IT market in Poland 2010

This 6^th edition report provides a comprehensive overview of the IT market  in Poland 2010: it analysis current market situation, covers latest industry trends and presents development forecasts for the period until 2014. The document is subdivided into 4 major chapters: hardware, software, IT services and findings from a survey of 200 largest IT companies in Poland.


I Hardware:

• Market value
• Main market players (with shares) and forecasts for each category of hardware
• Analysis of Polish distribution channels

II Software:

• Market value, its structure and development forecasts
• Analysis of software market subsegments
• Main producers (with shares)

III IT services:

• Recent growth and trends
• Major IT services providers and a list of main contracts in 2009
• Integration and implementation services
• Technical support and consulting services
• Product installation and user training services
• Outsourcing from the perspective of 200 largest IT companies in Poland

IV In-depth interviews among the management personnel of the largest IT companies in Poland:

• Impact of the crisis in the opinion of companies active in the Polish IT market
• Development trends for the market as a whole as well as for each subsegment
• Factors and potential obstacles to market success
• Potential new market entries
• Business activity of Polish companies abroad

 

Extract from this report

• Some 51% of our respondents were of the opinion that the value of the Polish IT market diminished last year. More than one half indicated the suddenly deteriorated situation of economy in Poland and in the world as one of the main factors blocking the development of the Polish IT market.
   
• More than three quarters of respondents expected a growth for the market in 2010. The percentage of respondents who predict stagnation reached 12%.
   
• The majority of respondents believe the industry with biggest cost cuts in the area of IT last year were banks and financial institutions. Local government administration and heavy industry followed closely.
   

Market commentary by expert

The value of Poland’s IT market went down by 10% last year. The reason for this first ever breakdown of the Polish IT industry is quite easy to find – the global financial crisis. Was it a collapse, though? Definitely not. The major driver for the decrease in value of the market was its largest segment – hardware. Hardware distributors recorded significant reduction in the number of orders placed, especially by business customers. Computer sales plummeted and computer life cycle at corporations was made longer.
However, software and IT services providers performed far better. A majority of them had similar sales as in previous periods, while some even improved their sales results, as if going against the global trends caused by the crisis. Some cost cutting solutions, more effective planning and budgeting, IT outsourcing and on-line access to software gained popularity during the economic slowdown.
IT providers in Poland are starting the post-crisis period in actually quite good moods and are already beginning to predict what solutions will be most sought after by their customers during prosperity.
 
Paweł Olszynka, Head IT&Telecoms Analyst

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1. Methodology p. 9

2. Executive summary p. 13

3. Overview of the Polish IT market p. 21

   • Size and growth rate of the Polish IT market p. 21
   • Current situation and main trends on the market p. 23
     • Current market situation p. 23
     • IT spending in the individual sectors of the economy p. 25
     • Key trends on the Polish IT market p. 36
   • Wages in the IT sector p. 40
   • Development forecast for the Polish IT market in 2010-2014 p. 45
   • Legislative and institutional environment of the IT market p. 54
   • Legal changes, bills and amendments p. 55
     • Amendment of the act on computerisation of business entities performing public tasks p. 55
     • Amendment to the Electronic Signature Act p. 56
   • Structure and key players on the Polish IT market p. 58
     • Mergers and acquisitions p. 59
     • Stock exchange debuts p. 61
     • Key players p. 63
     • Key capital groups on the Polish IT market p. 79

4. Findings of the survey of 200 largest IT firms in Poland p. 83

   • Growth prospects and barriers for the Polish IT market p. 84
   • The impact of the global financial crisis on the Polish IT market p. 87
   • Market dynamic in the years 2008-2010 p. 90
   • Growth prospects for individual segments of the IT market p. 92
   • Industries with largest IT investments in Poland p. 98
   • Potential new players, fusions and acquisitions on the Polish IT market p. 100
   • Profile and market position of the largest Polish IT firms p. 104
     • General assessment of 2009 p. 104
     • Revenues in 2009 and revenue forecast for 2010 p. 105
     • Revenue structure in 2009 and 2010 p. 107
     • Activity of largest Polish IT firms on foreign markets p. 108

5. IT hardware market p. 113

   • Size and growth rate of the Polish IT hardware market p. 113
   • Computer market p. 115
   • Desktop computers p. 118
     • Laptops p. 122
     • Servers p. 125
     • Growth forecasts for the Polish computer market in 2010-2014 p. 128
   • Monitor market p. 131
     • Growth forecasts for the Polish monitor market in 2010-2014 p. 134
   • Projector market p. 136
   • Printing device market p. 138
     • Inkjet printer market p. 139
     • Laser printers p. 141
     • Dot-matrix printers p. 143
     • Multifunction printers p. 144
     • Growth forecast for the Polish printer market in 2010-2014 p. 148
     • PDA and PND market p. 150
   • Component market p. 154
     • Processors p. 154
     • Motherboards p. 155
     • Hard drives p. 156
   • Growth forecast for the Polish IT hardware market in 2010-2014 p. 159
   • Supplement: Key IT distributors in Poland p. 160

6. IT services market p. 163

   • Size and growth rate of the IT services market in Poland p. 163
   • Current situation in the individual IT services segments p. 167
     • Outsourcing services p. 168
     • Integration services p. 170
     • Support services p. 171
     • Implementation services p. 173
     • Consulting services p. 174
     • Training services p. 175
     • Network design and development services p. 176
     • IT infrastructure development services p. 177
   • Development forecast for IT services market 2010-2014 p. 178
   • Supplement: IT Outsourcing p. 179

7. Software market p. 185

   • Value and growth rate of the software market p. 185
   • ERP market p. 193
   • Business Intelligence software market p. 198
   • CRM market p. 201
   • Development forecast for the Polish software market 2010-2014 p. 206
   • Supplement: the Polish market of computer games and educational programs p. 208

8. List of graphs p. 213

9. List of tables p. 221

10. About PMR p. 223

11. Contact PMR p. 224

List of graphs

1. Value (PLN m) and growth rate (%) of the Polish IT market, 1996-2009
2. Value of the Polish IT market and its individual segments in 2009 – PMR forecasts from June 2009 and estimates from June 2010
3. Value of WIG-Informatyka, January 1997-June 2010
4. Structure of Polish IT market by estimated IT spending of businesses, public administration and households (PLN bn), 2009
5. Structure of the Polish IT market by estimated IT outlays of individual sectors of the economy (PLN bn), 2009
6. Structure of revenues for Asseco, Comarch, IBM and Sygnity, by sectors, 2009
7. Do you plan to use EU funding for IT projects in 2010? SMEs in Poland, March 2010
8. Structure of investment of commercial banks in Poland, 2008-2009
9. Growth rate (%) of the hardware, software and services markets in Poland, 2000-2009
10. Share of hardware, services and software in the Polish IT market (%), 1997-2009
11. Share (%) in volume terms of small assembly in the desktop market in Poland, 2002-2009
12. Salary of male and female employees in IT divisions in Poland by position, 2009
13. Average wages (PLN) in particular IT jobs in Poland, 2009
14. Average wage (PLN) in IT departments of particular sectors of the Polish economy, 2009
15. Average wages (PLN) in IT departments of particular voivodships of the Polish economy, 2009
16. Wages (PLN) of IT specialists on different levels of employment in small, medium and large enterprises in Poland, 2009
17. GDP growth in Poland (%) according to PMR forecasts – May 2008, July 2009, July 2010, 2008-2013
18. Value (PLN bn) and growth rate (%) of the Polish IT market, 2009-2014
19. Value (PLN bn) of the Polish IT market, by segments, 2009-2014
20. Growth rate (%) of the hardware, software and services markets in Poland, 2009-2014
21. Share of hardware, software and services in the Polish IT market (%), 2009-2014
22. Planned IT outlays of SMEs in Poland in 2010, March 2010
23. Asseco Group
24. Comarch Group
25. Signity Group
26. Key growth barriers for the Polish IT market, May 2010
27. Key growth factors for the Polish IT market in the coming years, May 2010
28. In connection with Euro 2012 hosted by Poland and Ukraine, do you expect additional growth opportunities for your firm? May 2010
29. In the coming years, how easy will it be to find and employ qualified IT staff? May 2010
30. Have any industries and sectors of the Polish economy reduced their IT spending due to the crisis? May 2010
31. Areas where IT spending have been reduced the most due to the crisis in Poland, May 2010
32. Has spending on IT of your clients increased, decreased or remained unchanged in 2009 on 2008? May 2010
33. Have any industries and sectors of the Polish IT market benefited from the economic crisis and stagnation? May 2010
34. Did the value of the Polish IT market increase, decrease or remain unchanged in 2009 on 2008? May 2010
35. Will the value of the Polish IT market increase, decrease or remain unchanged in 2010 on 2009? May 2010
36. Will the value of the Polish IT market increase, decrease or remain unchanged in 2011 on 2010? May 2010
37. Change of the Polish IT market according to surveyed firms, 2004-2011
38. Have any segments of the Polish IT market suffered negative effects of the global financial crisis? May 2010
39. Resilience of individual segments of the Polish IT market to the effects of the global financial crisis in Poland, May 2010
40. Average yearly change for individual segments of the Polish IT market expected in the next two years, May/June 2008, April 2009, May 2010
41. Growth prospects for individual segments of the Polish IT market in the next two years, May 2010
42. Comparison of growth forecasts for selected types of IT services and/or software in Poland, 2005-2010
43. Will the segment develop with, underperform or outperform the entire IT market in Poland in the next two years? May 2010
44. Expected growth of IT investment for individual sectors in Poland in the next two years, May 2010
45. In which year will the state administration in Poland significantly increase its IT spending? May 2010
46. Will any new players, with a potential similar to that of largest players currently present on the market, enter the Polish IT services market in the next two years? May 2010
47. Will any new players, with a potential similar to that of largest players currently present on the market, enter the Polish IT services market in the next two years? 2004-2010
48. How will the new foreign players enter the Polish IT market? May 2010
49. Do you plan to merge with or acquire other IT firms in Poland in the next two years? May 2010
50. Do you plan to merge with or acquire foreign IT firms? May 2010
51. Assessment of the period 2004-2009 by the largest IT firms in Poland
52. Revenue change in 2009 on 2008 for IT firms in Poland, May 2010
53. What will 2010 be like for you, compared with 2009? May 2010
54. Expected revenue change in 2010 on 2009 for IT firms in Poland, May 2010
55. Revenue change for the largest IT firms in Poland, 2005-2010
56. Value structure of revenues for IT firms in Poland, by client group, 2009
57. Value structure of revenues for IT firms in Poland, by market segment, 2010
58. Does your firm export hardware, software or services? May 2010
59. Main export of IT firms in Poland, May 2010
60. Main export of largest IT firms in Poland, 2005-2010
61. Export-generated revenues for IT firms in Poland in percentage terms, May 2010
62. Forecasted export-generated revenues for IT firms in Poland in the next two years, May 2010
63. Expected change in export-generated revenues for IT firms in Poland in the next two years, May 2010
64. Value (PLN bn) and growth rate (%) of the Polish IT hardware market, 1999-2009
65. Structure of the Polish IT hardware market, by segment shares, 2009
66. Share of computers in the total value of the IT hardware market in Poland, 2003-2009
67. Value (PLN m) and growth rate (%) of the computer market in Poland, 2002-2009
68. Volume (thousands of units) and growth rate (%) of computer sales in Poland, 1999-2009
69. Structure of computer sales in Poland – desktops, laptops and servers, 1999-2009
70. Volume (thousands of units) and growth rate (%) of desktop computers in Poland, 1997-2009
71. Structure of desktop computer market in Poland, by sales of key producers (no. of units), 2009
72. Average price change of sample computer set excluding monitor (%) and q-o-q change of PLN/USD exchange rate, Q1 2006-Q4 2009
73. Laptop computer sales in Poland (thousands of units) and growth rate (%), 1998-2009
74. Average laptop price (PLN thousands) in Poland and price growth rate (%), 2003-2009
75. Structure of the laptop computer market in Poland, by sales of key producers (units), 2008
76. Volume (no. of units) and growth rate (%) of server sales in Poland, 1999-2009
77. Structure of the server market in Poland, by sales of key producers (no. of units), 2009
78. Volume (thousands of units) of computer sales in Poland by desktop computers, laptops and servers, 2009-2014
79. Structure of computer sales in Poland – desktops, laptops and servers, 2002-2014
80. Percentage of Polish households with desktop computer and/or laptops, 2000-2009
81. Value (PLN bn) of the Polish computer market by desktop computers, laptops and servers, 2009-2014
82. Volume (thousands of units) of monitor sales in Poland by CRT and LCD, 1999-2009
83. Structure of the monitor market in Poland by sales of key producers (no. of units), 2009
84. Structure of LCD monitor sales in Poland, by diagonal size, H1 2008-H2 2009
85. Value (thousands of units) and growth rate (%) of LCD monitor sales in Poland, 2008-2014
86. Structure of monitor sales in Poland by type, 2001-2014
87. Value (PLN m) and growth rate (%) of LCD monitor market in Poland, 2008-2014
88. Volume (thousands of units) and growth rate (%) of Polish projector market, 2004-2009
89. Structure of projector sales in Poland by type, H1 2009
90. Sales structure (in sales volume) in Poland, H1 2009
91. Structure of sales (no. of units) of projectors in Poland by shares (%) of key manufacturers, H1 2009
92. Volume (thousands of units) of sales of printing devices in Poland by type, 1999-2009
93. Structure of inkjet printer market in Poland (no. of units) by key producers, 2009
94. Structure of laser printer sales (thousands of units) in Poland by type, 1998-2009
95. Structure of sales (no. of units) of monochromatic laser printers in Poland by shares of key manufacturers, 2009
96. Structure of sales (no. of units) of colour laser printers in Poland by shares of key manufacturers, 2009
97. Structure of sales (no. of units) of dot-matrix printers in Poland by shares of key manufacturers, 2009
98. Sales (thousands of units) of multifunction printers by type, 2002-2009
99. Structure of sales (no. of units) of inkjet multifunction printers in Poland by shares of key manufacturers, 2009
100. Structure of sales (no. of units) of monochromatic laser multifunction printers in Poland by shares of key manufacturers, 2009
101. Structure of sales (no. of units) of colour multifunction printers in Poland by shares of key manufacturers, 2009
102. Sales of printing devices (thousands of units) in Poland by type, 2009-2014
103. Structure of sales of printing devices in Poland – inkjet, laser and dot-matrix printers, 2006-2014
104. Value of the Polish market of printing devices (PLN m) by type, 2009-2014
105. Volume (thousands of units) and growth rate (%) of sales of PND products in Poland, 2006-2009
106. GPS navigation devices in highest demand on the Polish market, by price, 2009
107. GPS navigation devices in highest demand on the Polish market, by producers, 2009
108. Structure of the Polish market of GPS navigation devices, by sales of key producers, 2010
109. Palmtops in highest demand on the Polish market, by price, 2009
110. Structure of the Polish processor market, by sales (thousands of units) – AMD and Intel, 2009
111. Volume (thousands of units) of motherboard sales in Poland by key manufacturers, 2009
112. Structure of sales (millions of units) of hard drives and desktop computers in Poland, 2000-2009
113. Most frequently sold external hard drives on the Polish market, by capacity, 2009
114. Structure (%) of the Polish hard drive market, by sales of key producers, 2009
115. Volume (thousands of units) and growth rate (%) of external disk sales in Poland, Q1 2008-Q4 2009
116. Structure of external hard drive market in Poland (thousands of units), by sales of key producers, 2009
117. Value (PLN m) and growth rate (%) of the Polish IT hardware market, 2009-2014
118. Value (PLN bn) and growth rate (%) of IT services market in Poland, 1998-2009
119. Structure of the Polish market of IT services, by value of individual segments (PLN m), 2009
120. Structure of the Polish market of outsourcing services, by revenues of key players (PLN m), 2009
121. Structure of the Polish market of integration services by revenues of key players (PLN m), 2009
122. Structure of the Polish support services market by revenues of key players (PLN m), 2009
123. Structure of the Polish market of implementation services by revenues of key players (PLN m), 2009
124. Structure of the Polish market of consulting services by revenues of key players (PLN m), 2009
125. Structure of the Polish market of training services by revenues of key players (PLN m), 2009
126. Structure of the Polish market of network design and development services by revenues of key players (PLN m), 2009
127. Structure of the Polish market of IT infrastructure development services by revenues of key players (PLN m), 2009
128. Value (PLN bn) and growth rate (%) of the Polish market of IT services, 2009-2014
129. Forecasted interest in IT outsourcing services for Polish firms in the next two years, May 2010
130. Sectors most likely to use IT outsourcing services in Poland in the next two years, May 2010
131. Do you currently offer IT outsourcing services in Poland? May 2010
132. Do you plan to offer IT outsourcing services in Poland in the next two years? May 2010
133. Revenues from IT outsourcing services in 2009 compared with 2008, May 2010
134. Forecasted revenues from IT outsourcing services for 2010, May 2010
135. Size of firms likely to use IT outsourcing services in Poland in 2010, May 2010
136. Key outsourced IT products in Poland, May 2010
137. Key outsourced IT products in Poland in the next two years, May 2010
138. Value (PLN bn) and growth rate (%) of the Polish software market, 1998-2009
139. Structure of the Polish software market by value of individual segments (PLN m), 2009
140. Price (PLN) of MS Windows XP Home PL, April 2004-December 2009
141. Popularity (%) of search engines in Poland, June 2009-June 2010
142. Percentage and number of SMEs using financial and accounting software in Poland, March 2010
143. Value (PLN m) and growth rate (%) of the Polish ERP market, 2002-2009
144. Structure of the Polish ERP market by revenues (PLN m) of individual players, 2009
145. Top producers of software for SMEs in Poland, by total number of sold licences (thousands), 2007-2009
146. Top producers of software for SMEs in Poland, by total number of clients (thousands), 2008-2009
147. Value (PLN m) and growth rate (%) of the Polish ERP market, 2009-2014
148. Value (PLN m) and growth rate (%) of the Polish BI market, 2002-2009
149. Structure of the BI market in Poland by revenues (PLN m) of players, 2009
150. Value (PLN m) and growth rate (%) of the Polish BI market, 2009-2014
151. Value (PLN m) and growth rate (%) of the Polish CRM market, 2004-2009
152. Structure of the Polish CRM market by revenues (PLN m) of players, 2009
153. When was CRM first implemented? SME sector in Poland, 2010
154. Value (PLN m) and growth rate (%) of te Polish CRM market, 2009-2014
155. Value (PLN bn) and growth rate (%) of the Polish software market, 2009-2014
156. Structure of the Polish market of computer games and educational programs (PLN m), 2009
157. Value (PLN m) and growth rate (%) of the Polish market of computer games and educational programs, 2006-2014

List of tables

1. Value (PLN bn) and growth rate (%) of the Polish IT market – hardware, software and services, 2009-2014
2. Projects realised or planned within the Innovative Economy scheme in 2009-2013
3. Innovative Economy Programme operations, May 2010
4. Mergers and acquisitions of Polish firms in the IT sector, 2009-H1 2010
5. The largest mergers in the global IT industry in 2009 and H1 2010
6. Debuts of IT companies on the Warsaw Stock Exchange and NewConnect, with issuing value, 2008-2009
7. 50 top IT firms in Poland, by revenues (PLN m), 2008-2009
8. Asseco Poland – basic data 2005-2009
9. HP – basic data 2002-2009
10. ABC Data – basic data 2002-2009
11. Action – basic data 2002-2009
12. AB – basic data 2002-2009
13. Tech Data – basic data 2002-2009
14. IBM – basic data 2002-2009
15. Microsoft – basic data 2002-2009
16. Incom – basic data 2002-2009
17. Vobis Microcomputer – basic data 2002-2009
18. Komputronik – basic data 2004-2009
19. Acer Computer – basic data 2005-2009
20. Dell – basic data 2002-2009
21. Comarch – basic data 2002-2009
22. Intel Technology – basic data 2002-2009
23. Sygnity – basic data 2002-2009
24. NTT System – basic data 2002-2009
25. Oracle – basic data 2002-2009
26. Blue Media – basic data 2005-2009
27. Lenovo Technology – basic data 2006-2009
28. PC Factory – basic data 2005-2009
29. Accenture – basic data 2004-2009
30. SAP Polska – basic data 2002-2009
31. Fujitsu Technology Solutions – basic data 2002-2009
32. Qumak-Sekom – basic data 2002-2009
33. Veracomp – basic data 2004-2009
34. Wincor Nixdorf – basic data 2004-2009
35. Capgemini – basic data 2004-2009
36. Avnet – basic data 2004-2009
37. Wasko – basic data 2004-2009
38. Y-o-y change of printing device sales in Poland by type, 1999-2009
39. Key IT distributors in Poland by revenues from distribution of IT hardware and software (PLN m), 2002-2009
40. Largest providers of IT services in Poland, by revenues from services (PLN m), 2004-2009
41. Selected largest contracts on the Polish IT market signed by leading service providers, including contracts for IT services, 2009-H1 2010
42. Top players on the Polish software market, by size of revenues generated by software sales (PLN m), 2004-2009
43. Percentage of firms in the Polish SME sector using particular types of software, by industries (%), March 2010 191

ABC Data
Accenture
Acer
Action
Adobe
Apple
Asus
Asseco Poland
ATM
Atos Origin
Autodesk
BenQ
Canon
Capgemini
Comarch
Dell
Deloitte
Epson
Ericpol Telecom
Fujitsu Technology Solutions
HP
IBM
Infovide-Matrix
Intel
Kyocera
Lenovo, Lexmark
LG Electronics
Microsoft
NTT System
OKI
Oracle
Sage
Samsung
SAP
SAS Institute
Seagate
Sun Microsystems
Sybase
Sygnity
Symantec
Tech Data
Tieto Poland
Toshiba
Xerox

and more...