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HoReCa market in Poland 2011Market analysis and development forecasts for 2011-2013
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The report contains a comprehensive analysis of the HoReCa market in Poland between 2006 and 2010, including development forecasts for 2011-2013. It looks at the value and characteristics of the market and of its individual segments and sub-segments. In addition, it describes the key trends on the market and factors that play a role in its development. The report also presents profiles of the key market players and analyses distribution to the market.
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The document contains findings of a survey constructed in 600 restaurant establishments in the country. The report is supplemented by a survey of Polish consumers’ behaviour and preferences relating to eating out.
Why this report?
Did you know...
“The pizzeria segment is the most consolidated according to PMR's estimates.”
“Men are more apt than women to eat out. A steep 40% of men, and only 16% of women, eats meals outside the home several times a week.”
“McDonald's is the largest restaurant operator in Poland.”
“2010 was the second year in a row for the HoReCa market to post a decline in value.”
“Men more often than women eat soups in restaurants (19% selected this response, versus only 8% of women respondents). Meanwhile, women more frequently order salads and desserts in restaurants.”
- Poland’s restaurant market continues to have good growth prospects
- Poles still spend less on eating out than their neighbours from Western Europe
- The market is subject to strong changes – entry of new players, establishment of new concepts and brands, heightening of competition
- Update of information contained in the earlier edition of the report
Key topics covered in the report
- Value and analysis of the HoReCa market and of its segments: Ho (hotel dining), Re (restaurants) and Ca (catering)
- Value and analysis of the Re market: restaurants, pizzerias, fast food bars, cafes, and pubs
- Description of key market trends
- Profiles of the largest HoReCa companies
- Findings of a survey conducted among 600 various types of dining establishments
- Analysis of distribution to HoReCa establishment
- Findings of consumers survey on eating out
- Overview of Poland’s economic standing – today and tomorrow
What questions does the report answer?
- What is the value of the HoReCa market and of its individual segments in Poland?
- What will be the pace of growth of the HoReCa market in the near future?
- How are the individual market segments developing?
- Which outlet formats have the best growth prospects ?
- Who are the largest players on the market and of the individual segments?
- What is the shape of competition in the individual market segments?
- What trends can be observed on the market?
- What factors are material to market development?
- What are Polish consumers’ eating out preferences and behaviours?
- What are the preferred suppliers of HoReCa establishments in Poland?
- How much to restaurant operators spend a month on food products?
Publication strengths
- HoReCa market value and development forecast
- Value and analysis of individual market segments and sub-segments
- Profiles of key players, including their revenues, storecount, and development plans
- Findings of consumer survey
- Findings of a survey of 600 HoReCa establishments
- Analysis of HoReCa supply distribution
- Macroeconomic forecasts for Poland
Who will find this report useful?
- Any firm considering entering the HoReCa market
- Anyone analysing market competition
- Anyone analysing market potential
- Anyone estimating demand for offered products
- Anyone analysing market saturation
- Anyone developing a corporate development strategy
Extract from this report
- According to PMR’s estimates, in 2010, as a year earlier, alcoholic bars and restaurants posted the most significant decreases in sales.
- Fast food bars comprise the largest segment of the restaurant market, and account for 40% of total sales and 48% of total store count.
- In 2011 expansion of chains will accelerate – according to plans they will enlarge by 750 outlets compared with 300 new outlets opened in 2010.
Market commentary by expert
2010 was the second year in a row of a downturn in market value for the HoReCa sector. Beyond the economic slowdown and lower consumer spending on eating out, the drop was further deepened by unfavourable weather conditions throughout the year as well as the period of national mourning following the presidential airplane crash. The year 2011 should see a reversal of the downtrend, though no significant upturn should be expected. The market outlook for economic improvement continues to be uncertain. Furthermore, the higher prices of fuel, electricity as well as food have made a dent in the wallet of the average Pole. The year 2012 should see a return of a good market climate and segment growth of around 6.5%.
Despite the temporary recession, the Polish HoReCa market continues to have good development prospects. The main drivers of growth include: economic development, growing affluence of Polish consumers, increasing pace of life, and high share of young people in the population (40%), for whom eating out is more and more a standard practice.
Patrycja Nalepa, Senior retail analyst
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Methodology p. 13
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Executive summary p. 17
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Overall economic situation of Poland p. 27
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Basic macroeconomic indices for Poland p. 27
- GDP p. 27
- Unemployment p. 30
- Wages p. 30
- Inflation p. 31
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Income and expenses of households p. 32
- Income p. 33
- Expenses p. 34
- Demographics p. 36
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Basic macroeconomic indices for Poland p. 27
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Findings of a consumer survey on eating out p. 41
- Summary p. 42
- Frequency of eating out p. 43
- Reasons for eating out p. 44
- Meals chosen when eating out p. 45
- Consumer preferences – soups p. 45
- Consumer preferences – main dishes p. 46
- Consumer preferences – salads and desserts p. 47
- Meals chosen when eating out – evaluation of taste p. 48
- Factors affecting the choice of food in restaurants p. 49
- A perfect restaurant meal p. 50
- A quality restaurant meal p. 51
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HoReCa market in Poland 2011 p. 53
- Market size p. 53
- Segments p. 55
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The crisis on the HoReCa market p. 57
- Negative effects of the crisis p. 57
- Positive effects of the crisis p. 57
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Long-term growth drivers and barriers for the market p. 58
- Growth drivers p. 58
- Growth barriers p. 59
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Ho – hotel catering market p. 61
- Hotel base p. 61
- Top hotel groups p. 63
- General overview of hotel catering p. 64
- Size of the hotel catering market p. 65
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Directions of growth for hotel catering p. 68
- Family events p. 68
- Outsourcing p. 69
- Franchising p. 69
- Increased competition p. 69
- Loyalty schemes p. 69
- Profiles of selected hotel groups p. 70
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Re – restaurant market p. 75
- Market size p. 75
- Segments p. 76
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Market trends p. 81
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Expansion of roadside gastronomy p. 81
- Petrol stations p. 82
- Restaurants p. 83
- Development of franchise p. 84
- Development of the express format p. 84
- Increasing importance of healthy food p. 85
- Acquiring funds p. 85
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Expansion of roadside gastronomy p. 81
- Leading players p. 86
- Profiles of leading players p. 88
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Restaurant market – segment analysis p. 101
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Resturants p. 101
- Market value and growth p. 101
- Segments p. 102
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Trends – market diversification p. 104
- From fast casual to fine dining p. 104
- World cuisines p. 106
- Market growth prospects p. 107
- Leading players p. 107
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Pizzerias p. 110
- Market value and growth p. 110
- Segments p. 111
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Trends – market diversification p. 112
- Typical pizzerias vs casual dining p. 112
- Express format p. 113
- Market growth prospects p. 113
- Leading players p. 114
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Quick service restaurants p. 118
- Market value and growth p. 118
- Segments p. 119
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Trends – market diversification p. 122
- Typical fast food p. 123
- Healthy food p. 124
- Eastern cuisine p. 125
- Food by weight p. 125
- Growth prospects p. 126
- Leading players p. 127
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Cafes p. 129
- Market value and growth p. 129
- Segments p. 131
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Trends p. 133
- Expanding product and service offer p. 133
- Development of the take-away segment p. 134
- Development of ice-cream parlours and drinking-chocolate shops p. 134
- Growth prospects for the market p. 136
- Leading players p. 138
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Bars p. 141
- Value and growth of the market p. 141
- Segments p. 142
- Leading players p. 143
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Resturants p. 101
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Ca – catering market p. 145
- Definition of catering p. 145
- Market size p. 146
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Competitive environment p. 147
- Top caterers p. 149
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Market segments p. 150
- Business & Industry p. 150
- Hospitals p. 150
- Nursing homes p. 152
- Schools p. 152
- The army p. 153
- Prisons p. 153
- Office catering p. 153
- Party service p. 154
- On-board catering p. 154
- Profiles of leading players p. 155
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Findings of a survey of 641 catering premises in Poland p. 159
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Methodology of the survey p. 159
- Organisation of research p. 159
- Notes regarding the interpretation of tables and graphs p. 161
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Overview of catering premises in Poland p. 161
- Structure of catering premises p. 161
- Period of activity p. 163
- Location p. 164
- Customer service model p. 165
- Commercial area p. 166
- Employment p. 166
- Value and number of bills p. 167
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Range p. 169
- Type of cuisine p. 169
- Licence to sell alcohol p. 169
- Home delivery p. 170
- Loyalty schemes p. 171
- Size and change for sales in catering premises p. 171
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Assessment of the condition and forecasts for the catering market p. 175
- Assessment of 2010 p. 175
- Forecasts for 2011 p. 176
- Forecasts for 2012 p. 177
- Growth barriers for catering activity p. 177
- Best growth prospects p. 178
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Operating costs p. 179
- Grocery costs, including food and alcohol p. 181
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Methodology of the survey p. 159
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Analysis of supply for catering p. 185
- Sources of supply – survey results p. 185
- Profile of the perfect supplier p. 192
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Trends on the supply market p. 193
- Consolidation vs diversification of suppliers p. 193
- Adjustment of the offer p. 194
- Additional services p. 195
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Profiles of the leading suppliers p. 196
- Spirits p. 196
- Beers p. 199
- Non-alcoholic beverages p. 201
- Dry foods p. 203
- Frozen foods p. 207
- Cooled foods p. 209
- Profiles of distributors p. 210
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List of graphs p. 215
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List of tables p. 221
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About PMR p. 223
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Contact PMR p. 224
List of graphs
- Value (PLN m) and change (%) for the Polish HoReCa market, 2006-2013
- Value of the Polish restaurant market by segments (PLN m), 2006-2013
- Real change of gross domestic product in Poland (%, y-o-y), 2000-2013
- GDP per capita by purchasing power parity, 100=EU-27 average, 2008-2009
- Unemployment rate in Poland (%, end of period), 2006-2013
- Average monthly gross wages in national economy in Poland (PLN), 2000-2010
- Yearly price indices for consumer goods and services in Poland (%), 2000-2013
- Average monthly spending and income per person in households in Poland (PLN), 2000-2009
- Average monthly disposable income per person in households in Poland (PLN), by source, and real change (%, y-o-y), 2009
- Average monthly spending on consumer goods and services per person in households in Poland (PLN), by main source of income, and real change (%, y-o-y), 2009
- Nominal change of spending on consumer goods and services per person in households in Poland, by main source of income (%), 2008-2009
- Structure of monthly spending per person in households in Poland (%), 2009
- Population of Poland in 2008-2010 (’000) and forecasts until 2035
- Population of Poland by place of residence, 2009
- Polish cities by population, June 2010
- Percentage of urban population in Poland by region (%), 31 December 2010
- Current and forecasted structure of population of Poland by age group, 2009-2035
- Frequency of eating out in Poland, by gender, February 2011
- Frequency of eating out in Poland, by place of residence, February 2011
- Types of meals favoured when eating out in Poland, by gender, February 2011
- Types of soup favoured when eating out in Poland, February 2011
- Types of main courses favoured in restaurants in Poland, February 2011
- Types of salads favoured when eating out in Poland, February 2011
- Types of desserts favoured when eating out in Poland, February 2011
- How well seasoned is the food in Polish restaurants? February 2011
- How salty is the food in Polish restaurants? February 2011
- Factors affecting the choice of food ordered in restaurants in Poland, February 2011
- Criteria of a perfect meal in Poland, February 2011
- Value (PLN m) and change (%) for the Polish HoReCa market, 2006-2013
- Number of catering premises in Poland by segments – Ho and Re, 2006-2012
- Value of market shares for the Ho, Re and Ca segments in Poland, 2010
- Change of the Polish HoReCa market by segments, 2008-2013
- Value of the Polish HoReCa market by segments (PLN m), 2006-2013
- Barriers for business activity related to accommodation and catering services in Poland (%), February 2011
- Number of hotels in Poland, 2005-2010
- Value (PLN m) and change (%) of the hotel catering market in Poland, 2006-2013
- Number of hotel catering premises in Poland, 2006-2010
- Catering structure in hotels in Poland, 2009
- Value (PLN m) and change (%) of the Polish restaurant market, 2006-2013
- Value change for segments of the Polish restaurant market (%), 2008-2013
- Value of the Polish restaurant market by segments (PLN m), 2006-2013
- Shares of segments in the Polish restaurant market by sales, 2010
- Shares of segments in the Polish restaurant market by number of outlets, 2010
- Yearly sales in segments of the Polish restaurant market per outlet (PLN m), 2010
- Number of outlets on the Polish restaurant market, 2006-2013
- Number of outlets on the Polish restaurant market by segments, 2006-2013
- Outlets on the Polish restaurant market – independent and chain restaurants, 2006-2013
- Value of the Polish restaurant market – independent and chain restaurants (PLN m), 2006-2013
- Share of chain outlets in the value of individual segments of the Polish restaurant market (%), 2008-2011
- Development of the Stop Cafe and Wild Bean Cafe chains in Poland, 2008-2010
- Top ten catering chains in Poland by estimated sales (PLN m), 2009-2010
- Top catering chains by number of outlets in Poland, 2010-2011
- Number of McDonald’s outlets in Poland – own and franchised, 2006-2010
- Number of AmRest outlets in Poland by brand, 2006-2010
- Number of Sfinks outlets in Poland by brand, 2006-2010
- Sfinks strategy for 2011-2014
- Value (PLN m) and change (%) of the Polish restaurant market, 2006-2013
- Value of the Polish restaurant market – independent and chain restaurants (PLN m), 2006-2013
- Number of restaurants in Poland – independent and chain restaurants, 2006-2013
- Sales change for independent and chain restaurants in Poland, 2006-2013
- Value of the Polish chain restaurant market by segments – fast casual, casual dining and fine dining (%), 2010
- Top restaurant chains by number of outlets in Poland, 2009-2011
- Value (PLN m) and change (%) of the Polish market of pizzerias, 2006-2013
- Value of the Polish pizzeria market – chains and independent outlets (PLN m), 2006-2013
- Number of pizzerias in Poland – chains and independent outlets, 2006-2013
- Sales change of pizzerias in Poland – chains and independent outlets, 2006-2013
- Top pizzeria chains in terms of number of outlets in Poland, 2009-2011
- Top pizzeria chains in terms of estimated sales in Poland, 2008-2010
- Value (PLN m) and change (%) of the Polish quick service market, 2006-2013
- Value of the Polish quick service restaurant market – chains, independent outlets and petrol station outlets (PLN m), 2006-2013
- Number of quick service restaurants in Poland – chains, independent outlets and petrol station outlets, 2006-2013
- Sales change for quick service restaurants in Poland – chains, independent outlets and petrol station outlets, 2006-2013
- Top petrol station food service chains in Poland by number of outlets, 2009-2010
- Quick service restaurants in Poland by offer (number of outlets), 2009-2011
- Top quick service chains in Poland offering typical fast food in Poland, 2010-2011
- Top quick service chains offering healthy food in Poland, 2010-2011
- Top quick service chains offering Eastern cuisine in Poland, 2010-2011
- Top quick service chains offering food by weight in Poland, 2010-2011
- Top 15 quick service chains in Poland by outlet number, 2009-2011
- Shares of top quick service chains in Poland by sales (%), 2010
- Value (PLN m) and change (%) of the Polish cafe market, 2006-2013
- Reasons for which Poles visit cafes, 2010
- Value of the Polish cafe market – independent and chain cafes (PLN m), 2006-2013
- Number of cafes in Poland – independent and chain cafes, 2006-2013
- Sales change of cafes in Poland – independent and chain cafes (%), 2006-2013
- Cafe chains in Poland by offer (number of outlets), 2009-2011
- Ice-cream parlours/cafes in Poland (number of outlets), 2009-2011
- Drinking-chocolate shop chains in Poland (number of outlets), 2009-2011
- Top cafe chains by number of outlets in Poland, 2009-2011
- Estimated shares of top cafe chains in Poland by sales value (%), 2010
- Value (PLN m) and change (%) of the Polish bar market, 2006-2013
- Number of bars in Poland, 2006-2013
- Top pub/club chains in Poland, by number of outlets, 2009-2011
- Value (PLN m) and change (%) of the Polish catering market, 2006-2013
- Number of caterers in Poland, 2004-2009
- Revenue structure for average caterer, 2010
- Structure of catering premises in Poland, by premise type, March 2011
- What is the classification of the hotel in which your catering premises are located?
- Are your catering premises independent or a part of a catering chain?
- How long have your catering premises been in operation?
- Where are your catering premises located (in terms of area)?
- Where are your catering premises located?
- What is the customer service model in your catering premises?
- What is the commercial area available to customers, in m2?
- Average number of staff in catering premises
- What is the average value of a bill in your catering premises?
- On average, how many bills do you issue a day?
- What are the average daily revenues in your catering premises?
- What cuisine is served in your catering premises?
- What licence to sell alcohol do you have?
- Do you offer home delivery?
- Do you offer loyalty schemes/discount cards?
- Catering premises in Poland by revenues earned in 2010
- Do you think sales in your catering premises changed in 2010 compared with 2009?
- Do you think that sales in your catering premises changed in 2010 on 2009?
- Do you think sales in your catering premises will change in 2011 compared with 2010?
- Do you think that sales in your catering premises will change in 2011 on 2010?
- How do you rate the condition of the Polish catering market last year, compared with the year before?
- What do you think will be the condition of the Polish catering market this year, compared with the year before?
- What do you think will be the condition of the Polish catering market next year, compared with this year?
- What are the main barriers for conducting and development of catering activity in Poland?
- What type of catering premises have best growth prospects in the next3 years?
- Average percentage share of individual cost groups in analysed premise types
- Average monthly spending of catering premises on grocery purchases, 2010-2011
- Where do you usually purchase food products (excluding alcohol)?
- Where do you usually purchase alcohol (beer, wine, spirits)?
- Where do you usually purchase non-alcoholic beverages (juice, drinks, mineral water)?
- Where do you usually purchase coffee?
- Where do you usually purchase tea?
- Where do you usually purchase meat, cold meat, fish and seafood?
- Where do you usually purchase fresh fruit and vegetables?
- Where do you usually purchase frozen fruit and vegetables, including frozen chips?
- Where do you usually purchase dry foods (e.g. flour, sugar, rice, pasta, spices)?
- Where do you usually purchase fats (oil, olive oil)?
- Where do you usually purchase tinned food?
- Where do you usually purchase dairy (cheese, milk, butter)?
- What wholesaler or cash&carry hypermarket is your supplier?
- What are the main criteria for the choice of a food supplier?
- Methods of payment for goods by caterers, 2011
List of tables
- Basic macroeconomic indices for Poland, 2009-2011 17,
- The largest Polish urban agglomerations by number of inhabitants, June 2010
- Top 10 hotel groups in Poland, January/February 2011
- Top catering chain operators by sales value in Poland (PLN m), 2010
- Sales (PLN m) and number of outlets for McDonald’s in Poland, 2006-2010
- Sales (PLN m) and number of outlets for AmRest in Poland, 2006-2010
- Sales (PLN m) and number of outlets for Sfinks in Poland, 2006-2010
- Sales (PLN m) and number of outlets for Da Grasso in Poland, 2006-2010
- Segments of the Da Grasso chain – menu, number of outlets, their locations and expansion plans, 2010
- Sales (PLN m) and number of outlets for Telepizza in Poland, 2006-2010
- Sales (PLN m) and number of outlets for Dominium in Poland, 2006-2010
- Sales (PLN m) and number of outlets for Coffeeheaven in Poland, 2006-2010
- Restaurant chains by type of cuisine, 2010
- Leading caterers in Poland, 2010
- Number of interviews conducted, by premise type, in Poland, March 2011
- Average yearly revenues of catering premises in Poland in 2010
- Monthly spending of catering premise operators/owners in Poland by premise type
- Monthly spending of catering premise operators/owners in Poland on food and beverages, including alcohol
- Monthly spending of catering premise operators/owners in Poland on food and beverages, including alcohol – a comparison of two calculation methods
Biesiadowo
Burger King
Cafe Club
Café Nescafé
China Box
Coffeeheaven
Costa Coffee
Da Grasso
Dominium Pizza
Empik Cafe
Flunch
Green Way
Gruby Benek
Grycan
Icoffee
KFC
Kurcze Pieczone
Lesne Runo
McDonald's
Mr Hamburger
North Fish
Pijalnia Czekolady E. Wedel
Piwiarnia Warki
Pizza Hut
Pizzeria K-2
Sioux
Sphinx
Subway
Starbucks
Telepizza
W Biegu Cafe
and more...
Burger King
Cafe Club
Café Nescafé
China Box
Coffeeheaven
Costa Coffee
Da Grasso
Dominium Pizza
Empik Cafe
Flunch
Green Way
Gruby Benek
Grycan
Icoffee
KFC
Kurcze Pieczone
Lesne Runo
McDonald's
Mr Hamburger
North Fish
Pijalnia Czekolady E. Wedel
Piwiarnia Warki
Pizza Hut
Pizzeria K-2
Sioux
Sphinx
Subway
Starbucks
Telepizza
W Biegu Cafe
and more...
HoReCa market in Poland 2011
Market analysis and development forecasts for 2011-2013
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