Home furnishings and equipment retail market in Poland 2016

Market analysis and development forecasts for 2016-2021

Select this publication for in-depth analysis of Polish macroeconomic conditions and the key trends shaping the market, which will have an impact on the overall home furnishings and equipment retail market and its segments: furniture and accessories, flooring, home textiles, decorative items, accessories, sanitary and kitchenware and tableware.

This report is also an excellent source of unique analysis and important market data essential to the development of a thriving retail business in Poland that seeks to meet the needs and expectations of the consumer.


What is the content of PMR's report on home furnishings in Poland?


The publication examines important aspects of the market, such as...


The total value of the sector

The value of each segment - furniture and accessories, flooring, home textiles, decorative items, accessories, sanitary and kitchenware and tableware

Leading market trends and their expected impacts in the coming years

The impact of macroeconomic changes on the retail market for interior decoration in Poland

Distribution on the home furnishings market in Poland

Each major retailer’s value, income, number of stores, historical data and forecasts

The Polish retail market for home furnishings and its key segments: furniture and accessories, flooring, home textiles, decorative items, accessories, sanitary and kitchenware and tableware

Development forecasts to 2021 for the entire market, each of the segments and the main channels

Consumers’ plans regarding home renovation and the purchase of furniture and home furnishings.


Who benefits from the analysis?


• Retailers and manufacturers of furniture and home furnishings active on the Polish market

• Companies operating in the DIY market

• Manufacturers of equipment and home furnishings

• Online retail shops and e-commerce platforms that sell furniture and home furnishings to Poland’s consumers

• Organizations of trade and industry

• Investors, analysts, banks and other financial specialists.


Why to buy the report?


This multi-purpose document is helpful when…


• Targeting high-growth areas of the sector for expansion or initial market entry

• Support is needed for major decision making based upon reliable analyses and forecasts

• Assessing a company’s market position and planning for future development

• Knowledge about upcoming trends and the expected behaviour of consumers and competition is needed

• Developing business plans and preparing accurate  budgets.

Our experience with PMR is a positive one. The retail reports they have are accurate and to the point, handling the important issues. With their newsletter you are kept updated on the short term as well. We very much appreciate their accurately informing us about available reports by regular contact, without being obtrusive. European Marketing Research Manager, international retail company
PMR provides a good service and is always open to discussion. All reports are well structured & are always on time. Member of the Managment Board, SCA Hygiene Products
We use PMR's services due to their analysts' extensive experience in market analysis, their high quality and level of engagement in the market research carried out for us. We consider PMR a competent and professional company and recommend them as a reliable partner in the area of economic information and market analysis. Senior Trade and Investment Adviser, British Embassy in Warsaw
PMR's analysts understand our needs well and the standard of their service has always fully met our expectations. We are looking forward to cooperating with PMR in the future as well. Senior Trade and Investment Adviser, British Embassy in Warsaw
As a London-based company, with operations abroad, we looked for the best-in-class Market Intelligence supplier. PMR brought us quality reports that improved our CEE market knowledge and understanding. Development Manager, GVA Grimley
The regular updates from PMR give us a detailed insight into the retail market that we couldn't possibly gather ourselves without significant resources. This information helps guide our strategy and decision-making in marketing and in selling our products to the retail market in Eastern Europe and Russia. Market Development Manager, Zebra Technologies Europe Limited
PMR's retail publications give me detailed insight into retail developments in Poland, even concerning 'minor' developments. It is the most informative English-language resource that I have found. General Manager, Royal Ahold, The Netherlands
It's a great pleasure to cooperate with PMR because of its analysts' wealth of experience in understanding the local market. We consider PMR a competent and professional company which helps us conduct our business. I would also like to state that PMR's team is always ready to respond to emerging customer needs. We can recommend it as a reliable partner. Business Analyst, Hilti Distribution, Russia
PMR reports are a serious contribution to the market overview picture, focusing our attention on key events in the industry as well as highlighting both general and specific market indicators. Together, these components are the base for our future forecasts of construction market development and help us to plan our sales. Market Analyst, Alpha Cement

  • Methodology
  • Executive summary
  • Macroeconomic overview
    • Assessment of 2015
    • Estimate for 2016
    • Mid-term outlook for 2016-2020
  • Findings of a consumer survey on home renovations, furniture purchases and home furnishings in Poland
    • Introduction
    • Overview of the sample
    • Home renovations
      • Home renovations completed
      • Planned home renovations
    • Purchases of furniture and home furnishings
      • Furniture purchases
      • Home furnishings purchases
  • Market value
  • Trends
    • Chain expansion and slow market consolidation
    • Market players pursue new store concepts
    • New brands on the market
    • DIY store chains focus on seasonal products
    • Franchise networks
    • Availability of mortgages
    • Situation in the residential construction market
    • Availability of consumer loans
    • Renovation plans among Poles
    • Shopping centres with home furnishing offer
  • Market segments
  • Distribution channels
    • Specialist chains
    • DIY chains
    • Hypermarket chains
    • Online sales
    • Other stores, including other chain stores and marketplaces
  • Largest players in the retail home furnishings market
  • Profiles of selected players
    • Castorama and Brico Depot
    • Leroy Merlin and Bricoman
    • IKEA
    • OBI
    • Jysk
    • Bricomarche
    • Praktiker
    • Black Red White
    • Bodzio
    • Komfort
    • Majster Plus, Drzwi i podlogi VOX
    • Abra
    • Home&You
    • Glazura Krolewska
    • RuckZuck
    • Duka
    • Firanki.pl, belviso, Strefa niskich cen
    • DDD Dobre Dla Domu
    • Rosenthal
    • Mirad
    • Megapunkt
    • Villeroy & Boch
    • Eurofirany
    • Bielbaw Home
    • AD Loving Home