DIY retail in Poland 2017 Market analysis and development forecasts for 2017-2022

DIY retail in Poland 2017

Market analysis and development forecasts for 2017-2022

The report contains unique data about the Polish DIY market, with a proprietary forecast looking as far ahead as 2022. It calculates the value of the total DIY market and its two main segments, i.e. institutional and DIY retail, and also looks at distribution channels, including DIY chains, large-format grocery stores, the internet, independent stores and open-air markets. Furthermore, the report discusses major factors affecting the DIY market (households’ propensity to undertake renovations and repairs, home buying plans, or the value of consumer and mortgage loans granted in Poland) and presents key market trends.   

 

What is the content of the report?

 

  • Value of the total DIY market in Poland, with a proprietary forecast for the next five years developed by PMR econometricians using well-tested econometric models

  • Value of the two main segments of the DIY market, i.e. institutional and DIY retail, with a forecast till 2022

  • Alternative market development scenarios until 2022, with estimated influence of key factors on projected market value, developed in collaboration with a team of econometricians

  • Presentation of key trends, including e.g. consolidation in the sector, the growing popularity of online purchases, the expanding product assortment of DIY stores

  • Value and market share of individual distribution channels, with a forecast till 2022

  • Presentation of the findings of a consumer survey into Poles’ DIY purchases and plans commissioned by PMR

  • Sales turnover and market share data for major DIY market players

  • Store numbers and expansion plans of DIY chains

  • Profiles of leading players with information on their growth strategies and plans, the format and visual appearance of their stores, and with complete lists of locations

 

Who benefits from the analysis?

  • DIY chains

  • Wholesalers of building materials

  • Manufacturers and distributors of DIY products, i.e. electrical products, wooden products, drainage fittings, building materials, tools, garden products

  • Large-format grocery chains that offer DIY products or are planning to add them to their product list

  • Online stores and suppliers of IT solutions to retail chains

  • Trade bodies and associations

  • Companies planning to enter the DIY market

  • M&A advisory firms

  • Investors, developers and construction and maintanance contractors

  • Logistics companies that serve DIY chains

  • Banks, analysts and consultancy companies

 

Why to buy the report? 

  • Comprehensive picture of the DIY market in Poland and all its distribution channels that will help companies assess growth prospects, decide on potential M&A deals etc.
  • Proprietary 5-year forecast for the DIY market and its segments and channels providing a valuable basis for strategy development (short-term and long-term growth strategy, sales strategy)
  • The report includes an in-depth analysis of key trends prevailing on the DIY market and their influence on market value, and discusses alternative market development scenarios till 2022
  • Analysis of the competitive landscape and leading players that will be of help in deciding whether to enter a new segment or how to shape the product offer
  • Findings from a consumer survey into Poles’ DIY purchases and plans offering a useful check for near-term sales targets and basis for marketing decisions
  • The report will provide a valuable tool for companies in preparing sales strategies and competition analyses as well as for  budgeting and investment planning
  • Possibility to analyse historical data and to trace trends over time

 

We use PMR's services due to their analysts' extensive experience in market analysis, their high quality and level of engagement in the market research carried out for us. We consider PMR a competent and professional company and recommend them as a reliable partner in the area of economic information and market analysis. Senior Trade and Investment Adviser, British Embassy in Warsaw
Our experience with PMR is a positive one. The retail reports they have are accurate and to the point, handling the important issues. With their newsletter you are kept updated on the short term as well. We very much appreciate their accurately informing us about available reports by regular contact, without being obtrusive. European Marketing Research Manager, international retail company
PMR's analysts understand our needs well and the standard of their service has always fully met our expectations. We are looking forward to cooperating with PMR in the future as well. Senior Trade and Investment Adviser, British Embassy in Warsaw
PMR reports are a serious contribution to the market overview picture, focusing our attention on key events in the industry as well as highlighting both general and specific market indicators. Together, these components are the base for our future forecasts of construction market development and help us to plan our sales. Market Analyst, Alpha Cement
As a London-based company, with operations abroad, we looked for the best-in-class Market Intelligence supplier. PMR brought us quality reports that improved our CEE market knowledge and understanding. Development Manager, GVA Grimley
PMR provides a good service and is always open to discussion. All reports are well structured & are always on time. Member of the Managment Board, SCA Hygiene Products
It's a great pleasure to cooperate with PMR because of its analysts' wealth of experience in understanding the local market. We consider PMR a competent and professional company which helps us conduct our business. I would also like to state that PMR's team is always ready to respond to emerging customer needs. We can recommend it as a reliable partner. Business Analyst, Hilti Distribution, Russia
The regular updates from PMR give us a detailed insight into the retail market that we couldn't possibly gather ourselves without significant resources. This information helps guide our strategy and decision-making in marketing and in selling our products to the retail market in Eastern Europe and Russia. Market Development Manager, Zebra Technologies Europe Limited
PMR's retail publications give me detailed insight into retail developments in Poland, even concerning 'minor' developments. It is the most informative English-language resource that I have found. General Manager, Royal Ahold, The Netherlands

  • Methodology
  • Executive summary
  • Macroeconomic environment
    • Assessment of 2016
    • Forecasts for 2017
    • Mid-term outlook for 2018-2022
  • Entire DIY market in Poland
    • Value of institutional DIY market
    • Value of retail DIY market
      • Market development scenarios
  • Market overview
    • Key factors affecting the market
      • Housing market
      • Mortgage loans
      • Consumer loans
      • Renovations
      • Household spending
    • Market trends
      • Chain expansion and market consolidation
      • Popularity of private labels
      • Growing convenience
      • Possible introduction of Sunday trading ban
    • Product segments
    • Distribution channels
      • DIY chains
      • Independent stores
      • Large-format grocery stores
      • Online sales
      • Other
    • DIY stores − by location
  • Largest players on DIY market in Poland
    • Profiles of key players
      • Castorama
      • Leroy Merlin
      • OBI
      • Bricomarche
      • PSB-Mrowka
      • Praktiker
      • Merkury Market
      • Auchan
      • Majster
      • Tesco

Graphs

  • Value (PLN m) and growth rate (%) of the entire DIY market in Poland, 2013-2022
  • DIY market in Poland, by sales to institutional and retail customers (%), 2013-2022
  • Value (PLN m) and growth rate (%) of the institutional DIY market in Poland, 2013-2022
  • Value (PLN m) and growth rate (%) of the retail DIY market in Poland, 2013-2022
  • Projected growth in the value of the DIY retail market in Poland in the optimistic and pessimistic scenarios (%), 2017-2022
  • Number of homes with issued building permits, construction in progress, and construction completed in Poland ('000), 2013-2015 and Q1-Q3 2016
  • Consumers' plans to buy flat or build house within the next 12 months in Poland, Q1 2013-Q1 2017
  • Value (PLN m) and number ('000) of newly granted mortgage loans in Poland, Q1 2013-Q3 2016
  • Change in the value of consumer loans in Poland (PLN m), January 2013-November 2016
  • Sources of financing renovation in Poland (%), January 2017
  • Consumers' plans to renovate flat or house within the next 12 months in Poland, Q1 2013-Q1 2017
  • Monthly household spending per capita (PLN) and its change (%) in Poland, 2013-2015
  • Share of individual product segments in the product range at selected DIY stores in Poland (%), by volume, February 2017
  • Share of individual product segments in the DIY market in Poland (%), by value, February 2017
  • Places to purchase DIY products in Poland (%), January 2017
  • Value (PLN m) and growth rate (%) of DIY chains in Poland, 2013-2022
  • Total store count of the largest DIY chains in Poland, 2013-2017
  • DIY chains, by estimated average sales area per store (m²), 2016
  • Awareness of DIY chains in Poland (%), January 2017
  • Value (PLN m) and growth rate (%) of DIY independent stores in Poland, 2013-2022
  • Value (PLN m) and growth rate (%) of DIY sales in large-format stores in Poland, 2013-2022
  • Total number of hypermarkets in Poland, 2013-2017
  • Total number of supermarkets in Poland, 2013-2017
  • Total number of discount stores in Poland, 2013-2017
  • Value (PLN m) and growth rate (%) of DIY online sales in Poland, 2013-2022
  • Value (PLN m) and growth rate (%) of other channels offering DIY products in Poland, 2013-2022

Tables

  • Selected statistics for the DIY market in Poland, 2014-2018
  • Selected macroeconomic indicators for Poland: data and forecasts for 2013-2022
  • Overview of the institutional DIY market in Poland, 2013-2022
  • Factors driving the growth of institutional DIY market in Poland, 2016-2022
  • SWOT analysis of the institutional DIY market in Poland
  • Overview of the retail DIY market in Poland, 2013-2022
  • Factors driving the growth of retail DIY market in Poland, 2016-2022
  • SWOT analysis of the retail DIY market in Poland
  • Impact of individual factors on the value of the DIY market in Poland, 2013-2022
  • Declared time when specific renovation works were performed (%), January 2017
  • Manner of performing renovation works in Poland (%), January 2017
  • Impact of individual trends on the value of the DIY market in Poland, 2013-2022
  • Key criteria of selecting DIY store in Poland (%), by type of shopping, January 2017
  • Products available at DIY stores and bought by respondents within the last 12 months in Poland (%), January 2017
  • Shares of individual distribution channels in DIY retail in Poland (%), 2013-2022
  • Value of sales through individual distribution channels in DIY retail in Poland (PLN m), 2013-2022
  • Rate of sales growth in individual distribution channels in DIY retail in Poland (%), 2013-2022
  • SWOT analysis of DIY chains in Poland
  • DIY chains that people in Poland visit most often (%), January 2017
  • DIY chains in Poland where respondents made purchases (%), January 2017
  • Sales reported by the largest DIY chains in Poland (PLN m), 2013-2017
  • Share of the largest DIY chains in the entire DIY market in Poland (%), 2013-2017
  • Store count of the largest DIY chains in Poland, 2013-2017
  • SWOT analysis of independent DIY stores in Poland
  • SWOT analysis of DIY sales at large-format stores in Poland
  • Estimated DIY sales at selected large-format store chains in Poland (PLN m), 2013-2017
  • Share of selected large-format store chains in DIY market in Poland (%), 2013-2017
  • Number of stores of selected large-format store chains in Poland, 2013-2017
  • SWOT analysis of DIY sales on the internet in Poland
  • Basic information on selected online stores selling DIY products in Poland, January 2017
  • Estimated sales of selected online stores trading in DIY products in Poland (PLN m), 2013-2017
  • SWOT analysis of DIY sales in open-air markets in Poland
  • SWOT analysis of DIY sales in builder merchants and wholesalers in Poland
  • Selected DIY chains in Poland, by number of stores in voivodships, 2016 − part 1
  • Selected DIY chains in Poland, by number of stores in voivodships, 2016 − part 2
  • Selected DIY chains in Poland, by number of stores in cities with over 150,000 residents, 2016 − part 1
  • Selected DIY chains in Poland, by number of stores in cities with over 150,000 residents, 2016 − part 2
  • Largest players on the DIY market in Poland
  • Selected data on largest players on the DIY market in Poland, 2016
  • Sales of top players on the DIY market in Poland (PLN m), 2013-2017
  • Sales growth of top players on the DIY market in Poland (%), 2013-2017
  • Share of top players in the entire DIY market in Poland (%), 2013-2017
  • Store count of largest players on the DIY market in Poland, 2013-2017
  • Per-store sales of top players on the DIY market in Poland (PLN m), 2013-2017
  • Castorama in Poland: key figures, 2013-2017
  • Number of Castorama stores in Poland, 2016
  • Number of Brico Depot stores in Poland, 2016
  • Leroy Merlin in Poland: key figures, 2013-2017
  • Number of Leroy Merlin stores in Poland, 2016
  • Number of Bricoman stores, 2016
  • OBI in Poland: key figures, 2013-2017
  • Number of OBI stores in Poland, 2016
  • Bricomarche in Poland: key figures, 2013-2017
  • Number of Bricomarche stores in Poland, 2016
  • PSB-Mrowka in Poland: key figures, 2013-2017
  • Number of PSB-Mrowka stores in Poland, 2016
  • Praktiker in Poland: key figures, 2013-2017
  • Number of Praktiker stores in Poland, 2016
  • Merkury Market in Poland: key figures, 2013-2017
  • Number of Merkury Market stores in Poland, 2016
  • Auchan in Poland: key figures, 2013-2017
  • Majster in Poland: key figures, 2013-2017
  • Number of Majster stores in Poland, 2016
  • Tesco in Poland: key figures, 2013-2017