Cosmetics retail market in Romania 2017 Market analysis and development forecasts for 2017-2022
  • Date of issue: July 2017
  • Delivery: PDF / online access

Cosmetics retail market in Romania 2017

Market analysis and development forecasts for 2017-2022

The report contains a thorough analysis of the situation in the cosmetics retail market of Romania, including the influence of macroeconomic factors, legislative changes, as well as the financial and development plans of the largest and medium-size retailers. The report covers the period between 2013 and 2022, including the structure, value and forecasts for the whole market and its specific distribution channels. It includes a consumer profile as well as information about the market’s product segments.


What is the content of the report?


  • Market value is presented with a unique five-year forecast prepared by PMR’s Econometric Team based on advanced econometric models
  • Value of retail sales of cosmetics in different distribution channels in 2013-2022
  • Description of key product segments
  • Expert commentary to explain all the presented data
  • Influence of implemented and planned legislative changes on the retail cosmetics market in Romania
  • Description of consolidation processes on the Romanian cosmetics market, including market entries, exits, mergers and acquisitions
  • Ranking of the largest retailers on the Romanian cosmetics market, based on their revenues, number of stores (historic, current and planned), product mix changes, private-label development, online sales development
  • Analysis of cosmetics sales in large grocery stores, including this channel’s sales value and dynamics, as well as a review of the largest grocery retailers on the Romanian market
  • Market value, retailers’ sales revenues
  • Sales per store
  • Number of stores of the leading retail chains
  • Market share for the top 10 players
  • Channels presented in this report: cosmetics stores, large grocery stores (including: hypermarkets, supermarkets, discounters), direct sales, online sales, other channels (including: independent stores and marketplaces)
  • Sales revenues for top 10 retailers


Who benefits from the analysis?


The report was prepared to support managers and experts from the sales, marketing, strategy and development departments of companies and institutions, such as:


  • Health and beauty products manufacturers
  • Private-label cosmetics producers
  • Retail cosmetics chains and distributors operating in or planning to enter the Romanian market
  • Pharmacy chains
  • E-commerce platforms and direct sales companies
  • Packaging and design solution providers
  • In-store and merchandising solution providers
  • Trade and industry organizations
  • Large grocery chains
  • FMCG wholesalers
  • Banks and investment funds
  • Companies planning to add cosmetics to their product mixes (e.g., C&F retailers)
  • Consulting, research and marketing companies


 Why buy the report? 


  • Complete analysis of the Romanian cosmetics retail market, as well as its channels, enabling evaluation of the market and its growth perspectives
  • Unique forecasts to 2022 for the market and its channels in terms of value, based on advanced econometric models, supporting the preparation of strategies
  • Possibility to analyse historic data and revealed trends
  • Report includes a thorough market trends analysis
  • Information about the largest retailers on the market – cosmetics sales by value, number of stores, market shares – the entire competitive environment
  • Description of product segments


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  • Methodology
  • Executive summary
  • Overview of the cosmetics retail market
    • Macroeconomic overview
    • Market size and development
    • Market trends
    • Top cosmetics retailers
    • Profiles of selected retailers
      • dm
      • Lilly Drogerie
      • Avon
      • Douglas
      • Oriflame
  • Distribution channels
    • Cosmetics stores
    • Large-area grocery stores
    • Direct selling
    • Pharmacies
    • Internet