demand and saturation levels concerning the IoT solutions.
     
  • A map of the competitive environment and players participating in the IoT value chain, for better understanding of the situation on the market, positioning their offering and finding the reference point.
     
  • Structural analysis and division into verticals (retail, transport and logistics, industry, healthcare, finance, power, agriculture, smart cities, smart home, wearables) in order to evaluate the importance of individual sectors in the IoT ecosystem.
     
  • Realistic assessment of the IoT-related hype and the separation of expectations from actual opportunities.
     
  • Verification of the global trends and forecasts in the Polish context. Forecasts for the development of IoT in Poland in 2017-2022 which allow for the assessment of the long-term potential of this segment, its risks, growth factors and barriers in order to make right investment decisions.

 

 

Market commentary by expert

"IoT value chain is extensive: it combines issues such as hardware, industrial automation, networking and software. However, five basic areas where sales revenues are generated can be distinguished:

1.      IoT/M2M equipment, including sensors and other devices that collect data from environment and vehicles, machines, buildings, objects and people.

2.      Network infrastructure, which makes it possible for the devices to communicate with each other and with the network.

3.      Wireless/wired communication services that allow for the transmission of data to data analysis systems, often in real time.

4.      Fast and big data analytics, which allows for the collection of data and then processing and analyzing them in order to serve the needs of a particular customer.

5.      Business management systems and business applications, which should be integrated and adapted to work with a large amount of data generated by IoT systems.

IoT is a buzzword that in the last few years has been electrifying the IT industry. Basically, IoT supported with M2M, sensor technology, analytics, applications, and Big Data analysis can be applied in any economic sector. New scenarios showing the scale of IoT impact on businesses and their competitive advantage are emerging. The real breakthrough, however, is expected to be brought only through the popularization of solutions associated with IoT and their use on a massive scale by individual users, as it is happening now with computers and smartphones."

Paweł Olszynka, Head IT&Telecoms Analyst, PMR

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