IT market in Poland 2011

The report analyses the situation in three main IT market segments – hardware, software and services. In addition to an overview of the situation in the individual market segments in value and volume terms, the report also presents the findings of a survey conducted among the management personnel of over a two hundreds of Poland’s largest firms.

All data in the report are presented as at the end of 2010, and are supplemented by market information from the first two quarters of 2011 as well as forecasts for up to 2015. 

Key topics

• current situation and key trends on the Polish IT market
• value and pace of development of the market of IT hardware, including the following market segments: desktops, laptops, monitors, projectors, printers and components, supplemented by an overview of the distribution market
• value and pace of development of the software market, including the following segments: CRM, ERP, BI, and games
• value and pace of development of the market of services, including the following segments: implementation, integration, maintenance, advisory, training and outsourcing
• findings of a survey conducted among 200 of the largest Polish IT firms
• salary levels in the Polish IT market
• legislative changes, bills, amendments
• structure and key players of the Polish IT market.

Report is a source of valuable info when:

• commencing operations on the Polish IT market
• entering the market of hardware, software or IT services in Poland
• performing operations on the Polish IT market
• analysing competition on the Polish IT market
• analysing the trends prevailing on the market
• evaluating opportunities for own development
• developing a strategy for doing business on the Polish IT market
• planning to develop in the area of hardware and software and IT services.

Global vs local insight - read about the PMR approach to data analysis in the ICT sector

Target audience:

management and marketing departments of companies active on the Polish IT market
providers of hardware, software and IT services in Poland
distributors of IT equipment
foreign firms investing in the Polish IT sector
consulting, analytical and research firms
government institutions, embassies
chambers of commerce, trade organizations
academic and research institutions

Companies mentioned in this report

AB, ABC Data, Acer Slovakia, Action, Asseco Poland, Asseco Systems, Avnet, Blue Media, Capgemini, Comarch Dell, Fujitsu Technology Solutions, HP, IBM Polska, Incom, Intel Poland, Komputronik, Lenovo, Microsoft, NTT System, Oracle, PC Factory, Qumak-Sekom, Samsung Electronics Polska, SAP Polska, Sygnity, Tech Data Polska, Veracomp, Vobis

Extract from this report

• Last year the market was making up for losses suffered during the crisis in 2009. In 2010, the value of the Polish market grew to PLN 25.9bn. The growth reached 5.8%.
   
• In 2010, the number of employees in the IT industry exceeded 400,000. Wages in the broadly defined IT industry are among the highest in Poland. The average monthly salary of an IT specialist reached PLN 4,500 in 2010.
   
• There is still a considerable disproportion between the remuneration on various management levels and dependence of salaries on the job title.
   
• According to the estimates in mid-2011, there were about 8,500 entities linked with the IT industry on the Polish market. The structure of the market has not changed significantly. We still estimate that more than 90% of IT firms in Poland are small enterprises.
   
• The largest player on the Polish IT market was Asseco.

Market commentary by expert

Despite the growing saturation of the Polish market of IT solutions, several positive trends were visible in 2010, which may have lasting impact on the general condition of the industry. In the hardware segment, an increase was noted in the sales of portable computers, which today account for the majority of the computer market, both in volume and value terms. At the same time, on the software market the recent economic slowdown has led to higher interest in Business Intelligence solutions. Market is also developing thanks to the rising demand on part of small and medium companies in enterprise management solutions. A decisive improvement on the Polish IT market, meaning a return of demand from institutional and business clients, is still to come. Based on data for 2010 – with a much better second half of the year, the outlook for the future is moderately upbeat.

Zoran Vučković , IT&Telecoms Analyst

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1. Methodology p. 9

2. Executive summary p. 13

3. Overview of the IT market in Poland p. 23

   • Value and change of the IT market in Poland p. 23
   • Current condition and key trends on the market p. 26
   • Current condition on the market p. 26
     • IT outlays in individual segments of economy p. 27
     • Key trends on the IT market in Poland p. 36
     • Wages in the IT sector p. 39
   • Development forecasts for the IT market in Poland in 2011-2015 p. 46
   • Legal regulations and institutional environment of the IT market p. 54
     • Legal changes, projects and amendments p. 55
   • Structure and key players on the IT market in Poland p. 60
     • Mergers and acquisitions p. 60
     • Stock exchange debuts p. 63
     • Key players p. 65
     • Key capital groups on the Polish IT market p. 82

4. Findings of the survey of 200 largest IT firms in Poland p. 85

   • Growth barriers and opportunities for the IT market in Poland p. 86
   • Impact of the global economic crisis on the IT market in Poland p. 89
   • Market growth in 2009-2012 p. 92
   • Growth prospects for the segments of the IT market p. 94
   • Industries with biggest IT investment in Poland p. 99
   • New players, mergers and acquisitions on the IT market in Poland p. 101
   • Overview and market condition of top Polish IT firms p. 103
   • Revenues in 2010 and forecasts for 2011 p. 105
   • Activity of the top Polish IT firms on foreign markets p. 108
   • Euro 2012 and profits for the IT market in Poland p. 111

5. Hardware market p. 113

   • Value and growth rate of the market p. 113
   • Computer market p. 115
     • Desktop computers p. 118
     • Laptops p. 122
     • Servers p. 129
     • Development forecasts for the computer market in 2011-2015 p. 132
   • Monitor market p. 137
     • Development forecasts for the monitor market in 2011-2015 p. 141
   • Projector market p. 142
   • Market of printing devices p. 145
     • Inkjet printer market p. 147
     • Laser printer market p. 148
     • Market of dot-matrix printers p. 152
     • Market of multifunction printing devices p. 153
     • Development forecasts for the market of printing devices in 2011-2015 p. 158
   • The component market p. 161
     • Processors p. 161
     • Motherboards p. 161
     • Hard drives p. 162
   • Forecast for the hardware market in 2011-2015 p. 162
   • Supplement: Top IT distributors in Poland p. 164
   • Supplement: PND market p. 165

6. IT services market p. 169

   • Value and growth rate of the market p. 169
   • Individual segments of the IT services market p. 175
     • Outsourcing services p. 176
     • Integration services p. 178
     • Support services p. 181
     • Implementation services p. 183
     • Consulting services p. 185
     • IT infrastructure construction services p. 187
     • Network design and development services p. 189
     • IT training services p. 190
   • Development forecasts for the market of IT services in 2011-2015 p. 191
   • Supplement: IT Outsourcing in Poland in 2011 p. 192

7. Software market p. 199

   • Value and growth rate of the market p. 199
   • ERP market p. 207
   • Business Intelligence market p. 216
   • CRM market p. 220
   • Forecast for the software market in 2011-2015 p. 227
   • Supplement: market of computer games and educational software p. 229

8. List of graphs p. 235

9. List of tables p. 243

10. About PMR p. 245

11. Contact PMR p. 246

List of graphs

1. Value (PLN bn) and change (%) for the IT market in Poland, 1996-2010
2. Value of the IT market in Poland and its segments in 2010, in PMR forecasts from June 2010 and estimates from June 2011
3. Value of WIG-Informatyka, January 1997-June 2011
4. Structure of the IT market in Poland according to estimated IT outlays of enterprises, public administration and households (PLN bn), 2010
5. Structure of the IT market in Poland by estimated IT outlays of individual sectors (PLN m), 2010
6. Revenues of selected providers in the telecoms sector in Poland (PLN m), 2009-2010
7. Growth of the market of hardware, software and services in Poland (%), 2000-2010
8. Share of hardware, software and services in the IT market in Poland (%), 1998-2010
9. Volume share of small assembly on the market of desktop computers in Poland (%), 2002-2010
10. Average wages in IT jobs in Poland (PLN), 2009-2010
11. Average wages in IT jobs in Poland (PLN), 2010
12. Median of wages in individual company departments in Poland (PLN), 2010
13. Average IT wages in selected cities in Poland (PLN), 2010
14. Number of job offers for the most popular IT jobs in Poland (‘000), 2009-2010
15. Average wages of high-level language programmers in Poland (PLN), 2010
16. Average wages of IT specialists using database tools (PLN), 2010
17. Number of R&D staff in selected ICT firms in Poland, 2010
18. GDP growth in Poland (%) in PMR forecasts from July 2009, July 2010 and July 2011, 2008-2015
19. Value (PLN bn) and change (%) of the IT market in Poland, 2010-2015
20. Assessment of changes in IT expenses in the next 12 months in large scale enterprises in Poland, April 2011
21. Value of the IT market in Poland by segments (PLN bn), 2010-2015
22. Change of the market of hardware, software and services in Poland (%), 2010-2015
23. Shares of hardware, software and services in the IT market in Poland (%), 2010-2015
24. Asseco Group
25. Comarch Group
26. Sygnity Group
27. Job title held by respondents in the survey of 200 largest IT companies in Poland, May 2011
28. Main growth barriers for the IT market in Poland, 2010-2011
29. Main growth drivers for the IT market in Poland in the next two years, 2010-2011
30. Assessment of the labour market in 2011-2012 in terms of finding and hiring qualified IT staff, May 2011
31. Respondents’ opinion on whether the IT market in Poland is still suffering negative effects of the global economic crisis, May 2011
32. Respondents’ opinion on which IT market segments in Poland are still suffering negative effects of the global economic crisis, May 2011
33. Respondents’ opinion on whether there are industries in Poland emerging the fastest from the crisis, May 2011
34. Industries in Poland emerging the fastest from the crisis and related IT cost cuts, May 2011
35. Value change for the IT market in Poland in 2010 on 2009, May 2011
36. Forecasted value change for the IT market in Poland in 2011 on 2010, May 2011
37. Forecasted value change for the IT market in Poland in 2012 on 2011, May 2011
38. Change of the IT market in Poland according to the surveyed firms (%), 2004-2012
39. Forecasted average yearly growth for the individual segments of the IT market in Poland in the next two years (%), 2008-2011
40. Growth prospects for selected segments of the IT market in Poland in 2011-2012
41. Forecasts for growth in selected segments of the IT market in Poland in the next two years from the survey, 2005-2011
42. Growth rate and prospects for selected segments of the IT market in Poland in 2011-2012
43. Investment prospects in selected industries in Poland, 2011-2012
44. Possibility of new players with potential comparable to the current top players entering the Polish IT market in the next two years, 2004-2011
45. Ways in which new foreign players are expected to enter the IT market in Poland, May 2011
46. Plans to merge with or acquire other IT firms in Poland in 2011-2012, May 2011
47. Plans to merge with or acquire other IT firms abroad in 2011-2012, May 2011
48. Respondents’ opinion on the impact of the prior year on their company’s condition in Poland, May 2011
49. Revenue sources for IT firms in Poland, 2010
50. Assessment of revenue level change for the previous year in IT firms in Poland, 2009-2010
51. Assessment of 2011 and its impact on IT companies in Poland, May 2011
52. Revenue level change expected for IT firms in Poland in 2011 compared to 2010, May 2011
53. Revenue change for the surveyed IT firms in Poland (%), 2005-2011
54. Export of hardware, software or services by IT firms in Poland, May 2011
55. Main exports of IT firms in Poland, 2010
56. Main exports of IT firms in Poland, 2005-2011
57. Estimated share of export in sales revenues of the surveyed IT firms in Poland, May 2011
58. Forecasted change in export-generated revenues of IT firms in Poland, May 2011
59. Potential profit for the IT market in Poland from hosting Euro 2012 by Poland and Ukraine, May 2011
60. Potential profit for IT firms from hosting Euro 2012 in Poland and Ukraine, May 2011
61. Areas of potential profit from Euro 2012 for IT firms in Poland, May 2011
62. Value (PLN bn) and change (%) for the hardware market in Poland, 2000-2010
63. Structure of the computer market in Poland by segments (%), 2010
64. Share of computers in the total value of the hardware market in Poland (%), 2003-2010
65. Value (PLN m) and change (%) for the computer market in Poland, 2002-2010
66. Sales (‘000 devices) and sales change (%) for computers in Poland, 2000-2010
67. Structure of computer sales in Poland – desktops, laptops and servers (%), 1999-2010
68. Sales (‘000 devices) and sales change (%) for desktop computers in Poland, 1997-2010
69. Structure of the desktop computer market in Poland by sales of top producers (number of devices, %), 2009-2010
70. Change for average price of a computer set excluding a monitor (%) and change of the PLN/USD exchange rate (%), Q1 2006-Q4 2010
71. Sales (‘000 devices) and sales change (%) for notebooks and netbooks in Poland, 1998-2010
72. Average laptop price (PLN ‘000) in Poland and (%, y-o-y), 2003-2010
73. Structure of the notebook and netbook market in Poland by sales of top producers (number of devices, %), 2009-2010
74. Sales (‘000 devices) and sales change (%) for netbooks in Poland, 2008-2010
75. Sales (‘000 devices) and sales change for tablets in Poland, 2010-2011
76. Usage of selected devices following a tablet purchase in the world (%), Q1 2011
77. Quantity structure of portable computer sales in Poland – notebooks, netbooks and tablets (%), 2007-2015
78. Sales (number of devices) and sales change (%) for servers in Poland, 1999-2010
79. Structure of the server market in Poland by sales of top producers (number of devices, %), 2009-2010
80. Sales (‘000 devices) and sales change (%) for computers in Poland, 2010-2015
81. Computer sales in Poland – desktops, notebooks, netbooks, tablets and servers (‘000 devices), 2010-2015
82. Volume structure of computer sales in Poland – desktops, laptops and servers (%), 2010-2015
83. Percentage of Polish households using a personal computer and a laptop (%), 2000-2012
84. Value of the computer market in Poland – desktops, laptops and servers (PLN bn), 2010-2015
85. Sales (‘000 devices) and sales change (%) for monitors in Poland, 2001-2010
86. Structure of the LCD monitor market in Poland by sales of top producers (number of devices, %), 2009-2010
87. Structure of LCD monitor sales in Poland by size (%), 2010
88. Structure of the MFM monitor market in Poland (‘000 devices, %), H1 2010
89. Sales (‘000 devices) and change (%) for LCD monitors in Poland, 2010-2015
90. Value (PLN m) and change (%) for the monitor market in Poland, 2010-2015
91. Sales (‘000 devices) and change (%) for projectors in Poland, 2004-2010
92. Structure of sales of projectors in Poland by key manufacturers (number of devices, %), 2009-2010
93. Volume structure of projector sales in Poland by technology (%), 2010
94. Volume structure of projector sales in Poland by type (%), 2010
95. Sales of printing devices in Poland by type (‘000 devices), 2000-2010
96. Structure of the inkjet printer market in Poland by sales of top producers (number of devices, %), 2010
97. Sales of laser printers in Poland - monochrome and colour (‘000 devices), 2000-2010
98. Structure of monochrome laser printer market in Poland by sales of top producers (number of devices, %), 2009-2010
99. Structure of colour laser printer market in Poland by sales of top producers (number of devices, %), 2009-2010
100. Structure of sales of dot-matrix printers in Poland by shares of key manufacturers (number of devices, %), 2009-2010
101. Sales of multifunction printing devices in Poland – inkjet and laser (‘000 devices), 2002-2010
102. Structure of the multifunction inkjet printer market in Poland by sales of top producers (number of devices, %), 2009-2010
103. Structure of the monochrome laser multifunction printer market in Poland by sales of top producers (number of devices, %), 2010
104. Structure of the colour laser multifunction printer market in Poland by sales of top producers (number of devices, %), 2010
105. Sales of printing devices in Poland by type (‘000 devices), 2010-2015
106. Sales of printing devices in Poland – inkjet, laser and dot-matrix (%), 2010-2015
107. Value of the printing device market in Poland by type (PLN m), 2010-2015
108. Sales of hard drives and desktop computers in Poland (million devices), 2000-2010
109. Value (PLN m) and change (%) for the computer hardware market in Poland, 2010-2015
110. Sales (‘000 devices) and sales change (%) for PND devices in Poland, 2006-2010
111. The most sought-after GPS navigation devices in Poland, by price (PLN, %), 2009-2010
112. Structure of the GPS device market in Poland by sales of top producers (number of devices, %), 2010
113. Value (PLN bn) and change (%) of the IT services market in Poland, 1998-2010
114. Structure of IT services market in Poland by value of individual segments (PLN m, %), 2010
115. Structure of the market of IT outsourcing services by revenue of top players in Poland (PLN m, %), 2009-2010
116. Structure of the market of integration services in Poland by revenue of top players (PLN m, %), 2009-2010
117. Structure of the market of support services in Poland by revenue of top players (PLN m, %), 2009-2010
118. Structure of the market of implementation services in Poland by revenue of top players (PLN m, %), 2009-2010
119. Structure of the market of IT consulting services in Poland by revenue of top players (PLN m, %), 2009-2010
120. Structure of the market of IT infrastructure construction services in Poland by revenue of top players (PLN m, %), 2009-2010
121. Structure of the he market of network design and development services in Poland by revenue of top players (PLN m, %), 2009-2010
122. Structure of the market of IT training services in Poland by revenue of top players (PLN m, %), 2009-2010
123. Value (PLN bn) and change (%) for the IT services market in Poland, 2010-2015
124. Forecast for the interest of Polish firms in IT outsourcing services in 2011-2012
125. Industries (economy sectors) interested in outsourcing services in Poland by number of indications, May 2011
126. Offer of IT outsourcing services in Poland, May 2011
127. Types of outsourcing services provided by top IT firms in Poland, 2011
128. Plans of IT firms to introduce IT outsourcing to their porfolio of services in Poland before end of 2012, May 2011
129. Change in revenues from outsourcing services in IT firms in Poland in 2010 on 2009, May 2011
130. Forecasts for change in revenues from outsourcing services in IT firms in Poland in 2011 on 2010, May 2011
131. Size of firms likely to use IT outsourcing services in Poland in 2011, May 2011
132. Key expected types of activity covered by IT outsourcing in Poland in 2011-2012
133. Value (PLN bn) and change (%) of the software market in Poland, 1999-2010
134. Structure of the software market in Poland by value of segments (PLN m, %), 2010
135. Price of Windows XP Home PL and MS Windows 7 Home PL operating systems (PLN), April 2004-December 2010
136. Popularity of internet search engines in Poland (%), May 2009-May 2011
137. Types of software used in large companies in Poland, April 2011
138. Value (PLN m) and change (%) of the ERP software market in Poland, 2002-2010
139. Percentage of enterprises using an ERP system in Poland by company size (%), 2009-2010
140. Percentage of enterprises using ERP systems in Poland by industry (%), 2009-2010
141. Structure of the ERP market in Poland by revenues of top players (PLN m, %), 2010
142. Top producers of software for the SME sector in Poland by cumulative number of sold licences (‘000), 2007-2010
143. Top producers of software for the SME sector in Poland by total number of clients (‘000), 2008-2010
144. Value (PLN m) and change (%) of the ERP software market in Poland, 2010-2015
145. Value (PLN m) and change (%) of the BI software market in Poland, 2002-2010
146. Types of marketing analyses based on BI software in large enterprises in Poland, April 2011
147. Structure of the BI software market in Poland by revenues of top players (PLN m, %), 2010
148. Value (PLN m) and change (%) of the BI software market in Poland, 2010-2015
149. Value (PLN m) and change (%) of the CRM software market in Poland, 2004-2010
150. Percentage of enterprises in Poland using CRM software mainly to record contacts with customers (%), by company size, 2009-2010
151. Percentage of enterprises in Poland using CRM software to analyse customer data (%), by company size, 2009-2010
152. Percentage of enterprises in Poland using implemented CRM software (%), by industry, 2009-2010
153. Structure of the CRM market in Poland by revenues of top players (PLN m, %), 2010
154. Producers of CRM software used in large scale enterprises in Poland, April 2011
155. Value (PLN m) and change (%) for the market of the CRM software in Poland, 2010-2015
156. Value (PLN bn) and change (%) of the software market in Poland, 2010-2015
157. Value (PLN m) of the market of computer games and educational software in Poland, 2006-2015
158. Value (PLN m) and change (%) of the market of computer games and educational software in Poland, 2006-2015

List of tables

1. Value (PLN bn) and change (%) of the IT market in Poland – hardware, software and services, 2010-2015
2. Projects implemented or planned within the Innovative Economy Programme in Poland in 2009-2013
3. The most interesting implementations in heavy industry in Poland, 2010
4. The most interesting IT implementations in the power industry in Poland, 2010
5. Selected mergers and acquisitions on the Polish IT market and by Polish IT firms abroad, 2010-H1 2011
6. Largest mergers and acquisitions on the global IT market, 2010-H1 2011
7. Debuts of ICT firms on the Warsaw Stock Exchange and NewConnect and emission value, 2009-2011
8. 50 top players on the IT market in Poland by revenue (PLN m), 2008-2010
9. Asseco Poland – basic data for 2005-2010
10. HP – basic data for 2002-2010
11. ABC Data – basic data for 2002-2010
12. Action – basic data for 2002-2010
13. AB – basic data for 2002-2010
14. Tech Data – basic data for 2002-2010
15. IBM – basic data for 2002-2010
16. Microsoft – basic data for 2002-2010
17. Dell – basic data for 2002-2010
18. Komputronik – basic data for 2004-2010
19. Incom – basic data for 2002-2010
20. Acer Computer – basic data for 2005-2010
21. Vobis Microcomputer – basic data for 2002-2010
22. Comarch – basic data for 2002-2010
23. Samsung Electronics Polska – basic data for 2003-2010
24. Oracle – basic data for 2002-2010
25. NTT System – basic data for 2002-2010
26. Intel Technology – basic data for 2002-2010
27. Sygnity – basic data for 2002-2010
28. Blue Media – basic data for 2005-2010
29. Lenovo Technology – basic data for 2006-2010
30. PC Factory – basic data for 2005-2010
31. Veracomp – basic data for 2004-2010
32. SAP Polska – basic data for 2002-2010
33. Fideltronik Imel – basic data for 2002-2010
34. Fujitsu Technology Solutions – basic data for 2002-2010
35. Qumak-Sekom – basic data for 2003-2010
36. Avnet – basic data for 2004-2009
37. Capgemini – basic data for 2004-2010
38. Wasko – basic data for 2004-2010
39. Growth prospects for IT hardware, software and services in Poland in 2011-2012
40. Percentage value of orders from enterprises, government and local government administration, and individual users in the top IT firms in Poland, 2010
41. Revenue change for the largest IT firms in Poland in 2010 compared to 2009
42. Revenue change for the largest IT firms in Poland in 2011 compared to 2010
43. Forecasted share of hardware, software and services in the revenues of the largest IT firms in Poland, 2011
44. Change in export-generated revenues forecasted in 2011 in largest Polish IT firms, May 2011
45. Sales change for printing devices in Poland by device type, 2000-2010
46. Top IT distributors in Poland by revenues from hardware and software distribution (PLN m), 2002-2010
47. Top providers of IT services in Poland, by revenues from services (PLN m), 2004-2010
48. Selected largest contracts that include IT services, signed by top IT providers in Poland, 2010-H1 2011
49. Top players on the Polish software market by estimated revenues from software sales (PLN m), 2004-2010
50. Selected ERP systems available on the Polish market, July 2011
51. Selected BI systems available on the Polish market, July 2011
52. Selected CRM systems available on the Polish market, July 2011
53. The most popular games produced in Poland, 2006-2011