Grocery retail market in Poland 2017 Market analysis and development forecasts for 2017-2022

Grocery retail market in Poland 2017

Market analysis and development forecasts for 2017-2022

This 15th edition of our flagship report, in addition to presenting key market data about grocery retail in Poland including market value, major distribution channels, or leading players and their market shares will also examine the impact of recent M&A deals, the consequences of changes in Poles’ consumption patterns and purchasing habits, and the effect of recently enacted and planned legislation, including restrictions on Sunday trade and the Rodzina 500+ programme. The discussion of market trends will give pointers as to their likely influence over the next five years, not just their current impact. The report will analyse the market situation in terms of several dozen indicators and in a wider context, taking into account trends observed in other grocery markets in Europe and beyond. The report includes an Excel file with key underlying data, allowing you to sort and manage the data according to your needs – a useful tool particularly for analysts.The report update is an Excel file containing updated figures plus a ‘Key Conclusions’ sheet with expert commentary about observed changes.

What is the content of the report?


  • Market value, with a five-year forecast developed by PMR econometricians using proven models
  • Analysis of the macroeconomic situation in Poland along with predictions for the period 2017-2022 and forecasts of key economic indicators until 2022
  • Profile of the consumer developed from a survey of the Polish grocery basket carried out by PMR in early 2017 on a representative sample of 600 adults
  • Key market trends and their likely future trajectories
  • Expert commentary explaining the data: causes, consequences, other development scenarios for the Polish grocery market
  • Description of the consolidation processes taking place in grocery retail in Poland
  • Value and market share of key distribution channels along with a forecast till 2022
  • Analysis of online grocery retail along with a five-year forecast
  • Ranking list of the largest grocers in Poland by revenue, store numbers, and floorspace with information on expansion plans


Who benefits from the analysis?


  • Managerial staff of grocery chains and persons involved in strategy development
  • Manufacturers and distributors of grocery products
  • FMCG wholesalers
  • Packaging manufacturers
  • Trade associations and bodies
  • Companies planning entry into the Polish grocery market
  • Consultancies and advisory firms
  • Retailers planning M&A deals
  • Property developers and building contractors specialising in retail schemes
  • Economic departments of embassies and foreign trade associations


Why to buy the report? 


  • It is already the 15th edition of the PMR report on grocery retail and it uses a proven and coherent methodology allowing for comparability between editions
  • Comprehensive picture of the Polish grocery market and all its distribution channels - a resource for assessing market opportunities
  • Five-year development forecasts for the market as whole and for individual distribution channels prepared using advanced econometric methods - a useful tool for strategy development (short-term strategy, long-term strategy, sales strategy)
  • The report includes an in-depth analysis of key trends prevailing on the grocery market and their influence on market value, including a discussion of alternative market development scenarios till 2022
  • Includes findings from a consumer survey on a representative sample of Poles illustrating the current market situation and consumer trends
  • One of few publications available to examine the situation in traditional retail
  • Analysis of the competitive landscape and leading players that will be of help in deciding whether to invest in a new segment or how to design the product offer
PMR reports are a serious contribution to the market overview picture, focusing our attention on key events in the industry as well as highlighting both general and specific market indicators. Together, these components are the base for our future forecasts of construction market development and help us to plan our sales. Market Analyst, Alpha Cement
We use PMR's services due to their analysts' extensive experience in market analysis, their high quality and level of engagement in the market research carried out for us. We consider PMR a competent and professional company and recommend them as a reliable partner in the area of economic information and market analysis. Senior Trade and Investment Adviser, British Embassy in Warsaw
PMR's analysts understand our needs well and the standard of their service has always fully met our expectations. We are looking forward to cooperating with PMR in the future as well. Senior Trade and Investment Adviser, British Embassy in Warsaw
Our experience with PMR is a positive one. The retail reports they have are accurate and to the point, handling the important issues. With their newsletter you are kept updated on the short term as well. We very much appreciate their accurately informing us about available reports by regular contact, without being obtrusive. European Marketing Research Manager, international retail company
It's a great pleasure to cooperate with PMR because of its analysts' wealth of experience in understanding the local market. We consider PMR a competent and professional company which helps us conduct our business. I would also like to state that PMR's team is always ready to respond to emerging customer needs. We can recommend it as a reliable partner. Business Analyst, Hilti Distribution, Russia
The regular updates from PMR give us a detailed insight into the retail market that we couldn't possibly gather ourselves without significant resources. This information helps guide our strategy and decision-making in marketing and in selling our products to the retail market in Eastern Europe and Russia. Market Development Manager, Zebra Technologies Europe Limited
PMR's retail publications give me detailed insight into retail developments in Poland, even concerning 'minor' developments. It is the most informative English-language resource that I have found. General Manager, Royal Ahold, The Netherlands
PMR provides a good service and is always open to discussion. All reports are well structured & are always on time. Member of the Managment Board, SCA Hygiene Products
As a London-based company, with operations abroad, we looked for the best-in-class Market Intelligence supplier. PMR brought us quality reports that improved our CEE market knowledge and understanding. Development Manager, GVA Grimley

  • Methodology
  • Executive summary
  • Macroeconomic forecasts
    • Assessment of 2016
    • Forecast for 2017
    • Medium-term outlook: 2018-2022
  • Value and growth of the grocery market in Poland
  • Market development scenarios
  • Market characteristics
    • Retail market value
    • Retail infrastructure
    • General characteristics of grocery consumption
    • Profile of the consumer – survey findings
  • Market trends
  • Distribution channels
    • Hypermarkets
    • Supermarkets
    • Discount stores
    • Small-format stores
    • Convenience stores
    • Spolem cooperatives
    • Other
    • Online grocery retail
    • Petrol station stores
    • Specialty grocery stores
  • Selected large-format stores in voivodships and cities – retail map
  • Largest grocers in Poland
  • Profiles of largest companies and groups in grocery retail