Home furnishings, equipment and DIY retail in Poland 2015  Market analysis and development forecasts for 2015-2020

Home furnishings, equipment and DIY retail in Poland 2015

Market analysis and development forecasts for 2015-2020

This publication examines the current retail market for home furnishings, equipment and DIY merchandise in Poland and explores prospects for the future of the entire market and for each segment: home textiles, furniture and accessories, flooring, home decor items, kitchen and tableware and bathroom accessories.

 

Readers gain access to detailed retailer profiles and results of a consumer survey of furnishings, decorating and home renovation plans and preferences.

 

Key content provided by this report includes…

  • Analysis of influential trends on the home furnishings, equipment and DIY retail market in Poland
  • Overall market value and value of specific segments – flooring, home textiles, home decor items, kitchen and tableware and bathroom accessories
  • Analysis of major distribution channels, including specialty stores, main DIY retail chains, hypermarkets and E-commerce outlets.
  • Analysis of the effects of Poland’s macroeconomic circumstances on DIY and home furnishings sales
  • Profiles of Poland’s major DIY and home furnishings retailers and expert predictions for future earnings potential on the market.

 

Review data on value, forecasts and major players…

  • Explore the value of the entire market and each of its main segments: furniture and accessories, flooring, home textiles, home decor items, bathroom accessories and kitchen and tableware
  • Benefit from complete development forecasts for the market to 2020
  • Catch up on the value, earnings and growth plans of top DIY retailers in Poland, including Abra, Duka, IKEA, Jysk, Komfort.

 

Obtain answers to important market questions, such as…

  • Which DIY and home furnishings distribution channels are forecast to occupy the largest share of the Polish market by 2020?
  • What is the current value of the DIY and home furnishings market in Poland?
  • How much is each of the following market segments: flooring, home textiles, home decor items, kitchen and tableware and bathroom accessories – worth? What will be their values in 2020?
  • Which are the most active trends and influential recent events to occur on this market?
  • Which retailers of home furnishings and DIY products currently lead the market in terms of size and earnings?
  • Which companies compete most closely for retail sales?

Did you know...

 

  • The top ten players contribute over 50% of sales generated by the entire home furnishings market.

  • There are around 8,000 stores selling furniture and lighting products in Poland.

  • 25% of respondents participating in our survey confirmed that they renovated their home last year, while 30% of respondents plan to do so next year.

  • IKEA reports the highest sales of products covered by the report.

  • Bodzio operates the largest chain of stores.

 

Companies analyzed in this report...

 

Abra, Black Red White, Bodzio, Brico Depot, Bricoman, Bricomarche, Castorama, DDD Dobre Dla Domu, Drzwi i podłogi VOX, Duka, Eurofirany, Glazura Królewska, Home&You, IKEA, Jula, Jysk, Komfort, Leroy Merlin, Majster Plus, Majster PMB, Meble VOX, Merkury Market, Nomi, OBI, Praktiker, PSB-Mrówka, Rosenthal, RuckZuck, Villeroy & Boch

 

DIY pros consult this report when…

  • Determining market saturation in specific regions of Poland
  • Conducting competition research
  • Forecasting demand for home furnishings and DIY merchandise
  • Deciding whether to enter a specific retail market
  • Estimating the potential for future earnings on this market.

 

Prime users of this publication include…

  • Business consultants and research specialists
  • DIY merchandise and home furnishings manufacturers active on the Polish market
  • Financial and investment services providers
  • Marketing teams that serve DIY and home furnishings companies
  • Distributors handling DIY and home furnishings merchandise in Poland.

 

Extract from this report

  • Another specific feature of the Polish home furnishing market is that it is dominated by domestic companies – almost three out of every four companies come from Poland.
  • However, the largest four companies operating in this market segment are international firms from the UK, Sweden, France and Denmark.
  • The outlook for the coming years is buoyant and it will be boosted by the increased sales of new flats, a large number of home renovation projects, the improved economic situation and the general trend towards enhancing living conditions.

Market commentary by expert

 

"The retail of home furnishings and furniture reported stable, solid growth both this and last year on the back of the improving situation of household budgets and a more stable economic environment. It should be noted, however, that the growth is mostly consumed by the major brands, while small market players increasingly decide to grow through the online channel."

 
Jarosław Frontczak,
 
Head Retail Market Analyst, PMR
 
 
The regular updates from PMR give us a detailed insight into the retail market that we couldn't possibly gather ourselves without significant resources. This information helps guide our strategy and decision-making in marketing and in selling our products to the retail market in Eastern Europe and Russia. Market Development Manager, Zebra Technologies Europe Limited
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As a London-based company, with operations abroad, we looked for the best-in-class Market Intelligence supplier. PMR brought us quality reports that improved our CEE market knowledge and understanding. Development Manager, GVA Grimley
Our experience with PMR is a positive one. The retail reports they have are accurate and to the point, handling the important issues. With their newsletter you are kept updated on the short term as well. We very much appreciate their accurately informing us about available reports by regular contact, without being obtrusive. European Marketing Research Manager, international retail company
PMR's retail publications give me detailed insight into retail developments in Poland, even concerning 'minor' developments. It is the most informative English-language resource that I have found. General Manager, Royal Ahold, The Netherlands
PMR provides a good service and is always open to discussion. All reports are well structured & are always on time. Member of the Managment Board, SCA Hygiene Products
PMR's analysts understand our needs well and the standard of their service has always fully met our expectations. We are looking forward to cooperating with PMR in the future as well. Senior Trade and Investment Adviser, British Embassy in Warsaw
PMR reports are a serious contribution to the market overview picture, focusing our attention on key events in the industry as well as highlighting both general and specific market indicators. Together, these components are the base for our future forecasts of construction market development and help us to plan our sales. Market Analyst, Alpha Cement
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  • Methodology
  • Executive summary
  • Macroeconomic overview
    • Assessment of 2014
    • Estimate for 2015
    • Mid-term outlook for 2016-2020
  • Findings of a consumer survey on home renovations, furniture purchases and home furnishings in Poland
    • Introduction
    • Overview of the sample
    • Home renovations
      • Home renovations completed
      • Planned home renovations
    • Purchases of furniture and home furnishings
      • Furniture purchases
      • Home furnishings purchases
  • Market value
  • Trends
    • Chain expansion and slow market consolidation
    • Market players pursue new store concepts
    • New brands on the market
    • DIY store chains focus on seasonal products
    • Franchise networks
    • Availability of mortgages
    • Situation in the residential construction market
    • Availability of consumer loans
    • Renovation plans among Poles
    • Shopping centres with home furnishing offer
  • Market segments
  • Distribution channels
    • Specialist chains
    • DIY chains
    • Hypermarket chains
    • Online sales
    • Other stores, including other chain stores and marketplaces
  • Largest players in the retail home furnishings market
  • Profiles of selected players
    • Castorama and Brico Depot
    • Leroy Merlin and Bricoman
    • IKEA
    • OBI
    • Jysk
    • Bricomarche
    • Praktiker
    • Black Red White
    • Bodzio
    • Komfort
    • Majster Plus, Drzwi i podlogi VOX
    • Abra
    • Home&You
    • Glazura Krolewska
    • RuckZuck
    • Duka
    • Firanki.pl, belviso, Strefa niskich cen
    • DDD Dobre Dla Domu
    • Rosenthal
    • Mirad
    • Megapunkt
    • Villeroy & Boch
    • Eurofirany
    • Bielbaw Home
    • AD Loving Home

Graphs

  • Distribution of respondents by gender (%), September 2015
  • Distribution of respondents by education level (%), September 2015
  • Distribution of respondents by age category (%), September 2015
  • Distribution of respondents by size of place of residence (%), September 2015
  • Distribution of respondents by net per-capita household income (%), September 2015
  • Distribution of respondents by household size (%), September 2015
  • Distribution of respondents by living arrangement (%), September 2015
  • Number of renovated rooms of respondent’s flat or house (%), September 2015
  • Renovation of selected rooms of respondent’s flat/house (%), September 2015
  • New furniture purchases this or last year (%), September 2015 vs August 2014
  • Planned purchase of new furniture this or next year (%), September 2015 vs August 2014
  • Home furnishings purchased this or last year (%), September 2015 vs August 2014
  • Planned purchase of home furnishings this or next year (%), September 2015 vs August 2014
  • Value (PLN m) and growth (%) of the retail market of home furnishings in Poland, 2011-2020
  • Value (PLN m) and number (‘000) of newly granted mortgages in Poland, Q1 2011-Q2 2015
  • Number of flats for which construction permits were issued, under development, and completed in Poland (‘000), 2011-2015
  • Consumer intention to purchase housing in the next 12 months in Poland, Q1 2011-Q3 2015
  • Change in value of consumer loans in Poland (PLN m), January 2011-August 2015
  • Consumer intention to renovate home in the next 12 months in Poland, Q1 2011-Q3 2015
  • Number and growth (%) of furniture and lighting stores in Poland, 2011-2020
  • Value (PLN m) and growth (%) of retail sales of home furnishings in specialist chains in Poland, 2011-2020
  • Sales (PLN m) and growth (%) of DIY chains in Poland, 2011-2016
  • Value (PLN m) and growth (%) of retail home furnishings sales in DIY chains in Poland, 2011-2020
  • Value (PLN bn) and growth (%) of the grocery market in Poland, 2011-2020
  • Hypermarket channel in Poland: revenues (PLN m) and growth (%) of the grocery market, 2011-2020
  • Hypermarket channel in Poland: revenues (PLN m) and growth (%) of the home furnishings market, 2011-2020
  • Value (PLN bn) and growth (%) of online retail sales in Poland, 2011-2020
  • Share of online sales in the retail market in Poland (%), 2011-2020
  • Comparison of growth for online retail sales to the whole retail market in Poland (%), 2011-2020
  • Value (PLN m) and growth (%) of online retail sales of home furnishings in Poland, 2011-2020
  • Share of online retail sales in the home furnishings market in Poland (%), 2011-2020
  • Comparison of growth for online retail sales of home furnishings and the entire retail market of home furnishings in Poland (%), 2011-2020
  • Value (PLN m) and growth (%) of retail home furnishings sales in other stores and marketplaces in Poland, 2011-2020
  • Number (‘000) and growth (%, y-o-y) of retail sales points in Poland, 2011-2020

Tables

  • Selected statistics for the home furnishings market in Poland, 2012-2016
  • Macroeconomic indicators for Poland, based on fixed 2014 average annual €/PLN exchange rate for 2015-2020, 2011-2020
  • Time of most recent home renovation (%), September 2015 vs August 2014
  • Time of most recent home renovation vs monthly net income in household (%), September 2015
  • Time of most recent home renovation vs household size (%), September 2015
  • Time of most recent home renovation vs size of place of residence (%), September 2015
  • Distribution of work involved in the most recent home renovation (%), September 2015 vs August 2014
  • Distribution of work involved in the most recent home renovation vs monthly net income in household (%), September 2015
  • Distribution of work involved in the most recent home renovation vs household size (%), September 2015
  • Distribution of work involved in the most recent home renovation vs size of place of residence (%), September 2015
  • Scope of home renovation (%), September 2015 vs August 2014
  •  Type of home renovation work (%), September 2015 vs August 2014
  • Total cost of home renovation (%), September 2015 vs August 2014
  • Average home renovation cost (PLN) vs total household income, September 2015
  • Average home renovation cost (PLN) vs household size, September 2015
  • Average home renovation cost (PLN) vs size of place of residence, September 2015
  • Source of materials needed for home renovation (%), September 2015 vs August 2014
  • Time of planned home renovation (%), September 2015 vs August 2014
  • Time of planned home renovation vs total household income (%), September 2015
  • Time of planned home renovation vs household size (%), September 2015
  • Time of planned home renovation vs size of place of residence (%), September 2015
  • Planned distribution of the work involved in home renovation (%), September 2015 vs August 2014
  • Scope of planned home renovation (%), September 2015 vs August 2014
  • Type of planned home renovation work (%), September 2015 vs August 2014
  • Total cost of planned home renovation (%), September 2015 vs August 2014
  • Planned place of purchase of materials needed for home renovation (%), September 2015 vs August 2014
  • New furniture purchases this or last year vs total household income (%), September 2015
  • New furniture purchases this or last year vs household size (%), September 2015
  • New furniture purchases this or last year vs size of place of residence (%), September 2015
  • Type of furniture purchased this or last year (%), September 2015 vs August 2014
  • Planned purchase of new furniture this or next year vs total household income (%), September 2015
  • Planned purchase of new furniture this or next year vs household size (%), September 2015
  • Planned purchase of new furniture this or next year vs size of place of residence (%), September 2015
  • Plans to buy new furniture, by type (%), September 2015 vs August 2014
  • Planned place of purchase of furniture (%), September 2015 vs August 2014
  • Furniture selection criteria (%), September 2015 vs August 2014
  • Furniture selection criteria vs total household income (%), September 2015
  • Furniture selection factors vs household size (%), September 2015
  • Motivation behind furniture purchases (%), September 2015 vs August 2014
  • Motivation behind purchases of furniture vs total household income (%), September 2015
  • Motivation behind furniture purchases vs household size (%), September 2015
  • Home furnishings purchased this or last year vs total household income (%), September 2015
  • Purchases of home furnishings this or last year vs household size (%), September 2015
  • Purchases of home furnishings this or last year vs size of place of residence (%), September 2015
  • Categories of home furnishings purchased this or last year (%), September 2015 vs August 2014
  • Planned purchase of home furnishings this or next year vs total household income (%), September 2015
  • Planned purchase of home furnishings this or next year vs household size (%), September 2015
  • Planned purchase of home furnishings this or next year vs size of place of residence (%), September 2015
  • Plans to buy new home furnishings (%), by type, September 2015 vs August 2014
  • Amount respondents intend to spend on purchases of home furnishings (%), September 2015 vs August 2014
  • Planned place of purchase of home furnishings (%), September 2015 vs August 2014
  • Overview of the home furnishings market in Poland, 2011-2020
  • Factors driving growth of the home furnishings market in Poland, 2014-2020
  • Selected franchise chains in the home furnishings market in Poland, by company-operated and franchise stores, October 2015
  • Selected home furnishing centres in Poland, 2015
  • Value of individual segments of the home furnishings market in Poland (PLN m), 2011-2020
  • Growth of individual segments of the home furnishings market in Poland (%), 2011-2020
  • Share of individual segments of the home furnishings market in Poland (%), 2011-2020
  • Value of individual distribution channels of the home furnishings market in Poland (PLN m), 2011-2020
  • Growth of individual distribution channels in the home furnishings market in Poland (%), 2011-2020
  • Share of individual distribution channels in the home furnishings market in Poland (%), 2011-2020
  • Number of entities involved in retail sales of selected ranges of home furnishings, by employment group in Poland, 2014
  • Value of total sales of selected specialist chains in the home furnishings market in Poland (PLN m), 2011-2015
  • Growth of total sales of selected specialist chains in the home furnishings market in Poland (%), 2011-2015
  • Largest chains operating in the home furnishings market in Poland, by number of stores, 2015
  • Number of chain stores in the home furnishings market in Poland, by segment, October 2015
  • Number of stores of selected furniture and home furnishings chains in Poland, October 2011-2016
  • Number of stores of selected flooring chains in Poland, October 2011-2016
  • Number of stores of selected home textiles chains in Poland, October 2011-2016
  • Number of stores of selected kitchen and tableware chains in Poland, October 2011-2016
  • Number of stores of selected bathroom fittings and tiles chains in Poland, October 2011-2016
  • Number of stores of selected decorative items chains in Poland, October 2011-2016
  • Number of stores of selected accessories and decorations chains in Poland, October 2011-2016
  • DIY chains in Poland, by estimated average sales area (m²), 2014
  • Sales value of individual DIY chains in Poland (PLN m), 2011-2015
  • Sales growth of individual DIY chains in Poland (%), 2011-2015
  • Growth of store number in DIY chains in Poland, DIY hypermarkets and DIY stores, 2011-2016
  • Growth of store number in DIY chains in Poland, 2011-2016
  • DIY chains in Poland, by store number, October 2015
  • DIY stores in Poland, by store number in individual voivodships, October 2015
  • Shares of retail distribution channels in the grocery market in Poland (%), 2011, 2014, 2020
  • Shares of large-format distribution channels in the grocery market in Poland (%), by sales value, 2011, 2014, 2020
  • General information on hypermarket chains in Poland, 2014
  • Comparison of key statistics for individual hypermarket chains in Poland, 2014
  • Sales value of individual hypermarket chains in Poland (PLN m), 2011-2015
  • Sales growth of individual hypermarket chains in Poland (%), 2011-2015
  • Number of stores in individual hypermarket chains in Poland, 2011-2016
  • Average store area in individual hypermarket chains in Poland (m²), 2015
  • Average annual sales per store in individual hypermarket chains in Poland (PLN m), 2014
  • Number of online stores in individual market segments in Poland, 2011-2015
  • Product groups purchased online by respondents in Poland (%), 2015
  • Product groups from the DIY and furniture category purchased by respondents online in the last 36 months in Poland (%), 2015
  • Key information for selected online stores selling home furnishings in Poland, August 2015
  • Sales value of selected online stores selling home furnishings in Poland (PLN m), 2011-2015
  • Sales growth of selected online stores selling home furnishings in Poland (%), 2011-2015
  • Payments and delivery conditions in selected online stores selling home furnishings in Poland, August 2015
  • Selected non-specialist chain stores that offer home furnishings in Poland, October 2014, October 2015, 2016
  • Size and growth of total sales area in retail stores in Poland and average sales area, 2011-2015
  • Number and area of marketplaces and number of permanent small retail points in Poland, 2011-2015
  • Total number of marketplaces in Poland and number per million residents, by voivodship, 2014
  • General information about selected chains operating in the home furnishings market in Poland, 2014
  • Comparison of key statistics for selected players operating in the home furnishings market in Poland, 2014
  • Value of total sales of selected market players in the home furnishings market in Poland (PLN m), 2011-2015
  • Growth of total sales of selected players in the home furnishings market in Poland (%), 2011-2015
  • Number of stores for selected home furnishings chains in Poland, 2011-2016
  • Total sales per store of selected home furnishings chains in Poland (PLN m), 2011-2015
  • Castorama in Poland: sales and number of stores, 2011-2015
  • Leroy Merlin in Poland: sales and number of stores, 2011-2015
  • IKEA in Poland: sales and number of stores, 2011-2015
  • OBI in Poland: sales and number of stores, 2011-2015
  • Jysk in Poland: sales and number of stores, 2011-2015
  • Bricomarche in Poland: sales and number of stores, 2011-2015
  • Praktiker in Poland: sales and number of stores, 2011-2015
  • Black Red White in Poland: sales and number of stores, 2011-2015
  • Bodzio in Poland: sales and number of stores, 2011-2015
  • Komfort in Poland: sales and number of stores, 2011-2015
  • Sklady VOX in Poland: sales and number of stores, 2011-2015
  • Abra in Poland: sales and number of stores, 2011-2015
  • Home&You in Poland: sales and number of stores, 2011-2015
  • Glazura Krolewska in Poland: sales and number of stores, 2011-2015
  • RuckZuck in Poland: sales and number of stores, 2011-2015
  • Duka in Poland: sales and number of stores, 2011-2015
  • Firaneczka/belviso/Strefa niskich in Poland: sales and number of stores, 2011-2015
  • DDD Dobre Dla Domu in Poland: sales and number of stores, 2011-2015
  • Rosenthal in Poland: sales and number of stores, 2011-2015
  • Mirad in Poland: sales and number of stores, 2011-2015
  • Megapunkt in Poland: sales and number of stores, 2011-2015
  • Villeroy & Boch in Poland: sales and number of stores, 2011-2015
  • Eurofirany in Poland: sales and number of stores, 2011-2015
  • Bielbaw Home in Poland: sales and number of stores, 2011-2015