IT market in Romania 2010

The report analyses the situation on the Romanian IT market. It includes an analysis of the situation both in the market as a whole and in its individual segments: the markets of computer hardware, software and services as well as IT distribution. It analyses the current situation, trends, prospects and likely directions of development of the various market areas in the years ahead.
Also, investment opportunities are presented for the coming years. A substantial part of the report is devoted to pointing out and describing Key Players. The publication is based on the most up-to-date market data, macroeconomic statistics and forecasts. Actual business models, case studies, information about market players and key worldwide trends and tendencies in the IT market were also taken into account.

The Romanian IT market - did you know that:
 

• before the financial crisis hit Romania had been the second fastest growing IT market in the whole CEE region (after Ukraine)
• the country is still underinvested in terms of IT, especially in SME sector and public administration
• low level of IT per capita spending and low share of IT services and software sales in the total market value signify high potential for further growth
• consolidation processes (M&A activity) are accelerating
• despite the crisis, the most important international IT market players are active in Romania.
   

• detailed analysis of the market situation and trends in three major market segments: hardware, software, IT services
• the sales volume value in each segment
• the value and growth rate forecasts for 2011-2015, with analytical comments
• main groups of clients/industries for the IT sector
• shares of selected industries (i.e. finance, telecoms, retail, etc.) of total IT spending in Romania
• the sectors which might be investing in IT in the coming years
• crisis impact on the IT market and its segments – expectations vs. reality and after-the-crisis situation; recovery scenarios
• 30 very detailed profiles of major IT companies in Romania
• lists of market leaders presented in each chapter, including:
  • 100 largest IT companies (domestic and foreign)
  • 30 largest domestic hardware resellers and distributors
  • 30 leading IT services providers
  • 30 largest software developers.

Questions answered in this report

• What is the current situation on the IT market in Romania?
• When will the IT market see a recovery?
• When will computer sales increase?
• How do the trends visible in particular IT market segments differ from one another?
• Will legal and regulatory changes influence software vendor sales?
• What are the current IT investment opportunities in Romania?
• What sectors will be the fastest growing in terms of IT spending?

The report is an indispensable tool in making business decisions as it offers: 

• analysis of all key components of the IT market in one report
• detailed information about market participants
• macroeconomic update with clear links and explanations of what particular indicators and results mean for the IT market
• information about major planned IT investment in the public sector
• development forecasts for the IT market in Romania with breakdown and detailed comments.

When is the report most useful?

• when starting operations in one of the segments of the Romanian IT market
• when making benchmarks and comparing the situation in Romania/Romanian IT companies with other CEE countries/IT companies
• when effecting a M&A on the IT market
• when developing corporate strategy
• when analysing investment opportunities in Romania
• when monitoring key events and trends on the IT market
• when estimating the potential of particular IT market segments
• when making forecasts about IT spending in Romania
• when making in-house analyses for the management or shareholder

The publication is an essential read for:

• manufacturers and distributors of IT hardware
• companies that provide IT services and software vendors
• companies whose business is associates with IT industry
• telecommunications operators and networking equipment vendors willing to combine and broaden its telecommunications experience into IT sector
• consulting, research and analysis firms
• government institutions, embassies, universities and research institutes
• chambers of commerce, trade and industry organisations
• financial institutions (banks, brokerage houses, investment funds).

Extract from this report

• There is intense competition and considerable fragmentation on the Romanian IT market. Still, in 2009-2010 there were several significant M&A deals and those companies that got into financial difficulties as a result of the economic crisis were bought by competitors or partners.
   
• The economic crisis in Romania heavily impacted IT spending in both the corporate and private sectors as well as it changed the structure of IT sales in Romania. The share of hardware in the overall market value declined.
   
•   An increased demand for IT services in the next few years is possible in the public administration, given that a number of projects have been delayed and are in the pipeline connected with the expansion of electronic public services and e-administration.

Market commentary by expert

In 2009 real GDP in Romania declined by 7.1% and continued to fall in the first nine months of 2010. Before 2009 the Romanian economic boom was facilitated by an inflow of FDI, growing exports and loans acquired abroad. At present general investment prospects for the IT industry in Romania in 2011-2015 remain mixed yet positive. A recovery is expected in the second half of 2011, after which the demand for IT products and services will begin to grow more significantly during 2012.

In H1 2011 Romania will adjust to the VAT increase, cuts in social programmes and reductions in public sector salaries and pensions introduced in H2 2010. Also, the Romanian government has allocated a budget of €500m for the implementation of e-government programme in 2010-2013. All these require IT investments and represent opportunities for IT services and software vendors.

Last but not least, M&A activity. It may now be very cheap for foreign players to acquire Romanians companies. One of the most recent examples is ABC Data, one of the largest IT wholesalers in Poland, which acquired a 51% stake in the leading Romanian distributor Scop Computers.

Paweł Olszynka, Head IT&Telecoms Analyst

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1. Methodology of the report p. 9

2. Executive summary p. 13

3. Macroeconomic and demographic overview p. 17

   • Influence of economic crisis on the development of IT industry in Romania p. 18
   • Economic development forecasts for Romania p. 22
   • Banking sector and national private debt p. 25

4. Overview of the IT market in Romania p. 29

   • Size and growth of the IT market p. 29
   • Market structure p. 30
   • Key features and market trends p. 32
   • IT expenditure by category of client p. 33
   • Legal regulations and the institutional environment of the IT market p. 34
   • Key players p. 37
     • M&A activity p. 40
   • Forecasts for the IT market p. 40
   • Extra: Profiles of the largest IT companies in Romania p. 45
     • Key foreign players p. 45
     • Other key foreign players p. 51
     • Distributiors and retailers p. 55
     • IT services providers p. 62
     • Software companies p. 68

5. IT hardware market p. 73

   • Size and growth rate of the IT hardware market p. 73
   • The situation in individual subdivisions of the hardware market p. 75
     • Computers p. 76
       • Desktops p. 78
       • Laptops p. 79
       • Servers and external data storage equipment p. 81
       • Forecasts for the computer market p. 82
     • Monitor market p. 83
       • Projectors p. 85
     • Printing equipment market p. 85
       • Portable computer devices p. 86
   • Forecasts for the hardware market p. 87
   • Extra: IT distribution and IT retail market p. 89
     • IT distribution market p. 89
     • IT retail market p. 91

6. The IT services market p. 93

   • Size and growth rate of the IT services market p. 93
   • Key trends and the market structure p. 94
   • Key market players p. 95
   • Export of IT outsourcing services p. 98
   • Statistical annex p. 99
   • Forecasts for the IT services market p. 101

7. The software market p. 103

   • Size and growth rate of the software market p. 103
   • Key characteristics and trends on the market p. 104
   • Key players p. 106
   • Situation in specific areas of the software market p. 109
     • ERP p. 110
     • CRM p. 112
     • Business Intelligence p. 113
     • IT security solutions p. 114
     • Games and education software p. 115
     • Statistical annex p. 116
   • Forecasts for the software market p. 117

8. List of graphs p. 121

9. List of tables p. 125

10. About PMR p. 127

11. Contact PMR p. 128

List of tables

1. Hardware, services and software as a proportion of the IT market (%) in Romania, 2005-2015
2. Romania: localisation and key data, 2011
3. Real GDP growth (%, y-o-y) in Romania, 2001-2010
4. Accumulated public external debt and foreign direct investment (€ bn) in Romania, 2003-2010
5. Growth (%) of export and foreign direct investments in Romania, 2004-2010
6. Spending of consolidated public budget on goods and services (€ bn) in Romania, 2006-2010
7. Average net salary (RON) and annual unemployment rate (%) in Romania, 2004-2010
8. Expected end of the crisis for the operating industry in Romania, 2010
9. Growth (%) of export and foreign direct investments in Romania, 2009-2015
10. Real GDP growth (%, y-o-y) in Romania, 2009-2015
11. Debts (RON bn) of the population and business to the banks in Romania, 2006-H1 2010
12. Value (€ m) and growth rate (%) of the IT market in Romania, 2002-2010
13. Hardware, services and software as a proportion (%) of the IT market in Romania, 2002-2010
14. Value (€ m) of the IT market in Romania by segments, 2002-2010
15. The growth rate (%) of hardware, software and IT services markets in Romania, 2002-2010
16. Value (€ m) and shares (%) of main market segments in the structure of IT market in Romania, 2010
17. Value (€ m) and growth rate (%) of the IT market in Romania, 2009-2015
18. Retail sales (€ m) of IT products in Romania, Q4 2008-Q3 2010
19. Value (€ m) of the IT market in Romania by segments, 2009-2015
20. The growth rate (%) of the hardware, software and IT services markets in Romania, 2010-2015
21. Hardware, services and software as a proportion (%) of the IT market in Romania, 2010-2015
22. Share of HP (%) on the main segments of hardware market in Romania, 2010e
23. Share of eMag (%) in the retail sales of specific products in Romania, H1 2010
24. Totalsoft revenues (€ m) in Romania by sectors, 2010
25. Value (€ m) and growth rate (%) of the IT hardware market in Romania, 2002-2010
26. Value (€ m) and shares (%) of private and big corporate and public budgets on the IT hardware market in Romania, 2010
27. Structure of the IT hardware market by category of hardware sold (€ m) in Romania, 2010
28. Value (€ m) and growth rate (%) of the computer market in Romania, 2001-2010
29. Volume ('000) and growth rate (%) of computer hardware sales in Romania, 2001-2010
30. Volume shares (%) of desktops, laptops and servers as a proportion of total computer sales in Romania, 2002-2010
31. Volume ('000) and growth rate (%) of desktop sales in Romania, 2001-2010
32. Average notebook retail prices (€) by the vendor in Romania, H1 2010
33. Volume ('000) and growth rate (%) of laptop sales in Romania, 2001-2010
34. Shares of leading vendors (%) by unit sales on the portable computers market in Romania, 2010
35. Volume of sold servers and growth rate (%) of server sales in Romania, 2002-2010
36. Value (€ m) and growth rate (%) of the computer market in Romania, 2009-2015
37. Value (€ m) and growth rate (%) of the monitor market in Romania, 2001-2010
38. Volume ('000) and growth rate (%) of monitor sales in Romania, 2001-2010
39. Unit shares (%) of leadring LCD monitor vendors in Romania, H1 2010
40. Volume ('000) and growth rate (%) of printing equipment market in Romania, 2001-2010
41. Unit share and value share (%) of printing and office equipment by type in Romania, 2009
42. Value (€ m) and growth rate (%) of the IT hardware market in Romania, 2009-2015
43. Value (€ m) and growth rate (%) of the IT services market in Romania, 2002-2010
44. Shares (%) of individual segments in the total value (€ m) of the IT services market in Romania, 2010
45. Value (€ m) and growth rate (%) of the integration and implementation services market in Romania, 2002-2010
46. Value (€ m) and growth rate (%) of the installation services market in Romania, 2002-2010
47. Value (€ m) and growth rate (%) of the maintenance and technical support services market in Romania, 2002-2010
48. Value (€ m) and growth rate (%) of the consulting services market in Romania, 2002-2010
49. Value (€ m) and growth rate (%) of the ICT networks design and development market in Romania, 2001-2008
50. Value (€ m) and growth rate (%) of the IT training and education services market in Romania, 2002-2010
51. Value (€ m) and growth rate (%) of the IT services market in Romania, 2009-2015
52. Value (€ m) and growth rate (%) of the IT software market in Romania, 2002-2010
53. Shares (%) of different segments on the market of box software in Romania, 2010
54. Structure (%) of the software market in Romania by spending of major economy sectors, 2007-2009
55. Shares (%) of selected segments in the value (€ m) of the software market in Romania, 2010
56. Value (€ m) and growth rate (%) of the ERP software market in Romania, 2002-2010
57. Number of companies with business solution implementation partners status in Romania, 2010
58. Shares (%) and sales value (€ m) of ERP software licenses by leading vendors in Romania, 2010
59. Value (€ m) and growth rate (%) of the CRM software market in Romania, 2002-2010
60. Value (€ m) and growth rate (%) of the BI software market in Romania, 2002-2010
61. Value (€ m) and growth rate (%) of the anti-virus and security software market in Romania, 2002-2010
62. Value (€ m) and growth rate (%) of the games and education software market in Romania, 2002-2010
63. Value (€ m) and growth rate (%) of the data base market in Romania, 2001-2008
64. Value (€ m) and growth rate (%) of the EDMS market in Romania, 2002-2010
65. Value (€ m) and growth rate (%) of the office applications and operating systems market in Romania, 2002-2010
66. Value (€ m) and growth rate (%) of the IT software market in Romania, 2009-2015

List of graphs

1. Average annual exchange rates $/RON and €/RON, 2000-2010
2. Value (€ m) and growth rate (%) of the IT market in Romania by segments, 2010-2015
3. A basic macro-economic profile of Romania, 2007-2010
4. External debt of Romania (€ bn), 2003-2010
5. Structural Funds absorption rate in Romania, December 2009
6. List of the 100 largest companies on the Romanian IT market by revenues (€ m), 2008-2010
7. Major M&A transactions carried out on the IT market in Romania, May 2009-2010
8. IBM: performance indicators, 2005-2010
9. HP Romania: performance indicators, 2005-2010
10. Microsoft Romania: performance indicators, 2005-2010
11. LG Electronics Romania: revenues, 2007-2010
12. Oracle Romania: performance indicators, 2005-2010:
13. SAP Romania: performance indicators, 2006-2010
14. Asseco-SEE Romania: performance indicators, 2005-2010
15. Epicor Software: performance indicators, 2005-2010
16. Aline Distribution Grup: performance indicators, 2005-2010
17. Altex Romania: performance indicators, 2005-2010
18. Asbis Romania, performance indicators, 2005-2010
19. Asesoft Distribution: performance indicators, 2005-2010
20. Depositul de Calculatoare, CNDPI Romsoft: performance indicators, 2005-2010
21. Domo Retail: performance indicators, 2007-2010
22. eMag / Dante International: revenues (€ m), 2005-2010
23. Omnilogic: performance indicators, 2005-2010
24. R.H.S. Company: performance indicators, 2005-2010
25. Scop Computers: performance indicators, 2005-2010
26. Intrarom: performance indicators, 2006-2010
27. Maguay: revenues (€ m), 2005-2010
28. Power Net Consulting: revenues (€ m), 2005-2010
29. Printec Romania: performance indicators, 2002-2010
30. Siemens SIS / Forte Business Services: performance indicators, 2002-2010
31. Siveco: performance indicators, 2005-2010
32. S&T Romania: performance indicators, 2002-2010
33. Net Brinel: performance indicators, 2005-2010
34. Ness Technologies: performance indicators, 2005-2010
35. Romsym Data: performance indicators, 2007-2010
36. Softwin: performance indicators, 2007-2010
37. BitDefender: performance indicators, 2007-2010
38. Totalsoft: performance indicators, 2005-2010
39. Growth rates (%) of major segments of the IT hardware market in Romania, 2009-2015
40. Structure of the IT hardware market by major segments ('000) in Romania, 2009-2015
41. List of the leading distributors and wholesalers on the Romanian IT market by revenues (€ m), 2008-2010
42. List of the leading specialised IT retailers in Romania by revenues (€ m), 2008-2010
43. The biggest reported IT services contracts in Romania, 2010
44. List of the largest providers of IT services in Romania by revenues (€ m), 2008-2010
45. Romanian R&D subsidiaries of leading foreign IT companies by number of employees, 2010
46. Growth rates (%) of the major segments of the IT services market in Romania, 2010-2015
47. Value (€ m) of the major segments of the IT services market in Romania, 2010-2015
48. List of the largest software producers, distributors and software implementation services providers in Romania by revenues (€ m), 2008-2010
49. Structure of the software market in Romania by major segments (€ m), 2009-2015
50. Growth rates of the major segments of the software market in Romania, 2009-2015

Acer
Adobe Romania
Altex
Apple
Asseco-SEE
Asesoft Distribution
Benq
Capgemini Romania
Dell
Domo
eMag/Dante International
Epicor Software
Epson
HP Romania
IBM Romania
Intel
ITC Networks (Luxoft)
Konica Minolta Business Solutions
Lenovo
LG Electronics Romania
Microsoft Romania
Ness Technologies
Net Brinel
Omnilogic
Oracle Romania
Power Net Consulting
Romsoft
Romsys
S&T Romania
Samsung Electronics
SAP Romania
Scop Computers
Siemens SIS/Forte Business Services
Siveco
Softwin Group/BitDefender
Sony
Toshiba
Totalsoft
Ubisoft
UTI Systems
Xerox

and more...